Sing the blue and white porcelain of the Yuan Dynasty, my music can come true

Chapter 131: Restaurant names with small characters at the beginning are not unpleasant.

"High-end dining?"

Xie Chuncheng asked Jingshan with interest: "What kind of high-end catering?"

Jing Shan then told Xie Chuncheng about his acquisition of the Zhenxiang series of brands.

In fact, Jingshan himself is not very enthusiastic about the catering industry.

He has done catering with Xie Chuncheng, and he knows that doing catering is very tiring.

All kinds of troubles will appear endlessly.

Whether you make money from catering is another matter, but it will really shorten your life.

Unless you are like Xie Chuncheng, you have learned cooking since you were a child, you like this industry, and you are passionate about it, so you have the motivation to continue doing it.

Jingshan himself really has no motivation to do catering.

He acquired the Zhenxiang series of brands and set foot in the catering industry, mainly for Xie Chuncheng, and wanted to help Xie Chuncheng open a way.

If he had to leave it alone, he would never get involved in this business.

He has money now and can just enjoy life.

No need to bother with Bara's dry catering.

The important task of building a catering empire can be left to Xie Chuncheng. This has always been Xie Chuncheng's dream.

What he can do depends on his ability and good fortune.

If that doesn't work, hire professional managers.

In short, Jingshan is only responsible for providing all-round support to Xie Chuncheng.

He definitely doesn't care about it himself, he is only responsible for winning.

"The restaurants and refreshments in the Retreat Series will be transferred to the catering company under your name. As for the name, it needs to be changed. It can no longer be called 'Dachun' Catering."

Xie Chuncheng has a "Dachun Catering Company" under his name, and the barbecue restaurant they opened before was called "Dachun BBQ".

Although that store closed down, the Dachun Catering Company under Xie Chuncheng's name has always been in existence.

Jingshan still holds 40% of the shares in this catering company and is considered an important shareholder.

Jingshan thought that it would be best if the Zhenxiang series of restaurants were transferred under the name of Xie Chuncheng, a catering company.

But the name of the company must be changed, and it can no longer be called "Dachun" Catering.

This name is so silly, it feels like Dashachun in "Charlotte".

Xie Chuncheng was very excited when he heard that Jingshan had taken over so many restaurants and refreshment houses in one go.

He was gearing up and told Jingshan: "This is how we set up a catering group! If you don't like Dachun, then let's call it Xiaochun - Xiaochun Catering Group! It feels like it's run by Brother Pheasant, and it has a good reputation!"

Jingshan smiled helplessly and said, "Why do you have to use the name of Brother Pheasant? ... But then again, Xiaochun Restaurant Group, the name is not unpleasant."

Xie Chuncheng was slightly disgusted: "It's just a little stingy—Xiaochun Catering Group is not as generous as Dachun Catering Group!"

Jing Shanshu said: "That's stupidity, okay?"

Xie Chuncheng complained: "Fuck, it's all my fault for "The Sorrow of Charlotte", which ruined my name 'Dachun'."

Jingshan smiled and comforted and said: "There is no way, this is fate." Xie Chuncheng asked: "Then let's call it Xiaochun Catering? If you think it is okay, I will go to the Industrial and Commercial Bureau to change the name after the year."

Jingshan said: "We will tentatively decide on Xiaochun Catering for now. During the Chinese New Year, we will think about whether there is a better name. It would be best if the name of our catering company can be unified with the brand we want to build in the future. They will all be called one name."

Xie Chuncheng didn't understand what Jingshan meant: "They all have the same name?"

Jingshan explained: "In the future, these chain restaurants will have to have the same name as the group company. For example, if we take over the current Zhenxiang brand, we will definitely have to rename the restaurant and refreshment house. It is best to change it to the same name as our company. "

Xie Chuncheng said: "It would be nice to change it to Xiaochun or some other restaurant, such as Zhenxiang Refreshment House - changed to Xiaochun BBQ House, Zhenxiang Creative Cuisine - changed to Xiaochun Creative Cuisine, or Xiaochun Private Kitchen, etc. Our company name is Xiaochun Catering."

Jingshan commented: "Xiaochun BBQ House... looks like Japanese food. Xiaochun Private Kitchen... feels like it is run by Brother Xiaochun."

Xie Chuncheng thought about it: "When we reach a large scale, we can ask Brother Xiaochun to be the spokesperson! Just like Zhang Liang Malatang."

Jingshan Chat said: "Zhang Liang Malatang didn't ask Zhang Liang to endorse it, but Yang Guofu wanted to ask Zhang Liang to endorse it. I'm afraid that if our restaurant is called Xiaochun, in the future, our competitors will ask Brother Xiaochun to endorse us, and we will be passive." .”

Xie Chuncheng said straight to the point: "Then let's strike first and find Brother Xiaochun to speak for us first!"

Jingshan prepared for a rainy day and said: "The problem is that restaurants that ask celebrities to endorse, or restaurants opened by celebrities themselves, don't seem to really take off, and most of them close down in the end. Celebrity endorsement of restaurants has become a curse, and customers are now I don’t like this more and more, and I always feel that restaurants endorsed by celebrities or restaurants owned by celebrities are harvesting everyone’s IQ tax.”

Xie Chuncheng thought for a moment and said, "It's true. Celebrities can't take advantage of the catering market. We can't call Xiaochun Catering anymore. It's too dangerous to take advantage of celebrities."

Jingshan said with a smile: "Yes, it's best not to get involved in celebrities when working in catering, otherwise you will get all kinds of troubles."

Xie Chuncheng had an idea and suggested, "How about calling it Xiaocheng Catering Company? Xiaocheng BBQ, Xiaocheng home cooking, Xiaocheng Private Chef."

Jingshan savored it and said: "Xiaocheng barbecue, Xiaocheng home-cooked food... seems... not unpleasant. I found that any restaurant name with the word '小' at the beginning is not unpleasant."

Xie Chuncheng argued: "Who said that? Thief's barbecue - sounds good? My concubine's home-cooked food - does it sound good?"

"Your uncle!"

Jingshan smiled and spat at Xie Chuncheng: "Who told you to give you such an inappropriate name!"

Xie Chuncheng laughed and raised his eyebrows: "You said it, and the names of restaurants starting with small letters are nice."

Jing Shan didn't argue with Xie Chuncheng: "Okay, let's not push it, let's think about the name slowly. Are you okay this afternoon?"

Xie Chuncheng asked: "It's okay. What's the matter? Are you okay?"

Jing Shan said: "I'm fine, what's the matter with the Chinese New Year? I mean, let's go to those restaurants and refreshment houses in the afternoon to check it out in advance."

Xie Chuncheng was startled: "Didn't you inspect these restaurants in advance?"

Jing Shan said: "I just talked about the acquisition, and I haven't had time to inspect it yet."

Xie Chuncheng raged: "Damn! You bought it without inspection! You must have been tricked!"

Jingshan said: "It's not a trap. They explained the situation to me in advance. I just haven't gone on an on-site inspection yet. I've eaten in the two creative restaurants and I think it's okay. The seven refreshment houses are okay. Didn't go."

Xie Chuncheng said pickyly: "Your taste is not good, so I'd better go and check it out in person. Let's start from the big restaurant. We don't want to wait for the afternoon, let's go there now, just in time to have lunch."

Jingshan thought about it and said, "You can also go there for lunch. As far as I know, they should still be open at noon today and close in the afternoon."

"Then go!"

Xie Chuncheng was eager to see the store, and started to drive with the handbrake on.

Jingshan hurriedly stopped and said, "You should go home for a while. Your old men and women are all waiting to see you."

(End of this chapter)