Golden Age 1990

Chapter 263 A marketing beyond the times! (4000 words)
A true counselor.

The necessary quality is to control everything.

Although what you are giving is consultation, in a general sense, it is just a suggestion.

Sometimes, we even meet the kind of Party A who is originally full of sincerity. The conversation is quite good, and the subsequent consultation is also very good. Everything that needs to be done is done, various surveys are done, and the marketing is very good. plan.

But, people just don’t use it.

This kind of thing is really not uncommon, and people will pay the consultation fee readily without delay at all.

Therefore, it is actually quite difficult to complete a consultation.

It's like this, people give you money but you don't need to plan things like this.

Even if we took the money, we would still feel uncomfortable.

Moreover, the consulting industry is inherently like this. It is not just about collecting money, but previous cases will also become a kind of valuable capital for you.

Any Party A who wants to consult on a plan will ask: What successful cases have you done before?

The more successful cases you can show, the more people will believe you.

Just like Ye Maozhong, when he was not famous, he was just a little Kalami, and he only got more than 1300 for a Chunlan air conditioner, but later.

Ye Maozhong didn't look for customers at all, it was the big entrepreneurs who came to him.

Come to him with money in hand.

It is simply because the advice given by Ye Maozhong is almost always unfavorable, and there is no problem in turning stone into gold.

However, the real old consultants will understand.

If people don't use it, then there is a reason not to use it.

learn by analogy.

During the entire consultation process, various problems and accidents may arise.

Therefore, mature counselors must control the entire counseling process.

Of course, this is a goal, but the more successful a counselor is, the more likely he is to achieve this goal.

It's like Bai Feng deceived Xue Chu into advertising on the color TV tower after his rebirth.

His data is made up.

And this data must be available. Without it, it is absolutely impossible, because if there is no data, then the person being connected will not be able to explain it to his superiors.

In fact, everyone knew about that person and his superiors.

It's just that this data is simply unreliable, even if it is true.

Because no one can be sure how many people will actually look up to see the advertisement for the color TV tower.

But such data must exist. Without this data, the next step cannot be carried out.

Therefore, this data itself is a kind of 'control'.

Once it exists, it is actually in control.

Many people actually can't do this.

Either because they are not smart enough to think of it, or because they do not want to cheat due to moral constraints, or because they are afraid of bearing legal responsibility.

However, counselors must do this.

Most of Bai Feng's subsequent consultations were also controlled in this way. Of course, he couldn't control everything.

No one can do it.

But this time, Bai Feng must be in control. He must make "Black Man" perform extremely well in Europe and the United States, or simply, in the United States.

The previous bundled rental and sale plan was good.

"Dark Man" and "Dark Man".

But this is not enough!
It should be said that it is indeed not enough.

At least in Bai Feng's eyes, this is absolutely not enough.

He must also have a plan.

Have it?

Of course there are.

He, Bai Feng, came to the United States not just to discuss business, nor just to take Feifei around for fun.

Whether the movie "Black Man" can continue to be popular in the video tape market is related to whether Bai Feng can go abroad and rush into the world.

Therefore, Bai Feng had a plan early on.

This plan... most people really can't understand it.

After Bai Feng arrived in the United States, he was already doing it.

I bought a computer and started working on the Internet.

This doesn't seem like anything, at best it's weird.

We can now buy computers in our country, but there is a problem with the network...

In fact, as far as the United States is concerned today, the Internet is also a relatively new thing.

Of course, it's not too new. After all, there are already movies like "Electronic Love Letter".

Writing letters can now be done online.

However, as far as the Internet is concerned, it is not as popular as it was later.

However, the word Internet is definitely a very fashionable trend word in the United States.

Not just the general public, the key is that it is very attractive to many large companies.

That’s right, invest in the Internet!
From the perspective of future generations, the United States is currently experiencing a very hot era of crazy Internet explosions.

Yes, crazy is Wall Street investing in the Internet.

Let’s talk about the beginning of this matter…actually it started in 1991.

In 1990, IBM formed a non-profit organization with another large company. This organization had a great influence. Later, many network-related technologies and regulations were determined by this organization.

From this moment on, crazy investment began.

IBM is not a simple company, and many parties are involved behind it, such as the CIA and Congress.

Therefore, the initial stage of this investment trend was to bring huge benefits to those on Capitol Hill.

As far as the current network is concerned, it is not the same as later. The current investment is mainly to "build the network".

It can be called infrastructure construction.

Bai Feng remembers clearly that because of this net-building movement, a big incident later occurred.

In 2000, the U.S. technology stocks crashed.

At that time, the crash also affected Hong Kong and many places in Asia. Many companies in South Korea and Japan exploded directly.

The collapse this time was actually due to overinvestment in network construction, mainly because the costs were too high and these costs could not be recovered.

At this stage, everyone still doesn’t know how to use the Internet to make money, and to engage in the Internet, the most basic thing is to get a network cable, which is also quite expensive.

However, this crash created a very interesting situation.

A number of new IT companies have emerged.

The most representative one is Google.

The foundation of the rise of Google is two words.

free!

Why can Google perform those searches for free?
Then there is a cost to searching.

The reason is very simple, that is, the previous investment in building the network was too crazy.

That is, the network has been built, and fiber optics and other things have been laid out.

Most of the companies that could build these died in the tech stock crash.

Also, many companies in Silicon Valley are in liquidation due to bankruptcy, and many of the servers they built before were sold at low prices.

Isn’t this free?
In other words, this can be regarded as a whale falling phenomenon.

The subsequent development of American IT mainly grew up on the corpses of these dead IT companies.

As for the fact that it is free, or the cost of accessing the Internet has dropped, everyone has finally found a way to make money using the Internet.

Don’t underestimate this, many people may not believe it.

I haven’t thought of this way to make money, so why invest so much?

In fact, this matter... is just a gamble.

Just like the GEM and Nasdaq in the United States, this market allows companies that are constantly losing money to go public and raise funds. Even if the losses are terrible, as long as the company has potential and prospects, or to put it simply, it can tell stories. , can describe the future very beautifully.

Then, you can list it on NASDAQ.

Many IT companies in China are like this, and there is a particularly interesting example.

Tesla.

Ma Yilong is not an ordinary person, he really knows how to tell stories. Tesla has been losing money for about 14 consecutive years.

Even though I haven't seen any money back in 14 years, it has always been a popular company on the Nasdaq.

When Bai Feng thought about this, he felt emotional on the one hand, but the key point was that it had a lot to do with what he was going to do now.

This time he wanted to learn from Ma Yilong, he had to tell a good story.

This story is, of course, from "Black Man".Ever since, this girl Feifei has been acting strange recently.

After playing outside, Uncle Bai came back and typed hard on the computer.

The keyboard was clicked by him.

I'm just curious, so...

Take a peek.

Feifei is not secretly doing this, she is behind him anyway, don’t let him know.

result……

"What kind of apocalypse will humanity face in the future?"

"A mysterious superhero from the East?"

"It feels like the Green Hornet."

What are these all about?
Although Feifei didn't watch it completely, it seemed that Uncle Bai was playing many guest roles by himself.

That's right, that's it.

Bai Feng is currently posting various comments about "Black Man" on the Yahoo website.

However, these comments are very strange.

It’s not the perspective of one person, or the account is not the same.

So... so tiring.

There was no way, Bai Feng had to create a topic now.

What's the manufacturing method?
Of course, it's better if 'everyone' discusses it together.

In fact, the United States is a very closed country. What people here know about the outside world is basically watching TV.

Whoever controls television controls the American mind.

So, it’s really hard for them to accept information from the outside.

Even if the movie "Dark Man" is promoted by Universal, even if it cooperates with a video rental store.

But the actual publicity effect is still not very high.

Of course, many Americans now know that our Chinese kung fu and martial arts movies are very strong.

They also like to watch it, and many people rent it.

Just like that great director, he also likes it very much.

Quentin Tarantino.

This guy not only likes it, he is also good at imitating it.

In "Kill Bill", a lot of Shaw Brothers shots were used.

It's like as soon as that character appears, an old Shaw Brothers movie will give the character a big close-up, constantly adjusting the focus to enlarge the character's face.

To be honest, this is just a joke.

In other words, "Dark Man" should be as successful as other kung fu movies.

However, Bai Feng wanted to control this success even more.

So, he did it.

Create buzz about Darkman on Yahoo!

This method...yes, it is the legendary 'viral marketing'.

Well, originally viral marketing relied on the constant help of netizens to incubate topics.

But that's all Bai Feng could do now, and he started role-playing.

Fortunately, this guy's English is good, and he can copy and paste other people's comments.

And the effect...

It's true that he is not the only one playing several roles, there are indeed many American netizens who have joined.

Well, these days, Bai Feng's method is really... really advanced!
Although Yahoo has already been listed on the market, Bai Feng's method has really never been done before.

After all, Yahoo had just gone public.

Moreover, Bai Feng's switching accounts back and forth is a bit tiring, but it is really for the current netizens. . .

Perfect!

Even, to be honest, netizens here in the United States are generally very low-level, generally stupid, and generally easily led to a rhythm.

There really is no doubt that this is the case here.

Even 30 years later, this will be the case.

For example, there is a joke about the day when American netizens learned that China would enter China before the United States, so they began to torture their souls online.

Why didn’t the Chinese inform us in advance during 911?
This...listen to it, it makes so much sense.

Moreover, Bai Feng is not afraid of exposure.

Why?

Because the American Internet has never had a real-name system!

That’s right, 30 years later there will be no real-name system on the American Internet.

These Americans, bb's words are very nice.

What kind of privacy, what kind of things they have, and what they did as a result... is right, it has been the same since ancient times, if there is a lack of things, they will cry out.

After Bai Feng did this, the Internet topic about "Black Man" is really hot now.

In fact, Yahoo's current growth rate is very fast, that is, many people have registered accounts.

Although this BBS is terrible, it is simply miserable.

However, there are still many new netizens appearing.

What would they do if they saw this Dark Knight topic?
What is "Dark Man"?
Is this movie very good?

The answer, no.

But as long as such soul torture is issued, that is enough.

This is what Bai Feng wants!

so and so...

"Uncle Bai, what's wrong with you? Could it be..."

"Ah...you girl, what are you doing?"

"People are worried about you."

"But what do you think of me?"

"You're not crazy anymore, are you?"

Good guy, he even shocked Feifei.

Bai Feng was actually frightened by Feifei first, but one look at this girl's pitiful little face, yes, she was worried about her nerves now.

Bai Feng just couldn't help but want to laugh, and...

“Do you want to go online?”

This is not an invitation, Bai Feng thought in his mind, maybe this girl can criticize Xiao Heizi on the Internet in the future, right?

Of course, Bai Feng also remembered Feifei's style on the Internet in the original time and space, which really highlighted a free will.

But right now...

"Humph! Just typing on the keyboard, just looking at it makes me tired and not interesting."

This girl Feifei is just awesome.

That's right, how could something like this arouse her interest.

It's just... Bai Feng engages in 'viral marketing' like this.

Does it really work?

No matter, "Black Man" has now entered the European and American markets anyway.

And this result will appear soon.

Well, originally, this kind of statistics only came about once every three months or half a year.

But sometimes...

Sure enough, not long after, Lizhi came to Bai Feng very excitedly.

She didn't even care about her two little ones flying up and down...ahem...

Anyway, it just highlights a joy.

"Brother Feng! That's great! That's great! The data of "Black Man" is great! It's like an explosion!"

Bai Feng looked at this scene and listened to her words.

What I'm thinking is: You seem to be about to explode too. . .

　There is no online real-name system in the United States, but some in Europe seem to have it. There are too many countries there, and it’s hard to say which one has done it and which one hasn’t. I’ve mentioned this before, and then I was criticized. It’s quite funny. .

　　
　
(End of this chapter)