Golden Age 1990

Chapter 152 A 'simple' marketing, CCTV building meets Xiao Qiao (5000 words)
The filming of "Romance of the Three Kingdoms" was completed ahead of schedule, and naturally the news spread quickly in the industry.

However, as far as this TV series is concerned, the advertising has been sold before.

The 3 minutes that Bai Feng did.

Looking at it now...it seems that those manufacturers who rushed to shoot these 3 minutes before took advantage of it!

Although it has only been a few years, the price of advertising has increased a lot in such a short period of time.

Many TV stations have doubled their numbers.

Of course, the original advertising prices of those TV stations were indeed not high.

But no matter what, it seemed quite silly when I looked at that bidding competition, but now I look at it.

Hey, you made a profit!

As a result, how do those manufacturers and bosses feel?
Thank you Bai Feng!
Although I can't say thank you to his eight generations of ancestors, this matter was really done well.

Well worth the money.

I trusted Bai Feng at first, but now Bai Feng's reputation has become even louder. In the advertising and marketing industry, his reputation is getting higher and higher.

The absolute king of ideas, and he is still the king of ideas that manufacturers trust very much.

Although Bai Feng is not very old, his reputation is even higher.

Well, some people must be angry at it.

Wang Laoer is one of them.

1994 is coming soon, and Boss Wang is coming back soon. At least his so-called studies should be over.

In fact, I just got tired of washing dishes.

Of course, this matter cannot be talked about to the outside world, and what is the boss going to do when he comes back?

Wang Laoer first called his brother.

"Advertising is booming now, so we have to do it."

"That's right."

Not to mention, Boss Wang is a smart man, and he directly determined the most important direction issue.

Of course, Wang Laoer had also been in the advertising circle for a while, so he knew a little bit about it.

I followed Yu Xiaosheng to get some resources, but now Yu Xiaosheng is in some trouble.

Encountered a lawsuit.

It is also difficult for Wang Laoer to take over. After all, Yu Xiaosheng is not stupid, he still has a plan to escape.

But, this is an opportunity.

After all, the people in our country who can get the most TV time slots are temporarily suppressed.

The two Wang brothers are preparing to enter the advertising field, but...where will their competitiveness come from?

"Have you ever heard how Bai Feng plans to run this "Three Kingdoms"?"

"This... it seems that right now, we are preparing to do a big show to start the new year."

"Ah? What about others?"

"I haven't heard of it."

"Just to start the new year?"

"Yes."

"This……"

After all, it was an overseas phone call, so I didn’t want to talk too much about it, so Boss Wang simply assigned a task to his second brother.

Let him figure out Bai Feng's tricks.

This is a bit difficult, but Wang Laoer also has to do it.

In addition, there is another topic that is very critical.

"Brother, I heard that Bai Feng is also working on a Hong Kong movie."

"Oh?...Well, this Bai Feng is really smart. He knows how to make money from Hong Kong. These days, our country is basically engaged in entities. If we want to make money in the cultural industry, we really have to go to Hong Kong, Taiwan or yes……"

Wang Laoer heard a key point, "Brother, have you done anything in the United States these years?"

Boss Wang replied quickly, "Don't worry about this. I'll explain it to you in detail when I get back. It's still that guy Bai Feng. If he succeeds in setting up Hong Kong, we can also learn from it."

That's right.

Just learn. If you can make money, of course you just learn from others.

But Wang Laoer also heard something, "Then let's go the same way as Hong Kong?"

What is the connection between the Wang family and Hong Kong?
It seems like there really isn't one now.

Boss Wang had no choice but to say, "Let's learn from Bai Feng first, and let's look at other opportunities."

When he mentioned other opportunities, Wang Laoer became more energetic.

"I heard that Feng Xiaogang and Wang Pei are going to start a company, and the name is Meng."

what dream?

Boss Wang was a little angry when he heard this, "How come you haven't even found out about his company! Find out more about it before you talk!"

"Yes." This was because he was being scolded, and Wang Laoer was a little helpless.

Feng Xiaogang and Wang Pei are joining forces. This is actually not a new thing in their circle.

Ma Weidu and Liang Zuo also knew it.

Looking at this joint venture as a whole, Feng Xiaogang is definitely on top.

The old Feng pants.

However, it seems that their previous cooperation has also achieved good results.

This makes many people optimistic.

So……

"Bai Feng didn't do it with them?"

Wang Laoer should be able to find out about this kind of thing.

Faced with this problem from his brother, Wang Laoer became more confident.

"It is said that there seems to be no."

It is said that this made Mr. Wang a little angry.

"Do you know if you answer like this, you will be fired immediately in the company here in the United States?"

"what?"

Wang Laoer had never heard of this before, and then he was scolded again.

In short, although Boss Wang only washed dishes, he still learned some new things.

At present, in our country, in terms of corporate management, if it is a state-owned enterprise, ordinary employees are very brave to speak up, and not everyone is submissive when meeting leaders.

Of course, there are many people who feel like a mouse seeing a cat when they see their leaders. However, for more employees, this is really not the case.

Watching many TV series from this era will definitely give you this feeling.

This is where there is a sense of ownership.

Well, it is also the courage that Iron Rice Bowl gives everyone.

However, it is different for foreign companies and some so-called new management concepts from Hong Kong and Taiwan.

It just talks about things like 'execution', 'leadership' and so on.

It does sound relatively new, and it does have considerable conflicts with the original situation of state-owned enterprises.

Which one is right? As far as the current trend is concerned, everyone basically thinks that the new superior-subordinate relationship is right.

In short, they are more inclined to learn some management experience from outside, or even directly call it advanced management experience.

Wang Laoer was in China, so he was naturally affected by the social atmosphere. He was scolded by his brother, and he was very happy with it, as if he had learned something.

But when he thought about it... he paid for the overseas phone number himself, and Wang Laoer felt helpless.

Spend money to find guilt?
Forget it, let's listen to my brother and show my ability to act.

These are the tasks assigned by Boss Wang.

Learn from Bai Feng, and then get in touch with Feng Xiaogang and Wang Wei. Also... learn from Bai Feng.

So, Wang Laoer launched his action.

Only to find out...how could Bai Feng do it so easily this time?

……

In fact, not only Wang Laoer, but also many people in advertising and marketing in mainland China are paying attention to Bai Feng.

There is really no shame in learning from a successful person.

Can make money!

How can you say it's embarrassing when it comes to making money?

It's just that Bai Feng didn't do anything surprising this time.

The filming of "Three Kingdoms" has been completed. In fact, Teacher Wang originally planned to discuss it with Bai Feng.

Therefore, Sister Hong's message... must have been her idea.

Just think about Baifeng, otherwise what else could you think about?

Of course, Bai Feng wouldn't be angry. He fed Sister Hong and went to CCTV.

After meeting Teacher Wang and saying a few polite words, he directly proposed a concept.

New year drama!
"You mean it will be broadcast on January [-]st?" Teacher Wang heard this new year drama, and he thought it was nothing.

Fortunately, Bai Feng's reaction to Teacher Wang was definitely expected.

"Concept, Teacher Wang, this time we will use our "Romance of the Three Kingdoms" to strengthen a concept."

concept?

Teacher Wang still has some trouble getting around this matter.

Bai Feng had no choice but to explain further, "Indeed, if it is January [-]st, we will broadcast this TV series.

So, this TV series is also a TV series broadcast on January [-]st of this year.

But if we strengthen this concept in advance, that is, January [-]st is New Year's Day, but it is also the beginning of the new year.

Our play is called the New Year's Drama.

We added it to the New Year's Eve drama. It really doesn't need to be there, but what if we had this title?With this concept?
Teacher Wang, do you know how much cabbage costs per pound now? "

Teacher Wang seemed to understand a little, and thought for a moment, "About, one penny? The autumn vegetables seemed to be priced like this a while ago, right?"

In this year, even in the capital, people still have to buy autumn vegetables.

Don't underestimate Qiucai's matter. This is definitely a major event of strategic significance. The Qiucai headquarters has been set up in the capital to oversee the overall situation.

The key areas are Gyeonggi and Northeast China. The supply of autumn vegetables must be guaranteed and the people must be able to buy them. Yes, the key is that they can be bought.

Red-headed documents are issued every year, and this cannot be ambiguous at all.

What are autumn vegetables?

Chinese cabbage, potato seeds, radish.

Basically, it’s these three things, and some places don’t even have big carrots.

Don't think this is a small thing. A family has to buy thousands of kilograms of it, and everyone in the family has to contribute.

In fact, it is much better now. There are indeed more types of winter vegetables than before, and they are easier to buy.

However, it was not until 98 that this headquarters in Beijing truly withdrew from the stage of history.

What did Bai Feng say when he mentioned this cabbage?

"You know Qianlong Baicai, right?
You see, the word "Qianlong" is added, sesame sauce and mustard are added. Anyway, I'm not very familiar with it, but these are the seasonings.

How much does a pound of Chinese cabbage cost in a restaurant?
You can't sell it for one dollar, but you still get two or three dollars, right?A high-end, high-end restaurant would cost more than ten yuan. "

When he said this, Teacher Wang understood instantly.

"I understand! We can sell it more expensively!"

This is indeed the case, but there are many things in the 'concept' of Bai Feng.

On the surface, it is indeed just an added term, that is, the concept of a new year drama.

But in fact, this is a 'brand'.

TV stations can also create brands during their time slots, as many of our TV stations later did.

Some even segmented the market, such as a certain channel’s Mist Theater later.

Isn't that just a mystery and suspense TV series?

In fact, in this regard, our neighboring country Japan has indeed taken a step ahead, but they are not too early.

It's like the drama "Moon Nine" produced by Fuji TV
Yuejiu drama, if you want to talk about TV dramas, it has been around for a long time, but they really confirmed the concept, that is, they really shouted out the brand of 'Yuejiu'.

Just after "Tokyo Love Story".

This TV series was aired and became very popular, and then the Yuejiu TV series became its signature.

Moreover, this brand is really powerful. In the next 20 years or so, Yuejiu drama will always be the top Japanese drama.

Until Nagayama Kozo was too old and it was time to go back and inherit the Shochiku Film family business.

This does not only affect Fuji TV. Several other major five channels have also found ways to compete.

Just talk about TV Asahi. They are very good at finding tracks. This TV station mainly focuses on mystery dramas.

Therefore, when viewers want to watch mystery dramas, they will fix the channel on Channel Asahi.

As a result, "Love Stick" was filmed for many, many seasons.

The concept sounds indeed very simple, as if now, Bai Feng just added the title of a new year's drama to "The Romance of the Three Kingdoms".

But, this is really not simple at all.

When the new year's drama is turned into a brand, starting from "Romance of the Three Kingdoms" and continuing, a well-produced drama will be broadcast at the beginning of the new year every year.

That's it!
Moreover, it may seem like a simple move, just adding a name and promoting it, but it will definitely have a huge impact.

It's like Fuji TV called out the name '月九'.

Bai Feng is absolutely certain that it won't be long before other TV stations follow suit, or other TV stations will also launch many theaters, either to ride on CCTV's popularity, or to find a new track.

Many TV stations will move their time slots in the direction of the brand from now on.

In this way, this small gesture will have an extremely far-reaching impact!

This is really what is going to happen.

And at this moment when 1994 was about to come, Bai Feng knew very well that what he did in the eyes of others...

It's too simple. Didn't you do nothing at all?
Look, even though Teacher Wang has understood this marketing, he still thinks it is too simple.

Because it’s really just a name added, and the name is not even added...

Shouldn't the TV series broadcast on the first day of the New Year be called 'New Year's Drama'?

Yes, it is similar to the 'ninth month'. Originally it was just a date.

Bai Feng knew that at the moment, most people couldn't understand the power of this marketing, and people might even think that they were lazy this time.

But Bai Feng didn't explain either. He knew that if he did, he probably wouldn't be able to explain it clearly.

But, he wants to do this 'simple' marketing again.

Well, Bai Feng knew very well that CCTV was stingy, so even if he wanted a marketing service, he probably wouldn't get it.

Why not do a very simple marketing now and let’s see the results later.

So and so...Bai Feng is a drunkard who doesn't care about drinking.

Establishing a good cooperative relationship with CCTV is the key!

In the coming years, CCTV advertising will be the most valuable, and Bai Feng still has very few agents.

He still wants more.

So, amidst Teacher Wang's doubts, Bai Feng completed the marketing plan for "Romance of the Three Kingdoms".

There's just one more thing.

"Did I hear that you got a movie from Hong Kong?"

"Teacher Wang, you are very well informed."

"No, but...I think this movie..."

When Bai Feng saw Teacher Wang like this, he understood that people of their age really couldn't accept Ah Xing's movies.

The thing is like this, just like after Teacher Lu Shuming filmed "Westward Journey", he bluntly said that he didn't want his name to appear in the role list.

Ah Xing's nonsensical movies are very subversive in the eyes of many people in this era.

Especially, more traditional people like Teacher Wang, or some old artists in other institutions.

I can't even understand why many young people like it so much.

In fact, this is really a very normal thing, as if they can't understand why Bai Feng's marketing is so 'simple' this time.

Since it is so normal, Bai Feng will naturally not do anything boring.

For example, to persuade Teacher Wang, or to laugh at Teacher Wang for not understanding new things.

That's stupid.

This is what Bai Feng did.

"I also want to have a linkage with our "Three Kingdoms"."

Good guy!
This thing is strong against the wind.

Teacher Wang was indeed a little unhappy, but in the final analysis he couldn't really care about that much and could only say one thing.

"You young people, these new things you are doing... forget it, you young people just like it! Just don't go too far! Don't be too messy."

When Bai Feng heard this, he was very happy and immediately made a promise not to mess around.

In fact, Teacher Wang's attitude is very good. It is indeed difficult for people of their age to accept Ah Xing's movies.

But they didn't stop it.

What I'm afraid of is that if I don't accept it, I'll simply ban it.

Really, this is the scariest thing.

Okay, Bai Feng has finished all his marketing plans and is just waiting for the next big show to start the new year.

He is confident anyway, that kind of absolute confidence. As for "Lord of Destruction", he is also ready.

According to the plan, he made a replacement with a manufacturer he was familiar with, that is, he used about ten seconds to promote the "Lord of Destruction".

As for the advertising slogan, he had already thought about it.

The latest masterpiece of Hong Kong comedy king Zhou Xingxing!
What’s more, it will be released simultaneously in mainland China and Hong Kong.

Yes, this "Lord of Destruction" is originally a New Year's film and is scheduled to be released on February 2rd.

The Spring Festival in 1994 was on January 2th.

Therefore, this is definitely a New Year's film. Bai Feng even thought that maybe he could start the New Year's Eve schedule in advance.

Of course, this is just a thought, we will see the effect when the time comes.

In this way, Bai Feng will leave the CCTV building.

The current CCTV building is already very impressive, even better than the later one with big pants.

But when Bai Feng was walking towards the elevator, he vaguely heard a voice.

It should have come from the safe channel.

It's a bit weird, go check it out.

result……

"How can you do this!"

"you you……"

"I won't talk to you anymore!"

It turned out that I was on the phone, on the jogging platform.

It was just that she was loud and angry before, but now she just hangs up.

Then, this man saw Bai Feng.

Bai Feng naturally saw her too.

It turned out to be Xiao Qiao.

Moreover, there were tears flashing in the corners of my eyes...

　What I promised everyone before is that Xiao Qiao appeared a little late. I'm sorry, I will definitely write about Hei Che well. Please give me your support. Thank you very much.

　　
　
(End of this chapter)