Golden Age 1990

Chapter 5 Do you want to have sex with the Color TV Tower for free?I'll teach you...

Three days later, Tiexi Xinggong Street.

A young man in a suit got off the bus.

His face is a little green, but his temperament is mature.

He is naturally Bai Feng.

The reason why he asked for money was as much as 1000 yuan, and the suit on Bai Feng's body took up part of it.

In the future, those who wear ready-to-wear suits will probably be regarded as insurance sellers or real estate agents.

But at the moment, when you wear a suit, regardless of whether it is a ready-to-wear or a custom-made suit, everyone will unconsciously take a high look.

What Bai Feng wants more is the 'sense of maturity' that a suit can bring to him.

Before going out, I also lit two cigarettes from my father, and after smoking myself for a long time, I was very tasty.

Steal some more hair oil and make your hair straighter.

Zhou Zheng, Bai Feng himself, felt like a god of gamblers after such a tidying up.

When it comes to whether it's Fa Ge or Liming, I'd probably prefer the latter.

He didn't do this for the sake of being handsome, he really couldn't let the other party treat him as a child, otherwise he wouldn't be able to fool around anymore.

As expected.

In three days, Lao Dai did a lot of things.

After all, it is a brother unit of Propaganda. When Lao Dai found the color TV tower, he quickly agreed.

If you "Youth Daily" can help to get the advertisement, then of course we will be happy.

The color TV tower, its management unit is a technical department of Liaotai.

Fundamentally speaking, this tower is for sending and receiving signals.

As for some related commercial developments, such as revolving restaurants, and others, the technical department itself is also crossing the river by feeling the stones.

The advertising on the tower is, to put it bluntly, painting the tower, which also has a protective effect.

If I could earn hundreds of thousands more, it would be a complete windfall.

By simply signing a contract, you get the agency right for the color TV tower advertising.

Just as Bai Feng thought, Lao Dai is not material for business talks at all.

Bai Feng didn't hide it. He told Lao Dai directly who his target customers were.

This is of course necessary, Bai Feng needs Lao Dai to help him make a front stand.

If you are a grassroots salesperson in the advertising industry, although many companies give you the title of 'account manager', everyone knows it well.

Of course, don't underestimate the salesmen, although they have high mobility and high income.

If a salesperson wants to negotiate a project, if he does not have strong personal connections, he can only start from the grassroots level of the target customer.

That is, with the planning department of the other party, it is often a small planner who first connects.

After that, slowly get through step by step, from the planning to the sales department.

Generally speaking, it is the director of the sales department who can make the final decision on an advertising case. In terms of level, it is not the vice president, but the president.

Of course, there are some companies that are more special, but most of them are like this.

At this stage, grassroots salesmen should go to their superiors, direct directors, or vice presidents or even presidents.

Some cases will get bigger and bigger as the talks get bigger. If the amount exceeds [-] million, then the big bosses of both parties will come out and talk among themselves.

An advertising business is probably the above process, but Bai Feng can't follow this process now.

He doesn't have so much time to waste, and this era is not as complicated as it was later.

Now Xuejin Beer is still the city brewery, and the supply and marketing department is in charge of sales.

Lao Dai was a newspaper editor and had advertising dealings with the factory. Naturally, he easily contacted the head of the supply and marketing department.

In this way, it is tantamount to saving Bai Feng a lot of work to clear the customs.

But Old Dai made a big mistake.

This product directly quoted the price to the section chief, 30 a year.

When Bai Feng knew about this, he wasn't very surprised.

I have known for a long time who you are, Lao Dai. You are just a scholar, and you are nothing in business.

The psychological target price of 30 yuan should be at least 60 yuan when quoting!

You can even quote 100 million.

It is better to quote a higher price, because after that, it will be easy for everyone to talk about it, and give the other party a discount.

In the advertising industry, it is an open secret that high discounts are high, and every company asks for sky-high prices to pay back the money.

You must have seen the most famous auction in human history, the Wheelchair Bid.

The 5000 you yelled for is worth the hammer!
The psychological price is 30. What if the other party drops the hammer when it comes to 50?
Of course, Lao Dai still doesn't know that he has become Bai Feng's salesman.

However, since Bai Feng has already had psychological expectations, he will not criticize Lao Dai.

Moreover, many salesmen don't actually know that the price bottom line given to them by the company is still far from the real bottom line.

……

The city brewery has not yet been taken over by a large central enterprise.

In fact, many companies in the Northeast have changed their business in this way.

In particular, Leoning State has always regarded itself as an elector.

Isn't what belongs to the country?

Don’t doubt this feeling, look at the name of this street.

This is Xinggong Street, and there are many streets with the word "work" in them. The first word that connects these streets is.

Zhen, Xing, Tie, Xi, Bao, Wei, motherland, country.

and also.

Passion, love, motherland, country, brocade, embroidery, Qian, Cheng.

There are also roads, four major roads.

Build, establish, merit and merit.

In the past, people all over the country thought it was very honorable. Tiexi was the Tiexi of the people of the whole country, and many cities had places named after it.

I don't know why when I think of these, it seems to return to the passionate years.

Right now, Bai Feng should still take care of his own affairs.

He quickly found the supply and marketing department, explained his purpose, and entered the section chief's office to talk to him alone.

"Comrade Bai Feng, hello."

"Chief Wang, hello, hello."

"Oh, I didn't expect you, Comrade Bai, to be so young."

"We are all quite young in the advertising industry. Section Chief Wang, I think you are only in your thirties. You are in charge of the supply and marketing department at such a young age. You have a bright future."

"Haha...Comrade Bai, I'm over 40."

"Really? I didn't even see it."

Chief Wang is called Wang Jinzhu. He is a shrewd and capable person. He is in charge of the supply and marketing department in his 40s, which is indeed rare.

However, of course he could tell that Bai Feng was very good at talking.

Xuechao Beer is a very popular brand, and the product can be said to be in short supply, but advertising still needs to be done.

For beer companies, summer is definitely the most critical season.

Summer does not start as early in the Northeast as it will in the future. The El Niño phenomenon is not yet there, and the really hot weather is in August.

The marketing offensive must be prepared in July, and when August comes, it will be launched in one go.

There are so many beer companies in the Northeast. Almost every city has its own brewery.

Xueyu has a great reputation, but it is difficult for a strong dragon to overwhelm a local snake.

It will definitely be a fierce melee by then.

Bai Feng determined early on that the Supply and Marketing Department definitely had a lot of money, and his entire plan was for this money.

"About that advertisement on the color TV tower..." Section Chief Wang didn't write any ink, and got to the point directly.

Bai Feng was also very straightforward. He opened his briefcase and handed over a stack of papers.

It was printed and cost a lot of money. This is the proposal he wrote.

In fact, here, even the PPT link.

However, veterans in the workplace must know the value of PPT.

It just doesn't have much value. The key to a deal is not in this aspect.

But this thing has to be done, just like this time, he has to calculate the population, buildings, main roads, roads and other traffic conditions near the color TV tower...even the number of times the media reported on the tower, and the ratings of the TV station, Write down newspaper circulation, etc.

Data such as population, buildings, and circulation are easy to handle, but some data are really difficult to handle, so...

Edit!
In fact, the data of many companies in the advertising industry are compiled, which is useless. Many data cannot be compiled.

Let’s just say this is the advertisement on the color TV tower.

For passers-by, do they have to look up if they want to see the Szechuan beer painted on it?

We can know the approximate flow of people passing by, but who knows how many of these people will look up?

How can this probability be accurate? Moreover, the tower is so high. The closer you get, the higher you have to lift if you want to see it. How uncomfortable is that?

But this data must be written!

This is the key data for advertisers, if you don’t write it, how can you do it.

Bai Feng wrote it!

However, Bai Feng wrote this behind the 'probability of raising his head' data:
This probability calculation model comes from Ogilvy & Mather's survey report on outdoor billboards, the world's largest advertising company.

This trick is called misfortune.

If you think there is something wrong with my data, go to Ogilvy.

Sure enough, Section Chief Wang nodded while watching.

But Bai Feng is very clear that to complete an advertising business transaction, the most critical are two points.

trust, price.

"Comrade Bai is such a young and talented person. This document is so well written. I want to stay, okay?"

"Of course no problem."

"Okay." Section Chief Wang stopped looking at the stack of papers, and looked at Bai Feng, "I heard from Editor-in-Chief Dai that it costs 30 a year."

Bai Feng laughed when he heard this.

He knew that the most critical moment of this business had come. Section Chief Wang collected the information. The subtext of this move was:

We, Xuechu Beer, are interested in this color TV tower advertisement.

Yes, this is the value of PPT.

Now, it's a matter of price.

What Section Chief Wang means is: 30 a year is too expensive, you have to lower the price!
But Bai Feng's answer was extremely shocking.

"There are also production costs, which are also 30."

Good guy!Not only did the price not decrease, but a production fee was also charged.

The expression on Section Chief Wang's face changed several times, and finally he managed to smile.

"Editor Dai and I are acquaintances. Of course the production fee is due, but at this price...it can last for a long time on the TV station."

It’s almost the same as what Ming said, and they can’t accept the price.

Bai Feng laughed.

"Section Chief Wang, let's put the words "Xuezhu Beer" on it. The money will not be paid in the second year. Can the color TV tower shovel the paint?"

As soon as this remark came out, Section Chief Wang was stunned for a moment, and then he praised it.

"Wonderful!" He was not a fool, he understood in an instant.

30 is not one year, it can be two years, three years, or four or five years!
Seeing Section Chief Wang's reaction, Bai Feng knew he was safe.

But what he said to his heart was: This little damage was caused by you.

Regarding the advertisement of the color TV tower, in the original time and space, any commoner in Shencheng knew that the advertisement on it was Xuetang beer.
But what many people don’t know is that the brewery has been doing whoring for nothing for several years.

Bai Feng also heard this story when he later became an advertising talent. At that time, a group of people were drinking and bragging, and it was a joke.

When he saw the bare color TV tower on the bus before, he immediately had the whole plan in mind.

However, the white prostitution color TV tower is also a profit for the brewery, and there is that old Dai guy who doesn't understand it right.

Therefore, Bai Feng never planned to make money from this 30 miles from the very beginning.

He's after...

Although Section Chief Wang was very happy, he quickly said: "Comrade Bai, our Xuejin beer has four big characters, and two sides are eight characters, and 30 is too high for the production. Bar."

Of course it's high, but if it wasn't so high, I, Bai Feng, wouldn't look down on it.

"The production fee is indeed not low, but if the production fee is not 30, I'm afraid it will be difficult as we discussed before."

What Bai Feng means is: Without this high production fee, there is no way to have sex for nothing.

Section Chief Wang was naturally puzzled, "Why is this?"

Bai Feng chuckled, he was waiting for Section Chief Wang to ask this question.

Whoring this color TV tower for nothing, I still have to teach...

　Thanks for the reward of Star Story 110, the first one to reward this book, thank you very much.

　　Thank you for sending lovesickness with tears, 5000 rewards, sincerely thank you!

　　Thanks to Robot Blood for the reward, thank you very much.

　　Don’t worry about the next chapter. I saw something yesterday and I’ll try to add it to it.

　　
　
(End of this chapter)