Kai Fu Han

Chapter 276: People’s Retribution
"Advertising, spreading the word, makes sense."

"I can let some affiliated factories in Baishiwan publish advertisements on the first page to set an example for other businessmen. Those businessmen who are seeking profit will definitely flock here, and then you won't have to worry about losing money." Liu Xinqi said. .

"Then what if someone follows our example and starts a newspaper to compete with us?" Luo Gao asked.

"In Xinghan League, no matter who runs the newspaper, it must be under the control of the Propaganda Department. Whoever wants to do it can't do it and publish whatever they want. Newspapers are a sharp tool to guide public opinion. They can hurt others and themselves. My purpose in running a newspaper is to inform the people what I want them to know, not to fool the people. Therefore, in the areas under the jurisdiction of the Xinghan League from now on, anyone who wants to run a newspaper must obtain approval from the Propaganda Department, and each issue of the newspaper must Only after approval by the Propaganda Department can it be printed and sold. It is absolutely forbidden to run a newspaper privately. It is not allowed to publish false news or news that deceives the people. It is not allowed to spread rumors to cause trouble or incite public opinion." Liu Xinqi replied.

In this era of limited information, the power of newspapers is infinite.

The Emperor of Zhao and the scholar-bureaucrats ruled the world together because scholars controlled public opinion.

For ordinary people, they often only have access to the information that the scholar-bureaucrats want them to know, and this information determines their judgments on many things.

Jin Guoliu established Liu Yu as emperor and established the Puppet Qi. Only a small part of the people in Hebei revolted against the Jin. Most of the people continued to live their lives. Even if they were severely exploited by the Puppet Qi, they did not dare to cause trouble as long as they were still alive. , this is all because they do not have their own thoughts and judgment, and cannot concentrate.

Liu Xinqi knew how powerful publicity was, so he planned to keep the publicity under control from the beginning and not let others fan the flames in his own back garden.

And when the power of propaganda is fully unleashed, its stored power is huge and can change everything.

Just like this return trip, the people support the Xinghan League troops. If an enemy army enters the territory of the Xinghan League, these people will definitely report it to the government as soon as possible, leaving the enemy with nowhere to hide.

"The distribution coverage of newspapers must be wide. The price of a pound of food stamps is just to prevent newspapers from becoming free items. Even if you lose money in the early stage, Xinghan League will give you continuous financial support. Although you can do it boldly, newspapers The more readers there are, the greater the influence of the newspaper will be. When the people's hearts are like water, they will surely carry the giant ship of Xinghan League to ride the wind and waves and move forward bravely."

The hometown of Confucius is in Qufu on Jingdong East Road, on the other side of Mount Tai. Qizhou Liujiabao was originally located to the north of Mount Tai. If the Xinghan League develops further west, it will inevitably face the Confucian family. Liu Xinqi has known the power of Confucian scholars since he was a child.

There are all kinds of birds in a big forest, and the same goes for scholars. They are a hundred times worse than illiterate people.

"Then the Propaganda Department will become very important." Luo Gao whispered.

Both of them were warriors, so Liu Xinqi heard it naturally.

"It is indeed very important. You must pay attention to this matter. I will not follow to recover the two counties of Dengzhou this time. I will stay in Penglai during this period. You can bring the first few issues of the newspaper to me before they are finalized. I will I'll give you a check and let you grasp the scale." Liu Xinqi replied.

"Okay. Then what should the name of this newspaper be? Just call it "Newspaper"?"

"It's called "Baixunbao", which means it's a newspaper for the common people, with one issue every ten days." Liu Xinqi replied.

Before coming to Luo Gao, Liu Xinqi considered naming the newspaper something like People's or Xinhua, but he rejected it in the end.The two words "people" and "Xinhua" have specific historical meanings. For example, "Xinhua" means the new People's Republic of China, which is obviously out of date in this era.Later, they considered calling it "Xin Han Bao", "Han Bao", "Shandong Xun Bao", etc. These names were either too tall or had geographical limitations, and were finally abandoned by Liu Xinqi.

After much deliberation, I finally chose "Baixin Bao". In addition to the publication cycle of the newspaper, it is called "Baixin Xundao". In the future, as technology continues to develop and the speed of communication and school publishing becomes faster, it can be gradually changed to "Baixin Xun Bao". People's Weekly" and "People's Daily".

Choosing the word "common people" may seem a bit too down-to-earth, because this word is another name for common people.But in fact, the word "people" has a long history, starting from the Warring States Period. At that time, it was a collective term for the nobility. At that time, civilians did not have surnames but only first names. It was not until the Warring States Period that the term "people" generally referred to civilians.

By the time we arrived in the State of Zhao, the common people in people's conversations had evolved to only refer to ordinary civilians, excluding gentry and officials.

Liu Xinqi chose this name, firstly, to indicate the class that this newspaper mainly targets.The second is to subtly improve the status of the people.

The emperor is called the Son of Heaven, the Son of Heaven!Sons of God lead heaven's herdsmen, and the people are God's "cattle", creating value for God and the emperor.Liu Xinqi wants to gradually change this concept. The relationship between the ruling class and the people is that of a ship and water.

"The ruler is the boat; the common man is the water. The water carries the boat, and the water capsizes the boat."

"Baixinxunbao..., I somewhat understand what you mean." Luo Cheng was thoughtful after hearing the name of the newspaper named by Liu Xinqi.

"From now on, you will be the mouthpiece of our Xinghan League. Whether the work and achievements of the Xinghan League can be recognized by the people depends on how well your words work." Liu Xinqi said: "Remember, the newspapers The source of the content is vast and complex, but the theme must be unified, that is, it must be beneficial to the Xinghan League."

"This 'beneficial' may be difficult to define for you now, and I can't draw a framework arbitrarily. You have to understand that not all good words and flattery are beneficial to Xinghan League, and not all bad words and criticism are. It is harmful to the Xinghan League. You have to take a long-term view and consider what changes will be brought to the Xinghan League after the information is published, short-term and long-term changes, and whether these changes are beneficial or harmful to the Xinghan League."

Liu Xinqi said convoluted words and tried his best to express his meaning clearly, but judging from Luo Cheng's appearance, he probably didn't understand it clearly.

"It may be a bit confusing. If you don't understand, you can write it down first. Also, everything has two sides. After some information is published, it has both benefits and disadvantages. Then you need to weigh the pros and cons and choose the one with the greatest benefits. .”

"I don't mean to say all this to make you too cautious. You should be bold when you should be bold. Xinghan League is still in the early stages of development. The influence of public opinion is important, but it is not decisive. You can just let go and accumulate experience. , if this thing is done, you will definitely go down in history." Liu Xinqi finally encouraged.

The organizer, or even the inventor, of the first newspaper will surely go down in history.

"I understand, I may bother you more later." Luo Gao said.

"It doesn't matter, let's make progress together." Liu Xinqi patted Luo Gao's shoulder.

(End of this chapter)