Rebirth begins with losing the white moonlight

Chapter 245 Smell the wind

Since he was taking the little Tsundere to play in the dinosaur park on Tuesday, Monday was particularly crucial for Lu Chen.

After returning to Shanghai yesterday, he used a self-introduction to enhance the new employees' communication and execution skills and sense of team belonging. In addition, he also set the tone of the APP's copywriting and design style, and at the same time provided instructions on cultural and creative peripherals. Issued to the design department.

As a result, the integrated marketing work of the two branches has basically entered the execution stage, and the results only need to be accepted after three days.

As for the brand promotion of coffee shops, there is already a clear context, but brand-related matters have never been able to achieve immediate results, and it takes a very long time to plant trees.

"I have already read the plan and will finalize it for now. I will communicate with the senior management of the coffee shop and ask several branches to update the materials we make as soon as possible."

"receive."

"Roger that!"

Lu Chen sent a message to the group and soon received messages from Tang Yi and Liu Shiyu.

Tang Yi is already a senior in college and currently doesn’t have much to do except papers. In addition, he is better at self-media and online marketing and promotion. Lu Chen continued to say to him:

"You wrote a lot of activities in the plan, but I'm afraid there won't be enough time to implement them in real time, so we need to make a detailed schedule first to see what the team needs to do at each stage.

Remember, you must remember to communicate with Kevin more during the whole process, because we need to complete a lot of publicity work on the official account. "

He doesn't mind using all his strength to promote the coffee shop, but compared to APP and video accounts, the public account is obviously the most suitable.

On the one hand, they have accumulated a lot of fans who are interested in coffee shop drinks, and these fans have previously shown a very high repurchase rate;
On the one hand, it is also because of their long-term publicity, coupled with the auxiliary promotion of Ha Ke and Zhou Chenguang, that the public account operated by Cheng Kaiwen has long been not only a one-stop life platform for university towns, but also for people with a radius of 5 kilometers or even 10 kilometers. fan.

In this case, the attention and traffic that one push can bring to the coffee shop is amazing.

"Okay Mr. Lu, then I will discuss with Mr. Cheng today to make the schedule and try to send it to you within today."

"No need to send it to me, as long as you and Kevin think it's okay."

"Understood, Mr. Lu."

After all, he is a new member of the team, and due to his own personality, Tang Yi is still eager to express himself in front of Lu Chen.

Lu Chen felt that this matter was essentially understandable, but if he had to see things like scheduling in person, then the work he faced every day as a boss would be too cumbersome, and there was no need for the little tsundere to help him set up those departments. And the director.

"Are there any class schedules for new employees?"

"Yes, Mr. Lu."

Secretary Qian said to Lu Chen.

"Then Kevin will arrange Liu Shiyu's work. She should have more classes than Tang Yi."

"I understand, Brother Shen!"

The little bun nodded solemnly.

"and also."

Lu Chen patted his youngest son on the shoulder:

"Now that you have been appointed as the department director, you still need to have the prestige you should have. Many executive tasks no longer need to go through me."

"But Brother Shen..."

Cheng Kaiwen felt that he was obviously not qualified for such a leading role.

"Don't worry, you have always done a good job before. I don't need to worry about the content and schedule of the official account."

"But that's also because Brother Shen, you have helped me with the top-level design!"

He understands very well that if you want to do well in this kind of self-media platform, it is not enough to simply write well. Strategic vision, business negotiation skills, and monetization ideas are all indispensable.

This is why Lu Chen doesn't have to do the execution himself, but he will always be the backbone of the team, because he often only needs one stroke to add the finishing touch.

“I will still take you to do top-level design, but I will slowly withdraw from the work of these marketing ports.

In the future, I will only provide ideas to the team. Of course, I also hope that one day you will no longer need to provide ideas from me. "

"Brother Shen..."

Cheng Kaiwen could feel that Lu Chen had high hopes for him.

From that day in June when he first reached out to himself, it was like an invisible light, illuminating him to find his own value.

"Okay, Kevin."

Zhang Honglei on the side also stood up and touched the youngest brother:

"Brother Shen believes in you, which means that your ability is enough to reassure him and the eldest lady... And think about it, once your brother Shen is free, will he have more time to spend with the eldest lady?"

He has also accepted the appointment of Missy as Director of the Video Promotions Department.

However, compared to Mr. Lu, he felt that his main reporting target should be a boss lady. After all, the eldest lady was professional in this aspect.

"Yes, Kevin, you don't want Brother Shen to be busy with work every day and have no time to date the eldest lady, right?"

Lin Yusheng also stood up from the side.

No matter what a person's personality is, he will always have some hobbies and interests. For him, photography is his biggest hobby. After the eldest lady's advice last week, he felt that he had a sudden enlightenment, and his admiration for the landlady increased on the original basis. A lot more. "By the way, I forgot to tell you, Brother Shen."

Thinking of the boss lady, Lin Yusheng quickly took out his mobile phone:

"You see, since the eldest lady gave me some advice last week, I improved my camera movements and shooting techniques. In just one weekend, I saw immediate results!"

Lu Chen took the phone from his hand and saw the likes data on it at a glance.

Compared with before he returned to Jiangcheng, there was an increase of 10 to [-] yuan, and the top item had already exceeded [-] yuan.

“Yeah, the traffic has been really good the last few days.”

Zhang Honglei also added:

"Maybe it's because the overall picture quality and shooting level have improved. On Saturday, I received a review from the backend that my content was of high quality. I obviously received more distribution that day. Although I don't know how much traffic I received, my video account suddenly increased. Gained more than 18000 followers!”

“Be sure to keep updated recently, especially to maintain the quality of content published.”

Lu Chen immediately smelled the wind.

Today, Kuaishou is still just an emerging platform and has not established a very complete recommendation mechanism, but it has obviously begun to have its own criteria for judging high-quality content.

The reason why he launched the "Sunshine Fitness Season" activity on his video account is not only to promote sales, but also to promote the overall positioning of the account from a simple funny blogger to a lifestyle and "positive energy".

Under his leadership, his video account experienced a concentrated explosion and attracted many fans who are highly interested in daily life and sports and fitness.

With a wider coverage of fans, and Xiao Tsaojiao’s personal guidance to improve the content quality of the video account, the account weight has obviously been improved, and the official is likely trying to push them to the next higher traffic pool.

This kind of opportunity must be grasped well. In the era of self-media, even if you seize a trend, the traffic, attention, influence and value it brings are enough to last many people a lifetime.

"Brother Shen, what do you mean, are we about to become popular?"

Lu Chen could smell the news because he was a 30-year-old business elite with a net worth of over [-] million, while Liu Sijun could smell the news simply because he made "understanding Lu Chen" his lifelong pursuit.

The ancients said: The success or failure of establishing a body depends on the dye.

A person's success depends not only on whether he has excellent character and excellent abilities, but also on the kind of people he surrounds himself with.

From Liu Sijun's own perspective, the director of the External Relations Department of the University of Political Science and Law without the word "deputy" is a name; the income of nearly 10 yuan earned by following Lu Chen in less than five months is a profit.

Such fame and fortune are enough to prove that in many cases, choice is even greater than hard work.

As the saying goes, win a round by playing with the right cards, and win a lifetime by playing with the right people.

If a person wants to succeed, he must work with the right person, a more "advanced" person.

"Opportunities will come at any time, and we must be ready to take them with both hands."

Lu Chen looked at everyone alternately:
“Ensuring update frequency and content quality is to promote the platform to quickly push us into the next traffic pool.

But once we get strong traffic and video exposure, we must quickly build a video matrix so that we can ensure the verticality of each video account and reach a larger number of more sticky people in the future. "

"So Mr. Lu, we need to continue to recruit people who can appear on the scene."

Secretary Qian pushed up his glasses.

"Yes."

Lu Chen nodded to him:

"We have been operating a private traffic group since July, and we can develop more fans like Tang Yi who have been paying attention for a long time.

These people have a certain understanding of what we have been doing. Many of them have participated in several offline theme events and are usually quite active.

For this type of employees, we mainly consider their character, followed by their abilities, because the characteristics of the short video platform determine that fans pay more attention to the people who appear in the video, rather than the video account itself.

In this case, once employees are not stable enough and their loyalty to the team is not high enough, it will be easy for them to have disputes with the company in the future and lead to many unnecessary conflicts. "

"I understand, Mr. Lu."

Qian Bin nodded seriously.

As the head of the video promotion department, Zhang Honglei also patted his chest and said, "I'll take care of it."

"This matter should also be synchronized with Senior Sister Luo. She may need to draft contracts related to new employees in the future."

Lu Chen turned to Cheng Kaiwen who was standing aside.

"Okay Brother Shen!"

The little bun agreed immediately.

"Brother Shen, where is our new contract?"

What he said was a reminder to the elders.

Lu Chen thought for a moment:

"I will tell you one by one after class."

(End of this chapter)