Sing the blue and white porcelain of the Yuan Dynasty, my music can come true

Chapter 212 Dian Hai Tactics
From now on, the siomai served in these seven Cantonese-style tea snacks in Guangdong will be called siomai, the crystal shrimp dumplings will be called crystal shrimp dumplings, the pork ribs in black bean sauce will be called black bean sauce pork ribs, the red oil hand will be called red oil hand, and the preserved egg and lean meat porridge will also be called It’s called preserved egg and lean meat porridge…

I will never give up those messy names that look literary and artistic but actually make no sense.

At the same time, Lou Yan also has a bold plan, which is to select one or two of these seven Cantonese refreshments and try to open them 24 hours a day.

Just like Jin Dingxuan.

Jindingxuan originally started out as a high-quality Cantonese cuisine and Cantonese refreshments open 24 hours a day.

The Cantonese-style tea snacks led by Lou Yan, the main dishes are somewhat similar to Jindingxuan.

After changing to the popular line, even the names of the dishes are the same.

Lou Yan just wants to try to turn these seven refreshment houses into a mini-friendly version of Jindingxuan.

Try to use this form to open up the mini chain market of high-quality Cantonese refreshments.

If the all-night model works.

Lou Yan plans to open all Cantonese-style refreshments 24 hours a day in the future and set up a new sign in the Beijing night snack market.

Jingshan definitely has no objections to Lou Yan's reform plan.

Since he chose to let Lou Yan take charge of the overall situation, Jing Shan must fully support Lou Yan's work and let her do it freely.

However, Xie Chuncheng had some slight objections to Lou Yan's plan to continue operating Cantonese-style refreshments at the seven refreshment houses.

Xie Chuncheng still prefers to transform the seven refreshment houses into his favorite barbecue houses, which seems to be more popular.

Although Jindingxuan is very popular, there are many people who love to eat it.

However, compared to the more popular barbecue, Cantonese-style refreshments are still one level behind in popularity.

If you want to take the popular route that is close to the people, barbecue is the better way.

Anyway, that's how Xie Chuncheng sees it.

Also, the two refreshment houses at Tianqiao and Chaoyangmen are very close to Liu Mazi’s Chuan Chuan Xiang.

If according to Lou Yan's plan, the refreshment house continues to make Cantonese refreshments, it will form differentiated competition with Mazi Chuanchuan Xiang, and even form a complementary relationship. They will not be able to use those two stores to retaliate against Liu Mazi.

Back then, Chuncheng BBQ was Xie Chuncheng’s heart and soul. It was all his wealth and hard work.

That store was closed down by Liu Mazi, and Xie Chuncheng will remember this for the rest of his life.

He especially wanted to use the barbecue house converted from the refreshment house to avenge his revenge.

Jingshan also wanted to settle accounts with Liu Mazi.

But in order to take revenge and settle scores, it would really outweigh the gains and losses by affecting Lou Yan's overall transformation plan.

After all, even if they used those two stores to take revenge, they would just be the two Chuan Chuan Xiang branches that had squeezed out Liu Mazi.

Liu Mazi’s strong foundation of dozens of Mazi Chuanchuan Xiang stores spread across the city cannot be shaken in any way.

For Liu Mazi, such a blow was neither painful nor itchy. At most, it only made him feel disgusted.

It is completely different from the devastating blow Liu Mazi gave them back then.

Jingshan thought that if he really wanted to attack Liu Mazi, he would overthrow Mazi Chuanchuanxiang and crowd out all the Mazi Chuanchuanxiang branches.

Or drastically reduce the overall revenue of Mazi Chuanchuanxiang and completely smash its listing plan. This is the fatal blow to Liu Mazi.

To achieve this, Xie Chuncheng needed to use the "store-wide tactic" to open various barbecue stores and rent stores nearby.

It is best to open two or three barbecue stores with a front-end store within the radius of the same Mazi Chuanchuanxiang store, or open a store with a front-end store of some-and-all Chuanchuanxiang store, and use a more convenient and lower-priced strategy to completely surround the larger single store. Make bigger pockmarks and make skewers of incense.

Just like ants chewing meat, one store after another eats the pockmarks to death.This is true revenge.

After listening to what Jingshan said, Xie Chuncheng felt that what Jingshan said was reasonable.

He does not have to change those seven refreshment houses into high-end barbecue houses to compete with Mazi Chuan Chuan Xiang in terms of high-end, appearance, and size.

That would not be able to defeat Mazi Chuan Chuan Xiang, and even disgusting the opponent might not be effective. It is completely thankless.

The one who really has the opportunity to take advantage of Mazi Chuan Chuan Xiang is what Jingshan calls the "store-sea tactic". Next to each branch of Mazi Chuan Chuan Xiang, several such-and-such stores are opened, expanding "what-so" into a street store chain brand. .

Not limited to just opening any barbecue house.

He can also open a "what-so-and-so fried house", specializing in secret fried chicken steaks, fried pork ribs, fried pork intestines, etc. These are low-cost, high-profit projects that he is good at and has done before.

Then we have to make cheap "What kind of Chuanchuan Xiang", directly compete with the same brand as Mazi Chuan Chuan, and then cooperate with "What kind of milk tea shop", "What kind of steamed stuffed bun shop" and so on.

In short, if there are any small shops on the street, you can get involved in operating any brands.

In the end, a huge "what-what" street shop network was formed, completely surrounding Mazi Chuan Chuan Xiang, this is how powerful it is!

Xie Chuncheng is also better at doing this kind of street shop.

After he resigned from the restaurant, he started working as an individual from a street kebab stall.

After having this ambitious goal of [-] stores.

Xie Chuncheng didn't even date girls anymore, and he didn't want to spend the huge sum of 300 million yuan recklessly.

He put all his enthusiasm and energy into building some brand.

Every day, he drives around the capital in the eye-catching porcelain orchid that has been transferred to Jingshan.

He just followed Liu Mazi's pockmarked incense sticks all over the capital, found a good location around them, and prepared to spread out his large network of street shops.

Liu Mazi had previously hired a professional team to conduct market research and traffic analysis for Mazi Chuan Chuan Xiang in selecting locations, and selected the most suitable locations for opening a restaurant.

Xie Chuncheng stared at Mazi Chuanchuanxiang's site selection, taking advantage of other people's data analysis.

The stores around Mazi Chuan Chuan Xiang may not last long if they are doing other things, but they are definitely suitable for catering.

However, most of these shops and front houses have already been rented out, so it is difficult for them to be resold immediately.

These all require Xie Chuncheng to continue to follow up and discuss slowly.

Years later, Xie Chuncheng found the first store he could take over immediately, and it had nothing to do with Mazi Chuanchuan Xiang.

On the contrary, it has something to do with Jingshan——

That day Jing Shan was very bored lying on the hospital bed and wanted to drink something.

Because he had just undergone lumbar spine surgery, the doctor did not recommend him to drink Coke.

If you really want something sweet, you can drink freshly squeezed juice.

The freshly squeezed juice made by a professional nurse was not to Jingshan's taste.

Jingshan suddenly remembered Jay's favorite passion fruit honey juice that he had drunk before.

That passion fruit juice is delicious, Jingshan wants to drink the juice from that store.

Xie Chuncheng happened to be there at that time.

Jingshan bothered Xie Chuncheng to make a trip to Chongwenmen to buy him freshly squeezed passion fruit juice at his favorite Jay milk tea shop.

(End of this chapter)