China Entertainment's My Artistic Career

Chapter 277 Emergencies
The investment in "Fireworks in the Day" went smoothly, mainly because they didn't need much money.

In the end, Youhua Company discussed with the film's main controller, Xingfu Lanhai, and took out 600 million, becoming the second largest investor in the film.

Happy Blue Ocean is also very happy. Although the share has become smaller, the addition of Youhua Company will be a great addition to this project. Among other things, the publicity and distribution work before the release of future movies will definitely be a lot easier.

Diao Yinan and the chief producer of the crew finally breathed a sigh of relief after receiving the money. They were really afraid that the movie they had worked hard to prepare for so many years would abort.

Now they looked at He Hua as if they were their savior. They were so full of emotion that they almost got goosebumps when they looked at He Hua:

"Senior Brother Diao, don't rush to eat this meal, save it for later, and if you can make a good movie, it is the best gift you can give me."

Diao Yinan nodded heavily: "Don't worry, we will be careful."

He Hua smiled and sent them downstairs, and Huang Lan followed. After they left, Huang Lan expressed regret:
"Happiness Blue Ocean refuses to let go, otherwise our benefits will definitely be greater."

Seeing He Hua turning his head and looking at her with a slightly confused look, Huang Lan continued to explain:

"Now the company's pace in business has stabilized. Although there will be some losses in literary and artistic films, investing in them to compete for major awards will be of great help in increasing the company's visibility and influence."

"Don't underestimate the 'three golds'. There are still a large number of domestic audiences paying attention to these awards. The company is developing."

Huang Lan followed He Hua into the elevator chatteringly.

At the beginning of March, "3 Again" was about to hold actor auditions. I heard that Bangziguo had already selected a candidate. The director was Hwang Donghyuk recommended by He Hua, and the leading actors were still the original actors, Shen Eun-kyung and Luo Wenji. He Hua felt that this It must be a special fate.

After a period of preparation in China, Wen Muye also selected some favorite actors, especially for the senior citizen Shen Mengjun. He successively looked at Lu Zhong, Pan Hong, Cao Cuifen, Wu Yanshu and others.

These are all national first-class actresses, and their acting skills are beyond praise, but they either give Wen Muye the wrong impression, or their figures are too inappropriate, and they don't suit Liu Yifei at first glance.

However, he also left some alternatives, thinking that he would have to play with Liu Yifei before he could play them. Among them were Xi Meijuan, Gui Yalei, Zhu Lin and Xu Fan.

The last candidate was He Huati. Maybe he regretted not cooperating with her in his last film, so Xu Fan's face shape is quite similar to that of his girlfriend.As for the age issue, Xu Fan is already 56 years old, so it shouldn't be a big problem to put on makeup.It's just that Wen Muye has to decide on the specific candidate.

The night before the audition, Liu Yifei was tossing and turning and had difficulty falling asleep.

He Hua on the side put down the book in his hand, turned off the bedside lamp, and leaned over: "What's the matter? Are you disturbing me?"

In the darkness, Liu Yifei shook her head, realizing that her boyfriend might not be able to see her, so she said, "No, I'm just a little worried."

"What are you worried about?" He Hua was puzzled.

Liu Yifei leaned closer to him, took his arm and put it under her neck: "Of course I'm worried about tomorrow's audition."

He Hua thought what was going on. He patted his girlfriend's back gently and said comfortingly: "Don't worry, there will be no problem. We have analyzed it countless times during this holiday. You must be fine."

After leaving Tian Zhuangzhuang and Wen Muye last year, Liu Yifei read the script very carefully and practiced continuously during the holidays. In addition, he also gave her a lot of advice, mainly the wonderful performances in his mind, which won him a girlfriend A look of admiration.

Now her performance cannot be said to be amazing, but overall she can still hook up well, and occasionally she is very good, so He Hua feels that his girlfriend is making a fuss.

But Liu Yifei disagreed: "Those teachers tomorrow will be very powerful, and I want to play against them."

Also, among the four candidates, Gui Yalei was the only one because he was a crooked person and was not among the first-tier actors in the country. The others were all well-established actors.

Zhu Lin has acted less in recent years, but his skills have not dropped at all, and he has performed them all on the drama stage.

He Hua encouraged his girlfriend: "It's not good to have a good opponent. I remember that our Sissi has a character that refuses to admit defeat. She becomes stronger when faced with a strong opponent. Maybe we can produce a more exciting performance."

"So, don't worry, go to bed early and save up enough energy to perform well tomorrow."

"Ok."

The next day, He Hua did not watch the audition process, and it was entirely up to Wen Muye and others to decide.

When the final audition results came out, Zhu Lin was chosen as the other lead actor, and the reasons given were quite sufficient:
"Except for appearance and performance, Zhu Lin and Liu Yifei gave me the most similar feeling. For a moment, their eyes flashed and gave me the same thrill."

He Hua was slightly speechless at the sensation of the god stepping on the horse, but he didn't say anything.

After the starring role was announced, some supporting roles were also confirmed one after another in the next few days:

Shen Mengjun's son, the university professor, played by Liu Yijun.

Huang Xuan, the music director who almost fell in love with Shen Mengjun, Wen Muye also thoughtfully arranged a blonde hairstyle for him to make him look like an artist.

The choices of the old man and grandson have not changed, it is still the old man Wang Deshun and the newly debuted Lu Han.

Lu Han was jointly launched by two companies under Youhua. The management company wanted to get the management contracts of the Chinese members of EXO, and Huang Lan also saw the popularity of these people on the Internet.

It happened that the drama was being co-operated with Bangzi Country, so they contacted CJ Group, and finally managed to get Lu Han and Wen Muye to meet, and everything fell into place.

Then, then the network exploded.

A group of people went to the official WeChat account of Youhua Entertainment and left messages, hoping that they would take good care of Lu Han and not bully him.

There was also a group of little girls who ran to the downstairs of Jinmao Building, hoping to go to Youhua Company. The front desk refused to let them in, so they left a lot of things behind to express their gratitude.
Huang Lan was even angry. After repeatedly confirming that it was not an internal problem, she made arrangements with a wry smile:

"Okay, let's just treat it as advance publicity." He looked at several boxes of things in the corner and was speechless: "Little girls are so rich nowadays, and their parents don't care about them?"

A few working girls nearby who came to BJ to work hard also couldn't understand. Wouldn't it be delicious to buy a few delicious meals for themselves with this little money?
But after this incident, the project "20 Again" became famous.

There were more discussions in the circle before. After all, it is a three-shot movie and has a lot of momentum. It also has a new director, Tian Zhuangzhuang, as a producer; now it is on the hot search every now and then.

Speaking of hot searches, one hot search at the end of March is quite eye-catching:
"Beckham showed off his tattoos at the Peking University meeting."

He Hua was speechless and complained to several people in the office:
"For foreigners to come to China, eat Chinese food and show off their calligraphy, it seems to have become a routine."

"Now I have to add another one to go to the university to promote. What a high B-level."

Xue Xiaolu was speechless, and Huang Lan ignored him. If he talked too much, he would just say something: "It's your business." "Have you been too busy recently, worrying about these irrelevant things all day long?"

He Hua was speechless, wasn't he too idle? Lao Mouzi was watching over "Super Body" and other projects didn't need him, so he was a bit idle.

Seeing this, Xue Xiaolu quickly diverted their attention, pointed at the publicity plan in his hand and asked:

"We're just going to promote it all the way?"

This publicity plan is similar to a road show, with media conferences held in every major city.

Huang Lan nodded: "Yes, is there any problem?"

"Che Zhuluan said back and forth, I'm afraid that even the media reporters won't know what to report by then."

This is not Xue Xiaolu's unfounded worry. This kind of thing often happens during publicity. Reporters rack their brains to come up with new breaking points, so that the audience will be interested in watching the news. But there are only a few interesting points in a drama. How can it not be boring?

However, the company's publicity department has already taken this into consideration, so Huang Lan said directly:

"You don't have to worry about this. Our publicity department will contact the incoming media to ensure that there will be new content in every game."

"BJ Meets Seattle" will start promoting it in April. In addition to holding media conferences in major cities, Youhua Company also contacted the organizing committee of the [-]th BJ International Film Festival in exchange for He Hua's support. , promoted "BJ Meets Seattle" as the opening film of the film festival.

It just so happens that He Hua is not free, so go and participate in this.

The BJ International Film Festival, referred to as the Beijing Film Festival, was founded in 2011 and is co-sponsored by the State Administration of Radio, Film and Television, the Municipal Government and China Central Radio and Television Station. This year is only the third edition and the momentum is not very great.

However, it seems that the organizers really want to make it bigger. This year they have added a main competition unit - the selection of the 'Temple of Heaven Award', and seven people including Nikita Mikhalkov have been invited to serve as judges.

Oh, this man's masterpiece is "Twelve Angry Men".

I heard that 56 films from 531 countries and regions signed up for the competition this time. He Hua doesn’t know whether it’s true or not, but the scene was quite lively.

"Director Gu, Director Zhang, long time no see." He Hua greeted Gu Changwei and Zhang Baibai who came over in the screening hall.

"Director He, I just said that I saw you just now, but why didn't I see you when I turned around? I still want to talk to you."

Zhang Baibai came up to communicate with He Hua enthusiastically, but He Hua didn't really want to talk to him, mainly because this guy smoked drugs and had to stay away.

Thinking of how active this guy is now, He Hua is a little curious. It stands to reason that Zhang Guoli's strength in the circle is no worse than him. Why is Zhang Mo being held down tightly? How can he still jump like this? He became a judge of the film festival, why should he?

After chatting with Zhang for a few words, he turned around and faced Gu Changwei.

"This is director Xue Xiaolu's new film? Why haven't I seen her?" Gu Changwei looked at the name of the movie and asked curiously.

He Hua curled his lips inside and said, "She is watching the audience's reaction inside, for fear that they won't like the movie."

Gu Changwei shook his head slightly: "There is no need to think so much in film creation. The most important thing is the expression of emotions."

Well, this really has nothing to do with him.He Hua nodded and dealt with it.

The Beijing Film Festival will be held for 8 days this time. He Hua only stayed here for one night and then left. The crew of "BJ Meets Seattle" will stay here longer, but it will only be for two or three days. They will make arrangements later. There are media people watching the movie, theater representatives watching the movie, premieres, etc. The time is tight, so I can only catch up on some.

However, an unexpected incident on April 4th disrupted all their plans.

At 9 o'clock in the morning, Xue Xiaolu hurried to Jinmao Building, got off the car and ran all the way to the elevator, not caring about his image or whether there were paparazzi around him.

When they arrived at the conference room on the 17th floor, it was already full of people. When Yu Jiajia saw her coming, she quickly pointed out a place for her to sit down.

He Hua and Huang Lan, who were sitting in the main seat and in the first row on the right, nodded when they saw her coming, and then continued to listen to the report from the propaganda department. On the other side, the report of the Ya'an earthquake rescue was also playing on the TV, but the sound had been adjusted. It's very small.

He Hua patiently listened to the follow-up arrangements of the previous publicity plan and the impact of emergencies on the follow-up, and then turned to look at Yang Ming:

“What’s your publicity department’s opinion in this situation?”

Yang Ming frowned, looked around after hearing this, and said: "Our initial idea is to stop all online and offline promotional activities and only keep the movie viewing party."

"Should we stop online too? Maybe we can continue to do online marketing." Others at the meeting also began to express their opinions.

Yang Ming shook his head in disapproval: "Try not to make such small moves, it is easy for competitors to catch you."

He was talking about the two biggest competitors of "BJ Meets Seattle" at the moment:

One is "The Year in a Hurry" directed by Zhao V and starring Zhao Youting, Yang Zishan, and Peng Yuyan, which was released in mid-April. Since the movie was released, it has earned 4 million in box office in just 8 days.

The movie not only used the banner of 'youth', but also marketed it as a hot topic of 'finding a reason to look back on my hasty years'. Coupled with the phenomenal golden song of the same name by the princess, it directly made it a hit in this not-so-hot period. Generally defeated many opponents and achieved such high box office.

Enlight Media Wang Changtian regretted seeing this result. He felt that he should not have been afraid of "BJ Meets Seattle" in the first place, and should have directly aimed at the May [-]st slot. Maybe this result can be doubled now.

However, he did not dare to express this tendency, because even before the start of this period, the media was hyping that Enlight Media and Youhua Entertainment were having a breakup, so he would come up with two movies to attack Youhua's "" BJ meets Seattle".

Yes, the second competitor is also produced by Enlight Media, but it is jointly produced with China Film Group. The film is Chen Kexin's "China Partner".

The popularity of this movie is also not low. Whether it is New Oriental Yu Hongmin, the prototype of the movie, or the three leading actors: Huang Xiaoming, Deng Chao, and Tong David, they are all full of topics. Publicity and distribution will get twice the result with half the effort.

Why did Yang Ming talk about them? Because the reputation of these two groups of people was not very good. It was hard to say what they would do for results.

He Hua and Huang Lan also nodded. The Youhua family has a great cause and there is no need to do such a thing for a small profit.

He Hua thought for a while and agreed to Yang Ming's proposal, canceling all subsequent related promotional activities and only keeping watching movies.

The other thing was to arrange donations. He looked at the TV and said:

"Donate 200 million in the name of the crew and 2000 million in the name of the company."

(End of this chapter)