Sing the blue and white porcelain of the Yuan Dynasty, my music can come true

Chapter 44 Zhenxiang Refreshment House

Lu Shuai took out another 1-point Zhongnanhai and ordered it.

He calmly explained to Jingshan: "I'm not going to tell you anything, I'm going to tell you the truth. Mr. Bai talked to me before and planned to combine the creative dishes of these two Zhenxiangs with Qijia Zhenxiang - The refreshment house will be compensated to me together, and the price is 1000 million, but she wants [-]% of the shares of these stores."

Jingshan frowned when he heard this: "Twenty percent dry stock?"

Lu Shuai said: "Yes, Bai Corporation will share [-]% of the future profits of these stores, which means they still hold [-]% of the shares."

Jingshan stubbed out his cigarette and said, "This is a bit unkind, isn't it? These stores are only worth a few million when they are exhausted. She offered you 1000 million as compensation, which is too high, but she still wants [-]% of the shares?"

Lu Shuai waved his hand and said, "No, no, no, you haven't looked at their company's financial statements. These two Zhenxiang creative dishes are indeed losing money, but the seven Zhenxiang refreshment houses in the same series are still profitable."

"Exquisite refreshment house?"

Jing Shan had never heard of what a refreshment house was for.

It is enough to say that this new business unit of Baishi Group is acceptable.

The store names given to the Premium Series are confusing.

I don’t know what kind of cuisine Zhenxiang creative dishes are.

I don’t know what Zhenxiang Refreshment House sells.

This high-end series brand is too mysterious.

Jing Shan is the head of their group's new business department.

I must have turned on all the planning and let them show off!
Lu Shuai told Jingshan: "It sells snacks, a bit like Chenghuang Temple snacks or Huguo Temple snacks, the kind that can be eaten in."

"What kind of snacks do they sell? Hangzhou Xiaolongbao?" Jingshan complained: "Looking at the name of the store, I have no idea what they sell."

"Refresh refreshments must be supplementary food when drinking tea. They are more delicate and elegant snacks."

Lu Shuai further introduced: "Zhenxiang Refreshment House follows the path of Cantonese refreshment - mainly points, supplemented by tea, mainly for breakfast and dinner."

Jingshan smiled bitterly and said: "Forgive me for being ignorant, but I still don't know what they sell. Brother Lu, just tell me directly what they sell, right? They sell tea and snacks?"

"puff."

Lu Shuai was amused: "Tea and snacks... you are really humorous."

He told Jingshan: "They sell some innovative and improved Cantonese-style tea snacks, such as siu mai, steamed dumplings, rice noodle sausages, and various flower cakes, mung bean cakes and so on."

After thinking for a while, he added: "Of course, the names they give these dishes are very creative. For example, the siu mai is called 'Crystal Pomegranate', and the steamed dumplings are called 'Emerald Lotus Boat'. They sound quite classy. But it’s really these things.”

Jingshan nodded: "Then I probably understand. This Zhenxiang Refreshment House is a more sophisticated wonton shop."

Lu Shuai thought he was rough enough, but he didn't expect Jingshan to be even rougher than him.

He couldn't help but laugh at Jingshan: "You should be more stylish. Don't be like the old wonton shop or the wonton shop."

Jingshan said seriously: "Isn't it just a common snack bar on the street, just like Hangzhou Xiaolongbao. As soon as the Hangzhou Xiaolongbao signboard is put up, passers-by will know that this is a place for eating steamed buns. The refreshment house When the signboard came out, a northerner like me didn't know what they were doing. I definitely thought they were selling tea and snacks." Lu Shuai did not argue with Jingshan and said: "Indeed, the name of their refreshment house It’s not very good. But if you pass by their store, you can tell at a glance that they sell snacks and dinners, just like Huguosi snacks, with dine-in options and a finished product window.”

Then he continued: "Our company also did the decoration of these seven Zhenxiang refreshment houses, so I know the situation of these stores relatively well."

Lu Shuai told Jingshan: "Mr. Bai has spent a lot of money on these seven refreshment houses. The average investment in each store is more than one million. The total investment in these seven stores is about the same as that of two creative restaurants. I’m also running for 1000 million.”

Jingshan thought about it in his mind.

Together with Zhenxiang Creative Cuisine and Zhenxiang Refreshment House, the total investment is around 2000 million.

If Zhenxiang Refreshment House can really make money.

It doesn't seem that excessive for Bai Chen to pay 1000 million yuan to Lu Shuai for the price of these stores and then ask for [-]% of the shares.

Jingshan picked up the key points and asked Lu Shuai: "Where are these refreshment houses? Why have I never seen them before? They are not in the suburbs, right?"

Lu Shuai said: "No, these refreshment houses are all in the downtown area. Although they are not the most popular business districts, like Xidan and Sanlitun, they are located in very good locations."

"Where is the specific location?"

Jingshan attaches great importance to the location of the store, which directly determines the profitability of a restaurant.

"There is one store at Chaoyangmen, one at the west gate of the Olympic Sports Park, and two on Xueyuan Road - there are many college students and office workers there. These two stores are also the two most profitable stores. The other two are at Tianqiao and Guomao Commerce Center. Circle, the running water is pretty good anyway.”

After hearing these positions, Jingshan nodded with satisfaction.

Lu Shuai continued to introduce: "Zhenxiang - it is a high-end chain brand created by Mr. Bai and his group. Although Zhenxiang Tea House sells tea snacks, the decoration of these stores does not follow the cheap route. It is the same as creative dishes. , Zhenxiang Refreshment House is also a luxury high-end brand store designed by a foreign team."

Jingshan said helplessly: "Don't mention the foreign teams. Now I really feel that the things designed by foreigners are not as good as our own designs. They are completely incompatible with the local environment."

Lu Shuai nodded and said, "That's true. Although these refreshment houses have been making profits, there are still problems with their design and positioning. If they can adjust their positioning well and not be so high-end, these refreshment houses will The profitability of the store must have been greatly improved.”

Jingshan studied carefully and asked: "What is the approximate profit range of these refreshment shops? How much profit can they create every month?"

Lu Shuai heard Jingshan ask this and knew that Jingshan was very interested in acquiring it, so he told the truth: "I can't guarantee whether it is true or not, but looking at the financial statements provided to me by their company, the monthly net profits of the seven refreshment houses are It can be around 10 yuan.”

Jingshan asked with interest: "Can each store achieve a monthly net profit of 10?"

Lu Shuai was a little embarrassed and said, "The total profit of the seven stores is around [-] yuan."

Jingshan was stunned: "Seven stores worth 1 yuan? Does each store only make more than [-] yuan per month on average?"

Lu Shuai was very good at talking and said: "Less is a little less, but it shows that these stores have huge room for profit growth."

"It's… okay."

Jingshan was really speechless.

Lu Shuai told Jingshan: "It's still the same problem. Mr. Bai and the others have positioned the Zhenxiang series as too high-end and niche, and they are not taking a people-friendly route. But let me tell you something, the snacks they make in the refreshment house are really delicious. The materials used are particularly sophisticated and the cost is much higher than that of ordinary snack bars. This results in the relatively high selling price of their individual products, which limits sales."

(End of this chapter)