At the end of Song Dynasty: I want to be the master of ZTE

Chapter 211 Newspapers
"The State Times, the State Times, the newspapers published by the imperial court, all the major events in the world!"

"Guochao Times ~ Official nominations, world events, rural anecdotes, business and travel information, everything you need!"

Wenzhou...oh, it's now called Ji'an Prefecture. In the prefecture, a group of salesmen were calling along the street, which aroused everyone's interest.

"Seller, is this Dynasty Times really published by the imperial court?" someone asked.

"If it's fake, it's guaranteed!" the salesman replied, "If it hadn't been published by the imperial court, how could we dare to shout like this?"

"How much is the price?"

"A copy of sixteen pages, on fine paper, only costs eight cents!" the salesman replied.

"That being the case, you can't miss it."

Someone immediately paid for it.

Newspapers are no strangers to anyone with a little knowledge, and this thing has a long history.

During the Kaiyuan period of Emperor Xuanzong of the Tang Dynasty, Jinzouyuan and Jinzou officials from various places who were stationed in Chang'an were responsible for submitting memorials and reporting news. They copied the messages to various places respectively. At that time, they were commonly known as Jinzouyuan zhuangbao, Jinzouyuanzhuang, Dilizhuang or Dili zhuang. Report.

In this dynasty, it was first called Dibao, and its publishing system became increasingly complete. Its contents still include the emperor's edicts, daily words and deeds, government decrees and communiqués, memorials of ministers at all levels, and work reports of provincial and temple supervisory departments and other institutions. The battle reports of the border garrison are almost the same as those of the previous dynasty.

Later, tabloids from all over the world appeared, listing court affairs, anecdotes, and official gossip. The court kept banning it, but its credibility was not high.

A major feature of official newspapers is that the originals are only distributed to local governments. If people want to read them, they have to find a way to copy them themselves. This is also a source of extra income for government officials.

But now, the imperial court actually sells the official newspaper to the public, which is really unexpected, so there is a lot of interest.

The first person to get it was shocked by the news on the cover before opening it.

"The imperial court moved its capital - Jiankang Prefecture was changed to Chengtian Prefecture, replacing Lin'an as the capital."

It was no secret that the emperor planned to make Jiankang Prefecture (Nanjing) his capital. Well-informed people had already inferred it and started buying houses early.

Sure enough, after the court's announcement, housing prices rose immediately, but most of the land and houses were in the hands of the court.

There is a short commentary after the main text, which focuses on the emperor's will for the Northern Expedition.

Of course, ordinary people don't care about this. They prefer the magically modified version of The Legend of the Condor Heroes. The only story in Chapter 1 is that a young man joins the Quanzhen Sect and suffers bullying. He is forced to escape into an ancient tomb and meet a beautiful master.

Don’t doubt it, the Quanzhen Sect is a complete villain, because as Han Chinese, they invest money first and then yuan, and have no national consciousness or integrity. If they are not villains, who are?
Subtly arousing national consciousness was the purpose of storytelling in imperial newspapers.

For businessmen, the advertisements are of great reference value, such as sugar and wine on Zhendong Road, wood and copper and iron from Nanning, marine fish from Zhoushan, and cotton from Qiongzhou.

Because it is a new thing, the private sector has not yet been able to get involved. It is all official advertisements from various places, but this has indeed given insights to wealthy businessmen from all over the world.

Due to the delay in news transmission, the newspapers in Ji'an Prefecture were three days later than those in Chengtian Prefecture.

At this time, the emperor had pretended to be an ordinary boy and sneaked into a teahouse.

With a pot of tea and a plate of fennel beans, I sat in the audience and listened to the scholar reading the newspaper.

"Everyone, there will be three thousand women from the Japanese country entering the court, and they will all be assigned to the military officers as wives..."

"real or fake?"

"How can the imperial newspaper be fake? This treatment is too good!"

"Fuck, if I had known this, I would have joined the army too!"

Listening to the discussions around him, Zhao Shi smiled like an aunt.

It's too far away to become a marquis and become a general, so it's more practical to split up his wife.Hurry up and join the army!
As for how to distribute three thousand women among the 40-strong army, and how to solve the language problem, this is not something ordinary people can think of.

After the official text, there is an interview with a woman from Japan.With the friendly help of Hu Feng, the Japanese country regained a lot of lost territory, but as the sky thunder was exhausted, it was pressed and rubbed again, so it had no choice but to continue to beg Hu's father.

If you have money, everything is easy, but if you don’t have money?People can do it too!
The men were transported to Nanning and the women were transported back to China, and the respondent was one of them.

The Japanese country was very rich, but its bureaucracy was rubbish. The emperor was even more arrogant and wanted to punish the nine tribes. This is the impression given by the interview.

"I would rather be a Han slave than a Japanese citizen."

Hearing this sentence, the audience cheered and felt a sense of national pride, and then they couldn't help but reward him.

In an instant, the storyteller was surrounded by copper coins and even two silver coins, which only made him smile and bow hurriedly in thanks.

"Don't grind your teeth, hurry up and read today's The Legend of Condor Heroes, if you read it well, there will be a reward." Some listeners urged.

It was getting late at this time. The emperor paid for the tea and just went out when he met Li Tingzhi.

Today I was resting, and I met him by chance. After a few words of greeting, Li Tingzhi said: "When it comes to the power of education, nothing can be achieved from newspapers. Your Majesty is indeed wise."

Zhao Shi waved his hand and said, "If we don't have a lot of work, we can't talk about this matter."

The emperor had already had the idea of ​​publishing newspapers, but he could not promote it due to the cost.

The cost lies mainly in printing.

Movable type printing had been invented, but block printing was still the mainstream. So the emperor ordered the research and improvement of movable type printing, as well as ink and paper. It took a year and a half before lead movable type came into being, and newspapers were born.

The publishing unit was the Imperial College, and those students were full of energy and enthusiasm. Although they criticized many of the contents, they could not live up to the emperor's decree.

"I went to the Imperial College yesterday and found that each newspaper lost two cents. Your Majesty, this is not a long-term solution." Li Tingzhi was worried.

The newspaper has just been launched and its circulation is not yet large, but within a year and a half, it will have [-] copies.

20 coins, two hundred coins, every day, one year is [-] coins, ten years... can't be calculated, and you can't afford to lose money.

"I once said that people can give money to advertise. As long as the operation is good, it will not be difficult to maintain it." Zhao Shi said.

Li Tingzhi frowned and thought for a moment, then said: "It is limited by the time limit, I'm afraid the merchant is unwilling."

"There are many people who want to buy or sell brands, regardless of the time limit. Someone will come, so you don't need to worry." Zhao was full of confidence.

Li Tingzhi was doubtful, but did not refute, and wandered aimlessly with the emperor.

Different from when I first arrived, the streets were quite lively with people coming and going.

In just half a year, the population of Chengtian Mansion has reached [-], more than ten times. This is another reason why the emperor moved the capital.

Correspondingly, Lin'an is much slower, but with the canal, it won't be unable to recover its strength forever.

While walking and walking, when I arrived in front of the Hubu Yamen, I saw dozens of people queuing up, with government servants nearby to maintain order.

Once the bonds were sold, they were immediately popular and there was an endless stream of buyers.

This not only shows that the people are wealthy, but also proves that the court's credit is valuable. If it were changed to the time when the Yuan army went south, no one would buy it even if they were given [-]% profit.

"The news about the bond sale is not widespread enough. Tell the Ministry of Household Affairs to go to the Imperial College to buy advertisements." Zhao Shi ordered Wen Daosheng.

Li Tingzhi shook his head and laughed, but did not speak.

Bonds are sold by the Transportation Department of the Ministry of Accounts. There are not many branches there, so those who know about them are limited. However, newspapers are widely distributed all over the world, so they can really advertise.

(End of this chapter)