Golden Age 1990

Chapter 242 If everything is about making money (5000 words)
"The golden sentences of "Party A and Party B" appear frequently!"

“The Lunar New Year box office hit a new high!”

""Party A and Party B" has supported the Lunar New Year season of our country's film market!"

""Party A and Party B" has exceeded 1500 million box office in just one week!"

It seems to be a matter of course, but it seems unexpected.

After the movie "Party A and Party B" was released, it immediately achieved a good reputation and a very high box office.

The feedback from fans has been great, and the most important thing is that the Lunar New Year movie seems to have been finalized.

Yes, at the end of the year, there will be good movies released.

There seems to be this trend in the past two or three years, but before, such a 'Lunar New Year stall' had not really formed.

One is more accidents, the other is less movies.

It seems that although there are films released during this period, in the past, they didn't seem to have much impression. There were only one or two films that made comparisons interesting.

Well, most of those topics were actually brought up by Bai Feng.

But this time it's really different.

"Qin Song"...is already cannon fodder.

But although cannon fodder is cannon fodder, it also has a certain meaning, that is, it serves as an atmosphere group very well.

Don't underestimate this role. This atmosphere group is also very important. You have to enhance the atmosphere so that you can create a bigger momentum.

Of course, in Bai Feng's opinion, this is much more meaningful than the original "Qin Song".

The original movie was a disaster.

Not only did the investors range from Mercedes-Benz to Xiali, but they also turned the only slightly larger shot in the film into a poster to increase the probability of renting the video tape.

Jiang Wen didn't mention this movie much later on, especially Ge You, Xu Qing and others.

So, for now, being able to become an atmosphere group is pretty good.

Even if we take [-] steps back, the current box office, although it is a mess, is still better than the box office in the original time and space.

The original box office cannot be found at all.

So, overall... I, Bai Feng, am definitely a good person.

I helped "Qin Song", right?

Moreover, Bai Feng did good deeds without leaving his name. No one knew that it was because of his help that this movie achieved its current box office success.

Thinking about it this way, Bai Feng is really a good person.

Okay, no kidding, in short, the first step of the Lunar New Year plan has been completed.

At present, the box office growth rate of "Party A and Party B" is much faster than that of the original film.

Bai Feng remembered that in the original time and space, "Party A and Party B" had a box office of 3000 million.

Hmm... it should be.

Because in the original 1997, there was no such trouble like Bai Feng, and there was no reform of the theater system.

Before the release of "Party A and Party B", the film market in mainland China was really in a sluggish state.

People in the film and television industry call this period the 'Dark Ages'.

There's no way, it's really not profitable.

Let’s just say that the ones that are sure to make money are basically just a few of them.

Some of them are quite twisty.

Just like "Farewell My Concubine" and "Sunny Day".

Both of these films went through a situation where at first the superiors felt it was not good and simply refused to let them be released. Later, because they won awards, they felt it was even worse not to release them.

As a result, after its release and the award-winning relationship, the box office exploded.

This is simply a routine.

It is said to be a routine, but it had an influence on many subsequent directors and films.

Such as Zhang Yuan.

This man... also has a big head and a thick neck, but he is more fierce than Wang Wei.

Yes, there is a fierce feeling, especially his eyes, which look like he is about to take out a knife in the next second.

But, this man is talented.

For example, this person's first movie is quite thoughtful and innovative, telling a complete story at a very small cost.

This movie is not easy to describe. To put it simply, it is the story of a mentally ill mother and her child. The child also has some defects in Chile, and the child is played by Huang Haibo.

That was Huang's first work. Many people didn't know that this guy was actually a child actor. He was actually very successful in his early years, but it was very rough later.

Director Zhang saw this routine, so the movies he made later followed this principle.

Shoot some more exotic subjects, subjects that cannot be seen from the public perspective, such as "East Palace and West Palace".

There are many actors in this movie who later became famous, including some who play rock music, and the other one is the big-eyed swallow.

Then the film went out to win awards, and director Zhang calculated that after winning the awards, it should be released.

As a result, the superiors felt something was wrong.

In short, the wind direction has changed and the situation has become more stringent.

Of course, this is Director Zhang whose works are not as good as "Farewell My Concubine" and "Sunny Days".

Of course, he doesn't think so himself. He definitely thinks that he is better than Chen Jiang.

However, the problem with this routine is to go overseas to win awards. Regardless of whether the movie can be released or not, winning awards is the first priority.

This really has a profound impact.

In fact, from a certain perspective, winning awards is a kind of business, and it is also a relatively profitable business.

In this world, there are many film festival awards that give money, and they are really giving away real money, which is quite generous.

Well, the Oscars don’t give money. The Oscars are something that was created to prevent directors and actors in Hollywood from raising their wages.

But others are paid, and the more generous one is the Berlin Film Festival.

At the Berlin Film Festival, a single award, or simply an award that is not very important, can be awarded to 5 marks, and later to 5 euros.

This matter is related to the "17-year-old Bicycle" that Bai Feng heard about later. In this movie, the two young actors won the Asian New Star Award, which literally translates to the Asian New Power Actor Award.

Then 5 per person.

You know, this award is obviously a newcomer award. This is Asia, but there are also awards in Europe, and in Europe, there are usually about ten or twenty people who can win the award.

In other words, for a newcomer award like this in Europe, the overall bonus is 100 million marks.

As for the Newcomer Award, this awarding model is very similar to the Japanese Film Academy Awards.

Although the Japanese Film Academy Awards are copied from Hollywood in the United States, there are two differences.

One is to hold the red carpet ceremony indoors...no choice, the place is small.

The second is that everyone who is nominated can come on stage. Everyone has a certificate, and only the winner has a trophy. Then everyone is together and the broadcast footage is shown.

That is, everyone who nominates receives a bonus.

This is truly typical pie-sharing.

And this...oh, is it common to the Axis powers?

Regardless of these, the prize money for a grand prize at the Berlin Film Festival is 20 marks.

Remember the exchange rate difference.

That's right, if you can win an award abroad, then even if the movie cannot be released in China, you will still make money.

For films like Director Zhang and Chief Jia, the general investment is only 20 RMB... This is actually what they said themselves.

So, this is the real reason for going abroad to win awards, and then making movies based on the aesthetics of foreigners and filming some of the bad parts of China.

However, now that we have noticed that the momentum is not right, of course we must strictly control this matter, so many of Director Zhang's works have been blocked.

In this way, later on, there was an incident of the movie "Six Gentlemen".

Zhang, Jia, Lou... anyway, they mainly gathered six people to express their ideas to their superiors.

They call it a 'letter'.

In fact, it was a joint letter, not just a few of them, but also many people, but those who were not well-known, some simply had no films to make after graduating from film school, so they found a rental house in a large courtyard to sleep every day. kind.

However, this Six Gentlemen incident is indeed quite a big deal.

Whether at that time or later, many people praised their courage and gave them various praises and awards.

Whether at that time or later, many people expressed disapproval of their behavior and felt that they were just messing around.

There is one detail that must be noticed here.

Well, actually, there was the second incident involving the Six Gentlemen, and they also submitted a letter.

And in these two times, there was a very devilish detail.

What is this detail?

That's what they wrote in their 'letter'.

The core of what they do is that they hope that the censorship of movies will not be too strict and that many standards should be relaxed. The reason is...

Increase box office!

It can be summed up simply. The Six Gentlemen themselves admit that the movies they make are large-scale and have various weird social perspectives or those that cater to the aesthetics of Western movies.

After all, it’s all about making money.Of course, what they said in their "letter" is to prosper the film market in mainland China.

Because in this era, our domestic film market is really too sluggish.

Plus, they have an important reason.

That is, when Hollywood movies attack our film market, how can our Chinese movies resist?
Yes, the scale there is larger and you can take pictures of everything.

Our hands are tied here.

When the WTO opens, won’t our Chinese films be completely defeated?

From this perspective, what they said seems to make some sense.

However, what is interesting is the outside world's understanding of them.

Many ordinary movie fans who don't know what's going on, or who just know about the "Six Gentlemen" incident but haven't read the letter, will most likely think that they are doing this for the sake of "art"!
Art is free.

Literary, so literary!
Therefore, many people boast that they are artists who would rather break than bend.

Don't mention money.

But if you really understand the details and read carefully the contents of the 'letter' put forward by these directors...

It turns out that you guys are also here to make money!

There will definitely be different opinions.

You will think that they are...artistic assholes!
So, what is the final result?

Of course, Bai Feng knew very well. He knew what the future would be like. However, what was interesting was the superior leader who had a meeting with these six gentlemen at that time.

These leaders really communicated with them many times, but in the end they probably didn't reach anything because there were public statements.

To reporters, leaders bluntly said that if these directors continue to behave like this, they will become 'underground film directors'.

To put it bluntly, we cannot let those taboo or large-scale films you make appear on the stage.

Bai Feng is an advertising and marketing person, he is not a pure filmmaker.

He really couldn't imagine what the future of Chinese movies would be like if it were developed according to the ideas of directors like Zhang, Jia or Lou.

However, he knows very well that our Chinese films have not moved towards that kind of 'environment'.

As for Bai Feng's personal point of view...the "Six Gentlemen" may be talented in movies, but these guys really don't know how to make money.

If the ultimate goal is to make money, then it is absolutely certain that according to the ideas of the six gentlemen, they are absolutely wrong!

This is actually a question of economics, and in advertising, it's even simpler.

Catch bigger groups!
In fact, Bai Feng has already seen the results in the future.

There's even a clear contrast.

We all know that there are many people on the Internet bragging about Korean movies.

Everyone talks about how awesome Korean movies are, how daring they are to make them, and they make whatever they want to criticize.

The same is true for Korean dramas. The later ones like 'Glory' and other dramas were very touching.

but!

What about the price?
Or simply, what is the result?
What happened to Korean movies and TV shows later?

No one is watching!

Yes, in terms of visual impact, those revenge movies they made, those large-scale bloody movies, those very dark things.

It is indeed very impactful and can really stimulate the brain.

But, are there many people who like it?

This is definitely a soul-level question.

Moreover, the results are very clear.

What Bai Feng sees in the future is that not many of his own countrymen watch Korean movies. Korean TV series must be sold overseas by Netflix, while the films they invest in cannot be exported at all.

Why is this happening?

Just because of the things they took.

Those revenges, those gores, those darkness, those large scales... Well, I dare to shoot them, but do more people really like them?

wrong!
What do more people like?
In fact, everyone in Korean film and television knows that in the past, when the export of Korean film and television works was the strongest, what were they exported?
Sweet love movies, all kinds of life and death, greasy love movies and TV dramas.

That's right?

Yes, this is the real world, this is the truth of the world.

Soap operas are more vital than those profound and large-scale movies, and will have more audiences.

Of course, we can criticize soap operas from various angles for not being good enough and for the greasy filming. We know what the plot will be next without even watching it.

But so what?

There are still more people watching soap operas than those watching dark revenge dramas!

In fact, in the advertising industry, there are countless such examples. This is simply a law.

Simple, easy, brainwashing advertising is the real success!
It’s like: give melatonin as a gift.

How many people have criticized this, but as far as advertising is concerned, it is extremely successful!

There is even more brainless, 'sheep sheep sheep'.

Is this an advertising slogan?
But it was a success!

And what about those complicated ads?
Yes, they basically failed. Many people can only see so-called creative plot ads on video websites, but in larger media or real advertising media, what they see is always the simplest and most simple ones. Ordinary, even reviled advertising.

However, those who were scolded actually succeeded!
So, in order to make money, what should the film and television industry do?

The future that Bai Feng sees is that our Chinese film and television dramas are going overseas on a large scale and have achieved very good results.

Yes, those sweet dramas that seem boring to us in China are actually quite popular overseas.

The markets that South Korea has lost are occupied by us. Who told them not to make sweet love dramas? Who told them to make bullshit revenge and dark and bloody things?
That is the future.

Now, Bai Feng has finally started the Lunar New Year stalls!

Yes, from the perspective of the film and television industry, he has created a model that can make money.

This model is completely different from the previous director Zhang or Chief Jia.

Of course, this cannot be said to be that "Party A and Party B" is a film without depth.

On the contrary, this movie actually has a lot of depth.

In fact, from the movie "Party A and Party B", we can completely see a formula for making money in movies.

The jokes and jokes are easy to understand, but they must involve certain social realities, which will trigger the thinking of movie fans.

Yes, this is the perfect combination of commercial and cinematic depth.

This actually gave Xu Qing the answer.

This is a movie that makes money!
And when 1995 passed, 1996 came.

Bai Feng will carry out his next project.

That is more 'making money'!
Well, that’s the creation of the Spring Festival stalls!
In the past few years, he has actually laid the groundwork.

And this year, we have prepared several feasts for movie fans across the country!

On his side is "The God of Cookery".

But at the same time, there was "Sunlight Canyon", and the other one was Big Brother Long's "Simple Mission".

These three movies are enough, at least the topic is definitely full!

But what surprised Bai Feng was that on the first day of the new year, a guest came to his courtyard.

"Mr. Bai, please forgive me for being presumptuous this time."

While talking, he continued to stew the hen.

Bai Feng was really surprised, because the man in front of him... had such a big nose.

If not Big Brother Long, who else?
"Well, can I call you big brother?"

What Bai Feng said was just too much for a movie fan.

The eldest brother Long laughed and said happily, "Anything is fine."

"Then, why did eldest brother come to my place this time?"

Bai Feng was really puzzled. Moreover, it was New Year's Day, so his eldest brother Long probably came to him on an impromptu basis.

really.

"I came to the capital to do business. I heard that your small courtyard is nice and it's very close anyway. I came over to take a look. I didn't expect it to be like this. Brother Bai is really a person who knows how to live, but..."

"Could it be..."

Bai Feng thought of something, and his elder brother Long laughed.

"I've always heard that Brother Bai is the king of ideas. Can you give me an idea?"

Oops, this big brother Long also wants to consult me, Bai Feng?
Hearing this, Bai Feng felt very accomplished.

But next...

"Brother Bai, I will never let Qian Ping come up with ideas for no reason. This is fine." The eldest brother Long took Bai Feng's hand and said very cordially: "I heard that brother also has some brand products and so on. I You can help with advocacy.”

Good guy!
Bai Feng broke into a cold sweat when he heard that... Those brands of mine are still seedlings, brother, please be merciful!
　In fact, I just want to say something more real, literary or to be more correct, art film. Then don’t think about making money, or what some people say you dare to make, what kind of deep film. I know that actually the people who make these films also want to Making money, but this is the reality. It is a pity that this kind of film is very good, but in the end it will not be appreciated by the public.

　　
　
(End of this chapter)