Respawn Entertainment: Days of Glory

Chapter 852: The Tragedy of the Music Festival

In response to Du Yunxi's shouting, the anger of Du Yunxi's fans is predictable: "What kind of 18th-tier singer are you! If our brother Yunxi hadn't sung your song, your song would have been gathering dust on the APP!"

"Our Yunxi is already giving you a huge honor by singing your song, and you're actually asking for payment? Without Yunxi promoting you, who would pay attention to your awful song!"

It is very easy for rock fans to respond to this kind of argument.

As the leader of 100,000 Hippies, Liu Xiaokui was the first to come up. As one of the four top stars, he knew very well how to kill these brainless fans who had never heard the original song.

Although "No Escape" is not as popular and has not sold as "Shame", this is the hot period of "Lugu Lake Love". Although this drama does not have the blessing of the Fairy Sister, its popularity is not much different from the original Earth's "Go Where the Wind Is".

As for the interlude song "Can't Escape", its popularity and popularity naturally increased. When Zhu Wen and Du Yunxi's agent discussed and decided on this song, they also took this factor into consideration.

Therefore, the screenshots of sales that Liu Xiaokui got from someone the day before the festival showed that the number of views had reached tens of millions. And Liu Xiaokui also had "exclusive" news:

“@杜云熙, you wanted to act in “Lugu Lake Love” but the crew didn’t choose you, now you want to take advantage of their interlude and try to take advantage of their popularity, do you have any shame?

Take good care of your fans and don't just say whatever you want. Before the music was released, the sales volume was over 4700 million. Do you have so many fans? Find out who is taking advantage of whom! "

The first half of the sentence was written by Liu Xiaokui. Although it seems like he was trying to trick the production team, the friendship between Rolling Stone Records and Liu Xiaokui is much more valuable than the friendship with Du Yunxi.

Moreover, it’s a popular drama online right now, so make sure you don’t miss out on this traffic.

So when a fan of Du Yunxi asked the official Weibo of the production team, their reply was very timely and interesting: "How can a low-budget and low-production drama like ours afford a star of Yunxi's caliber?"

This weird attitude made Du Yunxi's fans so angry that they developed breast nodules.

As for the second half of the sentence, it not only silenced Du Yunxi's fans, but also made Du Yunxi himself so angry that he almost vomited blood!

If someone else said this, Du Yunxi's fans would still reply: "Then how good are you?"

But the person who was speaking was Liu Xiaokui, so they could only be furious. Although Liu Xiaokui did not have 4700 million fans, he was definitely in the tens of millions, which was completely different from Du Yunxi who had millions.

If we really do it, we will definitely not be able to win!
As for Liu Xiaokui's fans, they are just there to watch the fun as always, adding fuel to the fire in all kinds of ways!
"Xiao Kuizi, don't do anything stupid. If you dare to sing at the Rolling Stones Music Festival, we will immediately turn from fans to haters!"

"Liu Xiaokui, can Du Yunxi be the second male lead in your drama? If possible, I'll give him a good beating if I see him!"

"This is too outrageous. Even a die-hard fan like me doesn't think it's credible!"

"In my opinion, we should organize a Liu Xiaokui Music Festival, find all these people who can't sing in tune, and then we can go and watch the fun!"

"Yeah, a big platter of popular young hunks, tsk tsk ..."

Liu Xiaokui would never do that. After all, he has to save face. He would never treat his fans as leeks.

Looking at the second half of Bian Lang's sentence, Pi Pao Shui was really furious. They had never considered that Bian Lang would be so tough and directly tore each other apart online!
If the Rolling Stones still insist on this matter, then they may not necessarily break the contract. However, when it comes time to pay the money, the Rolling Stones will definitely regret it.

But now Bian Lang is directly shouting online, forcing them to cancel the contract.

Factors such as their boss' temper, capital's doubts, the company's image and cohesion forced them to break up with the Rolling Stones and then fight it out in court.

But what they didn’t expect was that within five minutes of Bian Lang’s post, Coconut Tree responded directly on its official Weibo account: “Haikou is our Coconut Tree’s base camp. We at Coconut Tree will definitely do a good job of receiving the band and fans!”

To speak so bluntly is like waiting to take over from sparkling water and get slapped in the face.

When the sparkling water brand was getting extremely angry at Coco Tree's amazing operation, the arch-enemy of their product also jumped out.

"Brother Coconut Tree, please don't worry about the music festival. I can just use some electrolyte water to take care of it!"

One after another, various advertisers, whether they really wanted to cooperate or just wanted to take advantage of the popularity, started to jump out.

As a result, Sparkling Water's mentality was completely destroyed.

If they don't terminate the contract, they will lose face, but when they see various advertisers acting like wolves and tigers, they really can't bear to give up this popularity!
Therefore, the person in charge who was previously tricked by Du Yunxi's agent into discussing this matter with Rolling Stone is now being reprimanded in the group office!

"If we had cooperated with the Rolling Stones, even if the effect was not as good as Du Yunxi's live blessing, we would not have ended up like this. Not only did we become a laughing stock, but we also cut off the road to future cooperation with the Rolling Stones."

Although the tone did not sound serious, the person in charge knew that the consequences would be quite serious for him.

"I will negotiate with Du Yunxi and ask him to control the behavior of his fans and try to recover some of our reputation losses!"

"Go and deal with it quickly. If it affects sales, then..."

There is no need to say anything else, the person in charge can understand it directly!

Immediately afterwards, a long video produced by Little Witch specifically for this music festival was launched on Bilibili.

The content of this video is quite different from her previous content. This video not only contains the love for rock, but also the analysis of the situation and results of this music festival.

In the video, she analyzed the music festival from a very neutral perspective. First of all, she abandoned the standpoint of a music lover and analyzed it only from the perspective of the organizer of the music festival.

"Although there were many points of complaints and many unexpected events at this music festival, the result shows that it is a win-win situation for the music festival, the venue and the band artists. Du Yunxi performed, fans watched the performance, tickets were sold, the music festival made money, and the local area became famous throughout the country. Isn't this a win-win situation?" "Xiao Yu, a fan of Du Yunxi, had no habit of attending music festivals before. Before she went, she thought music festivals were similar to parties or large-scale discotheques. But after arriving, she discovered a completely different world."

"Another fan, Sister Hua, was also attending a music festival for the first time. She did a lot of homework in advance to attend the festival. It can be said that the actors' participation in the music festival did attract many audiences who had not attended previous music festivals into the market.

It was their first music festival, and many of the actor’s fans did not initially understand the market and rules of the festival. When the tickets went on sale, they rushed to buy them under the hunger marketing strategy of the ticket recipients. When the tickets went on sale, the early bird tickets and student tickets were sold out.

Sister Hua told me that she bought the tickets for the music festival for only a hundred yuan on other platforms. She thought the atmosphere in the area must be good, but unfortunately she herself had no experience and her seat was snatched away by rock fans in the end.

And what the little witch is talking about is only the music festivals without partitions. If there are VIP areas, the VIP area of ​​a music festival is usually only 100-200 yuan more expensive than the ordinary area, which is quite a good deal for fans of the actors.

If you buy VIP, the situation of night queues can be reduced!
The so-called "night queue" means that the audience stands in the front position in order to enter the venue earlier. Because the festival does not have fixed seats, the audience queues at the entrance channel one night or even two nights in advance to wait for admission.

Another fan who participated in the night queue and was interviewed by the Little Witch this time, queued from 8 pm the previous night to 12 am the next day.

Her original words were: "It was very tiring, and because it was September and the weather was very hot, it felt like time was taking so long when we were rehearsing, because he only played for 9 minutes at the festival, but we had to wait for a whole night."

For fans, night rehearsals are not an easy thing. They need to prepare food, drinks, mats and other necessary supplies in advance, and have to spend a long night waiting for the performance the next day, but this fan still thinks it is worth it.

"Because the people who came were all little girls, we would send each other food and drinks, care about each other, and then play cards and talk about music."

Fans who have the same experiences and are in the same space are connected through mutual identification.

Of course, what’s more important is that on the day of the official performance, fans have the opportunity to interact with Du Yunxi in the first row. Of course, not many people were able to do this this time, but if there is a next time, the experienced fans will not let the rock fans be so arrogant!
Therefore, for fans of actors, music festivals are a more cost-effective way to chase their idols.

Actors are not like singers and idols. They don’t have a lot of concert exposure, nor are they frequent guests at music events. Fans have fewer opportunities to follow them offline. If they want to follow actors, they can usually only do so through meet-and-greet events, award ceremony red carpets, and brand events.

The places for these activities are usually held by scalpers, and the price of a place is usually no less than four figures.

However, the most expensive music festival ticket is unlikely to exceed 1000 yuan, usually between 200-500 yuan. For music festivals with poor lineups, the ticket price can even drop to around 100 yuan before the ticket sales start.

"The front two rows at a music festival are a position you can get if you work hard, but at a concert (the front row) you have to spend money." This is almost a consensus among fan girls.

So by discounting the ticket by about 100 yuan, you can unlock the intimacy of breathing the same air with your idol. The doubts and confusions outside this "two-way rush" do not seem to be that important to fans.

A music festival that we can’t go back to, and there’s no need to go back. No matter what it means to music fans or followers, returning to its essence, a music festival is always a business.

Therefore, when music fans lament that "it's hard to have such a pure music festival anymore", they also know in their hearts that the previous model is no longer feasible.

While they missed the "train-like" and head-shaking atmosphere of previous music festivals, they also admitted that without Zhao Lusi, tickets would not have sold so well relying solely on bands and folk singers.

Even in the original Earth, in the independent music circle, there are very few artists who have both mass appeal and the ability to afford the costs required for music festivals.

People like Lao Jian and Jun Ge can indeed represent music, but they cannot bring in box office revenue that will satisfy everyone.

It is becoming increasingly difficult to sell tickets for rock music festivals, and it is difficult to sell tickets for niche bands with their own style. As a result, the only bands on the market now are those that are "familiar in appearance".

Wan Qing, Ershou, New Pants, Tou Yang, Pu Shu and others are at the top in terms of box office ability, followed by a group of bands that came out of "Summer of the Band". However, after the program was discontinued, no new bands with appeal have appeared anymore.

Bian Lang has read the statistics of the think tank. It turns out that there were 2022 music festivals in China in 560, which dropped sharply to 2023 in 380. The music festival market has a clear cooling trend.

For example, Wan Qing and the Summer Invasion Project performed 3 times at music festivals from March to May. The homogeneity of content made it difficult for music festivals to differentiate themselves, so seeking new artists who could "bring tickets" became a survival instinct.

It is a consensus among people in the music industry that music festival tickets are becoming more and more expensive and harder to sell.

In 18, you could watch a music festival with a very good lineup for only one or two hundred yuan. Now it is very difficult to invite such a lineup, and the price has more than doubled.

The price of the Cactus Music Festival has increased nearly fivefold in eight years, and many music festivals have been cancelled due to force majeure. Apart from some really unpredictable situations, music fans are well aware of this "force majeure": if tickets cannot be sold, the music festival cannot be held.

Because of this, the festival organizers are eager to find the "new faces" of the festival.

The original investment cost of the Earth Music Festival has soared from 500 million in the early years to 1000 million later. Some media have calculated that the artist cost accounts for as much as 70%-80%. But at the same time, cross-border actors often have dreams of becoming singers, so the ticket prices will be more reasonable. This also means that the ticket purchase conversion rate of actor-artists is not low, and the cost-effectiveness is also higher.

The entry of popular artists has given the organizers a new solution.

The music festival’s journey of “recruiting new members” has changed from “recruiting” high-quality musicians to “recruiting” actors. This may really be a direction for music festivals to make money in the future.

As for the conflict between fans and music lovers, the music festival has also found some solutions, such as dividing popular artists, actors, independent music bands and rappers into two days to separate fans and music lovers.

But even so, the ticket prices for the two days remained at the same level, and were still raised by popular artists.

Moreover, when music festivals begin to be tied to actors and their names frequently appear on official music festival posters, disputes are bound to occur. In this regard, the weaker party still has to compromise and give in.

The little witch also asked Guo Changxiong a question that day: "If this model becomes the norm for some music festivals in the future, will you still participate in music festivals?"

Guo Changxiong's answer was: "I will still support the bands I like, but in the future I will go to more live shows, go to underground shows, that's where pure rock music should be. However, the Rolling Stones will definitely not do such a thing!"

The little witch agrees with this point. The Rolling Stones would never do such a thing, but she feels that this music festival is also another kind of classic scene that the Rolling Stones could not directly perform!
(End of this chapter)