I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 128 Chapter 140-141: Arrogant advertising model! (Two chapters in total)

The impact of Hillhouse Technology's mate1 mobile phone on China's mobile phone market is slowly emerging.

Ever since Lianxiang Mobile tried to make a smart phone, the sales volume has actually been pretty good. Although this phone is a high imitation, it is cheap and sells tens of thousands of units a month!
Regardless of the small sales volume of a single phone, the profit of this phone is more than ten times that of an ordinary phone worth several hundred yuan!
This means that the more than 1 units they sell in a month is equivalent to a profit of more than [-] units!
Those machine tools that cost a few hundred yuan and look like machines for the elderly are just impulse machines, and you can only earn a few dozen yuan per machine.

But no way!

China Kulian, the leader of domestic mobile phones, only sold low-end phones like this in 07.

This kind of temptation is incredible!
Other domestic mobile phones saw that it was profitable to develop such smart phones, so they followed suit one after another.

Because the mobile phones produced are all high imitations produced in a hurry, the price is very cheap. With the aftermath of the mobile phone war, it has had a great impact on Hillhouse Technology’s mate1 mobile phone. In the past month, Hillhouse Technology After Technology's financial statements came out, the sales of Mate 1 mobile phones continued to drop, falling directly to the level of 7000 units/month!

This is a very scary number!

Generally speaking, the sales cycle of mobile phone products is not long.

During the launch period of a product, it often accounts for 1/3 of the total sales in the first month, or even more!

In the later period, if flat sales cannot be maintained and sales drop by 20%, a project will most likely lose profits.

At this level, Hillhouse Technology barely maintains breakeven, which can only be said to be to maintain the operation of the team.

After all, R&D, manufacturing, marketing, administration and other sectors are all fixed expenses, and these expenses can only be shared when a certain amount is reached each month.

As the saying goes, the biggest prodigal son now is starting a business.

How much money can I spend on food, drinks and fun? ? ?

Even if his waist is strong enough and he doesn't need to take sildenafil, he spends 5000 yuan a day (a certain Yundi standard) on women, 365 days in a row without a day off, and it's still only 160 million yuan in a year.

This little money is really just a drop in the bucket for a family with a net worth of over [-] million!

The real bankruptcy of the second generation of rich people is often because they like to prove that they can do it better than their parents.

For example, a certain Sicong brother easily lost [-] million.

I like doing business and investing randomly.

The scariest thing is that he uses his parents’ credit to do business!

The whole family can finish it together!
Therefore, the entrepreneurship and innovative research and development that Gao Huaijun is doing now is a narrow escape from death.

Now, due to the decline in sales of mate1 and the entry of matepad into a dull period, Hillhouse Technology's overall profit margin has dropped to the edge of a slight loss.

Therefore, mate2, the iPhone4s beggar’s model with high hopes, has become Hillhouse Technology’s life-saving straw!
Business wars are really dangerous!

Nine things you do right can help your business develop to a certain scale.

However, when you do one thing wrong, your company is likely to be game over!
However, Gao Huaijun was very calm and did not panic.

Gao Huaijun did not explain this information to the team below. Instead, he gritted his teeth and continued to press forward despite the pressure.

Now, Hillhouse Technology is finally standing at the crossroads of destiny!

. . . . . .

When Gao Huaijun received Tang Ying's call, he had already arrived at the exclusive parking space downstairs of Huaguang Building, preparing to hold a meeting with the core members of Hillhouse Technology to discuss the Mate2 listing plan.

Now Hillhouse Technology basically occupies 2/3 of the leased floors of Huaguang Building through lease exchange and subsidies. Basically, it can be said that Huaguang Building is Hillhouse Technology’s exclusive office building!
"Hello! Miss Tang, I don't know what you are doing for me!" Gao Huaijun said calmly without any hesitation.

Tang Ying was stunned when she heard Gao Huaijun's cold tone. At Morgan Stanley, she was pursued by many male colleagues. There were countless successful men who wanted to have dinner with her.

Today, it was her father who asked her to contact Gao Huaijun more, so she reluctantly made a phone call.

This guy, actually. . .

"Oh! It's okay! I just want to see if you are free recently. Morgan Stanley is currently organizing private banquets for high-end clients, including yacht parties, golf games and customized high-end events."

"There are many well-known entrepreneurs participating! For example, Mr. Zhang from Sou Hu, Mr. Cao from the groom, Mr. Liu from Lian Xiang, etc. You can expand your business contacts. Do you want to participate?"

Tang Ying thought for a long time and came up with this reason.

However, there is indeed such an event recently.

The level of this event is very high, and only those who have reached the S-level of Morgan Stanley are eligible to participate. It is also a good opportunity for this group of people to expand their contacts and look for investment opportunities.

Everyone who was invited was eager to invite Gao Huaijun, so she was very confident to invite Gao Huaijun.

This was the place she got after a special application with the CEO of Morgan Stanley's branch in China.

It can also "satisfy" the father's requirements.

"No! Thank you!" Gao Huaijun coldly refused.

Then after politely speaking to Tang Ying, she hung up the phone.

Tang Ying stared at the phone for a long time in disbelief.

Wang Defa!
This man has a lot of personality. How could his 37-degree mouth say such cold words? He could actually refuse the invitation of a beautiful woman like this!
According to Gao Huaijun's current mentality.

Beautiful women are not a scarce resource for him, and he does not need to court women.

What he needs is a high degree of emotional resources and emotional value on the basis of passable appearance!
A top-tier rich man like him, who is only 25 years old and pretty good-looking, will be the most enthusiastic target of girls. Being able to sleep with him for so long is a bragging rights for these girls!
Closer to home.

Today, after Gao Huaijun was woken up by Min Weiguo early in the morning, he summoned all the top executives of Hillhouse Technology for a meeting. Because in his mind, this meeting had great strategic significance for the future development of Hillhouse Technology, so he was very interested in the future development of Hillhouse Technology. This is taken very seriously.

The core of the meeting almost entirely revolved around the promotion and production of Hillhouse Technology mate2, the latest iteration of mobile phone products. Now that the prototype has been developed, it needs to be quickly mass-produced and put into the market.

Regarding mass production and launch, Gao Huaijun not only discussed the detailed launch plan, but also put forward several requirements at the meeting.

First, confidentiality needs to be achieved at the marketing port. When sending to various channel vendors, each environment needs to be carefully controlled.

Second, use the fastest speed to check for defects and fill them up, and find product defects before mass production. If found, do not hesitate to make full efforts to rectify them to ensure the progress of mass production.

Third, starting from today, product mass production must be achieved within thirty days!Last time, mate1 was in a hurry and could not achieve mass production within the specified time. This time, if mass production is achieved within thirty working days, everyone will be rewarded!For every day of delay, the bonus will be deducted by 20% from the original plan. After five days, that is, after 35 days, the bonus will be zero. If it is delayed after 35 days, the relevant responsible persons will be punished!
In short, Gao Huaijun's requirement is that within thirty days, the mass production problem must be solved and the product must be delivered to every channel dealer before it is sold.Everyone stopped when they heard Gao Huaijun's murderous words!
Everyone quickly said yes.

Half a month later, an advertisement appeared in the big names in the city center of some key cities. . .

. . . . . .

【Chapter 141】

The content of this advertisement is - [Once again, change everything! 】

The ad didn't have the cluttered, messy, font-heavy mess of other ads of the era.

The ad is simple.

A seal script logo of Hillhouse Technology, a main slogan, plus a man's hand holding a mobile phone with one hand, there is no other picture, this is all this strange advertisement!
Now Hillhouse has directly acquired nearly 15 big names in a total of 20 major cities in the Main Triangle and Yangtze River Delta, and each big name has only been exposed for 7 days.

After 7 days, this big-name advertisement was withdrawn.

Residents of all these 15 cities suddenly discovered that "Excellent mate1, now even more outstanding mate2" appeared on the front page of well-known newspapers such as "Yangcheng Evening News", "Pengcheng Special Economic Zone News", "Beijing Times" and other well-known newspapers and periodicals! 】Such an advertisement.

This operation shocked all the people who saw these newspapers!
Although the previous mate1 and matepad are somewhat famous, in most cities, their popularity is just that.

Who is Hillhouse Technology?

What is their mate1?
Why do they dare to say such arrogant words as 'one more time, change everything'?

If the mobile phone comes out, it will be a garbage machine among mobile phones, wouldn't it be a discredit?

You could say they are ignorant. They have spent so much money on advertising, but they still have a certain level of strength in so many cities.

And you say they are great, "Once again, change everything", "Excellent mate1, now even more outstanding mate2", such harsh words, ordinary mobile phone manufacturers really dare not say it!
Such conversations and discussions also occur among the populations of many imperial cities, magical cities, and even other provinces.

After all, newspapers such as "Yangcheng Evening News", "Pengcheng Special Zone News" and "Beijing Times" are not tabloids.

Today's newspapers are not the newspapers of more than ten years later. At this time in 07, their influence was astonishingly great, and it was far greater than television, Focus Media and a series of other media vehicles.

Although many people are full of doubts and confusion about Hillhouse Technology’s advertising like this.

But they didn't realize that they had actually been 'brainwashed' by Hillhouse Technology's mate2 mobile phone advertisement!

Since this era lacks the kind of national topic of later generations, when they talk about mobile phones, they will naturally think of the name of the Hillhouse Technology Mate2 mobile phone.

Moreover, Hillhouse Technology actually borrowed the popularity of mate1. The brand name is Hillhouse Technology, and the mobile phone names all have mate.

Therefore, some people who bought the mate1 mobile phone will give their opinions on the spot and tell other people who question what the mate1 mobile phone is and what kind of mobile phone it is.

However, there are still many people who have doubts.

Many bloggers and editors who eat electronic technology have naturally paid attention to this advertisement.

Such a shocking advertising slogan shocked the editorial critic Cai Kun, who already had new and old grudges, but then burst into laughter!
'Once again, change everything'?
'Great mate1, now even better mate2'?
Make no mistake!

Is there such a bragging comparison?

Are you okay?

Are you OK?

How about eating a yo-yo plum first to calm the shock?
In his opinion, Hillhouse Technology is just a small company with a little luck. It was lucky enough to make two electronic products, mate1 and matepad. Although the profits are not bad, the sales volume is not large and it belongs to the other category.

luck!

This is pure luck!
It is impossible for such a lucky company to develop successful products over and over again!

Eventually, this company will be dusted off, and after the product fails, it will be close to disappearing!
In fact, it’s not Cai Kun’s fault.

This idea was very popular around 07!
Chinese companies are so rubbish.

If you come up with something, it's a little clever!
Huaguo's products are still far, far away from success. What kind of research and development you are doing now is simply trying to make up for your strengths by making up for your shortcomings, which is a recipe for death!

The correct way is to seriously study advanced foreign knowledge, then slowly copy it, and finally spend 50 or 60 years to surpass them.

Even if foreign moons are so round, how can Chinese people surpass them?
The Chinese people have poor IQ!

If you want to surpass them, you have to wait until your next life!

Moreover, the current mobile phone industry in China is not like that of later generations. In the era when the top five in China are besieging fruit machines, the better ones can barely squeeze into the top five, and the weaker ones are basically in the ranks of others. No wonder Cai Kun said this and understood it so well.

Your level is indeed not good, that’s it for China Cool Alliance, let alone the subsequent branded mobile phones!

really.

After this newspaper advertisement came out, public opinion quickly spread to the Internet, and many so-called professionals on the Internet made a mockery of it.

"There's something wrong with this company! If you sell mobile phones, sell them well. Why are you pretending to be so low-key and making money?"

"I agree, big companies in Huaguo don't dare to play like this. Are they crazy about money?"

"If you want people to perish, you must first make them crazy. This company is looking for death by playing this trick!"

Cai Kun smiled after reading the comments online.

He then walked into a self-operated store owned by Hillhouse Technology.

After looking at the mate1 mobile phones and matepad tablets currently on sale by Hillhouse Technology, I couldn't help but smile scornfully.

The resistive screen design is not very customer-friendly, it gets hot easily after being used for a long time, the casing is rough, the Internet speed is slow, the 2G signal is average, etc.

Everything points to one point he wants - Hillhouse Technology's products, just like what he said in his last article, are all garbage!

In the end, he came to the conclusion that the greatest experience of Hillhouse brand electronic products is that there is no experience!
Back home, he followed the same pattern and wrote an article: That's it?The aura surrounding Hillhouse Technology should disappear!

(End of this chapter)