Baojian

Chapter 475 Real Estate (Two Chapters in One)
Before leaving, Qin Feng still needs to arrange everything in the capital, especially "Zhenyufang", which is the foundation for Qin Feng and his brothers to survive in the capital.

"Brother Feng, the business has dropped by [-]% compared to before, but it is relatively stable, and there are no major ups and downs." Sitting in the office of "Zhenyufang", Qin Feng was listening to Xie Xuan talking about the situation in the store.

"This situation is normal, Xuanzi. You still need to work hard on the brand."

Qin Feng thought for a while and said: "If we want to make "Zhenyufang" the number one brand in the domestic jade industry, if we can make those foreign tourists come to the capital to come to "Zhenyufang", it will be considered a success... "

Now is no longer the era of the planned economy more than ten years ago. At that time, even if people had money, they could not buy some commodities that were in short supply.

But now that there are abundant materials, no matter what kind of goods are facing various competitions, the variety can make people dizzy, so in the eyes of Chinese people, they have gradually established brand awareness.

Although Xie Xuan and Qin Feng discussed several times, intending to expand the scale of operation and enter Shanghai and several big cities in China, they were all rejected by Qin Feng. Regarding "Zhenyufang", he never planned to open it. branch.

Because Qin Feng knows that as long as he can promote the brand of "Zhenyufang" and enjoy the favorable time and place of Panjiayuan, with this store alone, he can achieve the share of [-] other jade stores in the country. This is the fine line.

"Brother Feng, I plan to advertise on TV, do you think it will work?" After hearing Qin Feng's words, Xie Xuan hesitated for a moment and said.

"TV advertisement?"

Qin Feng was taken aback when he heard the words, "Zhenyufang" was spread by word of mouth in the industry before, and apart from doing some inkjet painting at the entrance of the store, there was really no other advertisement.

"Yes, Brother Feng, I have also thought about the issue of branding. Nowadays, ordinary people think that something that is willing to spend money on advertising is a good thing, and their recognition will increase..."

After starting to manage "Zhenyufang", Xie Xuan also realized his shortcomings. Although he was born to do business, it was limited to some cleverness.

So Xie Xuan has been studying modern management and marketing recently.

As a young man, Xie Xuan is relatively quick to accept new things. Some time ago, after he met a TV station person and was encouraged by him, he has been thinking about advertising for "Zhenyufang".

"Can do it!"

Qin Feng thought for a while, and said: "If you want to do it, make it bigger, Xuanzi, take out 20.00% of the profit every year, and invest it in advertising..."

"What? 20.00%?" Rao Xie Xuan came up with this idea, or was shocked by Qin Feng.

You know, although the current business is a little worse than before it opened, the average daily turnover of "Zhenyufang" is still around 100 million. After a year, it has a turnover of about [-] to [-] million.

The profit of the jewelry industry is very high. Even if the cost and various expenses are removed, the annual net profit is about 20.00 million. Qin Feng has to spend 4000% for advertising, which is a full [-] million.

"Brother Feng, you want to spend so much money on advertising, can the shareholders of Brother Ran agree?"

After counting the accounts with his fingers, Xie Xuan made a bitter face. Originally, according to his intention, he would take out hundreds of thousands of dollars and place a few advertisements on Beijing TV to increase the popularity of "Zhenyufang" in the capital.

But even so, Xie Xuan's idea was opposed by Huang Bingyu, and the reason was very good, that is, the jewelry industry basically did not advertise in China, and throwing the money to the TV station would be in vain.

Xie Xuan just wanted to spend hundreds of thousands to test the waters, but was so opposed by the vice president of "Zhenyufang", he didn't even dare to think, if Qin Feng's intentions were revealed, those people shouldn't be impatient?
"It's clear when you buy shares. They are just shareholders and have no say in the company's operations."

Qin Feng's courage is naturally not comparable to that of Xie Xuan, and to put it bluntly, "Zhenyufang" was created by him alone. As long as Qin Feng expresses his intentions, Li Ran and others must obey even if they are dissatisfied.

"Brother Feng, 20.00%, is it too much?"

Xie Xuan said cautiously, no matter how you say it, he is also a part of this company, and Xie Xuan will feel heartbroken if he throws out real money.

"Not much, Xuanzi, how bold a person is, and how productive the land is."

Qin Feng laughed when he heard the words. He had too many things to do before, so he couldn't take care of "Zhenyufang". Now that the turnover of "Zhenyufang" has started to decrease, it is a good time to establish a brand.

As long as a brand recognized by the people of the country is formed, and the quality is guaranteed, Qin Feng believes that "Zhenyufang" will be as flat as possible in the future, leaving all domestic jewelry companies behind.

"Xuanzi, let me talk to Li Ran and the others, but this advertisement should not be on Beijing TV, but on CCTV, so that the whole country can know that there is a "Zhenyufang" in Beijing..."

Qin Feng didn't decide to advertise on a whim. He made a rough calculation and found that not all tourists who come to the capital will go to Panjiayuan. The popularity of "Zhenyufang" is still very low.

But after this advertisement is published, things will be different. If tourists want to buy a piece of good jade, they will definitely come to "True Jade Square".

Based on China's population base, even if only one person out of 1 tourists is affected by the advertisement, the turnover of "Zhenyufang" will be multiplied several times.

"Brother Feng, if you really decide to do this, you should find Brother Ran first. He should have something to do with CCTV."

Seeing Qin Feng's few words, Xie Xuan made a decision. Xie Xuan regretted giving Qin Feng such an idea. You know, even if he had no idea in his heart, if he threw out tens of millions, would he really be able to bring "Zhen Yufang" to benefit.

"Call Li Ran and tell him to come over!"

Qin Feng nodded. He was going to Australia Island the day after tomorrow, and he really didn't have time to deal with these matters. Right now, he could only decide the direction, and Xie Xuan had to handle the specific matters.

In addition to Li Ran, Qin Feng also called Xinnan Feng Yongkang and others to the store, and Huang Bingyu also attended the meeting as the vice president.

Regarding Qin Feng's proposal to advertise, Huang Bingyu was indeed very opposed to it, because most of the jewelry business was passed on by word of mouth, and advertising on TV was something that had never happened before.

Li Ran was also shocked by Qin Feng's generosity. Although he didn't speak out against it, his expression was obviously not very optimistic about the channel of advertising.

However, "True Jade Square" is ultimately decided by Qin Feng. After Qin Feng made up his mind, other people could only go to work. Contacting CCTV and commercial shooting were handled by Li Ran.

Of course, it will take some time to shoot the advertisement, and it will be decided whether it will pass or not after Qin Feng comes back.

It took Qin Feng a whole day to deal with these matters. On the second day, Qin Feng went to the lock store and the demolition company respectively.

Yu Honghu was recovering from his injuries at home, and Si'er was basically in charge of the lock shop. Fortunately, it was all technical work. Although he didn't make much money, it was much better than the days when he was worried. Yu Honghu's apprentices were very hardworking.

As for the demolition company, the scale is getting bigger and bigger. He Jinlong is also courageous. He used all the tens of millions of profits in the early stage to buy a commercial and residential building facing the street near the Asian Games Village.

In addition to leaving the office for the company's own use, He Jinlong rented out the facades of the first and second floors, and allocated the upper five floors as employee benefits to his old brothers brought from the Northeast.

"Master Qin, this is my son He Bohui. In the United States...what is that called a college graduate?" In the office of the demolition company, He Jinlong ushered in a 23-year-old young man.

"Dad, that's called the University of Pennsylvania..."

The young man glanced at his father with dissatisfaction, and said the name of the school, but his eyes were on Qin Feng, obviously very curious about this Master Qin who was blown up by his father.

"Oh? The University of Pennsylvania, that's the best business school in America."

Knowing that Meng Yao is going to study in the United States some time ago, Qin Feng also paid attention to the rankings of various universities in the United States. The University of Pennsylvania's ranking in business majors is even higher than that of world-renowned universities such as Harvard and Massachusetts.

"President Qin, have you ever heard of the University of Pennsylvania?"

He Bohui was surprised that Qin Feng knew his school. He has been back to China for more than two months, and he has also told people the name of the school, but the long-awaited words in those people's mouths are obviously polite words.

"What President Qin? It's called Mr. Qin, no matter how big or small..." Before He Bohui finished speaking, He Jinlong slapped him on the head.

"Old He, let's go to each other..." Seeing He Jinlong's behavior, Qin Feng couldn't laugh or cry, waved his hands and said, "Your son is not from the world, so it's good to be called Mr. Qin."

He Bohui was obviously accustomed to his father's quack style, looked at Qin Feng and said, "Mr. Qin, I heard that you majored in cultural relics at Beijing University? I don't know how you let my father enter the government. What about the demolition project?"

He Bohui was sent abroad by He Jinlong to study abroad when he was in high school, and in order to prevent his child from being infected with dandyism, He Jinlong was only responsible for his tuition and boarding expenses, and He Bohui had to earn everything else by himself.

So He Bohui is really not the temperament of the rich second generation. Every year when he returns to China on vacation, he always likes to wander around various cities by himself with a bag on his back, hoping to find some business opportunities.

At the end of the [-]th century, China was in the best era of economic development. Especially after the country ended the housing allocation policy, anyone with a discerning eye could see the vigorous vitality of the real estate industry.

Two years ago, He Bohui proposed to his father that he wanted to start a real estate company, but He Jinlong, who was used to earning money from other places, vetoed it. At that time, the house was only sold for two to three hundred and one square meters. He Jinlong Where can I see that little money.

Just at this time, He Jinlong's foundation in the Northeast was uprooted again. He Bohui had no choice but to return to the United States. He was called back by his father a few months ago.

For example, the commercial and residential building where the demolition company is currently located was bought by He Bohui. In his words, it costs 2000 million to buy it now, and it may be sold for [-] million in a few years.

For Qin Feng, He Bohui's ears have already heard the cocoons. His father would talk about Master Qin in his ears almost every day, so He Bohui was really curious about Qin Feng.

"I'll call you Bohui."

Hearing He Bohui's question, Qin Feng thought for a while and said, "Bohui, I'm not the same as you. I haven't read a book since I was a child, and I haven't read it for a day. Society is my school. I see problems from the perspective of others. , is different from you...

Let’s just talk about demolition projects. With the increase of urban population, the current urban planning obviously does not meet the development requirements. Therefore, urban construction must be the focus of urban development in the next few years...

The land is limited, and if you want to build, you have to demolish the old buildings. There are many conflicts of interest involved in this, but the technical content is not high. Your father has people under his command, so it is perfect for this job. "

"Boss Qin, your thinking is right..."

After hearing Qin Feng's words, He Bohui pondered for a while and said, "But have you ever thought about it, if the construction is over, where will the demolition company go?"

He Bohui admits that Qin Feng's thinking is right, but facing Qin Feng who is not as old as him but has built a huge family business, He Bohui is still a little unconvinced. These words are a bit nitpicking.

"Construction finished?"

Qin Feng couldn't help but waved his hand and said, "Bohui, you are studying in the United States. The technology of the United States is at least 20 years ahead of the country, right? Is their urban construction already over?"

"It's not over." He Bohui shook his head and said, "But the social form is different. In European and American countries, such things as so-called forced demolition will not happen..."

Human rights issues have been discussed for decades, and European and American countries often use this to attack China. It is undeniable that there are also big problems in those countries, such as racial discrimination.

But ordinary people abroad are very confident when facing the government.

He Bohui gave an example. When a city in the UK wanted to expand the stadium, it needed to requisition a street. Since many people on the street were fans of that team, most of them agreed to relocate.

But coincidentally, a family living on the street didn't like that team and was unwilling to move away from where they lived now. In the end, the government had no choice but to spend hundreds of millions to move the stadium to the outskirts of the city.

In He Bohui's view, it would be unimaginable if this kind of behavior was done in China. Among other things, as an old man in front of him, there are at least dozens of ways to make the family move out obediently.

"Bohui, do you still want to change a country?" Hearing He Bohui's words, Qin Feng wanted to laugh.

As early as when Qin Feng was wandering with his sister, he understood a truth, that is how to adapt to the society instead of letting the society adapt to himself. If Qin Feng also had the idea of ​​He Bohui, he would have starved to death.

"I don't think so, but you can't deny that what my dad is doing now is risky." He Bohui said, staring into Qin Feng's eyes.

"Why is there no risk? Isn't the risk of what Lao He did back then even greater?"

Qin Feng could understand what He Bohui meant. When the opposition between the government and the people formed and caused some kind of outbreak, people like He Jinlong and the others who dealt with specific affairs would become scapegoats to eliminate the anger of the people.

"Master Qin, don't listen to this little bastard's nonsense. Let's do business honestly. How can there be any risk?"

He Jinlong on the side couldn't listen anymore, so he slapped his son on the back of the head, and said, "Why did you talk to Master Qin? Without Master Qin, your father would have been in prison by now..."

"Old He, the more you argue, the clearer you are. Don't just throw your fists when you say you can't."

Seeing He Jinlong's actions, Qin Feng couldn't help laughing. If it were put in He Bohui's theory, it would be illegal for Lao Tzu to beat his son, at least in foreign countries.

After stopping He Jinlong, Qin Feng said seriously: "Bohui, I know you have a high vision, I'm afraid it's because you don't like what your father did?"

Qin Feng could see that the changes in the demolition company had an inevitable connection with He Bohui, but He Bohui's attitude showed that he did not want to engage in this kind of industry.

"It's not that I don't like it."

He Bohui glanced at his father and said, "Boss Qin, you also know that in the industrial chain of construction and real estate, demolition is only the least profitable link, and you should never try to make it bigger, because there are too many restrictions... "

"What do you mean?"

Qin Feng understood the meaning of He Bohui's words. When doing demolition projects, it's not about strength, but about relationships. It's like Qin Feng helped recruit two urban construction bureau chiefs to receive so many jobs.

But the relationship is not unique to Qin Feng. It seems that if you leave these two districts, the words of the two directors will not be easy to use. As for the demolition project over there, He Jinlong should not even try to get involved.

This is just like what He Bohui said, no matter how much money He Jinlong makes from the demolition project, his company can't get bigger and can only be limited to a certain area.

"The focus of future urban development must be real estate."

He Bohui's eyes lit up, and he said: "As the capital of a country, many of its buildings are unreasonable and must be rebuilt. There are great business opportunities here..."

He Bohui graduated from university with a thesis related to the real estate industry, but the real estate markets in Europe and the United States have already matured. If you want to make a difference in this field, you can only do it in China.

"Little bastard, you... are you going to get rid of me and do it alone?" After hearing what his son said, He Jinlong became anxious immediately, because now he really couldn't do without He Bohui.

Before He Bohui came, He Jinlong's demolition company had no management at all. It was a mess all day long. Meetings seemed to be arguing, and there was no charter for what to do.

However, after He Bohui entered the company, he immediately formulated various systems and bought this commercial and residential building as his office location. Everyone has a clear division of labor, which makes the entire company look completely new.

So He Jinlong was really afraid that if his son left, the company would go back to the previous situation. Wouldn't that make Boss He too incompetent?
"Dad, there's nothing to do in your company, it's the same with me or without me."

He Bohui knew what his father meant, curled his lips and said, "I've prepared the company's articles of association for you. You just need to follow the steps. I can't take care of those uncles."

Another reason why He Bohui didn't want to stay with his father was that He Jinlong's old brothers were all uncles who watched him grow up. .

"Old He, Bo Hui is right, the demolition industry has great limitations."

Qin Feng pondered for a while and said, "Bohui, if you were asked to manage a real estate company, what would you do first?"

"brand!"

He Bohui said without hesitation: "I first want to build a model community in the capital, to promote the company's brand, and let everyone know that the quality of our company's houses is the best, and the various supporting facilities are the most complete. , as long as people in Beijing want to buy a house, they will think of our company first...

The second thing to do is high-end. On the basis of establishing a brand and mass consumers, we should make high-end products and do business for the rich. Selling a house in Beverly Hills in the United States will make a hundred times the profit of ordinary houses. above……"

He Bohui talked eloquently, and he is not just talking on paper, he is very proficient in various marketing plans, and has indeed worked hard in real estate.

"Bohui, I have some things to do recently, but your suggestion is very good..."

Qin Feng looked at the time, half an hour later, it would be the time he made an appointment with Henry Wei, he could only raise his hand to interrupt He Bohui, and said: "Well, you go to register a real estate company, in the future this company will It's up to you to manage.

As for things like capital injection and share distribution, you can go talk with Xie Xuan. After I come back, we can discuss the next step of the company's operations. What do you think? "

Entering the real estate market is something that Qin Feng has planned for a long time. He originally wanted He Jinlong and his group to get in touch with the construction industry, and then they would naturally transition to the past.

But Qin Feng observed for a period of time, only to find that He Jinlong and his group are not that material at all, at best they can only hang out in the demolition business, and Qin Feng is too busy, he has no skills, so he put this thought put it down.

Now He Bohui, a returnee, suddenly appeared, and his analysis and judgment of the real estate market and his ideas are very similar to Qin Feng's. Naturally, Qin Feng will not let this talent go.

"Let... let me register a real estate company?"

Rao He Bohui was very courageous, and was also frightened by Qin Feng's words. He originally meant to work in a real estate company in the capital, and after accumulating a few years of experience, he would think about starting his own company.

But Qin Feng's words omitted the intermediate links in those years, which was equivalent to allowing He Bohui to reach the sky in one step. Even though he has been studying the dynamics of the real estate market for the past few years, he couldn't help but feel a little uneasy at this moment.

"Why, what you said just now is clear and logical, but now it's okay if you come to the truth?" Seeing He Bohui's appearance, Qin Feng couldn't help laughing.

To be honest, Qin Feng himself doesn't know much about management, but he has learned a lesson from the history of Zhuge Liang being exhausted, that is, to be a leader, the most important quality is to know people and make good use of them.

Of course, what Qin Feng hears now is all on paper. Whether He Bohui can be used to great effect depends on his future performance.

　PS: Two in one big chapter, there are some things to be busy today and tomorrow, so I won't divide it into chapters.

　　
　
(End of this chapter)