Golden Age 1990

Chapter 128 Million marketing is so simple?Sister Liu Cooking (5000 words)
False marriage, this matter itself is not difficult to handle.

Moreover, they went to go through the formalities after the Chinese New Year, and there were not many people at the Civil Affairs Bureau.

This year's festival is earlier, even according to Western Valentine's Day, it has not yet arrived.

It's just that the person doing the work looked at Bai Feng a few more times.

Her meaning was very simple: you are so young, how can you find someone who is older and has children?

After taking a good look at Sister Liu... her eyes changed again.

From incomprehension, incomprehension, to understanding, to jealousy.

After leaving the Civil Affairs Bureau, Sister Liu couldn't hold herself any longer.

Bai Feng asked knowingly, "What are you laughing at?"

"It's nothing...hehe..."

Said nothing, where is still covering his mouth and laughing.

This matter... Anyway, Bai Feng also laughed.

In short, let's do things like this first, it's a fake anyway, and then it's about Feifei's change of residence.

This policy really makes people feel a little helpless. Sister Liu's household registration is definitely useless, but Feifei's side is fine.

Well, from the perspective of taking care of children, this policy is also quite humane.

As for how to survive this fake marriage in the future, anyway, we still have to decorate the yard in the alley first.

This job is of course Wu Di's, Bai Feng has to do other things.

In fact, when he returned home during the Chinese New Year, he didn't just stay at home and listen to his parents nagging, he also met Lao Dai several times.

This is of course talking about the "Big Times".

There is also that "Silver Fox".

The filming of this TV series has already been finished. After all, it is their style in Hong Kong, and the speed is really fast.

As for filming in mainland China, I went to Changchun, which is to cooperate with Changying Film Factory.

This icy and snowy scene is really impossible to capture in Hong Kong.

After the filming was over, they went back and held a small exhibition of some of our Northeast local products.

It also caused a sensation in Hong Kong.

Really, as for the white fox, many snow scenes, and ginseng, they are really not produced in Hong Kong.

Moreover, they are not stupid, knowing that this is a good thing, some wealthy businessmen will buy it on the spot.

As far as Zhu Jiading is concerned, they plan to broadcast "Silver Fox" in Lingnan area first.

The competition among the TV stations there is quite fierce, and he is optimistic that he can make a lot of money this time.

Interestingly, Zhu Jiading also suggested that Bai Feng might as well broadcast "The Great Times" here.

But Bai Feng insisted on his opinion.

In fact, the current Northeast really likes the popularity of Hong Kong and Taiwan, and the Hong Kong style is indeed top-notch in this year.

The drama "Big Times" itself has the ability of causality, and there are often stock market crashes after it is broadcast.

This cannot be broadcast easily, but at the moment, anyway, it is the first time it is introduced to our mainland, so there should be no problem.

Well, in fact, our domestic financial market is also up now, but it is really risky to play this game.

Although many people said that those who entered the market earlier were paid out, but it was not seen that many people lost their families and lost their lives.

In the financial market, there are always a small number of people who make money.

Until a large department came out to speak out, it was necessary to allow more ordinary people to make money from the financial market.

These words... Bai Feng really dare not comment.

Anyway, as long as the stocks of more than one week are known, whoever believes in them can make money from them.

The drama "Big Times" should be suitable for the current situation, and it should be a reminder to many people.

Of course, Lao Dai is pleading his chest to guarantee that he will be able to run "The Great Times" well, and Liaotai is a brother unit.

Bai Feng still believes in himself, Uncle Dai, and now their newspaper is hard to make money from their main business. Of course, the main reason is that the newspaper they are in charge of is not very good, and the city newspaper is not bad.

But this is also very good, let's start a lot of side businesses.

In fact, in this period of time, that is, about five or six years, the life of newspapers is indeed difficult.

But after this period, the newspaper had a very comfortable time again.

What happened to that part?
That's real estate.

The real estate company didn't know it at first, but it wasn't until they advertised in newspapers that they discovered a bright spot.

That is to advertise in newspapers, which is effective and cheap.

This is really interesting. Compared with various media, newspapers are the best partners for real estate companies, especially when big real estate companies enter a certain city, they cooperate with local newspapers.

This effect is really just now.

Simply put, local newspapers are far more effective in promoting local real estate than other media.

Especially some national real estate companies, they simply love newspapers.

You know, they advertise on the national media, one is expensive and the other is not very targeted.

Unless it's a project like Beijing or Shanghai, but if you go to a second- and third-tier city, there is no need for national media to advertise.

Unless...unless it is a project like Haihua Island, or a project like going to Malaysia.

In short, the newspaper is still in a downturn. As the editor-in-chief, Lao Dai is no less stressed than the editor-in-chief in "Story of the Editorial Department".

Bai Feng introduced him to TV series from Hong Kong, and Lao Dai really regarded them as treasures.

As "The Great Era" continues to be arranged, Bai Feng will naturally arrange some other things.

For example, he didn't forget sister Zhen.

Through this TV series, it is absolutely possible to help Zhenmei get some advertising resources in the Northeast.

It's like gold and silver jewelry.

Therefore, Bai Feng will definitely make a lot of money from the TV series he obtained through replacement.

He has already thought about a series of related businesses along with it.

We're done here, and it's mid-February.

At this time, what should happen?

It's like that poem:

Suddenly, like a night of spring breeze, thousands of trees and pear blossoms bloomed.

Bai Feng's name appeared in many newspapers, and was even linked to a movie.

"One million? "Farewell My Concubine" officially signed a contract with Bai Feng!"

"Bai Feng, a well-known advertiser in China, has successfully operated several commercial projects..."

"Bai Feng will be responsible for the promotion of "Farewell My Concubine". What kind of subversive creativity will he bring to everyone?"

"Bai Feng is known as the king of ideas! Has "Farewell My Concubine" found the right person?"

"100 million? Is this just a marketing fee for a movie?"

Yes, the marketing that was promised earlier is here.

It was really as Bai Feng expected.

This news instantly became popular.

Moreover, the angle of the fire... yes, the focus is on the 100 million.

The marketing cost of a movie is only 100 million?
It is now 1993, and this figure alone is already very astonishing.

In the minds of many ordinary people, 100 million is really a lot of money.

Actually, these days, many people think that with 10 yuan, I can probably live well in China.

Life is not a problem.

It's really true. After all, for a meal now, you can eat fish and meat for only 5 yuan, a combination of meat and vegetables, and comprehensive nutrition.

The fact that 100 million is used to promote a movie is already amazing.

Many people really can't accept it, and they really can't change their minds.

However, this is not the most special.

The 100 million is actually for one person!
This person's name is Bai Feng.

It is indeed a reality that many people have not heard this person's name before.

It was as if such a person appeared all of a sudden, and he took away 100 million in one fell swoop.

Just to promote a movie.

What is the origin of this man?
Fortunately, Bai Feng had some foundation before. Although he was not very famous, he was somewhat famous.

Many newspapers also began to dig into the various situations of Bai Feng.

After doing this, everyone found that this person is really not simple.

It turns out that he has successfully marketed so many brands and film and television dramas.

Of course, as far as the current reports are concerned, it is impossible to report all his cases, that is to say, a few.

But in this way, Bai Feng still has a sense of mystery.

In this way, there will be more controversy!
You know, in today's era, many things are not that simple.

For example, our well-known performance artist Mr. Li Moran, he once advertised a medicine in 89, which was the famous Sanjiu Weitai.

At the time, the ad caused a lot of controversy.

You know, Mr. Li is really a good actor, a true performing artist, he loves feathers very much, and he did use this product before advertising. This stomach medicine is a common medicine at his age.

Moreover, there is nothing wrong with this medicine. It may not cure serious illnesses, but it does make us feel comfortable when our stomachs are uncomfortable.

This medicine is not expensive, and even if you look at it from a long-term perspective, this medicine has been sold for decades.

From the point of view of a commercial event itself, the product itself has no problems, it is a good product, the spokesperson is also a very conscientious spokesperson, the advertisement is not exaggerated, and it can cure everything without claiming that this medicine can cure everything. Teacher Li said that his life Irregularity, often upset stomach, and this medicine can help him.

There is nothing wrong with everything, and it can even be said to be very conscientious.

But, something went wrong!

The audience just thought, Mr. Li is highly respected, how can you do this advertisement?
You shouldn't!

You are going to be late for the festival!

Good guy, there was a lot of criticism at that time, and many viewers wrote letters to complain.

You can say anything, but in short, it's all ugly.

The outcome of this controversial incident was that Mr. Li apologized publicly later, and he even said that he would not do this advertisement anymore, and returned the advertising fee he earned.At that time, the advertising fee was 5 yuan for him, which was indeed a large amount of money in 89, but with Mr. Li's status, the advertising fee was really not much.

Originally, I just talked about this advertisement, and there is really no problem. Not to mention that there is no advertising law at this time, even if there is, then this advertisement is completely OK.

But something like this happened.

Now, about four years have passed since that incident.

There must be changes, but the overall concept change must not be so fast.

All of a sudden, a million yuan came out to promote a movie, and the one million yuan was still given to one person.

The impact of this incident itself on the general public's concept is really super powerful.

So, can this controversy still be small?

Good guy, with the continuous digging, there are more and more controversies and topics.

Is "Farewell My Concubine" a film directed by Chen?
Doesn't this product pay for one film?

There is Zhang Guorong in this movie!
Zhang Guorong starred in a famous Peking Opera role?
And Gong Li?

Such a controversy is actually a news hotspot, and there is almost no need for the film distributor to disclose a lot of information about this movie.

Many reporters rushed to report on it.

There are even TV stations, which must broadcast in the form of news, and they will dig out some things.

result……

Following the controversy, this "Farewell My Concubine" has really been promoted!

Of course, there is also Bai Feng.

Probably, a week later, all kinds of news about the movie "Farewell My Concubine" were all over the place.

When Xu Feng, a wealthy lady, called Bai Feng, she couldn't stop laughing from ear to ear.

She also didn't expect that 100 million would have such a good effect.

There are so many media to help them promote it.

But what next?

"Mr. Bai, next, can you talk about this publicity plan?"

"Oh, didn't I say that before?"

"This one……"

"Please rest assured, Ms. Xu, I, Bai Feng, can assure you of the outcome of this movie."

What is Guaranteed Results?
Anyway, after Xu Feng heard it, he hung up the phone with a smile.

The result is of course good!

But what plans does Bai Feng have next?

He had indeed sent a marketing plan to Xu Feng before, but the content on it was actually not much.

And the truth is...

Bai Feng is very familiar with the advertising industry, and of course he is very aware of the results of the Sanjiu Weitai that Mr. Li endorsed four years ago.

Yes, there are consequences after that.

In the whole incident, it really caused a huge controversy, and Teacher Li did come out to apologize and returned the advertising endorsement fee.

But is this the end?

No, the real ending is...

Their medicine is sold out!
This is how Sanjiu came into being, and this medicine was marketed for decades later.

At that time, they thought that with such a big controversy, the medicine would not be sold, but it turned out to be a phenomenal hit.

To put it bluntly, consumers are not fools.

This is a product with no problems, and the spokesperson is also very conscientious. However, some people feel that the spokesperson is too famous and should not use his reputation to promote this medicine.

Of course this stomach medicine is good, in fact, everyone trusts Mr. Li.

So, I, Bai Feng, are afraid of controversy?

The bigger the controversy, the better the advertising effect!
He'll have to do some serious publicity work, though.

Although, in Bai Feng's plan, he has already completed the most critical and effective work.

But I still have to make something.

For example, trailers.

For a movie, the most traditional means of publicity is of course movie posters.

But now our movie trailers are not new, and the effect is very good.

However, the quality of the trailer has to pass.

Bai Feng found someone he trusted for this trailer.

Teacher Zhang Guoli.

And when he comes...

"Hey, don't call me teacher, I'm just a person with a lot of work."

Look, what a humble person.

In the previous "Story of the Editorial Department", Mr. Zhang Guoli still performed quite well, especially the words.

When Bai Feng found him, he naturally knew that he was indeed versatile.

Unlike the general bigwigs in the film and television industry, Zhang Guoli does have something.

Not only can he act, but he can also direct and film, and he has even been to Antarctica.

It can be said that he is quite versatile.

However, Bai Feng is very clear that he is still in the stage of being underappreciated.

It is very difficult for Zhang Guoli to get the leading role in acting, but as a director... he can only shoot some commercials.

What Bai Feng happened to be interested in was his ability to shoot commercials.

then……

"The trailer of "Farewell My Concubine" is entrusted to you."

"This... feels very stressful."

"Cut out the wonderful ones, and then, pay attention to the sense of rhythm."

"Rhythm?"

"It is to give people a kind of pressure, and then gradually escalate."

"Okay, I understand."

After the two finished talking, the trailer is probably almost done.

But the key is, where should this trailer be broadcast?
TV station?
Is that too much money?
Zhang Guoli also had this question.

Bai Feng didn't say anything.

He has the answer in his heart, but he doesn't need to talk about it right now.

In fact, the place where the trailer was broadcast...is in a theater in Hong Kong.

That's right, before the opening of other movies, find a little time to play this trailer.

There is no way, if we want to profit from the movie box office at the moment, our domestic films can almost only grab profits from Hong Kong.

Our country is too complicated and the data is even difficult to compile because we have not yet carried out cinema reform.

And broadcast on TV, the effect will not be very good.

Therefore, Bai Feng's plan can be said to have many things at the same time.

Although he fooled Xu Feng, a wealthy lady, he was also serious about marketing.

After all, my name, Bai Feng, cannot be ruined.

I want this 100 million so that I can ask for 200 million, 300 million, or even 500 million!
Anyway, Ye Maozhong later marketed a case with a starting price of 500 million.

After Bai Feng is busy with these things, he doesn't plan to go to Hong Kong, and the current controversy over the 100 million marketing fee has probably already arrived in Hong Kong.

He just needs to get the trailer and deliver it to Hong Kong movie fans before "Farewell My Concubine" is released.

This completed his entire marketing plan.

And the result...he had absolute confidence.

As for the release of this movie in our mainland, he also knows that there may be some twists and turns.

Right now, he can't take too much into account, because he still has his own movie to do.

"Sunny Day" is his real masterpiece.

And about this film...

Bai Feng is actually waiting for the further ferment of the "Farewell My Concubine" controversy. At that time, there is no need for him to do anything.

There must be a lot of media attention to Bai Feng and Jiang Wen, so they will pay attention to this movie.

With such a plan, it will be a matter of course.

And after a day's work, Bai Feng naturally returned to his small courtyard.

But on this day, the door of his small courtyard was opened.

who?

"came back."

"Oh, sister, you are..."

It was only then that Bai Feng remembered that the marriage was not fake before, but he should have given Sister Liu the key to her own house.

There is a high probability that she won't use it, but looking at it now, Sister Liu is wearing an apron.

"I came back early today, so I will make you some food."

When Bai Feng entered the room and took a look, there were already several small dishes on the dining table.

Maybe the cooking skills are not that good, but it somehow gives Bai Feng a feeling of home.

This feeling turned out to be a little warm. . .

　I sincerely thank you for your support, and I ask you to subscribe more. If it can reach 1000 averages, then the book will have a chance to succeed, and it is still a little bit short.

　　Please support me a lot, sincerely.

　　In fact, the average order amount on the day it was launched was just over 200. I was really devastated at the time. I sincerely thank you all for coming here!
　　
　
(End of this chapter)