"Old Zhong, what do you think about advertising?"

Qin Luo exhaled a smoke ring with a deep look in his eyes.

Zhong Litian pondered for a moment and said, "Boss Qin, the current new energy vehicle market is focusing on environmental protection and energy saving. Should we also..."

"It's old fashioned! It's so old fashioned!"

Qin Luo interrupted him directly.

"Environmental protection and energy saving? These things have long been chewed up! The current new energy vehicle market is not lacking in the concept of environmental protection, but the impact that makes people's eyes light up!"

Zhongli Tian was stunned for a moment, then he reacted.

Qin Luo thought his idea was not bold enough.

"So... what does Mr. Qin mean?"

"I want subversive propaganda!"

Qin Luo's mouth corners slightly raised.

"I want everyone, regardless of whether they know anything about cars or not, to be attracted by our advertisements!"

"Our new energy vehicles not only outperform all competing products, but also allow car owners to experience unprecedented excitement and pleasure while driving!"

"Excitement? Pleasure?"

Zhongli Tian was stunned and didn't react to the meaning of Qin Luo's words for a while.

"Yes, excitement and pleasure."

Qin Luo narrowed his eyes and an idea came to his mind.

"To put it bluntly, all the new energy vehicles that focus on environmental protection are just boring no matter how many highlights they have. What do consumers really care about? Speed! Power! And sensory impact!"

Zhongli Tian's brows slowly relaxed, but he was still obviously a little confused.

"But our direction has always been safety development. Are you saying we want to increase speed and power?"

Qin Luo stood up, put out the cigarette, slowly walked to the window, and looked out at the night.

"Enhancing speed and power is just the basics, that's the bottom line for any car. But I want more than that."

"I want people who drive our car to feel the shock of a completely overflowing adrenaline! The more you drive this car, the more you can't leave it. It may even become an addiction!"

"addiction?"

Zhongli Tian was stunned for a moment.

But soon, his gray eyebrows suddenly raised.

"Boss Qin, do you mean to expand the design on the emotional level?"

Qin Luo turned around and pointed his finger at Zhong Li Tian from a distance.

"Yes, emotion. It's not just the excitement and pleasure of driving, but it makes every car feel like it has life and soul."

“So, what kind of publicity do you think we need?”

Zhongli Tian’s mind started to work rapidly.

"Propaganda direction... breaking the routine... can we..."

Suddenly, an idea came to him and he slapped his thigh excitedly.

"Boss Qin, can we create a set of situational racing ads to directly appeal to consumers with the most intuitive visual impact?"

"For example, driving through the realm of ice and fire at the highest speed? Or letting our car climb a very steep mountain road, or even racing on the edge of a 10,000-meter abyss!"

The admiration in Qin Luo's eyes became even stronger.

"Very good, very powerful. But it's still missing something..."

"What I want is for the ad to become a phenomenon in itself, like a blockbuster movie, so that people will talk about it."

"Like in the movies?"

Zhongli Tian's eyes turned violently, and suddenly an idea flashed in his mind.

"Then can we design a cyber-style apocalypse setting? New energy tanks and traditional gasoline cars are racing against each other in the wasteland, and our car finally wins in the end..."

"not enough."

Qin Luo shook his head. "No matter how fancy the setting is, it's just superficial. What I want people to remember is the concept that transcends time."

Zhongli Tian scratched his hair in frustration.

"Then Mr. Qin's specific idea is..."

Qin Luo leaned back on the sofa, a sharp light burning in his eyes.

“I want a live stream where I can actually engage in interaction!
“Let this car complete a real life-and-death competition right under the eyes of the world! Not only will the ad be visually stunning, but it will also make everyone who sees it through the screen feel the adrenaline rush!”

Zhongli Tian's pupils shrank slightly, and in addition to being shocked, he was also filled with a fanatical desire to fight.

This idea... is simply crazy!
"Boss Qin, isn't this too risky?"

Although Zhongli Tian was full of enthusiasm, he had experienced many ups and downs over the years and did not forget to remind himself.

"We are not a film company. Any failure in our experiments will be magnified, and the negative impact will be devastating!"

Qin Luo sneered when he heard this.

"Take risks? Professor Zhong, do you think there is anyone in this era who can truly stand at the top by being conservative?"

This sentence was more intimidating than any inflammatory words, and it shocked Zhongli Tian's heart.

He lowered his head, frowned for a few seconds, then raised his head and regained that unique and resolute expression of genius.

“I do have a possibility. But the technical team needs the support of top-notch equipment, and this is not just an advertisement, but an ultimate engineering challenge!”

Qin Luo showed a meaningful smile.

He seemed to have expected this answer.

"In this matter, there is no mountain that cannot be overcome in terms of money and technology. Just make a list of what resources you need. I just want one result - to shock everyone's soul!"

Zhongli Tian took a deep breath and his eyes became more and more fiery.

A few seconds later, he waved his hand and stood up.

"Okay! Since Boss Qin is willing to give it a try, this time, I, Zhong Litian, will not only make this live broadcast shock all the viewers, but also make those top bosses in the new energy field kneel down and call us ancestors!"

Qin Luo smiled lightly when he heard this.

This is exactly the state he wants.

"Well, I'll give you another inspiration."

Qin Luo spoke lightly, folded his hands behind his back, and paced a few steps leisurely.

“We can combine the latest VR technology with laser-projected holographic images so that all viewers can experience the car’s perspective.”

"When they see the speed and passion and experience the ultimate state of life, will they still pay for it?"

Zhongli Tian's eyes lit up instantly, and he felt like a door to a new world had opened in his mind.

He was so excited that he was almost incoherent.

“If combined with real-time monitoring and open interactive effects…”

"I understand! The high-intensity real-time live broadcast plus VR immersion is simply a fantasy paradise for consumers! This method is not marketing at all, but missionary work!"

Qin Luo was satisfied with this excited reaction.

"Then get ready, Professor Zhong. Our group must come out on top in this battle, and you must become a legend!"

Qin Luo and Zhong Litian were silent for a while on the phone.

Only Zhongli Tian's suppressed yet excited voice came from the receiver.

"Boss Qin, this plan...are you sure?"

"Sure. Can you do that?"

"Yes, it is possible, but let me tell you, if there is a little accident in the middle——"

Qin Luo sneered and interrupted Zhong Litian's words.

"Professor Zhong, the world is won by those who dare to take a gamble. Accident?"

He paused and added in a sharper tone.

"The accident itself is the highlight of our plan." (End of this chapter)

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