I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 142 Chapter 161-162: New product launched! (first sum)
Gao Huaijun looked at a group of people with different expressions and couldn't help but smile.

Everyone has different interests, which is normal.

As the saying goes, there are no factions in the party, and there are all kinds of strange things.Now, Hillhouse Technology's business has expanded, with more than 6000 employees excluding ordinary workers in the three factories.

It is perfectly normal for so many people to have various interests and demands.

Management is actually about being human, acting on desires, and guiding desires. Only such an enterprise can succeed!
We often hear a saying that without desire, one must be strong.

However, this statement is problematic in the eyes of people who have been in the business for a long time.

First, it goes against human nature.

Second, it is difficult for a person without desires to be strong and powerful.Desire is actually neutral. To a large extent, desire is a driving force for the progress of enterprises, organizations, and society.Only the stimulation and control of desire can truly constitute the development history of Hillhouse!
Gao Huaijun looked around and said calmly, "When I communicated with Mr. Min of the R&D Center before, I revealed my general plan to him, but I didn't go into detail. Today, I'm going to detail the next product plan here. Let me tell you."

After seeing everyone taking out their notebooks and pens, he continued, "This time, the product we are going to make will be a low-end mobile phone!"

Low-end mobile phone?

The people in the mobile phone R&D team of Hillhouse Technology were mentally prepared, but they were still surprised and at the same time calmed down from the excitement just now.

What does this mean?
In fact, a company's products cannot be positioned randomly.

Your brand power is there. If you use it casually, you will overdraw your brand power.

Not worth the candle!

For example, Lamborghini is positioned as a high-end luxury car, so it will definitely not make money from small hatchbacks such as Benben.

You said that Benben car owners and Lamborghini car owners bought the same brand of cars, so what a price drop!
Even some extreme brands, such as Ferrari, have blacklisting mechanisms.

For example, if his customer makes significant modifications and upgrades to the vehicle, or sells an existing Ferrari car for an amount lower than the actual purchase value, or if the customer has very negative news, he will be blacklisted. !
It can be seen here that all high-end brands cherish their customer impression and customer positioning.

Not only that, a low-end phone, such as Redmi, only earns a total of more than 300 yuan compared to the cost. This profit is not to mention Hillhouse Technology, even for those small and medium-sized mobile phones that rely on channels to sell goods. For brand manufacturers, it is not even enough to feed channel dealers!
In fact, even if you sell such a low-end mobile phone, if someone easily lowers the price and fights with you, you will lose money!
Therefore, they don't understand why Gao Huaijun wants to build a low-end mobile phone!
This is actually a not very good decision!

In the mobile phone industry, even Nokia, the current king of mobile phones, performs mediocrely in the high-end product line, far from being as amazing as later Pingguo. The main reason is that their core products are mid- to low-end mobile phones, with high volume but low profits. , the image in the eyes of consumers is fixed.

"Mr. Sheng, which direction should we proceed with this low-end mobile phone?" Min Weiguo asked bravely.

In his opinion, if you want to do this thing, just make a simplified version of mate2!

Reduce configuration and increase products from cheap domestic manufacturers.

Even convert a high-configuration resistive screen into a cheap ordinary screen.

Everything is downgrading, downgrading, and downgrading again!

Finally, this product came out.

However, he got dizzy when he thought about Gao Huaijun trying to install immature chips into new mobile phones.

Not to mention other things, just the BUG testing in immature chips can give him a headache for a long time.

In fact, not only Min Weiguo, but also several other senior executives were in extreme suffering.

They were worried that the final result would not be what they expected, and they were also worried about what they would do if they really got the preliminary results they expected, so as to live up to Gao Huaijun's trust in them!
Therefore, under such high pressure, this group of people, making this so-called low-profile mobile phone, is even bigger than making Mate2!
Gao Huaijun didn't answer. He didn't care whether these people were under great pressure or not.

Since I have received a salary from Hillhouse Technology, I naturally have to make money seriously and thoroughly implement his will!

The chip must not only be installed, but also installed quickly!
Now that Pingguo's first-generation product has been released, Gao Huaijun has seen his samples.

Due to its butterfly effect, the overall performance of the final product of Pingguo's first-generation mobile phone actually exceeded that of the later iPhone 2, but not the iPhone 3!

This stresses him out.

He's improving, and his opponents aren't slowing down either.

Therefore, he must sprint with all his strength!
He first asked the middle-level leaders of the chip company to step down, and then asked Shang Yayan to turn on the projector. Then slowly, a large sketch map came out.

The appearance design of this phone is different from that of Mate. In order to save external packaging costs, it adopts a sliding design, so the overall screen-to-body ratio is quite high.At the same time, this phone adopts a front-to-back symmetrical camera design, making the overall visual effect more coordinated.

Not only that, even the most critical camera, Gao Huaijun did not reduce the configuration too much. The front camera uses a dual-camera system composed of a 300-megapixel main lens + a 100-megapixel infrared lens, which is a bit naughty!

The appearance of this phone is not much different from that of mate2!
"Well! Now I announce that Hillhouse Technology's mobile phone R&D team will focus on a new sub-brand besides the Mate series - Honor Magic! This new sub-brand will use Hillhouse Chip's latest SOC chip Qinglong 101! "

"Mr. Min, your performance will not disappoint me, right?" Gao Huaijun grinned, and then glanced with interest at Min Weiguo, who was standing aside in shock.

This is indeed a mobile phone!

And there are still not many mobile phones with downgraded configurations!
Using a mobile phone to experiment with a new SOC system-level chip, I have to say that Gao Huaijun is really big-hearted!

everyone present.

Everyone looked at each other in shock.

"Oh my God? Use a simplified version of the Mate2 phone to test the Qinglong 101?"

"Glory magic? What kind of name is this?"

"How low can the price of this product be reduced to the point where it can be sold in volume? After all, this is a domestic SOC chip!"

"It's going to be difficult! This time!"

The senior executives couldn't help but discuss in low voices. 【Chapter 162】

Everyone, of course.

Set your sights on this mobile phone that is about to be launched.

Because of the design of this phone.

Although it is a reduced version

It looks really good.

The almost square body and minimalist appearance characteristics are not much inferior to the Mate series.

There is also the most attractive first domestic SOC system chip.

This phone shows how unique it is!
Cure Hua Guoxin's heart disease and create the first domestic core industry chain mobile phone belonging to Hillhouse Technology.

Just thinking about it makes people excited!

Min Weiguo, who was sitting next to Gao Huaijun, couldn't help but open his mouth. Gao Huaijun moved so fast and had the direction of research and development. This speed and determination were so fast that he was silenced.

He was a little confused. Wouldn't it be nice to give this thing to an unimportant MP4 to use first?

Until now, Hillhouse Technology's MP4 business has been continuously being eaten up by Mate series mobile phones and tablets, but it still has a business volume of more than 1000 million.

This size is enough to test the waters!

Even if this product makes a slight loss or breaks even, it is still better than using a core product like a mobile phone, even if it is a low-end mobile phone!
This is also a bit too trusting in the R&D center's ability to cover up. If this kind of mobile phone is launched, Hillhouse Technology is not sure whether it will be scolded to death.

"Listen to me, thank you!" For some reason, these two sentences appeared in his mind.

"Don't be anxious, you have to create your own ecology in the field of electronic technology. It's not that simple. How can SOC-level chips mature without massive testing? If you don't launch it now? If you don't launch it next year? If you don't launch it the year after that, what will happen to us? When will it be launched? Tomorrow after tomorrow, the time node will never be mature. Why not take advantage of the enthusiasm of our Hillhouse Technology and face the difficulties directly! Therefore, in the future, our technology development team will have a heavy responsibility. Hillhouse Technology Every step of expansion in the field of electronic technology is inseparable from your efforts!" Gao Huaijun stood up and said.

After hearing this, everyone immediately regained their mentality, and appeared to be full of fighting spirit again.

This is indeed the case. Although most of the technologies of this phone still use some of the technologies of Mate 2, and have been downgraded and reduced accordingly. The difficulty now is just the SOC cooperation. So many difficulties in the past have passed, and now we have to deal with them because of the difficulties. superior!

In a sense, in order to stabilize the high-end market for a long time, starting from peripheral products to accumulate the technical foundation of SOC-level chips and pushing up brand premiums is a breakthrough idea, but the ultimate goal may still be to face flagship-level mobile phones. This is a hurdle that manufacturers cannot get around after reaching a certain height.

Instead of procrastinating more and more passively and fighting hard again at that time, it is better to get on the horse and start doing it now!
. . . . . .

A week later, Hillhouse R&D Center.

The weather is getting colder and colder now. If you wake up early in the morning, it will become foggy with every breath.

Xicheng is the dividing line between north and south, but the embarrassing thing is that it does not have the warmth of the north, nor the warmth of southern Guangdong.

Although it is a land of plenty, it is really cold in winter.

The kind that makes you shiver from the cold!
It’s really impossible without heating!
Ding Peng stood at the edge of the office hall on the 17th floor, feeling the temperature of the floor heating. Looking at the R&D personnel who were entering and starting to work one after another, he couldn't help but sigh in his heart: Mr. Gao is really ruthless, these young people are all The peerless scroll king who used his own strength to piece it together piece by piece!

Compared to them, apart from a little bit of strength, he was able to reach this position because of his luck.

If I hadn't followed Gao Huaijun without hesitation when he started his business, I really don't know if I would have been able to achieve the position of a team leader even a year later!
Most of this group of young people are graduates from the 985 program or from various universities of post and telecommunications.

Learn things quickly and make things well!
Let these old people be Alexanders!

In fact, most of the R&D personnel who first came to Hillhouse Technology have left Hillhouse Technology.

It’s not that they want to leave, it’s more likely that the level of R&D personnel at Hillhouse Technology has risen very quickly and they have to be squeezed out!

Thinking of this, he couldn't help but look down at the notebook in his hand.

Look at the key points of work during this period.

I couldn't help but be deeply shocked by my boss's generosity!

Boss Gao actually dared to use a SOC system-level chip that had just been successfully taped out and installed it on a mobile phone.

From every angle, this is truly invincible!
You are so courageous!
Such a person, in ancient times, was either Cao Cao or someone who started with a bowl. . .

He dare not think about it!

First of all, it must be too difficult to develop chips.Let’s not talk about the overall technical difficulty. From the perspective of the industry, it is very difficult to catch up if the SOC chip does not undergo product trials to quickly iterate. Let alone the Pingguo of later generations, even Intel, Nvidia, and Qualcomm These manufacturers have already achieved top-notch performance. If you hesitate to go back and forth, you will not be able to compete with these top manufacturers no matter what you do.

The second thing is this mobile phone. He knows very well in his heart that no matter how well decorated it is, it will definitely have a lot of bugs. This batch of mobile phone customers will definitely be the guinea pigs.

This kind of blow to the brand, as a R&D staff member and someone who does not bear the losses, he feels terrible.

Finally, there was Qinglong 101. After these few days of initial installation testing, it turned out that there were many problems. He knew that in the next six months, they would face an extremely difficult research and development problem!

Let him use mature chips, and he will be able to use them, but if you let him know about Hillhouse chips to debug and correct bugs, this is actually very problematic!
In fact, in this field, he and his mobile phone R&D team have only crossed the threshold at best in this sector.

It's like a toddler. Now he has undergone relevant training and can stand up, but if you ask him to walk, run, or hurdle, it is completely impossible.

In fact, the mobile phone R&D team of Hillhouse Technology has already made a good calculation. For other companies, the situation will be even worse!
In fact, he is still very confident in his team. Even if Gao Huaijun no longer provides greater support, it will only take two or three years, with the birth of one model after another, in the field of mobile phone research and development and In terms of scale, Hillhouse Technology can definitely catch up with big-name foreign companies.

He didn't know why Boss Gao was so impatient!
(End of this chapter)