Peninsula: Start with the nephew of the soy sauce bottle

Chapter 104 Briefing session on next year’s work

Black and red are also red, not to mention that after the facts are clarified, even if some people will leave, some people will still stay.

Park Kyung Wook's nationality has been significantly improved after this incident!
After experiencing this incident, Park Jingxu found that there were still many areas that needed reflection and improvement.

Just like JYP's public relations department, it has no sense of existence.

If it weren't for Park Jingxu's own relatively solid foundation and excellent ability.

Judging from the company's weak crisis management level, it is estimated that it will be affected even more.

Investment in public relations is a general trend in the industry.

The entertainment industry is one of the pillar industries of the peninsula, and both the government and the upper-level chaebols have a common understanding of it.

That is to promote KPOP to the whole world and make the plate bigger and bigger.

The strategy of cultural export has always been implemented, and the continuous development of Neon and Huaxia markets in recent years is the best proof.

As the plate gets bigger, more and more money will be distributed to everyone, and for the government, fiscal revenue will also increase.

At the same time, more and more players will enter the market and actively participate in market development, creating a virtuous cycle.

However, the domestic market has become saturated, and the increase in the number of players will overly occupy the shares of vested interests, leading to more friction between the two.

When friction increases, everyone will not hesitate to use various means to attack competitors.

This is when the benefits of having excellent public relations become apparent.

When competitors use unwarranted rumors, such as bullying, to smear your group members, an excellent PR can respond correctly so that the group will not be affected.

And poor public relations will only cause the company to fire members, causing the group's vitality to be severely damaged.

Moreover, excellent public relations can better package its artists and attract more people to become fans.

In the Internet age, the image of an artist is more important than his strength.

Due to the accelerated speed of information dissemination, the influence of the herd effect and celebrity effect has become more profound.

The updates and iterations of communication media have also made communication between people more convenient and faster.

This has resulted in the increasing dependence of ordinary people on opinion leaders.

Idols are a type of opinion leader. Everything they do and say will cause fans to imitate them.

A good image can help gain the favor of passers-by to the greatest extent and attract more new people to become fans.

Although JYP is one of the top three companies, it is difficult for small companies to deal with it.

But this is no reason to passively accept attacks from others without any reason.

Regardless of other considerations, public relations is very necessary to defend against unexpected malicious attacks on the company.

It should be said that the stronger the company is and the more it is at the top of the industry, the more it needs the role of public relations.

Park Jingxu felt that his uncle's business philosophy needed to change a little.

………………

By the end of the year, all major brokerage companies held briefings on their business development strategies for next year.

JYP is no exception. In this meeting, Park Kyung Wook, who just debuted as a singer this year, participated for the first time as an employee.

At this meeting, he took the stage to explain specific measures to strengthen the scale and strength of the public relations department.

I have informed my uncle and other senior officials about this matter in advance.

After experiencing this rumor-mongering incident, company executives are also reflecting.

He agreed to Park Jingxu's request without much resistance.

Bringing it up at the meeting is nothing more than a notification to all employees.

In addition, Park Kyung-wook also explained his development strategy for the next year.

The reason why it needs to be explained separately is not only because of Park Kyung Wook's special status and transcendent status.

In fact, he only has singer contracts signed with the company.

The purpose is to borrow the company's capabilities and channels in this area to carry out music activities.

For the time being, his father who is a lawyer is in charge of other variety show and actor contracts.

Regarding advertising endorsements, Park Kyung Wook also has a good deal and is firmly in control.

As his boss's nephew, he would certainly not be exploited by the company.

However, this is not a long-term solution.

When there were few things going on, his father could still manage it.

As Park Kyung Wook achieved great success in many fields in the second half of this year, various endorsement invitations followed.

As the head of a law firm, Park Jingxu's father was still too busy even to mobilize his people to help with the matter.

Unprocessed invitations are piling up.

Park Jingxu's father still complained that if this continues, his law firm will almost completely serve him alone.

Although there is nothing wrong with this, Park Jingxu even seriously considered it.

However, his father is also a man of backbone and pursuit, and he does not want to be a soft meal of his own son.

In order not to affect the normal operation of the law firm, he has been urging Park Jingxu to find a professional company to take over related matters as soon as possible.

If it doesn't work, you can start a company by yourself.

Hearing this, Pu Jingxu thought about it for a while and felt that it was not impossible.

In this regard, I went to explain my thoughts to my uncle - after all, in the country of Peninsula, the relationship network behind the company is also very important.

If he really wants to open a company, he can only make it a subsidiary affiliated with JYP, or accept multi-party control.

Uncle Park Jin Young also agreed with his idea, but objected to his involvement with JYP.

Recently, due to the increasing pressure from LOEN, the gorilla has had the idea of ​​​​running away.

Running away here is not just leaving everything behind.

To be precise, it should be to lead everyone to start a new business and leave the current company as an empty shell and leave it to LOEN.

In short, it is to show LOEN how to escape from the golden cicada's shell.

He has even chosen the company for asset transfer.

Regarding this matter, we have to talk about another key figure-RAIN Zheng Zhixun.

RAIN, the first brother of the family, also chose to leave when his contract expired in 2007 and signed a contract with the listed company "SATEC".

Due to JYP's willingness to let him go, the relationship between Rain and his uncle did not deteriorate, and they still retained a mentor-disciple relationship.

This also allows the most critical step in Park Jinying's plan to be unhindered.

In 2007, RAIN's newly signed company held a shareholders' meeting and the company's name was changed to J.TUNE Entertainment.

In order to ensure management rights as the major shareholder, RAIN appointed Cho Dong-won, who had served as his agent, as the representative director through the board of directors.

The next year, it was also announced that J.Tune Creative would be established to create a clothing company.

However, the clothes were not sold for long, and the stocks held by RAIN were sold recently - starting in September 2009.

As major shareholders, they gradually sold out their stocks without giving any decent explanation.

This naturally caused the majority of investors to panic and sell along with them.

This caused J.TUNE Entertainment’s stock price to halve from its highest point of 5300 won, and the downward trend continued.

The reason why RAIN sold its shares is unknown.

But one thing is obvious.

That is why the remaining shareholders of J.Tune will not let him escape so easily.

To put it bluntly, it means forcing him to find someone who can take over.

As a last resort, RAIN had no choice but to contact his mentor and talk to him secretly.

It happened that Park Jin Young also had needs in this area, and the two parties hit it off.

The plan is to wait until the stock price stabilizes before completing the acquisition - Park Jin Young is humane, but he is not a fool.

Seeing that the stock price is still falling, there is no reason to buy expensive things.

Anyway, all RAIN shares will be sold by then, and only the interests of shareholders and small shareholders will be harmed in this matter.

Therefore, JYP is currently collecting some shares of J.Tune Entertainment in the stock market.

Make some preparations in advance - as long as the 5% critical point is not reached, there is no need to notify.

There is certainly a reason why Park Jin Young chose J.Tune Entertainment.

It is a public company.

Since we have to put in a new shell, why not put it in the shell of a listed company?
There are so many benefits to listing a company that I won’t go into details here.

In short, if you want your company to increase its assets and scale, going to the stock market is an essential step.

This plan has not yet been implemented.

All Park Jin Young has to do is wait for the stock price of J.Tune Entertainment to hit the bottom and then buy the bottom.

In short, in order to prevent LOEN's acquisition actions.

He also suggested that if Park Kyung Wook creates a new company, he should not have anything to do with the current JYP.

Park Jinying explained his thoughts to Park Jingxu.

After understanding the reason, Park Kyung Wook gave up the idea of ​​affiliated with JYP.

But no matter what, if he really wanted to open a company, he would also need to find a backer.

Working alone, you can't compare to those big companies with chaebol backgrounds.

"How is CJ? Have you had a good relationship with them recently?"

Park Jingxu nodded at his uncle's suggestion.

CJ is certainly a good choice.

It is also the only company in the entertainment industry with a complete upstream and downstream industry chain.

It can be said that it is the only company that can carry out assembly line production from raw materials (trainee stage) to finished products (qualified mature artists).

The finished product mentioned here does not mean a simple debut.

It also includes allowing this person to gain fame and applause and become a mainstay in the entertainment industry.

Simply put, it’s star-making.

CJ is the only company in the entertainment industry that has the ability to create its own stars.

Including idiots like YG, they are all slightly inferior.

Because they don’t have variety shows, film and television, award ceremonies and other channels.

In the end, you have to cooperate with others to promote your products to the public.

So if you choose CJ, Park Kyung Wook can get the greatest support.

As long as he can show his value.

Fortunately, Park Jingxu has never been lacking in this area.

CJ was naturally his first choice, but what kept him from making up his mind was the fear that his uncle would learn from his mistakes.

If CJ just invests and does not intervene in management, of course he will be happy to welcome it.

I'm just afraid that CJ will not be satisfied with just sitting and taking dividends, and wants to further control Park Jingxu.

It is not difficult to solve this problem.

Just bring in another giant who can compete with CJ.

This candidate happened to exist, and that was the culprit who caused uncle's trouble - SK.

However, he cannot directly accept SK's controlling stake. Who knows whether the two will join forces to divide Park Kyung Wook.

The best way is to find someone who has close ties with SK and doesn't have much to deal with CJ.

Under such harsh conditions, there may not necessarily be suitable candidates.

However, the reality is very dramatic.

There really is such a No. [-] person, and he is also a very familiar friend of Park Kyung Wook.

That is the fool who is sitting on top of SES, BoA, TVXQ, SJ and Girls’ Generation and other Korean wave pioneers.

It happened that Li Xiuman had always been interested in him, and I believed that as long as Park Jingxu revealed this intention, the other party would not refuse.

If these two cooperations can be negotiated, he plans to give up 30% of the company's shares.

Among them, 15% is given to CJ, 10% is given to Fool, and 5% is given to its own JYP. If LOEN really acquires JYP in the future, then joining forces with Fool can just compete with CJ.

This arrangement also has profound meaning. (Since I don’t know much about Peninsula Company Law, I took our country’s Company Law as a reference)
First of all, Park Jingxu guaranteed more than 67% of the shares and obtained absolute control - simply put, he can make his own decisions in all matters of the company.

Due to his own minor status, the share plan was held on behalf of his father.

The total of these three companies only accounts for 30% of the shares, which does not reach 34% and meets the conditions for obtaining a veto power. (Have one veto power on seven categories of matters: "Amendment of the company's articles of association, increase or decrease of registered capital, merger, division, dissolution and change of company form")

So even if the three of them unite, they won't be able to make any waves.

Park Jingxu, who has absolute control, can run the company according to his own ideas.

This is the bottom line for negotiations with CJ and Fool.

If the two parties disagree, there is no need to continue talking about cooperation.

Park Jingxu's company will continue to operate as usual.

Anyway, the original intention of setting up the company was just to find a place to hang his variety show and actor contracts.

Without additional business activities, it will be barely enough without a backer.

But as a result, Chu Long's group's management contract, which plans to debut next year, doesn't know where to put it.

With the hidden danger of LOEN, it is impossible for Park Kyung Wook to keep his contract with JYP.

Even his uncle had the same idea - MissA's management contract was planned to be placed in the new company acquired.

For example, there is no way to take away the contracts between WG and 2PM, we can only save them one by one.

Because of this incident, MissA's debut is expected to be postponed to the second half of next year.

If it doesn't work out, I have no choice but to follow my uncle's lead and sign the contract with the new company.

Let’s talk about next year’s development strategy briefing.

After Park Kyung Wook took the stage as a sole proprietor independent of JYP, he explained his development plan for next year.

"In terms of music, the plan is to come back three times. Recently, I often have bursts of inspiration. If the quality and quantity of songs written are suitable, the possibility of increasing the number of times cannot be ruled out."

Frequent return can harvest the listener's wallet, but it can also make the listener feel tired and drain their enthusiasm.

Of course, Park Kyung-wook will not have the short-sighted mentality of fishing for all the benefits.

However, after the incident that was ridiculed by the entire network, Park Jingxu realized something.

If he often occupies the top position in the music industry, he will invisibly crowd out the living space of others.

Especially those small companies that hope to turn around by playing songs.

Internet-wide smear campaigns like this one are bound to happen more frequently.

Although Park Kyung Wook is not afraid, it is not a good thing for people to keep their eyes on him.

He had to be very careful with every move he made, for fear that his inadvertent movements would be used as a weapon to attack him.

With this in mind, he intentionally reduces the frequency of his returns.

Doesn’t this seem to be the exact opposite of what he said at the conference?
Don't worry, there's nothing wrong with it.

Because of the need to reduce the frequency of comebacks, Park Kyung Wook decided to play the big one at the end!

This year's selection for the Sound Source Award was widely questioned. It is impossible for him not to be angry.

Regardless of whether he can win the award this time, he decided to respond to the ridicule of black fans with an excellent album of high quality and popularity.

Of course, returning multiple times is also a plan for sales.

Park Kyung Wook also shoulders the mission of sending Chorong and the others to debut.

He is not so caring because he is a kind person who specializes in helping others realize their dreams.

The reason is not only that he has a good relationship with Chulong's group of trainees, but more importantly, he can also make a lot of profits from them.

It would be better to say that Park Kyung-wook's true face is a capitalist who puts profits first.

To be precise, this is an investment behavior on his part.

But investing all your wealth at once is a big deal.

This also highlights Park Kyung Wook's confidence.

He is not blindly confident.

But it is based on facts.

The first thing to bear the brunt of is that the more you invest, the more you earn.

Although there is no certain lower limit of return on investment in the idol industry.

But it is obvious that practitioners in this industry do not value drought and flood protection, but aim at the upper limit of a superior profit.

Just look at how much money TVXQ, SJ, and Girls’ Generation have made for being silly.

Being at the top of this field is a huge bonus.

The domestic idol market in the peninsula is gradually becoming saturated.

Not to mention that competition in this market is a zero-sum game, where the winner takes all.

But the situation is actually similar.

Resources exist in a certain amount without developing new resources.

The winner at the top will take the bulk, the best parts.

The rest will be divided up by the small shrimps and millets in the industry.

Judging from the current situation, there is basically room for only a few companies at the top.

For example, the Big Three.

It used to be DSP and Shamao.

However, as the market continues to open up, the declining DSP is gradually replaced by JYP and YG.

Why are the Big Three so difficult to shake?

On the one hand, the source of trainees is excellent, and the number and quality of the behind-the-scenes team far exceed that of small companies.

Resources such as capital and connections are also beyond the reach of small companies.

On the other hand, the market is already saturated and cannot support a fourth giant.

The prerequisite for replacing them is that someone among the three majors has fallen behind.

It is only through the ebb and flow of one thing that it is possible to take its place among the top three.

But from a macro perspective, the market is still dominated by the three major players that control most of the resources.

No matter which three are the big three, the market can only accommodate three large planning agencies anyway.

The reason why the two countries competed for supremacy in the 90s into the three countries in the new century is that the market was not saturated before.

With in-depth development, the final three-company confrontation pattern has become a stable form after the market is fully developed.

Additional winners may be accommodated in the future.

But the domestic market alone is not enough. After all, the peninsula has a population of 5000 million.

Therefore, if you want to achieve substantial growth in revenue and profits, it is imperative to open up foreign markets.

This is why Lee Soo Man frequently sets his sights on the island country on the other side of the sea and the 5000-year-old country next door.

Without him, there would be no more money to be made in the country.

(End of this chapter)