Song Gexing

Chapter 230 The business experience of the Zhao and Song royal family
The second year of Xining ended amid all the turmoil. Zhao Fang had a few more children. Things were handled well in Fujian and would not delay next year's spring plowing.

As for the results of the investigation in Hunan, Han Zhen was transferred back to the central court after fifty defeats each, while Zhang Dun still stayed there to continue arguing with the local seedlings.

The Liao people continued to fight, but it also came to an end. Yelu Chongyuan was no match after all, and it is said that he was already seeking forgiveness from Yelu Hongji.

These things have nothing to do with Zhao Fang. The new year is about to usher in, and his eyes have been set on the Japanese country, because a huge silver mine has finally been discovered there.

Of course, Song Dynasty is not suitable to open the website again now, but plundering wealth and war are actually the worst means, because the sequelae are too great.

Not only were the losses during the war incalculable, but the suffering after the war was even more severe. Those who participated in the war were more or less psychologically abnormal, and there was no way to defend their home and country.

In ancient times, there was no psychological counseling, and one could only rely on the individual to handle it. Some people could not get out of their psychological shadow for the rest of their lives. They were like mentally ill people and were not welcomed everywhere.

The best way is to influence the concept of consumption, and drain the remaining value of idiots like cutting leeks one after another. Don't the Ping An nobles like literature and art? Then let them be more literary and artistic, and shape this literary style into a trend throughout Japan.

Zhao Fang took great pains to get into the study on the third day of the lunar year to tinker with several luxury goods, and then asked Zongzheng Temple to arrange the production.

Zhao Xi is the young minister of Zongzheng Temple. After hearing what he said, he asked in confusion: "Shouldn't this matter be handed over to the Ministry of Revenue? Why did brother let us, Zongzheng Temple, do this?"

Zhao Fang patted him on the back and said, "Third brother! Isn't this my brother's self-interest? We can live well with the royal family's property for now, but what about the future? There are more and more descendants of us, what will we do then?"

The honest Zhao Zongshi hesitated and said, "It's just that the ministers will get into trouble. How will the officials explain to them then?"

"I said, cousin, why don't you be so honest and honest! I leave this matter to you. After you master the technology through experiments, you should stick to it. When the time comes, if the Ministry of Revenue wants to do it, just spend money to buy the technology. Otherwise, I buy products from Zongzheng Temple, and they take them back, package them, and sell them.”

Only Zhao Fang, a shameless person, dared to say this. Of course, the two people in front of him were his brother and his cousin, so there were not so many taboos.

It turned out that Zhao Fang did not have any great inventions this time, but designed several sets of tea packaging. Tea ordering became popular in the Song Dynasty. Not only the Song Dynasty, but also the Wa Kingdom was deeply affected.

Moreover, the tea leaves of later generations were not yet available in this era, and making tea was not the clear soup with little water of later generations. The best tea in the Song Dynasty was Tuancha, which was drunk with powdered tea and water.

Originally, the packaging of Tuancha by the Song Dynasty people was exquisite enough, but compared to the gimmick, it was not as good as the imagination of later generations. In ancient times, inner beauty was emphasized, while later generations focused on outer beauty.

The mooncakes of later generations are the most representative. A box of mooncakes cost tens of thousands of yuan, and the packaging accounted for ninety-nine thousand yuan. Anyway, people are stupid and have a lot of money, and some of them are consumed.

Regardless of whether he bought Moutai or not, someone bought it anyway, and the reason is the same. He just made exquisite packaging, and then sold it to the Japanese country after raising the price.

After explaining to Zhao Zongshi and Zhao Xi, he said with a smile: "This is just an example for you. After you go back, recruit some talents who are good at calligraphy and painting. You can make fuss about clothing, jewelry, utensils, etc. In short, the more exquisite they are." The better, in a year or two there will be a lot of silver coming out of Japan, and we just go to them to make money."

The two brothers looked at each other, and after a long while, Zhao Xi sighed and said: "The Japanese country is miserable. My eldest brother is targeting me and I have to shed my skin without dying. I am starting to worry now. How will I spend too much money? Alas!"

As soon as he finished speaking, Zhao Fang hit him on the head: "Get out! Go back and send my niece over. I haven't seen her for several days. What do you want to do!"

Zhao Xi's first child is also a daughter. She is four months older than Zhao Fang's eldest daughter. She is also doted on by Zhao Fang. This is the first daughter born to his three brothers.If Zhao Zhen hadn't allowed it, this girl would have been named the eldest princess, and Zhao Pan'er also liked this niece the most, which made Zhao Fang dote on her even more.

Zhao Xi muttered helplessly, "You have a daughter and you're here to steal it from me." He glared at her, quickly shrank her neck and waved her hands, "No! I didn't say anything."

Zhao Zongshi looked at the interaction between his two brothers with envy. Zhao Fang looked at him and said with a smile, "Cousin, can you handle this? How about letting Zhongcheng follow suit?"

Zhao Zongshi was stunned and quickly waved his hands and said: "No, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, don't miss the official affairs."

Zhao Fang gave him a look and said, "I think Zhongcheng's kid is good. My cousin is also detaining him. That kid will do great things in the future. If he trains hard, he will definitely be a famous minister."

Zhao Zongshi wanted to shirk, but Zhao Fang directly waved his hand and said: "That's it, let Zhongcheng be the chief of Zongzheng Temple first, starting from the seventh rank."

Zhao Zhongcheng was the original name of the Emperor Shenzong. Historically, after Yingzong succeeded to the throne, he was renamed Zhao Xu when he was canonized as the Duke of the State.

This is the practice of the emperor of the Northern Song Dynasty. Generally, he would change his name after he was designated as the heir. For example, Zhao Zhen's original name was Zhao Yiyi, and Zhao Zongshi changed his name to Zhao Shu after he became the prince.

Song Zhenzong's original name was Zhao Dechang, which was later changed to Zhao Yuanxiu and Zhao Yuankan. After becoming the prince, he changed his name to Zhao Huan. He was the one who changed his name the most times.

I don’t know what the emperor of the Northern Song Dynasty thought. Anyway, they were just messing around with their names. The three brothers Zhao Fang were the only sons of the emperor who did not change their names.

The main reason is that Zhao Fang has big ideas and has been a clever person since he was a child. Zhao Zhen also lets him go. In the final analysis, he is the one who is spoiled.

13-year-old Zhao Zhongcheng went to Zongzheng Temple after the New Year. Although the officials had some objections, it was not appropriate to argue with the emperor just after the New Year.

Besides, as a close relative of the royal family, as the eldest son, he is indeed qualified to be an official, but it is indeed rare to hold a real position.

Zhao Song did not restrict the royal family from serving as officials, but it seemed that few royal family members were willing to become officials. The reason may be that in addition to scruples, there was also a reluctance to participate in the imperial examination.

The princes of the Song Dynasty could take part in the imperial examinations. Song Huizong’s son won the first prize. Huizong was embarrassed and pushed him away, but the Jinshi of that subject basically admitted that he should be the number one scholar.

That guy is always talented, of course it's just his talent for writing articles, otherwise the Northern Song Dynasty might not have perished, because he was Song Huizong's favorite son.

If he was truly talented, he would definitely persuade Huizong, but he obviously could not see the danger facing the Northern Song Dynasty.

Not to mention the Kaifeng defense battle. If the emperor could strengthen his confidence, the Jurchens might not be able to defeat it. If he really had that talent, he would have commanded the battle long ago.

Because Qinzong did not want to be the emperor at all, and he was eager for his younger brother to take over the mess. Song Qinzong was forced to ascend the throne by his father, and he was forced to succeed on the charge of unfilial piety.

(End of this chapter)