Hong Kong Comprehensive: Who said that those who practice martial arts have no money?

Chapter 248 Strategic Influence

"When something touched her face, she could see things in the dark as if it were daytime, but now she couldn't see anything. It turned out that her eyes were covered with a cloth...

Xiao Longnu was terrified. She wanted to open her mouth to scream, but her tongue was unable to move. Then she felt the man kiss her cheek with his mouth...

Her heart was moved, her fear gradually faded, and her lust was secretly aroused. She thought to herself, it turned out that Yang Guo was teasing me...

Xiao Longnu couldn't move, so she had to let him do whatever he wanted. She couldn't help but feel surprised and shy at the same time. "

Early in the morning, Li An was sitting in his office chair, reading a newspaper with great interest. He didn't pay any attention to someone pushing the door in, until the other person called him, he put down the newspaper with some reluctance.

However, I couldn't help but think with evil humor that once the plot of the dragon knight came out, Ming Pao Newspaper would probably receive a lot of razor blades from enthusiastic readers today.

"boss."

Seeing that it was Feng Huiya who called him, Li An raised his wrist to check the time. It was only 7:30 in the morning, not yet time to go to work. He stretched and greeted: "You are here so early, have you had breakfast?"

Li An's attitude was very casual. Feng Huiya was very capable. After the two companies were registered, she planned the company structure. Last night, Hua Man also told him that ten convenience stores were opened one after another. With Feng Huiya helping to manage the daily work, everything could be handled in an orderly manner without any chaos.

"I have already eaten."

She handed over a document: "Organizational structure is the top priority of the company's internal control mechanism. This is the recruitment plan, take a look."

Li An took the document in his hand, which contained some recruitment plans for financial accountants and employees.

"I think any supermarket chain is made up of a company headquarters, stores and distribution centers. These three parts are equivalent to the head, body and feet of a supermarket, and none of them can be missing. The Nathan Road supermarket is about to open, and I suggest renting another warehouse, which can just take care of the goods distribution of the convenience store. This will save a lot of manpower and material resources." Feng Huiya said in a capable tone.

"No problem. Just talk to Huaman about the warehouse and recruitment."

Li An smiled and put down the documents in his hand.

"By the way, how are your preparations for the real estate agency going?"

"The employees have been recruited. I have arranged for them to contact many landlords of tenement buildings in the past two days."

"Are you planning to start with the tenement building leasing business?"

"Yes."

Feng Huiya nodded and answered in an orderly manner:
"For a new company, opening up and establishing a stable market position is the most difficult thing. I have learned that commercial buildings with dispersed ownership are located in prime locations, with high rents and fierce competition among brokers. On the contrary, residential buildings have low rents, and most of the house rentals and sales are handled by the landlords themselves. Now our company takes the initiative to go to their homes and help them handle everything. They no longer need to spend money to find lawyers to draft contract documents, post flyers to find tenants, or pay a dime in commission. It is undoubtedly a win-win situation. It can also help companies open up more quickly."

"Your analysis is correct."

Ang Lee agreed with the company strategy formulated by Feng Huiya. He thought for a while and said:

"However, you are still a little conservative. We cannot give up the commercial street in Tsim Sha Tsui. Labor is cheap, and we can hire more employees to contact the owners. The business of the commercial street and the residential buildings can be carried out simultaneously."

"I understand, boss." Lin Huiya nodded.

"Of course, in order to monopolize resources, every industry will set so-called rules to protect its own interests. When company employees contact the owners, it is inevitable that they will touch the nerves of those brokers. If someone causes trouble, you can call the Tsim Sha Tsui Police Station and ask for Zhu Youzai, who will help you deal with it."

There are all kinds of people in the brokerage business. When Li An decided to do the brokerage business, he had already considered everything and even informed the police station early on.

"Come on, let's go meet someone."

Li An stood up and walked outside. Before leaving the office, he thought of something, turned back, picked up the newspaper on the table, and then went out.

.........

.........

Publishing a newspaper is a tough job. There is a popular joke among newspaper publishers: "If you have a grudge against someone, it is best to encourage him to publish a newspaper."

The implication is that once you start a newspaper, many difficulties will follow. Whether it succeeds or fails, you must put in a lot of energy. If you put this energy into other businesses, you will definitely reap double the benefits.

Sun Liwen has been running a newspaper for many years and has experienced all the hardships of being a newspaper editor. The most difficult part of journalism is that they work day and night in reverse. When others are in deep sleep, they start the most intense work and often stop at three in the morning. They consume a lot of brain power, but after three o'clock, they cannot rest because their minds are not relaxed. They must get along with Saner and go to a nearby restaurant to eat something and chat to get rid of the overly tense spirit. Only then can they talk about sleep. When they return home, undress, wash, and lie down on the bed, it is already morning.

In addition to the reversed working hours, working in a newspaper consumes much more visual and mental energy than other jobs. Friends in the journalism industry are either very thin or very fat, which is not a healthy phenomenon.

In order to finish the manuscript last night, Sun Liwen stayed awake all night again. When Ang Lee came to the newspaper office to find him, he was just about to have some breakfast tea to relax his tense mind.

"Mr. Li, do you have something to talk to me about?"

Sun Liwen yawned and looked a little sleepy.

"Editor-in-Chief Sun, you didn't sleep all night? Why don't you go and rest first, I'll come over in the afternoon." Sun Liwen waved his hand and said, "No problem, I've been busy all night, and I'm just going to have morning tea, let's go to the teahouse and chat."

"it is good."

Hearing this, Li An agreed.

After leaving the newspaper office, the three of them went to the nearest teahouse.

"What to eat?"

A teahouse waiter came over swiftly.

The three of them found a seat by the window, and Sun Liwen gestured to Li An.

"We've eaten. You can order."

Sun Liwen stopped being polite and said to the waiter, "Bring some snacks and a pot of hot tea."

"Hold on."

The guy walked away quickly.

Sun Liwen looked at Feng Huiya and asked, "Who is this?"

"Oh, Feng Huiya, my secretary."

Li An introduced the two to each other: "Sun Liwen, editor-in-chief of Yuanfang Newspaper."

"Hello, Editor-in-Chief Sun." Feng Huiya smiled politely.

"Hello."

Sun Liwen nodded to Feng Huiya, then looked at Li An.

"Mr. Li, what do you want from me?"

"Editor-in-Chief Sun, do you know Ming Pao?" Li An placed the newspaper in his hand in front of Sun Liwen.

"Cha Liangyong, formerly worked at the New Evening News, serialized many novels, and founded Ming Pao last year. The Return of the Condor Heroes, which he is currently serializing, has gained a lot of readers, but the sales volume fluctuates between a thousand copies, resulting in a serious loss."

During this period, newspapers in Hong Kong were roughly divided into two categories: one was current affairs news, and the other was tabloids, which attracted readers with romantic stories and catered to the low tastes of male readers.

During this period, Ming Pao mainly published novels and interesting information, with one page published daily. It used topics that interested ordinary people and martial arts novels to attract readers, making it a tabloid with an unconventional style.

Sun Liwen put down the newspaper and said, "Mr. Li, why are you asking this?"

"I think Yuanfang Daily should add a few more supplements to publish some articles and novels."

Li An stated his purpose.

Feng Huiya was a little surprised when she heard this.

Yuanfang Daily is a comprehensive daily newspaper with a print run of one page. The main edition contains a large amount of social news to attract readers. It has a fast timeliness and covers a wide range, so its sales are very good.

No wonder the boss dared to make such a boast and reserved a page for advertising the company all year round. It turns out that Yuanfang Daily belongs to his boss.

Five or six kinds of exquisite snacks were served on the table. Feng Huiya stood up, took the teapot from the waiter and poured three cups of hot tea.

"Mr. Li, the Newspaper Association has pricing standards. Adding more pages to newspaper supplements will inevitably increase costs and reduce newspaper profits."

Sun Liwen thought for a moment, picked up the teacup and took a sip of tea, then told Li Ang about his concerns.

Li An shook his head. He had naturally considered the cost of the newspaper, and said calmly:

"It's just increasing from one page to one and a half pages, so the paper cost won't increase much. Editor-in-Chief Sun, the most important thing for a newspaper is sales. By adding a half-page supplement, we can publish a large number of articles and novels by famous journalists and literary and artistic figures to cater to more readers. This will inevitably drive up newspaper sales and make more money. As for the biggest expense, the royalties of famous authors, I have also considered it. You reserve a piece of board to publish my company's advertisements all year round, and the royalties will be paid by my company's advertising fees."

What Ang Lee cares about is never how much money a newspaper can make. What he cares about is the sales of the newspaper and its influence on the news industry.

Spending a certain amount of advertising money every month can not only increase newspaper sales, but also advertise for the company. It is a very cost-effective deal.

(End of this chapter)