They are all too deep into the drama!

Chapter 624 Pure Love Ceiling

All certified social media accounts of artists under Green Shade Media are managed by the company.

In this way, things like “switching to the wrong account” or “accidentally liking” can be avoided.

So if Huo Mingjie wanted to log into his real-name Weibo account, he had to find the company.

After getting the account number, Huo Mingjie lowered his head and started typing.

Seeing this, Huo Chengyin couldn't help but come closer out of curiosity.

After discovering that his second uncle was really just editing Weibo, he couldn't help but mutter:

“Just posting a scarf will be effective?”

Huo Mingjie replied casually while deleting and weighing the words:

"As long as the hype and marketing are in place, there won't be any problems!"

As he spoke, Huo Mingjie had already finished editing the Weibo post and clicked send.

Huo Chengyin glanced at the content, then glanced at his second uncle's face, and couldn't help but twitch his eyes.

In addition to a few stills from The Beauty Inside, the Weibo post that was just posted also included a paragraph of text:
"If someone loves me deeply, I hope she loves me because of my inner essence beneath my appearance, and I hope she loves me because my unique personality traits can attract her among thousands of people..."

Is it appropriate for a man with such a handsome face like you to say such pretentious words?
Besides, aren’t you happy when you’re picking up girls?
Why didn't you talk about hoping that people came for some inner essence at that time?
Huo Mingjie noticed the strange look in his nephew's eyes and felt a little embarrassed. He coughed lightly and said,

"Don't look at me like that, it's just for marketing purposes!"

Huo Mingjie is no longer so pretentious. Even if a girl comes after him, he still gives her a chance because she is pretty. No one should blame anyone!

The purpose of posting this Weibo post is just to hype up the movie and trick people into going to the cinema to contribute to the box office.

"Cut some affectionate lines from the movie, and then have Qi Zhengbing help hype it up, and go all out for 'pure love' and 'affectionate'!"

"Young girls who are in love or want to be in love like this tune," Huo Mingjie continued.

As I recall, there was a movie adapted from a web drama. It became popular everywhere with just one line "Zhang Wansen, it's snowing", and directly became the ceiling of "pure love". The pre-sale box office exceeded 200 million before its release.

As a result, when the movie was released, it caused a huge uproar.

The Beauty Inside is pretty good in terms of film quality, storyline, and setting. Even if it tricks the audience into going to the cinema, it's not too bad...
-
As Zhao Huixia was transferred to the crew of "The Journey of Flower" to be responsible for production, Qi Zhengbing, who was also an old servant of the emperor, took over the public opinion control and publicity departments of Green Shade Media.

After receiving instructions from Huo Mingjie, the publicity and promotion department of Green Shade Media, which had been holding back on making any major moves, finally started to work!

It was forwarded a lot on Weibo, directly becoming a hot topic and starting a Weibo topic.

Then, it was not a common movie trailer, but a trailer clip more like a short video, which spread quickly on the Internet.

Why short videos?

Because these scenes were carefully chosen to show Huo Mingjie...

The shots in the movie were carefully edited and matched with appropriate BGM.

"You will always recognize me for who I am, and you will always love me for who I am."

"Even if your appearance changes a thousand times every day, I only love you who is the same inside!"

"But compared to the pain, it's more painful to be without you..."

The beautiful pictures, moving atmosphere and music, affectionate lines and Huo Mingjie's extremely perfect handsome face, the lethality is simply incredible!
Many passers-by who had not planned to watch this movie because of some public opinion on the Internet were now tempted.

"Wow, I just can't stand Huo Mingjie's affectionate look!"

"Everyone, tell the truth. Is this movie really good?"

“It’s beautiful, really touching!”

"It's a pity that I can't find the love of my dreams..."

"The most important thing is that the ending is not a common tragedy. Lovers will stay together in the end. I love it so much!"

"I don't agree. I think the only bad thing about the movie is the ending. It's not impressive enough!"

"I object. I don't like the tragic ending!"

“No matter what you look like, because you are unique, I will eventually be able to find you. This is the meaning of this movie!”

……

Huo Mingjie's fans are unique at this time when the fan circle is not yet mature enough.

They are large in number, well organized, strictly managed, and have strong mobility and combat capabilities.

Previously, Green Shade Media had not made any official efforts to reverse public opinion, so these fans could only desperately try to clear the name of the movie "The Beauty Inside" on the Internet.

Now that they see that public opinion has finally changed, these fans are naturally more enthusiastic. Whenever a netizen expresses his desire to watch the show, there are fans who desperately recommend it to everyone!
The advanced publicity and marketing methods from the future are still quite powerful.

With the intentional help of Sohu Weibo, many people started to post their tickets and check in.

Usually, people post two movie tickets to show off their love.

But even if you go to the movies alone, you will post a Weibo after you come out, looking forward to meeting such pure love in the future...

The quality of the movie itself is quite good, and coupled with Huo Mingjie's large number of fans and high popularity among the public, the daily box office finally started to rise against the trend!
The single-day box office in the mainland had originally dropped to around 10 million, but on the fifth day it rose back to 13 million.

And in the first weekend after its release, the single-day box office finally recovered to 15 million...

Pure love movies originated in the country of cherry blossoms. They have an elegant style, are quiet and reserved, and their shots are beautiful and delicate.

This is why the movie "The Beauty Inside" has received particularly good box office response in the Land of Sakura.

For example, the "Comrades: Almost a Love Story" that year, the "Under the Hawthorn Tree" that has been filmed and is about to be released, and the "You Are the Apple of My Eye" that will be released in two years...

These movies all have similar themes.

The love described in the movie does not involve sexual desire, material things, class, or even life and death. It is pure without any impurities.

This is an extremely idealized kind of love. It does exist in reality, but it is indeed rare.

But it is precisely because of this that it makes people yearn for it even more!

Therefore, this type of pure love movie is not only a hit with females, but a considerable number of men are also fans of this type of movie!

The previous “not outstanding” box office performance of the film was only compared with the box office performance of Huo Mingjie’s previous films.

It was only under the deliberate guidance and strong promotion of certain people that the "Waterloo" remarks appeared.

Many people are actually easily influenced by public opinion. Nowadays, everyone's income is just that, so when going to the cinema to watch a movie, it is inevitable to consider the information on the Internet.

This is why the growth rate of movie box office has slowed down before.

If this situation is allowed to continue, theaters will certainly reduce the number of film screenings in order to make money, thus forming a vicious cycle!
I can only say that although Huo Mingjie is very popular now, no matter where he goes, there are a lot of people who are happy to greet him. But there are too many people who secretly want to make trouble for Huo Mingjie...

And now with Green Shade Media’s move, public opinion has begun to change!

Going to see this movie seems to have become the most popular thing on the Internet. At least three or four out of ten Weibo posts are about showing off movie tickets.

On the Internet, you can see people recommending this movie everywhere.

Even the overseas box office figures that were not announced by Green Shade Media were dug up by someone.

The box office results in the Land of Sakura and South Korea are also quite amazing, much better than in the mainland, and when converted directly exceeded 100 million.

This shocked quite a few people.

There is no way. Most people these days still hold the idea that “what is recognized by foreigners is good”!

The movie "The Beauty Inside" performed better at the box office overseas than in mainland China. It must be that mainland audiences don't know how to appreciate it!
So, on the Internet, in addition to neutral film critics, fans, and objective audiences, there are also a group of "reflective weirdos" who stand up for the movie "The Beauty Inside"!
These people may not think the movie is good, and most of them don’t even like Huo Mingjie.

But as long as they find an opportunity to make the public start to "reflect", they don't mind temporarily changing their preferences...

At the same time, the Sixth Princess also came out to help.

It was featured in a film information column, and the official Weibo account also posted a message of praise.

Princess Six is ​​not the "Tenth Screening Room". She is actually very tolerant of all kinds of movies, and mainly praises them. Even if the movie is really bad, her words are relatively tactful.

But such a clear-cut attitude of appreciation is rare!
Mainland films have always performed mediocrely overseas, but Huo Mingjie's several films have achieved very good results after being released overseas.

Coupled with the official's favorable impression of him, it is normal for him to step down and take a stand at this time!

Thanks to the efforts of all parties, the film continues to make progress in box office performance.

On the eighth day of its release, the mainland box office officially exceeded 100 million yuan, and the total box office including overseas was 325 million RMB.

The single-day box office in the second week even went against the norm and continued to maintain a fairly high level.

It took eight days for the mainland box office to break 100 million, but the movie broke 200 million in the second week of its release, and the total box office is about to break 600 million...

Such box office performance has occurred in mainland China before.

Wu Baige's Red Cliff was also very popular in the Land of Sakura and South Korea, and its box office performance was similar to this. I even thought that if there were two parts, the total box office would definitely be much higher.

But the situations of the two cannot be compared at all!
The film cost of "The Beauty Inside" was only 30 million, which is not even as much as the TV series version, while the filming of "Red Cliff" cost 600 million!

What is Wu Baige's lineup? What is Huo Mingjie's lineup?
Can this be compared? There is no comparison at all!

(End of this chapter)