China Entertainment's Standout

Chapter 981 Half the Country, Public Relations Tactics

"Hilarious! Do we even need statistics? Just ask yourself, in which year hasn't Jiangdong been the sole dominant force?"

"The entertainment industry in China is already half in the hands of Governor Zhou."

"A 20-year loyal fan from Jiangdong has come uninvited; the title of a world-class media giant is well-deserved!"

"The Grand Commander is awesome! (Leans back tactically)!"

“I’ve seen a lot of reports about the Grand Marshal in Hollywood.”

"Basic stuff, sit down. Hollywood movies used to teach us how to be human, now it's our turn to do the reverse. Awesome!"

"Investigate further, report back!"

"."

Online forums erupted in heated discussions.

In recent years, the prosperity of the Chinese entertainment industry has truly been supported and propped up by Jiangdong Entertainment.

In just ten years, Jiangdong Entertainment has grown from an insignificant entertainment studio into a super-giant media group.

It's like an indescribable presence, enveloping the entire Chinese entertainment industry.

It overlooks Asia and its influence is gradually spreading to the world.

This has created a breach in the West's deeply entrenched information barrier, and more and more news about Zhou Yutang has appeared outside.

Sitting in the first-class cabin of the plane bound for Shanghai, Princess Sweet was browsing news reports about Zhou Yutang.

"Jiangdong's private jet arrived in Los Angeles early this morning. Zou Zhongyan, president of Jiangdong International Film Industry, personally led a team to pick him up. The two rode in the same car and chatted happily..."

"With the Oscars season just around the corner, several shows, including 'The Tonight Show Starring Jimmy Fallon,' have already booked the Grand Marshal's schedule!"

The name Zhou Yutang is synonymous with popularity. Media outlets closely following his itinerary immediately relay his overseas reports back to China, sparking much speculation among netizens.

"The Chinese entertainment industry can no longer accommodate Zhou Dudu, a great talent. Hurry up and take his talent to Hollywood."

"The time has come to win glory for the country. Let those blonde, blue-eyed foreign beauties experience the power of the Grand Commander."

"I saw the program schedule, and it looks like I'll be on 'The Tonight Show'. I'm so excited!"

"The Oscars are coming up soon, so she should be going there to do public relations."

"."

The comment about striving to improve foreign languages ​​for the country was ruthlessly reported by Princess Sweet.

They had just chatted last night, so Jing Tian knew Zhou Yutang's schedule, but seeing the netizens' compliments made her feel inexplicably comfortable.

If you know how to praise people, then praise them more.

After making waves both domestically and internationally, Zhou Yutang is also a hot commodity in Hollywood. This article by Emily, chief entertainment reporter for The Washington Post, caught the attention of Sweet Princess.

"I have been a journalist for over 30 years and have conducted interviews with many famous directors."

But I've never met anyone like Zhou.

This is quite different from the low-key and reserved style of directors from the East, such as Ang Lee and Zhang Yimou.

He was full of vigor and ambition, displaying his sharp wit.

Because he doesn't often work in Hollywood, many people may not be familiar with him, but you've definitely heard of movies like "The Purge," "Dallas Buyers Club," "La La Land," "The Conjuring," and "Joker."

As the behind-the-scenes investor and producer of these successful projects, I think he must have eyes that have been blessed by God, otherwise how could he have achieved such incredible results?
If you, like me, have thoroughly researched his resume, you'll find that this guy's success is by no means accidental.

I even watched his works since his debut several times on the overseas video platform Bilibili.

The time travel setting in "Someday or One Day" is very interesting. "The Man from Nowhere" and "Love in a Bouquet" are both phenomenal works that have made countless women fall at his feet.

The visual effects in "Now You See Me" are magnificent and amazing, and "Red Dress" ignited my passion.
With the Oscars just around the corner, Joker has been nominated for twelve major awards, including Best Picture, Best Director, Best Actor, Best Production Design, Best Sound Editing, Best Original Score, and Best Cinematography.

Without a doubt, this film, destined for cinematic fame, is something to look forward to.

What surprised me even more was that every single one of his films was completed within six months.

This director, born into an ordinary family, has created countless miracles with his own hands, and he hasn't even turned 30 yet.

When I received the information, I almost couldn't believe my eyes. After verification, it was indeed true.

He's managed to achieve a balance between quality and speed; I think even in Hollywood, no one could do it better.
From my perspective as someone who has worked in the film and television industry for many years,

He alone could rewrite industry rules, and perhaps the future landscape of the global entertainment industry will change because of him.

He is the dream lover of many women and the helmsman of a vast Eastern media empire.

This is not a miracle, this will be a legend.

Da Tian Tian doesn't actually pay much attention to her own news interviews.

However, news reports about Zhou Yutang are sure to be published in every single one.

With the Oscars just around the corner in Hollywood, Zhou Yutang, in addition to "The Tonight Show Starring Jimmy Fallon," also accepted several other high-profile media interviews, all of which showed the Oriental Media Group sufficient respect.

I can’t finish it, I can’t finish it at all.

After finishing the Washington Post report, Princess Sweet immediately began reading with great interest an article in the authoritative Hollywood media outlet Variety analyzing Jiangdong's business model.
[The Media King from the East: Single-handedly Reshaping the Global Film Industry!]

"Good, if you're going to be reported on, then report on it more."

Sweet Princess's cheeks showed shallow dimples, her plump thighs were crossed, and her little feet were raised and swaying back and forth. She was so happy that she felt like she could take off.

The assistant next to him peeked over.

That's it?

What's there to be happy about?
Looking at Princess Sweetie's expression, I instantly realized that she was hopelessly infatuated with love.

At the premiere, he frankly stated that he likes ambitious, sunny, and athletic guys, so he might as well just mention Zhou Dudu's name.

But then again, even if you know about Zhou Yutang's romantic escapades, it's hard to resist his charm.

Zhou Yutang, the behind-the-scenes boss of Jiangdong Group, has a legendary background that is worth exploring.

But more than the movie, people seem to be more curious about Zhou Yutang's legendary rags-to-riches story.

"Can anyone tell me why I keep seeing this guy's videos on TikTok lately?"

"Go follow ID1's account, the one with the sun verification icon, and you'll get the answer."

"Dude, it's because the TikTok account you're using is one of his businesses."

"I'm a huge fan of Zhou!"

"This guy is definitely a genius!"

"."

Zhou Yutang does have an account on TikTok, but it's usually managed by his team.

The foreigners had quite a lively discussion about it.

In such a vast country as China, only Jackie Chan has ever become a world-class superstar who has swept the globe with decades of hard work.

Now, there's another Zhou Yutang.

He may not be as well-known as Jackie Chan in some places like Africa, but among Gen Z young people, he is a god-like figure.

With the Oscars approaching, Hollywood is filled with all sorts of parties and receptions around this time of year.

After arriving in Los Angeles, Zhou Yutang first checked the box office figures for the two projects.

The Nun has grossed over $500 million worldwide, and its growth has gradually slowed.

Another sequel, "Fifty Shades Freed," which was also a cash grab, barely grossed 300 million after two weeks of global release.
Despite its terrible reputation, there are always people willing to pay the price.

As long as desire remains, the "cyan + romance" approach will have a large enough audience.

However, the novelty eventually wore off, and the North American enthusiasm declined significantly, with box office revenue decreasing with each film. The company was still able to make a living thanks to the contributions from overseas markets.

For a cost of over 5000 million, this can only be considered a moderate win, not a huge win. "Wow, Zhou, my dear brother, Happy Chinese New Year!"

Seeing Bob, the old man, bowing respectfully and cheerfully pulling out a red envelope from his pocket and handing it over, I realized that he was quite pleased with himself.

What are you up to?

Zhou Yutang's lips twitched slightly.

"This is a Chinese custom, I understand."

Old Bob said proudly, "Giving red envelopes during the Lunar New Year symbolizes wealth and good luck. I hope we can continue to make money this year."

When Zhou Yutang opened it, he found eight hundred and eighty-eight US dollars inside, and he completely lost his composure.

Even this core technology has been stolen?
Today, two public relations firms are here to give a progress report.

Chen Duling carried over a pile of invitations to parties and banquets with some difficulty.

They were piled up on the table, like a small mountain.

Zhou Yutang was caught off guard by the sudden surge of enthusiasm from Hollywood.

"Haha, Zhou, you have no idea how popular you are here!"

Bob, with exaggerated hand gestures, laughed and said, "Nobody doesn't want to know you, and no girl can resist you."

"Vulgar! Vulgar! Utterly vulgar!"

When Chen Duling first started working with Zhou Yutang, she actually disliked the old man.

I have a feeling that this old Deng isn't a good person.

Even now, I am even more convinced of this idea.

However, she has grown by working with Zhou Yutang and has long been accustomed to not bringing her personal emotions into her work.

Leave aside everything else.

Bob's professional skills are truly exceptional.

He did some trivial tasks for Zhou Yutang and worked seamlessly with Zou Zhongyan.

It's no exaggeration to say that Bob played a significant role in the vast empire that Jiangdong Grand Commander built in Hollywood.

Old Bob was absolutely right.

Chen Duling originally thought she could have a nice vacation.

Unexpectedly, after arriving in Hollywood, I received a constant stream of invitations to parties and interviews on various programs.

This period is when they're spending lavishly on public relations for the Oscars, with parties scheduled almost every day.

A Westerner's cocktail party is roughly equivalent to a Chinese banquet.

Bob patted his chest and said, "A super genius like you doesn't need to be too low-key, because your name alone is positive marketing for the movie."

Faced with the illustrious achievements of the Grand Commander of Jiangdong.

Who dares to claim invincibility?

And who dares to claim the pinnacle?
The fact that top Hollywood stars flocked to make cameo appearances in The Wandering Earth is a testament to this.

What probably made these people most uneasy was a message that was supposedly released by Wall Street.

It is reported that a certain entertainment tycoon in China is using quantitative trading for stock trading and has profited greatly in the US stock market.

Those who work in Hollywood are amazed; there are even experts out there?
"Let's pick a few to support them."

Zhou Yutang casually asked, "When is the recording of 'The Tonight Show'?"

"Just tomorrow."

"Let's talk about public relations first."

Zhou Yutang nodded slightly, sinking into the executive chair in a relaxed and comfortable posture.

All award ceremonies are nothing more than dividing up the cake.

This applies to the three gold medals in China.

The same applies to the three major European awards, and even the Oscars.

Getting a nomination means you have a ticket to the competition.

Simply getting the coupons isn't enough; whether you can actually get a piece of the pie depends on your marketing and public relations efforts.

"Public relations and publicity account for at least 52% of whether a film or an actor can get a nomination or ultimately win an award."

This public relations expert named Alexander is extremely eloquent.

Zhou Yutang's lips curled slightly as he listened.

Although I don't know where this guy got the 52% figure, what he said does make some sense.

"Unless it's a film that sweeps everything and is undisputed in its performance, and 90% of film critics and the public agree that the film or the actor should win an award."

Alexander continued his eloquent speech: "Or perhaps it's because of the contrast with his peers that winning the award is a natural outcome."

The world is as black as crows!

Chen Duling was writing quickly in her notebook, and couldn't help but glance at Zhou Yutang.

When she was a naive college student, she had some aspirations for the Oscars.

Sometimes they even watch the entire live broadcast.

After working with Zhou Yutang, I've come to understand more and more of the rules of this world of fame and fortune, and now I'm starting to see some of the mystique surrounding it.

No matter how prestigious a film award is.

As long as the reviewers are human.

The results may be influenced by subjective opinions about certain movies.

There is no such thing as absolute justice and fairness.

As long as the film quality is good, the promotion is effective, and the public relations are strong.
The judges will naturally, without realizing it, favor certain films and certain actors, and then cast their votes for them.

The Golden Globe Awards have 99 judges, and all 5000 members are judges. This is one of the measures the Academy of Motion Picture Arts and Sciences came up with to ensure fairness, and it has indeed guaranteed impartiality to a certain extent.

Alexander proactively stood up, leaning on the table, and said, "Mr. Zhou, thank you TikTok for your assistance with the promotion; it saved us a lot of effort."

"Your service is excellent."

"It is our honor to provide you with services."

Before the awards ceremony, ordinary people only see the various sensational predictions from critics, or pay attention to the various shows on the Oscar red carpet.

However, there are many intricacies involved in the public relations operations behind the scenes.

At the very least, you must ensure that the judges see, hear, and notice you at all times, thereby influencing their judgment.

This is the power of the media.

It has to be said that Alexander felt a little strange seeing Zhou Yutang sitting in front of him.

People like Zhou Yutang are inherently newsworthy.

As an Asian with yellow skin, he has secured a place in the Western entertainment industry, and most importantly, he has a powerful tool like TikTok.

After listening to Alexander's analysis and strategy, Chen Duling felt as if a new world had opened up for her, and she had learned something new.

"He's very skilled in public relations and marketing. This guy is quite talented; we can deepen our cooperation in the future."

After the meeting, Zhou Yutang nodded slightly and instructed Chen Duling to write down Alexander's information.

Those tens of millions of dollars weren't wasted; Warner's money is still money, after all.
(End of this chapter)