China entertainment started from 07 fast boys

Chapter 263 The Birth of the Divine Specialization

Xu Yang did not release any new songs in the following days, because the popularity of "I Was a Boy" and "Xiaochou" was enough to promote the new album.

Let’s not mention “Xiaochou” for now. One week after its release, “I Was a Boy” pushed the rest of the songs except “Xiaochou” to more than one position.

At least about seven or eight.

And "Xiaochou" has moved seven or eight positions away from "I Was a Boy". The two discontinuous songs directly made Xu Yang's album reach a level where you would be sorry if you didn't release it.

Because of this, the new song originally planned to be released on July 20th was postponed to the 25th.

The entire week that was freed up in the middle was used as the performance space for "Xiaochou".

It's not that "You Were a Boy" is not good, but compared to the results of "Xiaochou", it is still somewhat inferior.

This was also beyond the expectations of the Penguin Music Promotion Department. In their prediction, "Xiao Chou" would be better than "You Were a Boy", but its strength was limited.

However, the fact is that the performance of the former far exceeds that of the latter, which not only disrupted the publicity plan of Penguin Music, but also affected the release of the entire album.

Because in terms of quality alone, there are only one or two songs in the entire album that are sure to win with the song "You Were a Boy".

In other words, there are at least seven songs in Xu Yang's new album whose quality is greater than or equal to "You Were a Boy".

Songs of the level of "Xiaochou" are no longer predictable. Their success is always the result of the right time, right place, right people and the right people.

But looking at it now, there are still three or four songs in the album that have not yet been released that have such potential.

This made everyone in Penguin Music's promotion department silent. Others released an album of a pair of kings who have been paired together for three generations. This is a deluxe version of the album.

But Xu Yang's album must be a bit inappropriate, a bunch of bombs accompanied by a bunch of bombs, it is almost impossible for others to survive.

At the same time, they are also worried that with so many bomb-level songs in the same album, are they really not afraid of overcapacity?
Generally speaking, for a song of this quality like "I Was a Boy", one song in an album is considered a high-quality version, and two or three songs are considered a luxurious version.

Everyone knows that Xu Yang is used to being luxurious. Basically every album he has released since his debut has been a local gold medal, but you can’t do it like this?

You put all your effort into making an album that is almost irreproducible and of diamond-rich gold quality. What are you trying to do?

"Yeah, what are you drawing?"

The person in charge of Penguin Music was listening to the songs in Xu Yang's album with a frown on his face, and then fell into deep thought.

At this moment, he had a feeling that he was being used by Xu Yang, and even the entire digital music platform was being used by Xu Yang.

If Xu Yang only released physical albums, he definitely couldn't do it this way, and it would definitely lead to overcapacity.

But now the physical album industry in the Chinese music scene has ceased to exist in name only and has reached its final moments.

On the other hand, digital albums and digital music, which are relatively organized, are booming. After nearly ten years of dragging, finally at the end of last year and the beginning of this year, the physical albums were basically wiped out.

Now countless digital music platforms account for [-]% of the total music playback, but music, how can it be such an inconvenience?
When Xu Yang decided to release this album in the form of a digital album, Xu Yang had already won this war without gunpowder.

Because the music copyright of all the songs in this album is still in Xu Yang's hands!

This is the big one. The majority of profits from digital music must be made by the platform, so Xu Yang didn’t think about how much money digital albums could sell from the beginning.

His purpose is to sell the copyright to the music platform at a high price after the album is released and each song is released.

So now the pressure is on Penguin Music. Looking at this confirmed album, can they resist being tempted?

If he can endure it and promote and release this album according to the previous plan, he will definitely make money, even a lot of money, and Xu Yang will also achieve the expected goal and sell the copyright of the album at a high price.

But what if we change the way of publicity and distribution and invest more resources?Will it be more profitable?
As the saying goes, as long as a capitalist has [-]% profit, he will work hard.

And between the step-by-step promotion and release and the intensified promotion and release, the profit of this album was more than three times different?
Of course, what’s more important is not the album profit itself, but the invisible profits, such as Penguin Music’s reputation among music fans and its market share.

These are what Penguin Music bosses want most, so the monetary profits brought by the album are not very important to them.

The former is the foundation of a platform and represents the upper limit, while the latter is not even the lower limit, at most it complements the lower limit.

When Duan continued to suffer from the chaos, listening to Xu Yang's new album, the boss of Penguin Music made up his mind.

Not only to do it, but to do it beautifully and even bigger!
What Xu Yang saw was just selling albums and selling copyrights. At most, it was Penguin Music’s share of the entire market.

But what the CEO of Penguin Music saw was the entertainment closed-loop strategy mentioned by Xiao Ma very early on, and music is an indispensable part of the entertainment closed-loop.

Now there is an opportunity to directly complete the closed loop of entertainment in the music sector, and he can slowly make up for it with the harvest this time. How could he not be tempted?
That night, Xiao Ma received a call, and the next few days were almost a nightmare for programmers such as Penguin Music and Penguin QQ.

They developed and perfected many programs that were still being planned and used them directly in both software.

At the same time, every famous music software company on the market received an invitation from Penguin Music to meet together to deal with this difficult album.

Previously, Xu Yang licensed full rights to the album to Penguin Music, and then Penguin Music licensed it to other music software.

However, the permissions open to other music software are only limited to songs that have been released on the new album. They can only be released after Penguin Music goes online.

This is of course because the entire album is on Penguin Music, and other music platforms have no idea of ​​the content before the song is released online, and can only be led by Penguin Music.

What's more important is that they can see that Xu Yang can bring them benefits, otherwise they would have done something wrong.

On the same day, Penguin Music reached an agreement with many music platforms such as Xu Kugou, Kuwo Qianqianting, etc. to promote Xu Yang's new album to the maximum extent on the entire network.

And after they saw the quality of the rest of the album, they had no doubt that this album was worth it.

Of course, what Penguin Music says to them is to make the entire market bigger and stronger. Maybe they believe it, but they may not believe it. Each platform has some small tricks, and they are all secretive!
But there is no doubt that everyone's consensus is to promote this album with all their strength, because only after this album reaches a certain level, their planning can begin.

Afterwards, it seemed like overnight there was news about Xu Yang's new album titled "The Ordinary Road".

The already released "Xiaochou" and "I Was a Boy" have also received maximum publicity and promotion from major music platforms, making their already explosive popularity even higher.

And none of this has anything to do with Xu Yang's dime. He spent all his efforts to promote these platforms for nothing.

It can be said that no matter how the platform may make money, Xu Yang will never lose money.

It's just that this routine can only be used once, and there will never be such a good opportunity again.

Because starting from this year, music platforms will completely take over the dominance of physical music over music playback.

Xu Yang can only take advantage of the transition between the old and the new to seek the greatest benefits for digital music.

Various platforms have also seen that this album can take digital music to a higher level, otherwise it would not be possible to promote it so hard, spend money and be owed favors.

So this situation has not happened in the past and will not happen in the future. This album may become the last song.

And the quality of this album will be worthy of such a big battle.

Regardless of the final result, this album will already become a landmark in the Chinese music scene.

Many years later, looking back at the development history of digital music, everyone was suddenly shocked to realize how important the album "The Ordinary Road" would play in it.

Ever since, an earth-shattering plan for this album started from Penguin Music.

First of all, major music platforms have thoroughly and completely cracked down on piracy of this album.

Then there was the liquidation of pirated videos and pirated music uploaded on the Internet.

Then they continued to expand the influence of the two songs already released in the new album. All media outlets came together to show their power and made people cry.

Finally, the third song in Xu Yang's new album was released. After all, only if this song is successful can they invest more resources in promoting the album.

But none of this has much to do with Xu Yang, he flew to Shanghai on July 24th.

(End of this chapter)