Technology: Starting from selling mobile phones

Chapter 70 Nietzsche’s counterattack, the first bullet (please order first)
On the third day after "Wanglong Electric Appliance Factory" was exposed, Mo Ran really felt the predicament he was facing.

Although the turmoil on the Internet has affected a certain amount of sales, the real trouble is that,
With the closure of "Wanglong Electric Appliance Factory" and other OEMs not accepting orders, it won't be long before Nietzsche TV will face the risk of being out of stock.

as a last resort,
Mo Ran asked Wang Fugui to contact TV foundries in coastal areas to transport Nietzsche TVs to further regions for assembly.

Of course, this will greatly increase the production cost.

And while Mo Ran was dealing with all this, a piece of news came out from the mouth of an OEM, and then,
It reached Mo Ran's ears through Wang Fugui.

"Boss, someone in the circle suddenly sent a message today, saying that it is..."

In the office, Wang Fugui looked at Mo Ran, paused, and said:
"Say yes, someone reminded us not to disrupt the market!"

"What happened recently is just a small warning!"

warn? !
Mo Ran frowned.

Although I already guessed in my heart that someone is targeting me behind my back, all this is just speculation after all!

did not expect.

It turned out that someone was so rampant that he jumped out and beat himself by sending a message.

He couldn't help narrowing his eyes slightly, looked at Wang Fugui and asked:
"Do you know who spread the word behind this?"

Wang Fugui shook his head.

"This matter was spread in the industry early this morning, but who is behind the specific news, I don't know..."

As he said that, Lao Wang couldn't help showing a trace of helplessness on his face.

"Boss, I think this incident should be caused by the dissatisfaction of other manufacturers with the price of our TV at 999 yuan."

"We're new here, so there's no need to offend them, or..."

"How about we increase the sales price of some 'Nietzsche TVs' to 1299 yuan? It happens that our production capacity is relatively tight..."

After the words fell, Mo Ran didn't speak, and looked up at Wang Fugui quietly.

for a long time.

When Wang Fugui felt a little numb in his heart, he slowly said:

"You mean... that's how we confessed?"

"It's not about giving in."

"After all, we have just entered the TV industry, and we are not familiar with the connections in the industry... Offending other manufacturers rashly will not be good for our subsequent development..."

Mo Ran sneered.

"This is just a reason to comfort myself and confess!"

Immediately afterwards, he asked back:
"Last year, in 2015, domestic LCD TV sales reached 4700 million units, with a market size of 880 billion yuan."

"We only sold a few thousand units on Pinxixi, how much do you think we can really affect their market share?"

"It's just that we can handle it casually because of our small size."

"They are talking about industry rules now, once the market is a little bit down, guess what will happen to them?"

Wang Fugui was taken aback.

"What will happen?"

"They will lower prices without hesitation and trample on each other, even more cruelly than us!"

"At that time, all the unspoken rules of the bullshit industry and disrupting the market will be nonsense in the face of survival!"

"so……"

Speaking of this, Mo Ran looked at Wang Fugui.

"So... I only care about Nietzsche's survival and development. Their warnings and threats are nothing to me!"

Mo Ran didn't take it for granted when he said this, he knew it very well.

With the entry of Internet TV, and with JD.com, Taobao, and Pinxixi making home appliance prices more and more transparent,

In the next few years, the gross profit margin of the entire home appliance industry, especially the television industry, will drop from 20% to only about 2%.

The 3800-storey TV, which is currently as high as 55 yuan, will quickly fall below 3000 yuan in the next few years, then 2000 yuan, and finally 1999 yuan.

and.

With the subsequent entry of Redmi TV, the price of 43-inch TV will soon be reduced to less than 1000 yuan.

It is already 2016, and Mo Ran is very clear that there is not much time left for Nietzsche to enter the TV industry and gain a firm foothold.

"Then...boss, what do you want to do next?"

Mo Ran tapped his fingers on the table and said calmly after a moment:
"Old Wang, I said that I only care about Nietzsche's survival and development."

"They made unannounced visits to TV stations, listed us as three-no products, counterfeit TVs, and asked people to smear us as industrial waste on the Internet. There is no doubt that our sales have been greatly affected."

"You have also seen that our brand power is not strong, and the statement is useless... no one believes us."

"Since this is the case...then I can only use another way."

With that said, Mo Ran stood up from the chair.

"Didn't they say that our price of 999 yuan disrupted the market rules?"

"Then I will continue to break the market rules."

"I have thought about it carefully in the past few days. Next, I will launch a two-year warranty for the whole TV and a four-year warranty for the main parts."

"I'm too lazy to explain. I just amend the rules and tell everyone that we are not a three-no product, and we play for real."

Extended warranty time? !
Wang Fugui was stunned for a moment, and then fell into thinking.

To know.

Now almost all TV manufacturers in China use a one-year warranty for the whole machine and a three-year warranty for main parts.

Where does this standard come from? !

It is not an industry consensus, but comes from the minimum standard in the national Three Guarantees policy!
This is the minimum standard adopted by the country after weighing manufacturers and consumers!
Just like in the automobile industry, some manufacturers have after-sales service of [-] kilometers in two years, and some manufacturers have [-] kilometers in four years!
just.

Wang Fugui looked at Mo Ran in surprise!

"Boss, we've really become 'early bird', we've really become the public enemy of the industry!"

"Moreover, in this way, our after-sales costs will undoubtedly increase, and our overall profit will decrease!"

talking room.

Jiang Lan, who is in charge of the TV business, also walked into the office.

When Mo Ran proposed to extend the warranty for the first time in the industry, she was a little surprised at first, and then expressed her thoughts.

"I agree with Mr. Mo's idea."

"From the perspective of quality, as long as we control the quality well, the TV 2+4 quality assurance plan will have an impact on after-sales, but it is not uncontrollable."

"Moreover, this is indeed a good way for us to break the situation. There are too many bad comments about us on the Internet!"

The words have come to this point, Mo Ran will not say more.

"So be it."

……

Soon, three hours later.

Nietzsche made an official announcement through the media.

[From now on, all customers who buy Nietzsche TV will be upgraded from the previous one-year warranty to a two-year warranty for the whole machine for free, and a four-year warranty for important parts! 】

Naturally, Mo Ran would not be foolish and wait for public opinion to ferment automatically. After instructing Ma Tengfei to take the rhythm,

The news quickly caused heated discussions on the Internet!
"Fuck, isn't this a Nietzsche TV known as copycat TV and three-no products? Is this a positive response?"

"Hurry up, come to a big hand to popularize science, how long is the warranty of other TV brands?"

"Don't look at it, I just bought a TV, and all brands in the industry have a one-year warranty, just one year, a one-year warranty!"

"Oh my god... Is Nietzsche TV going to be an industry shit stick? So brave?"

"The one upstairs, in today's popular terms, is called rectifying the television industry..."

(End of this chapter)