Technology: Starting from selling mobile phones

Chapter 96 Prepare to Acquire Equipment (Subscribe)

"Thank you for your hard work, Lao Wang. Sit down and talk."

Wang Fugui not only came to report in person, but also brought a thick stack of information.

He put the compiled information on the coffee table and said:

"Boss, you asked me to learn about the TF memory card industry before. In the past month, I have asked many friends and also went to Shenzhen City to learn about it on the spot. I have basically understood it."

"If you want to produce a TF memory card of Nietzsche's own brand according to your previous idea, it will not be difficult."

While listening, Mo Ran calmly poured Lao Wang a cup of tea.

"Well, what do you say?"

"This starts with the internal structure of the 'TF memory card'."

"We all know that the 'TF memory card' is very small and thin, and its internal structure is relatively simple, mainly consisting of two important parts,

One is the 'main control chip', and the other is the 'flash memory chip', also called 'flash memory particles'. "

"The main control chip is actually the central brain of the 'TF memory card'. It is mainly responsible for controlling the data transmission speed and load to ensure that the 'flash memory chip' can transmit data smoothly."

"Simply put, the main control chip determines the read and write speed of the 'TF memory card'. The better the main control chip, the better the read and write speed, and the better the maximum potential of the 'flash memory chip'."

Mo Ran nodded.

"What about 'flash chips', or 'flash particles'?"

Wang Fugui took a sip from his teacup and explained:
"'Flash memory particles' is the name of Taiwan Province. They are much ahead of us in semiconductor technology, so we also use their name here."

"The 'flash granule' is the storage medium, and all the data is finally stored in the 'flash granule' after being transmitted through the 'master chip'."

"Of course, the quality of the 'flash memory particles' also determines the transmission speed and service life of the 'memory card'."

"Once you have the 'main control chip' and 'flash particles', you only need to assemble the two together, and then perform program debugging and design on the 'main control chip' to produce a qualified 'TF memory card'!" "

"Now all the so-called 'TF memory card' manufacturers in our country actually follow this model!"

After hearing what Wang Fugui said in one breath, Mo Ran couldn't help but nodded again.

It sounds like the difficulty of production is really not that big.

After thinking for a moment, he continued to ask:
"So, the quality of the 'main control chip' and 'flash particles' determines the quality of the 'TF memory card'?"

"Well, that's right."

"Then tell me about the situation of these two chip manufacturers."

"Mr. Mo, please read the information here."

Mo Ran looked down and Wang Fugui introduced:

"Let's talk about the main control chip first."

"The best companies in the world right now are SanDisk, Samsung and Lianyun. You should also know that SanDisk and Samsung can make 'main control chips', but their main control is never sold out. For your own use only."

"Maianyun is our domestic brand, but it is a brand owned by Hikvision, and the price is very expensive."

"Other than that, the other options we can choose are the main control chips from Taiwan's Huirong, as well as the main control chips from other second-tier foreign brands."

Moran frowned slightly.

"There are no more domestic ones?"

"Yes, yes, but they are all at the third-tier level. If they use domestic chips, their chip design and data processing capabilities will be inferior to those of major manufacturers. In the end, there may be some gap in the performance of the memory card."

It turned out to be the case.

After a moment of silence, he exhaled slightly, softened his tone, and said:

"That's talking about 'flash memory particles', who are the specific manufacturers?"

"There are even fewer options for 'flash particles'."

Wang Fugui flipped through several pages of information, then pointed at the information and said:

"At present, there are only five companies in the world capable of producing 'flash memory chips', that is, 'flash memory particles'." Samsung, Hynix, Western Digital, Kioxia (Toshiba) and Micron."

"They sell 'flash memory particles' to the outside world, and now all manufacturers in the world that produce solid-state drives, TF memory cards, and SD cards will purchase 'flash memory particles' from them and then process them."

"of course,
In addition, they will also produce finished products themselves, such as 'TF memory cards', 'solid state drives', etc..."

"Samsung, Hynix, Western Digital, and Toshiba are all top memory manufacturers in the world."

Mo Ran read the information carefully to the end, his brows became more serious.

"We don't have any domestic companies?"

A wry smile suddenly appeared on Wang Fugui's face, and he shook his head.

"No."

Mo Ran fell silent.

To be honest, he didn't know much about the "storage chip" industry before, but he never expected that even a small, seemingly low-tech "TF memory card" would have the most important material inside and out. Foreign companies have a monopoly.

In other words, if Nietzsche wants to produce a TF memory card, all raw materials, whether memory chips or flash memory chips, must be imported from foreign manufacturers!

"Why is no one doing it?"

"Ok?"

Wang Fugui was a little strange and shrugged.

"No domestic manufacturer has such strong technical capabilities, and no manufacturer is willing to invest a lot of money in research and development."

“Currently, domestic manufacturers’ thinking is all about investment and mergers and acquisitions, acquiring overseas companies to obtain technology, and very few are actually engaging in research and development.”

Said, Wang Fugui smiled.

"Besides, isn't everything globalized now? Different countries have different divisions of labor and different priorities. Isn't it all right to purchase whatever chips we need?"

"Is it not important whether there are domestic enterprises?"

Mo Ran shook his head.

After a moment, he asked:
"Then what if foreign companies don't sell to us?"

"Then our business is not directly stagnant?"

"This... can't be!"

Wang Fugui showed a bit of surprise: "Could it be that they don't make money when they have money? Besides, if one company doesn't sell it, don't other companies also sell it?"

"Is it possible that there will still be a trade blockade?"

Mo Ran shook his head and did not continue.

Now is 2016, which is the time when global trade is at its peak and global industrial division and cooperation are at their peak.

Don't say Wang Fugui doesn't believe it. I'm afraid even the world's top bosses can't imagine that globalization will come to an abrupt end in two years.

of course.

He knew exactly what would happen in more than a year.

Thinking of this, Mo Ran retracted his thoughts and slowly exhaled.

These things are a bit far away from me, so I still have to do the things I do now.

After a moment, he looked at Wang Fugui and said:
"Okay, I have a general understanding of the industry situation of 'TF memory card'."

"Then, Mr. Wang, if we set up such a 'TF memory card' factory, how much would it cost?"

"In terms of production equipment, the investment cost is about 1000 million."

1000 million is not too much.

Mo Ran nodded slightly, but at this moment, Lao Wang sighed softly, his face full of hesitation.In the end, he still couldn't help persuading:

"Boss, why don't we consider finding another manufacturer to manufacture it? Once it's produced, it will be considered our product if it's labeled with ours."

"Although we at Nietzsche do have a need for 'TF memory cards', as you just understood, even if we produce 'TF memory cards' ourselves, we actually purchase 'main control chips' and 'flash memory chips' from other manufacturers. We are just a foundry."

"Although our cost will be lower, we don't have to invest so much money in purchasing equipment, renting venues, and hiring labor... Just like our mobile phones and TVs, why not do it?"

"It feels to me now, as if for a plate of vinegar and a few TF cards, we specially made dumplings, which were stuffed with seafood!"

Mo Ran smiled and glanced at Lao Wang, his eyes were quite gratified.

He could completely understand Lao Wang's position.

From the current Nietzsche's point of view, a mobile phone and TV company spends a lot of money to produce TF memory cards, which is obviously not necessary.

But Mo Ran also considered this matter for a long time.

Just like Wang Fugui just answered why no domestic manufacturer makes "flash memory particles",
Why don't you make "flash particles" and "main control chips"?
It's not that I don't want to, but that I can't.

One is that without a large amount of funds continuously invested in research and development, the technology inherently lags behind foreign companies.

two is,

Even if they are barely produced, their competitors will be the world's first-line brands, such as "Samsung", "Micron", "Hynix" and so on.

In this case,

The quality and technology itself is inferior, and the price will naturally not go up.

If prices don’t go up, profits won’t go up. The less profitable it is, the less companies will be willing to invest in research and development!

If things go on like this, the entire industry will naturally be monopolized by foreign companies.

But now Nietzsche has this advantage to close the loop.

For example, "TF memory card",
Mo Ran does not need many customers to buy the "TF memory card" produced by Nietzsche, nor does it need it to compete with other brands, and can even bear the higher cost of the "TF memory card".

As long as Nietzsche can enter the "storage chip" industry and slowly accumulate experience, he can slowly develop in the fields of "TF memory cards", "solid-state drives", and even "mobile phone flash memory chips" in the future.

We must know that "flash memory chips" are needed on mobile phones, "flash memory chips" are also needed on laptops, and even "flash memory chips" are still needed on TVs.
There are so many places that are needed!
In the future, Nietzsche will definitely produce more mobile phones, TVs and even laptops!
In addition,

Mo Ran also knows very well that chips will inevitably become the biggest trend in the next two years. Now is undoubtedly the most appropriate time for Nietzsche to find a way to enter the "chip industry"!

TF memory card is already the simplest and most entry-level branch of "storage chips".

And "storage chips" and "IC chips" are the simplest types of chips among all chips!

For a company without strength like Nietzsche, it is undoubtedly the most correct choice to enter the game from TF memory card.

"Old Wang, you don't need to persuade me anymore, I have my own plan."

"Well, then I have to trouble you to contact the equipment manufacturer. If appropriate, we can order the production equipment first."

"Hey!"

Wang Fugui shook his head and sighed softly again.

Mo Ran's firm tone told him that this matter was almost impossible to reverse, and he had no choice but to say after a moment:

"I have actually found a company that produces 'TF memory cards', and they are selling a full set of production equipment recently!"

"So coincidentally?"

"Speaking of which, this company is quite large."

"Their company not only has 'TF memory card' production equipment, but also helps people produce 'SD card', 'U disk' and solid state hard drive, etc."

"Oh?"

Mo Ran was stunned for a moment, a little curious, filled a cup of tea for Lao Wang, then filled it for himself, and took a sip.

"Then why are they selling the equipment?"

"They said that they want to invest in other new projects, but I guess... it should be that the foundry 'TF memory card' is not very profitable, so they simply sold it as a whole."

Speaking of this, Lao Wang couldn't help but want to persuade Mo Ran again. Now the TF memory card has been monopolized by Samsung and other manufacturers, the market is not big, and it really can't make much money by relying on OEM.

But when he saw Mo Ran's expression, he swallowed it back.

Mo Ran was intrigued.

"How much are they quoting?"

"1000 two million!"

"According to them, the eight-story production line is new. I asked that the new equipment costs about 600 million, which is a [-]% discount, but I guess I can still tell."

Now Mo Ran's mind became completely active.

After a moment, he asked:
"where are they?"

"In Shenzhen City, Longgang."

"Go and see."

……

Wang Fugui did not expect Mo Ran to act so resolutely. That night, the two of them took a flight from Chengdu to Shenzhen and arrived in Shenzhen.

At around nine o'clock the next morning, the two came to an inconspicuous industrial park in Longgang.

According to the communication with the other party, the company they came to specifically was here.

After a while, a striking sign appeared in front of my eyes - [Runfa Electronic Technology Co., Ltd.]. 】

"Runfa, what a good name."

"Well, that's it."

Mo Ran said in a low voice and was about to walk in. Unexpectedly, several people hurried out of the door at this moment, and behind them, there was a staff member in a white shirt.

Listening carefully, everyone seems to be discussing the matter of "production equipment".

The two of them couldn't help but looked at each other for a moment. Could it be that someone came to see the equipment so early?
It is indeed a Shenzhen city.

Just then.

The young man in the white shirt, the staff member just now, also spotted Mo Ran and Lao Wang.

"Two?"

"We came here from Rongcheng on purpose. We have contacted Li Zhi of your company on the Internet. We want to see the equipment you sell."

The man froze for a moment, then stretched out his hand enthusiastically, and said with a smile:

"Hello, hello, Mr. Wang, right? I'm Li Zhi."

Wang Fugui was also a little surprised. After greeting him, he quickly introduced:

"This is our boss, Mr. Mo."

"Hello, Mr. Mo."

Li Zhi glanced at Mo Ran, a little shocked, but after a while, he still smiled and extended his hand to greet him warmly.

Mo Ran nodded.

"Hello, I would like to see the equipment first, okay?"

"Yes, you can take a look at the equipment first, and then we can discuss the specific price after our boss comes."

Mo Ran looked up.

"it is good."

(End of this chapter)