I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 16 Chapter 016: A unique marketing strategy plan?

Before Gao Huaijun started building a small fan air conditioner, he actually had a very complete business plan in mind.

In view of the strong awareness of piracy of domestic products, the large number of prostitutes, and the lack of patent awareness at all, he felt that this product would not be popular for a long time.

At the end of the year, when the weather gets cooler, imitation products will come out!

Therefore, Gao Huaijun knew very well that this small fan air conditioner was actually based on a clever idea. He relied on creativity to make the first wave of quick money, and then relied on the effect of genuine products to continue to sell slowly.

Therefore, this product only has a small blue ocean space, the window period is not short, and there is not much profit margin.

There is no way, for copycat products, patents do not exist. There is no manufacturing threshold for this kind of thing. What is precious is creativity, so he must make a lot of money this summer while there are no relevant competing products. A wave.

In fact, there is only one wave like this!
If this opportunity is missed, Hillhouse Factory will be in danger.

The large amount of accumulated products and accumulated funds are likely to kill Hillhouse Factory!
Moreover, there is no online sales channel, so he can only slowly sell offline. I don’t know how long it will take to sell [-] units of the small model!Air conditioning fan
You know, this thing is not a small handheld fan that costs tens of yuan a piece, but a medium-sized electrical appliance. Without active promotion by core channel dealers, based on the product strength of this product, it is estimated that only [-] units will be sold this year. Peaked!

Ten thousand units is indeed a lot, and the total sales are almost a few million.

Seems very objective!
However, these millions are very fictitious.

At the entire industry chain, parts costs, production and assembly costs, channel flow costs, terminal sales sharing, etc., every link needs to make money.

This is an era where channels are king.

Not to mention, Gao Huaijun only has a small factory now, and he is completely unable to build a large channel network that sells tens of thousands or even hundreds of thousands of units, even if there is such a ready-made network in front of him.

Even if there is such a network, since the Hillhouse brand is not strong now, in the end it will become like the foreign joint venture car companies of later generations. The channel kidnaps the brand. If you can get some scumbag money, it is considered good!

Therefore, he does not expect to do a big business at once.

In this era, offline sales channels are very single.

Either in an electronics retail store on the street or in a department store.

Therefore, it is actually unrealistic for this small fan refrigerator to sink into third- and fourth-tier cities.

Therefore, now he can only formulate a general strategy of cities encircling rural areas.

The main point is still to focus on the core urban areas of the Zhujiang River Delta and the Yangtze River Delta, relying on first-level channel dealers to lay out street electrical appliance retail stores in the core of the city.

The management of these dealers is actually very difficult. It can even be said that now we can only do simple distribution, but there is no way to manage them.

In another year and a half, when the Hillhouse brand matures and produces high-moat products that are deep enough, this problem can be gradually solved!

therefore.

There was a time limit before, and then there were copycats who shared the profits.In addition, the channels of small factories are not strong enough and the response of consumers is unknown.

Gao Huaijun could not predict how far this machine could be sold!
After the meeting, he leaned on the window sill of his office in the factory, stared deeply at the scenery outside the window, and sighed deeply.

Life is impermanent, the large intestine wraps the small intestine!
Difficult, it is really difficult!

Although he has the powerful golden finger of information gap advantage of rebirth, specific difficulties cannot be avoided. Now that he has reached this dangerous point, he can only go through it hard!

. . . . . .

However, as a manager of a large technology company in later generations, Gao Huaijun is still a clever woman who cannot make a meal without straw!

In adult society, there is no vigorous elimination, only silent screening.

and so.

For him now, with a powerful golden finger of rebirth and rich work experience in the technology industry in his previous life, it is naturally impossible for him to wait silently for the final result.

If you wait silently, you can continue to sell, but waiting for hot sales is simply impossible.

He is someone who refuses to accept his fate!
It's like pulling out a dandelion. Before drying, you have to rush to mature the flowers and explode a wave of seeds. Maybe all living things are like this, just to have one before death!
Therefore, Gao Huaijun made plans early and developed a completely different pre-marketing plan for himself.

Nowadays, the line of opinion leaders in colleges and universities is basically unusable. The users of this small air-conditioning fan and that group of college students cannot overlap at all.

In Gao Huaijun's customer group model setting, this group of people should be the main urban customer group slightly lower in the middle, and the age range will be between 25-40 years old.

So after the mass production of this product started, he first urgently sent a batch of goods to those channel dealers with better sales performance of the previous small portable electric fan, and then asked them to use this product as a gift and gave it to some For enterprises and institutions, let them use it first in the unit to have early experience and build reputation.

If you find it useful, you can adopt the group buying model to give consumers a lower price than retail prices, and also give the introducer a certain commission!

Nowadays, online Internet communication is not very powerful. Without the blessing of interactive clusters such as Douyin and Toutiao, many of the online marketing methods that Gao Huaijun will use in later generations are completely useless. Therefore, he plans to exert his efforts offline to accurately attack core customers. group.

However, this product trial, which was simply a bad method in later generations, turned out to be very useful beyond his expectation in 04!
You must know that the product power of this small air-conditioning fan is sufficient, and the market gap between air conditioners and fans was even more prominent in that era!
This product is not only powerful in function, but also in terms of appearance, as well as the user's mutual experience. In terms of comprehensive use effect, it is far superior to similar fan products.

And the price is not expensive, only 599 yuan!
In this way, once this small air-conditioning fan is tried out in these enterprises and institutions, it will generate word-of-mouth and viral effects in a short period of time. It is free and easy to use, and there is no reason for it to be rejected by users.

The attitude of opinion leaders in enterprises and institutions is very critical at this time.

The enterprises and institutions of this era are not like those of later generations. Their wages are not high, and there are sales commissions that they would never dare to think of, and they are far more courageous than those of later generations.

They collect the purchasing intentions of colleagues in their own units, and then conduct targeted inductions with the temptation of commission.

Group purchase price is only 500 yuan!
At this time, when these people know that there is a price difference of 100 yuan between this price and the retail price. . .

(End of this chapter)