sailing in that era

Chapter 106 Coke Company Progress
After Peng Baili came back from the dinner party, he started to think about some things. It seemed that it was time to set up a layout in the mainland entertainment industry. Currently, his company's main business in the mainland is beverages, animation and comics.

After he reached his full age some time ago, he changed the legal person of his company to himself, and also assigned the shares previously held by his parents to his own name.

Of course, most of them have been hidden. Most of the shares are in the hands of their own investment companies, while individuals hold very few shares.

He himself still likes to keep a low profile. This time the shares have changed a lot. The main reason is that he took part of the shares as a reward for many veterans, and reserved a part in the option pool. If employees make great contributions in the future, they can get part of it. equity.

In addition, some adjustments were made to the company, and the management of the company was more formalized. After the establishment of the group, Lao Zhu became the general manager, and many things were handed over to him. He, the chairman, took control of the general direction.

Regarding the layout of the company, he probably has an idea in mind, which has three parts. The investment part will mainly involve the Internet in the future, and he will be an investor in many potential Internet companies; There are a number of well-known products, the names of which he has already thought up, such as Very Coke, Red Bull, Nongfu Spring, and a variety of fruit drinks.

The most important thing is the layout of the entertainment industry, comics, games, animation, movies, distribution, theaters, etc., as long as they can be related, they will get involved.

Peng Baili sketched with a piece of paper, and made a relatively clear vision of his future business kingdom.

"Boss, it doesn't seem right to set up a film company in the Mainland at this time!"

When Lao Zhu heard that he was going to set up a film company in the mainland, he immediately wanted to roll his eyes. So far, there are still formal private companies in the mainland, and the real law will not be promulgated until [-].

He seems to remember that the first private film company in the 90s was founded by Deng Jianguo. In [-], a "Star Creation Studio" was established, which was affiliated with a state-owned enterprise.

It was only in [-] that Guangdong Great Star Film Co., Ltd. was formally established. Since then, companies in the film industry have emerged one after another, many of which were transformed from advertising companies.

"We can set up as an advertising company first, but we need to know that our company will do a lot of advertising in the future, and it is better to be cheaper than ourselves if we are cheap for others.

While the company shoots commercials, it can also gradually become familiar with the film business, such as shooting MVs for singers, or participating in some film investments~~”

After hearing this, Lao Zhu thought it was a good idea. When devils enter the village, they don't want to shoot.

Especially when I think that my company will show its talents in the beverage industry in the future, the cost of advertising will be astronomical. Now that I set up my own company, I can save a little bit.

"The boss is really a chicken thief."

Peng Baili rolled his eyes, why is Lao Zhu's words so ugly?
"What you said, don't steal or rob, and create reasonable taxes for the country, is that what you say?"

"Hehe, slip of the tongue, slip of the tongue, what I want to say is wise!!"

"Heh, it's better not to talk about it! How about talking with Tianfu Cola?"

This company was established in 70.00, and now it is in full swing. In [-], the market share was [-]%. It is a pity that in [-], when the original time and space entered into a joint venture with Best Cola, it was hidden by others. Since then They are no longer seen in the market.

Until [-], Tianfu Cola Group Company "requested" the brand from PepsiCo. After that, Tianfu Cola recovered Tianfu Cola's formula, production process and brand from PepsiCo through judicial recovery and other channels, and finally regained the trademark.

It’s just that the Coca-Cola market has formed a battle for hegemony between Best and Coca-Cola, and the rest stand aside.

The reason why this brand suffered like this is that Tianfu Cola began to seek cooperation with foreign investors in blind response to the call of the state.The main leaders of mainland companies are not very familiar with market competition. They were unilaterally deceived by Best Cola, saying that they would only build a factory with Tianfu Cola to produce Tianfu Cola, with the purpose of helping and supporting the development of Chinese beverage companies (this is really shameless) ).Tianfu Coke really believed this kind of nonsense, but after the joint venture, BEST showed its capitalist fangs and reduced Tianfu Coke's production year by year, until Tianfu Coke's production accounted for only 1% in [-].

Moreover, the company lost money again and again, and the left hand turned the right hand, transferring the company's profits to its own Best Coke.

The result is a joint venture for many years, and the Chinese side has not received a penny of dividends, but has been heavily in debt.The main company of Tianfu had to transfer the shares of the joint venture company to PepsiCo at a price of 1.3 million yuan to repay the debt.

What a joke in the world, those tender and crooked nuts have bloody fangs under their faces.

Decades later, in such a huge country, there is not even a desired Coke brand. It makes people feel aggrieved to think about it.

Lao Zhu felt a headache when he heard his words. This matter started to be followed up years ago, but the progress has not been satisfactory. Part of the reason is that Tianfu Coke is not worried about sales, and another reason is that state-owned enterprises are too procrastinating.

Many things were discussed in meetings, and the time that came and went slipped away.

"The Tianfu government is very active in this matter, but they all hope that we will only invest in shares and not participate in their operations..."

After hearing this, Peng Baili was a little depressed at first, but after thinking about it, he was relieved. It doesn't matter if he bought a share, the company is developing well at present, but it won't be so in a few years.

Nowadays, many beverage companies are staking their land, and they don’t have a strong sense of competition. They don’t think about sinking the market, and they only know how to expand blindly. If the market is oversupplied, they can only fight price wars or rebates. to the agent.

The more the company produces at that time, the more it owes.

"It's not impossible, we need at least 40.00% of the shares, and we need to carry out financial supervision on it. We can also take this opportunity to build our own cola factory, or see which factories are going to close down in the near future, and directly Buy it over."

"Yeah, that's fine, I really don't want to hook up with them, it's so annoying!!"

"Oh, and the sponsorship of the Asian Games, we should pay more attention."

"You, I've been unlucky for eight lifetimes, let me do everything!"

"It's a lot of work for those who are capable. Besides, you can also move your mouth. The people below are not just for nothing."

"..."

Lao Zhu had nothing to say to his boss, since he was done anyway, when he was about to leave, he suddenly thought of a problem.

"Uh, boss, it's time to find you a secretary. I don't know what kind of secretary you want?"

　PS: It’s the end of the month, please ask for monthly tickets

　　
　
(End of this chapter)