The youngest son of the chaebol family, Hu Mou Xianmin

Chapter 27 Investing in Cosmetics Companies

Before 1990, Bangzi State implemented a single tax rate for land and housing, and the tax was relatively light.But by the end of the 1980s, the high concentration of land in Bangziguo forced the government to take measures to combat land hoarding.We must know that in the Bangzi country at that time, 5% of the population had as many as 62.5% of the land resources. What a terrible statistic this is.

After Bangziguo implemented the separation of land and housing property taxes in 1990, house prices experienced a long-term correction after maintaining a period of rapid growth.In the ensuing years, housing prices have shown a negative growth trend.

It is precisely for this reason that Chen Daojun suggested that Chen Yangji not enter the real estate market in a hurry.After all, the development cycle of real estate is relatively long, and it usually takes several years. By the time the development is completed, the policy and the market have changed drastically. If you want to make a fortune from real estate, I am afraid it is a dream!

However, Chen Yangji intends to trust his eldest grandson and sons, and Chen Daojun will not make fun of himself, anyway, he just wants to make a fortune in silence.It's just that Chen Daojun didn't notice that his cousin Chen Ruijun, who was sitting next to Chen Dongji, was looking at him curiously at the moment, as if he was very interested in Chen Daojun who had raised a different opinion just now.

……

Miracle Investment Company, inside the president's office.

"Boss, this month, our company's revenue has increased by 10%, especially the Disneyland and resort hotels under your name. The receivables continue to increase. This month, many tourists come from abroad to visit and play. Disney's The surrounding toys and souvenirs are selling like crazy." Wu Shixian said to Chen Daojun very happily.

"That's for sure. Our Disneyland is much more interesting than those ordinary domestic amusement parks. And we will open new projects every other year, which can always attract tourists." Chen Daojun said confidently.

"By the way, boss, the thing you asked me to acquire the shares of Sun Country Toei Co., Ltd. and Toho Co., Ltd. didn't go well. The prices offered by their managers were far higher than the market value. They simply took us for a ride. !" Wu Shixian recalled Chen Daojun's proposal to him before that he wanted to enter the animation industry of the Sun Country and acquire shares in some animation companies.

I thought it would be easy to catch, but I didn't expect that the company of Sun Nation was too greedy, and the price they offered was too outrageous, close to 1.8 times the market value, and they were simply treated as a big headache.

"It seems that they are not willing to sell! In that case, let's let go of these things first. I am more optimistic about a cosmetics company now, and we can invest in it in advance." Regarding the failed acquisition of Sun Country Animation Company's shares, Chen Daojun did not say anything. Take it to heart, but propose another investment direction.

"Cosmetics company? Boss, are you sure?" Wu Shixian was a little confused. In his opinion, Chen Daojun's investment direction was somewhat biased towards the animation and entertainment industries. Why did he suddenly say that he wanted to invest in a cosmetics company?

"I remember the description in the Talmud. Jews generally believe that women earn more money. In this world, whether it is a rich or poor family, men are mostly responsible for making money, while women are responsible for spending money. And How many women can not care about their own beauty?" Chen Daojun said with a smile.

Wu Shixian was obviously stunned for a moment, and then said with emotion, "That's true, I didn't expect the boss to know this. I really find it hard to believe that you are just an 11-year-old boy, not an experienced adult."

"Haha! It's just that I have nothing to do at ordinary times. I read more books and newspapers, and I know a little more." Chen Daojun said with a smile.

Afterwards, Chen Daojun explained the investment goal to Wu Shixian in detail. "Amorepacific Group, established in 1945, is a well-known cosmetics company in Bangzi Country. It not only has its own R&D center, but also produces hundreds of cosmetic items."

"It's just that during the period from 1970 to 1980, the Pacific Group made great strides, and its business expanded to finance, electronics, metals, clothing, baseball teams, basketball teams and other fields. It was just over-expanded business areas, and its subsidiaries lost money and The crisis of labor-management conflicts gradually surfaced. Even now, the Pacific Group has not completely come out of the heavy debt crisis. So I think we can arrange for traders to start eating the shares of the cosmetics company under the Pacific Group. Before they have When we recover, we will acquire as many shares of cosmetics companies as possible and become major shareholders."

Chen Daojun's analysis and explanation quickly won the approval of Wu Shixian. They are now abundant in funds. Isn't it easy to buy shares in a company that is in debt crisis?
You must know that their miracle investment company currently has more than 7000 billion Korean won (about 6 million U.S. dollars) in their books, and you must know that except for those top-level chaebols, no company will have such a terrifying cash flow.

……

"According to the funds we have on hand and the stock shares in the market, we can probably acquire 28% of the stock shares at a cost of about 4000 billion (Korean won)." Wu Shixian asked his assistant to bring the Pacific Group's financial status and A series of materials such as market research reports, and then quickly came to a conclusion.

"Then let's go for the acquisition. Maybe it won't be long before the Pacific Group can bring us good news!" Chen Daojun said with a smile. In his impression, it was in 1990 that the Pacific Group acquired Faber Ji Factory successfully landed in Paris, the capital of fashion, and has since made its name in the European market, becoming a world-class cosmetics company.The stock price of Pacific Group also rose all the way.Later, in 2002 and 2003, it was as if it was opened, and it became an extremely high-ranking cosmetics company in the world, enjoying a global reputation.

"Okay, boss!" Wu Shixian said happily.

……

After Chen Daojun left Miracle Investment Company, he soon came to his father Chen Runji's film company.Due to the large number of visitors, the front desk staff quickly recognized Chen Daojun and did not stop him.

Chen Daojun also successfully found Chen Runji.Looking at his father who was busy in the office, Chen Daojun said, "Father, I need your help. Come with me on a business trip to Yanxia Country. It will take about a week."

Chen Daojun's words made Chen Runji feel a little puzzled, how could he go to Yanxia Kingdom?He didn't remember that his son also invested in Yanxia Country!

"I opened a company in Yanxia Country. Something happened recently. I need to go and have a look. I told the outside world that the two of us traveled to Yanxia Country, so as not to make Grandpa and Uncle suspicious." Seeing Chen Runji, Chen Daojun was a little skeptical. I had to tell him some of the facts.

　The plot of the next 28 chapters tells the story of Chen Daojun and his father Chen Runji arriving in Yanxia and being received by Li Taiyong.Chen Runji also found out that his son Chen Daojun was going to Mao Xiongguo for a loan, and he was quite excited.

　　Situation statement: Chapter 28 was locked in a dark room, the application for lifting the ban failed, and it will not be possible to retrieve it for a while

　　
　
(End of this chapter)