Rebirth begins with losing the white moonlight

Chapter 274 Ruixing, goodbye

"... "

"..."

"........."

At this moment, there was no endless chatter in the entrepreneurial base, nor was there overwhelming applause. Instead, there were only six young people with their mouths wide open, looking at Lu Chen with eyes that were surprised and a little horrified.

Although I have been impressed by the boss's planning ability and strategic vision more than once or twice, the impact of Lu Chen's words has never been as profound as the previous one.

There was no other reason. In the past, Lu Chen would break down the tasks and then hand them out to everyone in an orderly manner, which was equivalent to feeding them directly.

But this time it was different. He talked about how to make a "meal" and how to serve it on the table. He even included how to choose a kind of "rice" and how to make this ordinary handful of rice taste good to you. A new life comes into your hands.

Governing a big country is like cooking small dishes. The oil, salt, sauce and vinegar must be put in just right, neither missing nor overdone, and the heat must be accurately controlled.

The same is true for doing business. The establishment of a huge business empire always starts with selecting the "first grain of rice." But whether the rice can be steamed and whether it is delicious enough depends on the ability of the person behind this huge empire.

You can eat when others are hungry;
You can eat better when others are full;
You enable more people to eat while others eat better.

You can never achieve such an effect by taking one step and looking at it one step at a time. You must take one step at a time and look at ten steps. Even for someone like Lu Chen, he will look at a hundred steps.

"So brother, when did you start planning this?"

The place where he stood was too high. Even if the boys from 407 were all wearing the safety ropes he gave them around their waists, they still wouldn't be able to climb up, so they had no choice but to ask him questions in admiration.

“From the day we first walked into the coffee shop.”

Lu Chen replied lightly.

This is not because he is pretending, because he is just like Teacher Naying, the person who hates pretending the most.

On the contrary, what he said was actually too conservative. It should have been the day he saw Qimu Coffee Shop from Shen Wanning's circle of friends.

He has always known clearly that with such a strong information gap, if he simply focused on the Internet industry, the landscape would be too small.

Therefore, industry plus the Internet is his real way to rise.

"Brother, that means we didn't even think about selling coffee coupons at that time, but you already thought about how to build a sacred coffee empire?"

Liu Sijun continued to tell him starry-eyed.

Their cooperation with Qimu Coffee Shop has also gone through many steps, from the initial 158 discount coupons, to 5000 coffee coupons during a holiday, to the 40 yuan waffle set and the 10000 yuan waffle set and the [-]-yuan waffle set that Lu Chen won after many layers of gaming. With [-] coupons, we entered the stage of searching for the top coffee beans in southern Yunnan and promoting investment in Shiti Village.

When things have developed to this point, not to mention these big guys, even some young entrepreneurs and investors can't help but admire Lu Chen's strategic vision.

But Lu Chen now tells him that this is just the beginning. What will follow will also include the release of new products to seize the market, the ultimate price sniper, and the ability to iterate products beyond peers...

This was more than just a matter of admiration. Although he couldn't quite understand it, it didn't stop him from wanting to kneel on one knee and shout:
Lu Chen!You are my God!
"It's not about building, it's about helping."

Lu Chen corrected his wording:
"Because I'm not the manager of Qimu Coffee Shop. I'm just giving advice to Mr. Qiu to the best of my ability."

"Brother Shen, didn't you miss anything in this whole process?"

Cheng Kaiwen also joined their discussion.

"Yes, I have."

Lu Chen nodded very naturally.

"What?!"

After hearing his words, Manager Zhang, who had been silent until now, suddenly became anxious.

How could our great boss make any omissions? You obviously plan everything!

I won't allow you to belittle yourself in front of the eldest lady!
"I didn't expect to meet her."

Lu Chen turned his attention to Shen Wanning.

Whether it is looking for coffee beans, promoting investment and construction in Shiti Village, or iteratively updating products, if he is the only one, it is not impossible.

But because of Shen Wanning's appearance, everything became different.

She would make coffee from the coffee beans he gave her;

When he goes to Shiti Village, she will travel thousands of miles to accompany him;
Even now that he wants to promote product iteration, she is willing to stand up for him.

The only thing Lu Chen didn't take into account was probably his encounter with Shen Wanning.

The probability of a star falling is one in ten million, and only one in ten million. I meet you.

"Been taught a lesson!"

The straight man of steel once again felt what is called a dimensionality reduction blow.

How could a man talk about business with such eloquence and talk about love so easily?
I am too reckless. I allow you to belittle yourself in front of the eldest lady and talk more!

"cough……"

The little tsundere covered her face with the list Lu Chen gave her to hide the shyness on her face.

Just talk about work. Why are you saying this all of a sudden? Do you think I don't like you enough?
fool.

Lu Chen couldn't help but laugh when he saw her hiding her little head behind the A4 paper.

Thinking that she might be hungry after such a long time, he faced everyone again and continued:

“So you don’t need to worry about new products, you just need to think carefully about how to promote sparkling coffee and fruit ice cream.

The preliminary preparations have been done beautifully, so this time, can you please speak beautifully for me? "

"Don't worry, boss!"

"We can!"

"Guaranteed to complete the mission!"

He gave him a shot in the arm, and his 200% motivation and sense of accomplishment enveloped everyone present.

Although they really can't understand some things yet, they are no longer afraid at all. Since there is a bright light ahead, the only thing to do is to follow him.

Lu Chen didn't talk nonsense, because most of this time was the work of the marketing planning and creative design departments, so he turned back to Cheng Kaiwen and Yang Feiling and said:

"Kevin can start thinking about all the promotional materials, especially the copywriting of the two new product lines. I will personally check them.

In addition to some basic signage and materials in the store, Yang Feiling probably can't start making the menu yet, so let's start with some peripheral materials and the store's logo. "

"Why do you call him Kevin and not me Feiling?"

"Do not talk nonsense."

"Okay, I can understand the peripheral materials, but why are we making a logo?"

When they were upgrading the image of the main store, they also made some detailed adjustments to the Qimu Coffee Shop's logo, which is the very representative "M&N".

A logo is different from other visual components for a brand. It has a very strong identification and referential effect, and generally cannot be changed at will.

Although Lu Chen did not major in advertising and marketing, he has an extraordinary talent in this field, so he will not understand this simple truth.

In this case, he should no longer think about changing the logo.

"Boss, do you want to design a new logo for the University Town branch to better fit our market positioning for young consumers?"

Yang Feiling said tentatively.

It is true to let professional people do professional things. After all, they are all students from prestigious universities. They will have more or less opinions in fields related to their majors.

"Yes."

Lu Chen nodded to him.

Consumers' impression of a brand has multiple components, including products, visual images, communication content, etc.

From the perspective of visual image, the original "M&N" logo of Qimu Coffee Shop is actually very representative. After he and Shen Wanning personally supervised Yang Feiling's several rounds of adjustments, it became more textured than before.

But even so, it does perform impeccably in terms of temperament and elegance, but it still lacks in terms of youth and fun.

Since it is targeted at young consumer groups aged 18-24, it is natural that some appropriate changes can be made based on their aesthetic preferences.

What's more, he had asked Qiu Xin for instructions on the phone before, and she agreed to do so.

"Then what are you and the eldest lady going to do?"

Since Lu Chen was able to make this decision, Yang Feiling knew that he must have discussed it with his little wife.

When facing his little wife, Boss Lu really changed his tone to a tone that was hundreds of times gentler than to him:

"Shen Wanning, stop hiding."

Lu Chen followed Yang Feiling's words and began to call his kitten.

The kitten poked his head out from behind the A4 paper: "Why are you calling me?"

"Draw a logo."

Lu Chen said and handed her the marker in his hand.

Shen Wanning glanced at him and took it from his hand very naturally.

When they talked about the new product line on Shantang Street, they naturally also discussed the visual composition to make the brand more youthful.

Painting, like photography, is just one of the eldest lady's many abilities, so she can easily put her and Lu Chen's ideas on paper.

No, it's on a whiteboard. It's much more difficult to draw on a whiteboard than on paper.

brush-

Lu Chen stood behind Shen Wanning and watched her write on the whiteboard. This was the first time he saw the little tsundere draw.

But I have to say that she was really good at drawing, so before anyone could react, she had already drawn a little deer on the whiteboard, with a wonderful figure on the top of its head. Aura.

Don't look at the simple drawing drawn with a marker in a few seconds. Because Shen Wanning's painting skills are so superb, you can actually feel the extraordinary momentum of this little deer at a glance.

It raises its noble head and has a natural attitude, as if it grew up in a fairy-like realm in a fairy tale. Isn't that...

Sacred deer?

“This is the direction we have decided on for our logo.”

As Shen Wanning put down her pen, Lu Chen turned around with her.

Taking this opportunity, everyone can finally take a close look at the masterpieces that the proprietress has picked up at her fingertips.

"This is……"

"It's a deer!"

"Not a deer!"

"Is it a horse?"

"What horse?"

Zhang Honglei glared at Liu Sijun, thinking that although you and that bitch Lin Yusheng slandered me as General Manager Zhang, I am sincere to His Majesty, so I can't be like Zhao Gao.

"Then tell me, what is this?"

"It's a sacred deer!"

“Thai cool and spicy!”

Liu Sijun and Lin Yusheng clapped their hands excitedly.

Do you think we don’t know this is a sacred deer?That's the vibe we want.

They have played in front of us so many times, and we have to play in front of us again.

"Brother, brother, is he right?"

"Brother, brother, is this a sacred deer?"

"Brother, brother, what does the sacred deer mean?"

"Brother, brother, does the deer refer to you? Then who does the god refer to?"

Liu Sijun and Lin Yusheng chatted in front of Lu Chen and Shen Wanning.

Seeing that the adoptive father did not speak, they were ready to turn around and harass the adoptive mother:
"Sister, sister, why doesn't my brother speak?"

"Sister, sister, is my brother shy?"

"Sister, sister, you look so beautiful!"

"Sister, sister, that god is you, right?"

"Sister, sister..."

"To shut up."

The two dog sons were too noisy, which made Lu Chen, a strict father, intolerable.

"Sister, why is brother so cruel to us?"

"Sister, brother doesn't like sacred deer?"

"Let's say yes."

At this moment, Lu Chen seemed to be able to feel what Lu Qiuyang felt when he was in tea in front of Ms. Bai.

But the sons have obviously forgotten that he, the father, is the real master of tea art.

Only he, the father, is the dirtiest person in the room.

"Brother, if you can answer our questions, we won't talk anymore."

Lin Yusheng raised his head and looked at him eagerly.

"Do you want to die?"

Lu Chen prepared to punch him.

"No!"

In the end, Shen Wanning, a loving mother, cared more about her son.

"Then come and help them answer this question."

Lu Chen immediately took over her words and said this.

"???"

Shen Wanning looked confused.

Why does she always feel like she's taken the bait again?
"Then sister, can you tell us?"

Liu Sijun also turned around and started assisting.

He finally learned today what the ultimate game of hard-to-get means.

"..."

The eldest lady obviously does not intend to give in to Lu Laolu so soon.

But Boss Lu also has a clear routine when it comes to treating his precious kittens:
"I'll say the first half and you say the second half, okay?"

"can."

"What does God mean?"

"I."

"You mean deer?"

"you."

"Total?"

"God deer!"

"What does the sacred deer represent?"

"Husband...Lu Chen, don't try to trick me!"

"Hahahahahaha!"

Everyone present couldn't help laughing.

Only Lu Chen knew what this meant for a brand that once had a profound influence on the market.

He did not initially think of taking away Ruixing's new product and its trademark at the same time, but who made it happen by such a coincidence.

Even in a strict sense, he actually didn't take anything away at all.

The deer on your logo is obviously more suitable for me, and your sparkling coffee and fruit ice cream are also developed by my kitty.

So your glory will no longer exist, because this is the future that belongs to me and Shen Wanning.

Ruiyuki, bye.

(End of this chapter)