Rebirth begins with losing the white moonlight

Chapter 329 I’m your new guy every day

Chapter 329 I’m your new guy every day

With the comprehensive help of 407, two campus cultural movement-themed activities organized by Li Hanbo and Li Yutong achieved unimaginable success in Fenglin University Town and Yan'an East Road.

According to incomplete statistics, the public account operated by Li Hanbo's dormitory gained nearly 4 followers in three days. Since Xihua University is not within the scope of the university town, it will be relatively disadvantaged in terms of geographical location.

But even so, because it is close to several universities such as Shanghai Normal University, it also attracts students from several other surrounding universities to visit.

Zhang Honglei and Lin Yusheng did a statistics together with Li Yutong's dormitory before returning. The number of fans on their side also increased by 27935, and due to the addition of two male members, Zhang and Lin, the proportion of male fans on the official account increased. There has been a significant improvement, which also means that their self-media accounts will become more healthy and balanced.

"Do you remember everything I told you?"

"remember."

Lu Chen and Li Hanbo were standing on the balcony of their respective dormitories talking to each other on the phone.

Helping the "Li Brothers and Sisters" achieve fan growth on the public account is only one aspect. It is certainly to enable them to become opinion leaders among college students in their respective sectors, but it is also to develop them into 407 on Yan'an East Road and Fengfeng Road. Two other base camps in the forest area.

After all, with the lengthening of the entrepreneurial front and the growth of the number of fans, they need to do more than just get rid of the snacks, specialties and coffee coupons in their hands, they also need to create greater value for themselves and the entire 407 "Business Empire" .

"Then Li Yutong's side..."

"It's going to be a little easier on her side than on your side."

Since Lu Chen had asked Lin Yusheng to bring members of the three dormitories into the same WeChat group, Li Hanbo and Li Yutong had become relatively more familiar than before.

The main content of Lu Chen's call with him today was to teach him how to apply for entrepreneurship support including entrepreneurship bases from the school. After Li Hanbo wrote it down seriously in his mind, he also expressed concern about the progress of Xihua University.

“The Yan’an East Road campus is best known for its School of Textiles and School of Fashion Art and Design, both of which provide students with a large amount of material placement and storage space.

When I went there with her last Sunday, Li Yutong also took us around the campus. The venue has basically been determined now. Li Yutong himself is also confident that he can get the school to approve her application within ten days. . "

"You are quite biased... You only took the eldest daughter of your family to Xihua University to help, but you never took the time to take her to visit our place."

Originally talking about business, the little fat man suddenly couldn't help but complain to his good big brother.

"Then should I take Zou Jiayu with you along the way?"

Lu Chen exposed his little thoughts directly.

"No...don't talk nonsense!"

Li Hanbo felt as if he was naked in front of Lu Chen:

"It was Lin Yusheng who came over to show off to Liu Sijun, saying that you and your eldest lady had just been at the market for less than two hours, and you had attracted more people than they had all day on Saturday, and your public account had accumulated The number of fans has also experienced explosive growth...

This time they mainly targeted Xihua University and Shanghai Normal University, and the number of fans increased by nearly 3. If you came to Fenglin University Town last weekend, our number of fans would at least still be there. There can be or more people! "

It was true that he really wanted to see Zou Jiayu, but what he said now was not false.

After all, Fenglin University Town is on par with Songze University Town where Lu Chen and Shen Wanning are located, in terms of the number of schools and the total number of students.

So it's obvious that for the same campus-themed event, Li Hanbo's dormitory's fan base is growing faster than Li Yutong's.

"Not all of the fans they gained this time are students from Xihua and Normal University, but many of them are people who work and live near Yan'an East Road."

Lu Chen directly ignored the sadness in Li Hanbo's words and continued to send key information to his brain:

“The advantage of this matter is that their fan structure will become more diversified, and because of the attention of this group of social people, the implementation of the Shiwu APP in the Yan’an East Road section will also play a greater role.

And you are purely targeting Bonglim University Town, and 99% of the fan base you cover are students from several surrounding universities. This will make your positioning more vertical, but you will also face challenges in the subsequent diversified transformation. Some disadvantages. "

"Everything you said is right."

Realizing that Lu Chen was not joking with him, Li Hanbo regained his composure and said:

“So I started to inspect the most popular merchants in the university town last weekend. Now we have 5 followers on our official account, so we have more chips in our hands.

But I can just leave these follow-up tasks to other people in my dormitory... But there is one cooperation that I think we can focus on developing. "

"What."

"It is the largest shopping mall near the university town."

Li Hanbo paused and continued:

“It opened during our freshman year, and the end of this year happens to be the second anniversary of the opening.”

Their enrollment was in September 2011, and the mall opened in December of that year.

It is now mid-to-late December of 2013, just around the corner from the second anniversary of its opening.

"What are you going to do?"

“I feel that no matter where the mall is, it is actually the same. At the end of the year, they will give some gratitude feedback to consumers.

Especially since this mall is celebrating its second anniversary, it has to prepare some recharge activities or souvenirs for consumers... I thought that the souvenirs here are all ready-made, like These snacks and specialties from Shanghai are unique and innovative when given out during the New Year and holidays.

So can we add a new 'New Year Limited' packaging lucky bag based on the previous packaging? This will be more in line with the festive atmosphere of New Year's Day and Spring Festival, and on the other hand, it can also bring something to our previous users in various channels. Freshness on a visual level. "

Li Hanbo expressed his thoughts.

This is what he has been working on for the past few days and spent a lot of time and energy thinking about it, including on-site inspections of popular merchants in the university town, preliminary determination of the marketing promotion model, and how to open up the interest of the student group and surrounding residents. channels until a closed loop of business ideas that is diversified and includes all ages is formed.

He knew that Lu Chen, as a good brother, had helped him too much, so it was time for him to stand up proudly.

He must grow up to be able to stand alone, so that he can be qualified to stand beside Lu Chen and be worthy of appearing in front of Zou Jiayu.

"You have a good idea."

Li Hanbo’s idea of packaging the New Year’s limited-edition lucky bags coincides with Lu Chen’s.

But he kept silent about it not to dampen Li Hanbo's interest, but also to encourage him to express his ideas more. Being able to stand on the same front as him back then shows that there is no doubt about Little Fatty's ability, but he will grow up relatively slowly. After all, he does not have the first-mover advantage of being reborn, but Lu Chen will fully tap into his greatest value.

“But shopping malls near university towns will certainly cater to the student community, but the turnover contributed by the student community will not account for a very high proportion.”

Lu Chen has been to Fenglin University Town several times, so he naturally knows which shopping mall Li Hanbo is talking about.

Although the scale and tone of that mall were completely different from the Super Mall that he and Shen Wanning had just visited last weekend, it was indeed considered very high-end in the Fenglin University Town area.

What does high-end shopping mall mean? This means that the vast majority of students do not visit it often, and even if they spend money, they are mainly concentrated on catering such as snack streets and milk tea shops.

This shows that their consumption does not account for a very large proportion of the mall's overall turnover. Therefore, although the public account for student groups run by Li Hanbo will interest them, it is not enough to inspire a very large number of people. Big attraction.

"So the official account you have in your hand is not enough to be a bargaining chip for you to negotiate cooperation with that mall."

Lu Chen said sharply:

"Have you figured out how to approach the person in charge of the other party?"

"This one……"

The little fat man looked a little hesitant.

He can't always rely on providing sponsorship to negotiate cooperation. On the one hand, the liquidity on hand does not allow him to do this. On the other hand, it would look too stupid to do this all the time.

"You can talk to them about cooperation in the name of knowing things."

After Lu Chen finished speaking, he didn't forget to ask him back with a bit of teasing:

"You dare."

"What am I afraid of!"

Li Hanbo obviously fell into his provocation:

"As long as you give me a business card of the APP, I will use it as the fulcrum to lift the entire earth!"

"I asked Qian Bin to send it to your email."

Lu Chen answered without hesitation:

"You need to print the business cards yourself, and you need to negotiate the cooperation yourself, but I will arrange the design department to help you with the lucky bag packaging you need. Once you win this cooperation, you will also need to start building your own team."

"Don't worry...I know!"

Although this wave of campus sports sponsorships has consumed almost all the money Li Hanbo has earned in the past few months, it can also help him and his team go further in the long run.

This also proves that his previous idea is right. In this world, there will always be gain if you give up.

"Are you going to hang up again?"

"if not."

Li Hanbo actually wanted to say "Why can't you stay with me more", but he always felt that it was a bit strange to say this.

"Then you are going to accompany her again?"

"if not."

Still the same answer.

"Well, leave me alone. Anyway, I'm already used to being alone. I'm nothing like her..."

beep--

Before he could finish his sour words, Lu Chen on the other end hung up the phone without mercy.

Today is Tuesday, and Yan Xuedong has made an appointment with Xu Huaimin in advance. They want to discuss the student lecture together. After all, the second entrepreneurial base is a matter of urgency for Lu Chen.

"?"

Li Hanbo stared at the phone screen for a long time, seemingly unwilling to accept the fact that he was just a dispensable plaything to Lu Chen.

"Lu Chen, you really only hear new people laughing and don't see old people crying!"

After a long while, he said this sentence with a sad face in the WeChat group that included him, Lu Chen, Shen Wanning and Zou Jiayu.

"But Wan Ning is not a newbie to classmate Lu~"

Zou Jiayu quickly answered with a smile.

"wrong."

"What's wrong?"

After the conversation between the two, messages from Lu Chen and Shen Wanning were received one after another.

"I'm your new guy every day."

Lu Chen not only @陈夜宁, but also replied with a cat-licking emoji in the group.

"I really like this group. I can always learn to talk from Lu Lu [rose flower]~"