Golden Age 1990

Chapter 181 Nakayama Shinobu: Is this a date?

"The Kung Fu blockbuster "Fist of Heroes" is about to be released!"

"Huang Feihong transformed into Chen Zhen and fought against the Japanese Ronin!"

"What is the cost of bringing legendary heroes to the screen?"

In an era like 1994, a lot of things were really simple.

Just like if a movie premieres in a place like Workers' Stadium, what does that mean?
Blockbuster!

A real blockbuster!
An absolute blockbuster!
Otherwise, there is no way to explain why people would arrange a premiere in such a famous stadium?

It can only be said that this is a blockbuster, a super blockbuster.

Otherwise it really doesn’t make sense.

However, few people can understand that this is actually Bai Feng's marketing method.

And of course, no one knows where the inspiration for Bai Feng's marketing method came from.

Bai Feng knew very well that he came from Lao Mouzi.

Before the release of "House of Flying Daggers", a movie about ten years later, Lao Mouzi, together with all the main creators and a very famous soprano singer in the world, held an unprecedented premiere at the Workers' Stadium. Mode.

The evaluation of unprecedented is not an exaggeration at all, at least in the original time and space that Bai Feng is familiar with, this is the case.

The premiere of the original time and space, as far as we in China are concerned, before "House of Flying Daggers", the most high-quality premiere was to be held in the Great Hall of the People.

I believe many people are not aware that this famous city hall actually also undertakes some outsourced large-scale events.

The person who started this was Lao Mouzi’s old classmate and rival, Brother Chen Kai.

At that time, the movie was called "Jing Ke Assassins the King of Qin", and Director Chen used the money he got from Kadokawa Bookstore to make it.

A Qin Palace was built, money was given to the Great Hall, and in the end the movie became a hit.

In disguise, they all support the construction of our country.

Director Chen really deserves to be hacked. His subsequent movies are simply unwatchable. He spent the rest of his life proving that "Farewell My Concubine" was not made by him.

But it can be considered as doing some good things.

But let’s not talk about the Qin Palace. I don’t know if it has been built yet.

But as for the premiere, Director Chen decided to hold the premiere in the Great Hall, and later Zhang Yimou also did the same thing.

This effect... Zhang Yimou was quite successful that time.

So, in the later "House of Flying Daggers", Zhang Yimou simply made a big move.

It should be said that from the General Assembly Hall to the Workers' Stadium, this is definitely a leap.

A leap in scale.

After arriving at Gongti, no other movie has had such a large-scale premiere.

That's right, not even Zhang Yimou has done it.

Because "House of Flying Daggers" is really inferior to "Heroes", there are many places where people complain about it.

Although overall, this movie cannot be called a failure.

But after all, it is indeed not better than before.

Especially later, when "A City Is Full of Big Trouble..." No, no, it was the movie "A City Is Full of Golden Armor", so the premiere was probably...

We also held some activities and did some things, and they were also broadcast live on CCTV [-].

But the scale is really much smaller.

There were no highlights, but later everyone discovered that there was Shen Teng at that time.

This guy played a eunuch in the premiere.

Later on, that is, after "The Golden Armor", large-scale premieres almost disappeared, and few movies would do this.

So, no premiere?
Have!
Many movies have discovered that holding large-scale premieres is not cost-effective. It is better to do something more down-to-earth.

It will be a small premiere, and in addition, it will be combined with more local promotion activities, that is, the main creative team will travel across the country to meet with movie fans.

This DuoDuo meet-up activity seemed rather stupid, but then it was the Internet age. Isn’t it too slow to do this?Not efficient?

actually not.

Because other means have been tried many times before.

Bai Feng remembers very clearly that many domestic marketing masters have actually marketed movies and TV series, and there are many methods involved.

Before such a small event to meet more movie fans, what is the most popular marketing method?

Just do something simple and just advertise.

It's actually an advertisement at a bus stop.

About ten years from 2004 to 2015, bus stop advertisements were the most popular movies.

Especially the ones sold at the bus stop not far from the cinema are really not cheap.

There were originally four bus stop advertisements in China, then three, and then two.

This is actually similar to outdoor advertising. These companies also do outdoor advertising, such as bus advertisements.

Yes, bus stops and bus advertisements are linked.

After all, Bai Feng is an advertiser, and he is very familiar with these things. In the past ten years, this kind of outdoor advertising company was really strong. But later, with the change in the scale of this type of company, that is, after the big fish eats the small fish, .

This ad doesn’t work well either.

why?

Because this type of advertising is difficult to provide a specific incremental data.

It's like Bai Feng also needs to compile some data for Party A to see.

To put it simply, the effect is not intuitive. After many Party A invests, it is difficult to see the specific effect, which means it is difficult to make reports.

In the future world, we need data, models, and quantification. Without data, it becomes increasingly difficult to make up data.

Everyone knows that it actually works, but it cannot be reflected in the data. The boss cannot see it, the investors cannot see it, the investors cannot see it, and the investors cannot see it.

So it got worse and worse.

But now, Bai Feng has avoided the detour of more than ten years.

I passed directly through the Great Hall and put the premiere at the Workers' Stadium.

In one fell swoop, the level of strength was raised to the highest level. In this day and age, it was easy to reach such a high level of strength.

What is the cost?
"Fist of Heroes" directly became a blockbuster movie!
Many fans, many ordinary people, and many, many media outlets think so.

Especially those media reporters, they have never seen anything like this.

Why would a movie have such a premiere?
For this premiere, how much box office will the movie earn back?

Someone has already calculated that this premiere has indeed sold a lot of tickets, but these tickets will definitely not make up for the cost of this premiere.

Some people even calculated carefully and found that there is still a difference from the rent of the gymnasium.

There are still people invited here. What about the expenses?
Therefore, this movie must be successful and must be a classic blockbuster.

Various analyses, various discussions.

There is also controversy.

There is bound to be controversy. The first thing many people think of is whether a movie is qualified to hold its premiere in such a stadium?
Is this taking up public resources?
The voice was not loud at first, but after many movie fans and media reporters became excited, the topic became amplified.

So...

now it's right!

It’s great to be controversial!
Just want these controversies!
Now, "Fist of Heroes" has been successfully made into such a movie by Bai Feng.

The premiere was held at the Workers' Stadium. The cast was extremely luxurious, including a kung fu emperor, a Japanese actress, and a well-known director. In other words, the main creative cast was very strong. It was a super blockbuster with huge controversy!

to this point.

To say the least, Bai Feng's marketing was successful!
……

Jinmen.

"Miss Zhongshan, can you sign your name for me?"

"Miss Zhongshan, you are so cute."

"Miss Zhongshan..."

The premiere was held in Beijing, but the premiere was here in Tianjin.

Bai Feng had originally planned that the next marketing step would be for the creative team to visit more movie theaters and meet with movie fans.

Naturally, Nakayama Shinobu doesn't have a lot of time, so she basically mainly travels to Jinmen, Beijing, Northeast China, and finally to the Magic City, and then returns to Japan.

It can be said that her time has been fully utilized.

But just when they arrived at Jinmen, they received a very warm welcome.

Many fans asked her for autographs, and Shinobu Nakayama was very enthusiastic and polite.

This is a must. An artist must absolutely satisfy the requirements of such passionate fans.

Of course there was nothing wrong with Nakayama Shinobu, but she was also very surprised.

Has your popularity grown so quickly?

This is indeed surprising, at least in her opinion. After all, in Japan, even after debuting for many years, she still holds the title of the younger sister of big star Miho Nakayama.But she had never encountered such a passionate scene before.

There are too many people!
There is no way, after all, this is China, and in terms of number of people, there are indeed more people than Japan.

There is another reason, that is, Nakayama Shinobu's popularity is indeed not low, but he has always held the title of Nakayama Miho's younger sister.

Yes, you are her sister, and we like her more.

This is indeed a double-edged sword.

Shinobu Nakayama has a very high starting point and can already beat many Japanese female artists instantly.

But now, she did encounter this problem.

Her sister was like a natural threshold, and she couldn't help it... wait a minute.

Isn't this the advice Bai Feng gave himself before?
So... I couldn't help but look at Bai Feng in the distance.

Yes, Bai Feng also followed this activity in Jinmen, and he also followed in Northeast China later.

After all, there are not many such activities at present, and his ideas are too far ahead of this era.

He wanted to see the effect and make a simple evaluation so that he could make adjustments for various subsequent actions.

Of course, there were some things that he had to keep an eye on.

Now, Nakayama can't bear this girl to look at him.

What do you mean?
Before Bai Feng could think about it, the reporter asked a very powerful question.

That's right, not only do you meet with fans, but you also have to bring media reporters with you.

They will definitely come. Even if they don’t come, we have to invite them. This is a must.

But here’s the problem.

"Miss Nakayama Shinobi, this "Fist of Heroes" involves the past history. I would like to ask you, what do you think about the history of the Japanese invasion of China?"

There is nothing wrong with raising this question in a film event like this.

But it did surprise some movie fans.

After all, as far as the movie is concerned, Mitsuko played by Shinobu Nakayama has already performed very well.

Guangzi really supports Chen Zhen, that is, he is on the side of justice.

But what if you think about it deeply?

Could it be that this movie was made this way just to cater to the tastes of our countrymen?
This possibility definitely exists, and this question is almost asked in response to this possibility.

So Mitsuko...no, it's Shinobu Nakayama. How would she answer?
Many movie fans have also set their sights on Nakayama Shinobi.

How will she respond?

You know, this matter is quite sensitive, and it seems...it seems that the relationship between China and Japan is okay now.

But what would she say?

Just listen to Nakayama Shinobu say very seriously:

"My position is the same as that of Photon. I stand on the side of justice! Historical facts cannot be quibbled with!"

Such an answer is a great bonus!
Let’s just give you a round of applause!

And what about Bai Feng?

He smiled from a distance.

……

"You would have had such a problem even if you arrived before?"

"Is it difficult?"

"But...you really just..."

"You want to say that I'm great?"

After the activities in Jinmen, Nakayama Shinobu couldn't help but find Bai Feng.

Because the reporter's question was successfully predicted by Bai Feng.

Yes, Bai Feng had asked Nakayama Shinobi this question before.

Of course, there was no feeling of preparation in advance at the time.

It's like a problem between friends.

But now that I think about it, how could Shinobu Nakayama not know that Bai Feng had foreseen it in advance?

This guy is just... so smart.

Well, although he admitted this in his heart, Nakayama Shinobi didn't want to say it out loud.

Because Bai Feng is a man who gives people the feeling that you cannot praise him.

And Bai Feng's next words shocked Nakayama Ninja even more.

"Miss Zhongshan, have you ever thought of a possibility?"

"What is possible?"

"That is, could the reporter's question be arranged?"

Arranged?

For a moment, Nakayama Shinobu looked at Bai Feng in shock.

"Is it you?"

Yes, if it was arranged, could it be arranged by Bai Feng himself?

Bai Feng shook his head, "I'm just saying this, please don't look at me as if you've seen a ghost, okay?"

These words... only confirmed Nakayama Shinobu's previous suspicion.

But in this case...this man is simply terrifyingly smart.

However, Bai Feng did not continue this topic.

"There is still a lot of work to do next..."

He planned to let Nakayama Ninja go to rest, but Nakayama Ninja raised a question that was difficult for Bai Feng to refuse.

"Can you still give me 'advice'?"

Are you asking for advice again?

Bai Feng's consulting business has broken through national boundaries.

So how does he choose now?
"My advice comes with a price. Please think about it before asking."

This guy actually walked away very coolly.

Nakayama Shinobi looked at his back, stunned.

……

During the event, we did not plan to watch a movie. After all, time was very tight, so it would be best to visit more theaters.

However, this movie has aroused great curiosity in Nakayama Shinobu.

Yes, normally an actor can't actually see the movies he stars in.

This is true even for the male and female protagonists. Many people have never seen it after filming it themselves.

This time it is a cross-border cooperation movie. Although Nakayama Shinobu is the heroine, she does not have many roles. After all, it is a martial arts action movie.

So...go check it out.

As soon as we left the hotel...

"you……"

Seeing Bai Feng, this guy won't be squatting all the time, right?
"You want to go to the movies?"

Bai Feng's words pierced Nakayama Shinobi's soul.

The girl knew that the other party was too smart and had no choice but to nod.

"Yes, I know this is wrong, that..."

Before she could finish speaking, Bai Feng directly pulled Nakayama Shinobu into his car.

"let's go together."

"what?"

This... this... what's going on? !

Even if Shinobu Nakayama is a Japanese girl, going to the movies with a man is really considered a date.

So, is this really a date?

　Thank you all for your support, thank you very much!
　　There are really a lot of things going on recently, and good news keeps coming. I saw a digital blogger last night. He was almost crazy and said that the Kirin 9000s chip has been updated to have 12 cores, which directly killed a certain channel.

　　He was crazy and crying, even though he had always been like this.

　　Well, that's been the case for a long time.

　　But at that time, I also cried, really.

　　
　
(End of this chapter)