I've done whatever I want

Chapter 288

Compared to the copper wire bonding process that Logitech has worked so hard to develop, Xin Tong wants to develop new packaging forms to get rid of competitors in the domestic low-end chip packaging market. Xin Tong has spent his entire life facing the inferiority of such competitors. The research has been thorough. Since the entry threshold for low-end packaging is relatively low, the Chinese people's tendency to rush into price wars will definitely drive the packaging price to the floor price.

However, it is not easy to find a new way to do mid-to-high-end chip packaging. The road has to be done step by step.

"Lao Luo, after we developed the copper wire process, we focused on the low-end packaging market, TO series packaging, SOP series packaging. The threshold for these packaging forms is not high. Besides, the technology of the copper wire process is like a layer of paper. We may be half a year or a year ahead of others, and a year later, Ruoshui Semiconductor will definitely catch up." Xin Tong stands tall and looks far. Although the success of copper wire process development is expected, the company's development prospects are actually not very optimistic.

"Yes, competition in the low-end market is very cruel!" When Logitech was in charge of the engineering and technology department at Mingyueguang, it was exposed to a world-class customer base, and the gross profit of its products was very considerable. Since becoming the general manager of Wuji Semiconductor, All he heard was negative news.

If you want to win in a red ocean, you must find ways to get rid of your opponents and enter the blue ocean, leaving them behind.

"The cyclical prosperity of the semiconductor industry this year has covered up many problems. Next year will not be so easy. The low-end packaging and testing market will definitely be in chaos. Fortunately, the copper wire technology can help us survive 2010. By 2011, we We must develop higher-end chip packaging forms, otherwise we will have to face a huge impact on the low-end market." Xin Tong is worried.

Erin nodded.

"Looking at the history of chip packaging, the first generation of through-hole insertion TO and DIP packaging, the second generation of surface mount SOP packaging, have become very common. The third generation is the area array packaging era, with solder ball array packaging BGA As represented by the use of solder balls instead of pins, the connection distance between the chip and the system is greatly shortened. For the same memory IC with the same capacity, the BGA volume is only one-third of the SOP package. This packaging form is high-density and high-performance. The best choice for performance and multi-pin chip packaging, if we can develop BGA packaging, Ruoshui Semiconductor will not be able to catch up with us in three to five years." Logitech, who has a semiconductor major, is very familiar with the development history of packaging.

"Lao Luo, the mainstream packaging form of Ming Yueguang is BGA. We are all born in BGA packaging. Technically we have no problems. We also know a lot of customer groups. The main problem is funding." Xin Tong said, in his heart It is clear that once BGA packaging is introduced, Wuji Semiconductor needs to invest in a lot of equipment, which is an investment of tens or even hundreds of millions.

"Funding problem? I will find a way to help you solve the funding problem!" By September, Irene was the senior investment director of Good Fund Greater China. As long as the project has prospects, there will be no investment problems.

"Very good!" Xin Tong nodded.

"When do you want the money?" Erin asked.

"The current market capacity for TO and SOP packaging is still very tight, and there is not much pressure to develop BGA packaging. Our focus next year will be copper wire technology, and the year after that will be about BGA, so I want to start BGA packaging next spring. It will take one year to complete the construction and verification of the BGA production line." Xin Tong is confident.

"Okay, it just so happens that during this period, Mr. Luo can concentrate on overcoming the copper wire process problem!" Eileen nodded. If BGA packaging is launched at this time, it will definitely distract Logitech's energy.

Xin Tong is in a good mood. The trip to Suzhou not only solved the current copper wire process problem, increased the wages of the operators in the molding process, but also pointed out the direction for the development of Wuji Semiconductor in the next few years.

Some time ago, because he was going to study at Tsinghua University, he was worried that there would be problems with the company's development, and wanted Eileen to take full charge of management for him. At this moment, this worry no longer existed.

That afternoon, they drove their Mercedes-Benz car back to Pudong, Shanghai.

Jinshi Technology is a busy scene.

"Mr. Zhu, the work of Jinshi Technology in Shanghai is your focus. You must also manage the market and sales of Wuji Semiconductor. The packaging factory has full orders this year. The situation next year will definitely not be as good as this year. Recently, you need to learn more about your customers. To meet the demand for copper wire technology, we will vigorously develop customers for copper wire technology." Xin Tong said in the small conference room.

"Brother Xing, don't worry!" Zhu Tao said.

"I discussed the future development direction of Wuji Semiconductor with Logitech this morning. Next year, we will introduce BGA packaging. If you are free, take the time to understand the market demand in this area."

Zhu Tao adjusted his gold-rimmed glasses with his hand and asked in surprise: "Are we also going to make BGA products?"

"If we don't make BGA products, we are just a low-end foundry!" Xin Tong said.

"Yes!"

As they were talking, the phone rang. Xin Tong took it out and saw that it belonged to Cui Jie, so he answered the phone: "Mr. Cui, what's the matter?"

"Boss Xin, Goodix Technology recently launched its first 10-point touch chip!" Cui Jie said excitedly.

"Really?" Xin Tong couldn't believe it.

Since the launch of Apple's iPhone, copycat phones that do not use physical keyboards and stylus pens have appeared on the market. These deviant phones, just like the iPhone, can be easily operated with just your fingers.Touch chips will definitely usher in a sharp rise.

The success of Goodix Technology's touch chip is undoubtedly a good opportunity for the agent Jinshi Technology to make a fortune.

"I visited Goodix Technology this morning and the news is absolutely true."

"Very good, have you discussed the samples with them?"

"Boss, I discussed the ordering plan for the next six months with them. This time, I will take 5K of goods to send samples to customers!" Cui Jie said.

"Okay!" Xin Tong hung up the phone, excited.

"Zhu Tao, your cousin is very capable. He was originally engaged in motor research and development, but he changed his career to selling motor control MCU chips. He did a good job. Now he is involved in mobile phone chips and is doing well in Shenzhen." Xin Tong patted Zhu Tao on the shoulder and said.

"My cousin has been a top student since he was a child. He is proud of his aunt and always has the determination to always be the first in everything he does." Zhu Tao smiled slightly.

"Eileen, Goodix Technology, which we have been staring at, recently launched its first 10-point touch chip. We will wait and count the money from now on!" Xin Tong turned to Eileen and said.

"Touch chip?" Irene, a liberal arts student, was confused.

"Erin, give me your iPhone!"

After saying that, Xin Tong took the phone handed over by Eileen and tapped it with his finger. The operation screen kept changing: "Without this touch chip, we can't operate this smartphone with our fingers."

"Then this chip is very powerful!"

Xin Tong nodded and returned the phone to her: "Eileen, is this the latest iPhone 3GS?"

"Yes, Apple released this mobile phone at WWDC6 held at the Moscone West Convention Center in San Francisco on June 8 this year!" Erin smiled slightly.

"Brother Xing, it is said that this mobile phone will be launched in China soon!" Zhu Tao kept staring at the iPhone 3GS in Irene's hand. Since the iPhone 6GS was released in June, he would always talk about this when he went out to meet customers. A hot topic.

"Really?" Xin Tong was very surprised. He was busy taking the postgraduate entrance examination recently. After taking the postgraduate entrance examination, he went to the United States. He became an idiot when it came to domestic news.

"I heard the news too!" Erin nodded.

"Zhu Tao, do you still remember the boast I told you when the first iPhone came out?" Xin Tong's voice rose an octave.

"Brother Xing, of course we remember, but we're afraid you'll forget!" Zhu Tao adjusted his gold-rimmed glasses with his hand.

"Tell me, what am I bragging about?"

"You said at that time that you would give each of us an iPhone!"

"Hahaha! I did say that at the time. At that time, you must have thought that I, Xin Tong, was bragging!"

"Brother Xin, if you don't give your brothers mobile phones, of course you are bragging!" As Xin Tong's fanboy, Zhu Tao knows him very well. All the boasts that Xin Tong boasted over the years have come true one by one. He said this just to inspire him. one time.

"Zhu Tao, ask Xiaoyu to check the personnel files for me. Who was working when I was bragging, and who is still working now? You propose a budget, and I will sign and cash it for you immediately!" He was very happy in both love and studies.

Spending a lot of money is the most direct way to share happiness.

(End of this chapter)