I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 167 Chapter 203-205: First appearance, who is the real star of the Shanghai Auto Show! (three chapters in total)
Xicheng, Skyscraper 360, Lingxiao Technology Headquarters.

"Mr. Wang, in half a month, it will be the Shanghai Auto Show, right?" Gao Huaijun looked at the cars passing by outside the window and looked at Wang Fengying indifferently.

Wang Fengying nodded and asked uncertainly, "Yes, there is still more than half a month left. It's registration time now. Mr. Gao, aren't you planning to let us, Lingxiao Technology, attend the auto show?"

In her opinion, this is a bit unbelievable!
The Shanghai Auto Show is China's largest and most important auto show, attracting automakers and exhibitors from all over the world to showcase their latest models and technologies every year.

There are so many topics at this auto show every year.

What ice cream incident? Wait.

Basically, it can be said that every model launched in China will be unveiled at the Shanghai Auto Show!
If a new car wants to be known to the public quickly, auto shows are naturally the fastest way.

However, such a heavyweight auto show is definitely the first appearance of the 'Xia' model?
After all, in her opinion, this car is an excessive product.

In other words, this is a grassroots product.

"That's right! Go rent a booth! The location doesn't have to be particularly good, just rent 100 square meters in a corner, don't make it too ostentatious!"

"The theme of the entire exhibition hall is mainly about technology and science fiction. In this regard, you can go find Lin Yunshen from Hillhouse Technology, and I will ask him to connect with you. The overall image must ensure the tone of the entire brand, and don't be too low-key. !”

Gao Huaijun smiled and said not to be too showy, but in the end he asked her to keep her tone.

Now that he has obtained a sum of money from the financial crisis, he naturally needs to do something big!

Now that the electronic technology matrix has been formed, you just need to follow the steps.

However, by only focusing on the electronic technology industry, he felt that his rebirth information was wasted.

Naturally, it is impossible to proceed step by step like this.

Otherwise, at most it would be just an ordinary and reduced version of Zhongwei.

So he hopes to get on the car track at this relatively early time point.

By 2010, it was possible to walk on two legs, providing double insurance for Hillhouse Group.

However, Wang Fengying herself was unable to grasp this subtle emotion.

She could only nod her head first, "Okay! Don't worry, Mr. Gao, our 'Xia' appearance this time will definitely be different from traditional car companies, and the booth effect will definitely not be bad!"

"Very good! What we want is such an execution ability! Hillhouse Group, when it comes to vehicle systems, is definitely not a small matter. My purpose is very simple, which is to re-create a new Hillhouse Technology. And you President Wang Fengying is the head of such a company!"

Wang Fengying knew that Gao Huaijun was definitely not hiring her just to make a small fuss.

But she didn't expect Gao Huaijun's ambition to be so big!
This is going to be a big fight!

Reshape Hillhouse Technology.

She couldn't help being shocked!
However, as a professional manager, she has the awareness she should have.

Moreover, the miracles Gao Huaijun created before may not be able to help Lingxiao Technology rise!

Therefore, Wang Fengying nodded and immediately asked the company driver to take her to the Magic City in person that afternoon.

With the connections she had accumulated at Great Wall Motors, it was relatively easy to find a decent booth at the Shanghai Auto Show.

. . . . . .

The Shanghai Auto Show, originally scheduled for April 2009, was rescheduled to the end of 4 due to the financial crisis and in order to stimulate economic development and consumer enthusiasm.

Wang Fengying found the organizer of the exhibition immediately after arriving in Shanghai.

Magic City International Trade Promotion Committee.

Locations for such large exhibitions are basically reserved in advance.

In front of the entrance, there is a large booth with few pillars, mainly reserved for big-name car companies such as Volkswagen, Audi, and Toyota.

Then there are secondary seats reserved for second-tier brands such as Mazda, Volvo, Jaguar, and Land Rover.

As well as domestic major state-owned brands such as Modu Auto and Didu Auto.

Next, there is Changchun, a brand car company like Chery that is firmly ranked second in the country.

In the end, there were some inferior brands that appeared in Gada, such as Lufeng, Boshitai, Jiangling, Nanfeng, etc., all concentrated in the last three exhibition halls.

So this time, Wang Fengying naturally couldn't book the same location as Great Wall and Chery, but there was no problem in getting one that was similar.

The official person in charge of this auto show happened to be Chen Hailong, an old acquaintance she had often contacted in the past.

So Wang Fengying called the other party directly.

"Ouch! My busy man, Eiko!"

"Which song is this song from?"

"Hi! Why did you end up in a small company?"

"What is Lingxiao Technology called?"

Chen Hailong is the supervisor of the Magic City International Trade Promotion Committee and is responsible for the Magic City Auto Show. His father works in the Capital City and his mother is in business. He is a typical second generation.

However, he is quite active in his work, has both sides, and has good relationships with the heads of major car companies.

"Hey! It's just a mouthful of food!"

"We working people, wherever we go, we are always asking for a bite to eat!"

Wang Fengying laughed loudly from the side.

"You, a small company, are going to participate in the Shanghai Auto Show this time. What models have you prepared?" The gossip fire in Chen Hailong's heart was burning.

He was very curious about what products Wang Fengying, a female go-getter, could produce after joining this new company.

You know, she is Changcheng Lao Wei's right-hand man, and it is impossible to come out without enough temptation.

Could it be that this new enterprise has deep pockets?

possible!
This made him even more curious.

"Keep it secret for now! Haha!"

"You'll know in a few days. When I take my new car to Shanghai, I'll let you test drive it, haha!"

"Guaranteed you will never forget it!"

How could Wang Fengying say it at this time? Naturally, she was put off.

"OK! Old friend, I'll give you the booth at the far end of area C, next to the long distance, which is just 100 square meters of space!" Chen Hailong said after thinking for a moment.

Wang Fengying couldn't help but be overjoyed. At first she thought she had been assigned to the last three halls.

It would be nice to put it in Hall D.

I didn’t expect to be able to get Hall C?
Did you find it without any trouble?
Chen Hailong is not that kind of person!

No need to stuff a big red envelope?

She felt like she was dreaming.

The joy of accident!

What a surprise!
After chatting for a few words, she left.

This time.

Hearing Wang Fengying say this, Chen Hailong became even more curious.

What kind of different models can this new company called Lingxiao bring?

Or maybe Wang Fengying made a mistake and ended up at a spicy chicken company?
After all, this kind of enterprise that can only write PPT is very rubbish when implemented, or cannot be implemented.

He has seen too much!

No, this old friend Wang Fengying has also been tricked, right?
. . . . . .

After Lingxiao Technology reported this model named 'Xia' to the Ministry of Industry, the Shanghai Auto Show will soon come!
In the evening, all the major car companies entered the Shanghai Magic City Exhibition Hall with their prototype cars.

Wang Fengying also took advantage of the darkness to personally bring six 'Xia' prototype cars directly into the exhibition hall.

【Chapter 204】

The first three days of the Shanghai Auto Show are usually media days, which mainly allow car companies to take some good-looking photos for corporate promotion.

At the same time, this also builds momentum for the launch of new products by car companies and creates an atmosphere of being far ahead.

After all, in China, the car market is very similar to the mobile phone market. It is basically dominated by foreign car companies, and domestic car companies can only eat a little bit.

Therefore, the publicity and word-of-mouth effect in the first three days are very important.

Directly affects subsequent publicity effects.

The next three days are professional audience days.

This group of people all have to buy tickets to enter the venue. They mainly want to see their peerless beauties. Of course, this does not refer to those beautiful ladies. Those are just incidental.

The main thing is to look at the latest styling and what are the highlights of each new model!
Therefore, this setting allows the country, whether it is the official car media channel or individual writers, to never miss this first wave of opportunities to attract traffic.

The number of media on the first day will definitely be terrifying!
All car companies will definitely seize this wave.

Tonight, all the vehicles participating in the exhibition must be arranged.

Car companies that release new cars will hold a special ceremony to cover the new models with red cloth, and then lift the mysterious veil during the media day tomorrow.

Maintain the tone and mystery of the new car.

But it was rejected by Gao Huaijun.

In his words, this is called concealing the truth!
'Xia' is a stylish car that is so distinctive and outstanding, with its melancholy and cute front face, its embarrassing captain, its amazing interior, and the fact that it is placed on the roof of the car. That cup of drymartine will definitely fascinate all the reporters present!
There is no need to cover it with any red cloth!
Gold will always shine, so what does it mean if it is covered?

Although Wang Fengying expressed doubts about this, she had no evidence.

She felt that Gao Huaijun was bragging and that he was just self-aware.

By then, if no reporters come to see it, it will be a shame!
So just put the car right away and arrange to temporarily bring in a few clerks from the Hillhouse Technology Direct Store to give on-site explanations and that’s it!
However, in order not to be looked down upon by friends and businessmen.

Oh no, the sense of mystery that should be there still needs to be there.

There are only six cars in total, with various cool double-body bodies, covered by black car clothes, waiting to be unveiled when the auto show starts tomorrow.

"What kind of pheasant company is this? It's Lingxiao? Why is it so mysterious? It actually has the nerve to be in such a good location!"

"Are the barriers to entry in the automobile industry so low now? There are cats and dogs here!"

"It's not easy to make money now! There are more and more companies that want to play with cars, and companies of mixed quality are also getting involved."

"Fuck! You even occupied the position next to Chang Cheng. How dare you do that!"

"Report it! What is the organizer doing? Is there some PY deal!"

Gao Huaijun originally thought that he had kept a low profile, but when other car companies saw that they actually occupied such a position, they were all stunned.

Especially long distance.

They knew that their former CEO Wang Fengying had come to this company called Lingxiao Technology.

It’s okay if this person is poached. After all, everyone has their own ambitions, but what do you mean by showing off next to me?
You want to compete exclusively with me, right?

hateful!

There are many people on the long journey and the division of labor is clear, so we often participate in such activities.Soon, after they finished their work, they pointed disdainfully at the display car covered by Lingxiao Technology's quilt.

"How come Mr. Wang is working in a company like this? It's ridiculous. It looks like such a small car is covered with a car cover!"

"What kind of car is this? It's so small and square. It looks like a hatchback."

"It doesn't matter what model it is, a car with this style is ugly when you look at its shape, but it still has the nerve to go to the Shanghai Auto Show!"

"It's probably similar to Porsche's Audi, oh no, Alto!"

"Ha ha!"

In 08, Changchun was at its peak. Large SUVs could even compete head-on with foreign-funded companies. It is normal to look down on juniors like Ling Xiao.

in their product matrix.

There are four popular models: Haval H3, H5, Haval M1 and M2.

Especially the Haval H5, a product with a price range of 13.68-18.38 yuan, can sell more than [-] units in a single month. It can be said to be a contemporary car!

Although their models basically change the outer shell every year, the inside basically remains unchanged.

However, I can’t help but their sales are so good!
Only when the sales are good will the backbone become stronger!
Regarding the nondescript new car from Lingxiao Technology next door, the Changchun employees gave an answer without even seeing the model.

Industrial waste!

Yes, just those four words!
They had the same view as other car companies in the same exhibition hall.

People from Lufeng, Nanfeng, Jiangling, and even Lifan who said "the biggest advantage of this car is that it has no advantages" came to watch the fun.

As Guo Degang said, the people who hate you most in this world are your peers!

This is really the truth.

People from all car companies speculated, slandered and ridiculed Lingxiao Technology.

Hey!
This group of people is a layman who fights externally and is also a layman fighting internally.

I just dare to laugh at Lingxiao Technology’s little Kalami!
Although their voices were not loud, they were still heard by some employees of Lingxiao Technology and even the supporting Hillhouse Technology.

This group of employees pride themselves on being a group of people who have a strong sense of family and country, but now they are being so insulted.

How can I bear it!
Then when Gao Huaijun came to inspect the progress of 'Xia', the employees present told Gao Huaijun these words.

Hearing this, Gao Huaijun sneered, "People from Hillhouse Group! Never live by the opinions of others! Hillhouse's products are just commodities. If you like it, use it. If you don't like it, don't use it. We There is no need to use morality to kidnap others!”

"My dear colleagues! Let us use our product power to fight back strongly against them!"

【Chapter 205】

The automotive world is really cruel, and ordinary companies really can’t afford it!
Even small Kalami like Lu Feng, Nanfeng, and Jiangling are still dominant in the region.

Lingxiao Technology, the night before the auto show even started, had already been ridiculed by all car companies.

Do not!
The top three German and Japanese companies have not even looked at Lingxiao Technology!

In fact, the opposite of love is not hate, but indifference!

The top three Germans and the top three Japanese are the pure contempt for Ling Xiao!

When you, this scumbag, don’t exist!
All employees of Lingxiao Technology and Hillhouse Technology are holding their breath in their hearts.

Anyone who has a certain sense of belonging to a company will feel angry.

After all, who doesn’t want their company to be great?
However, they couldn't refute it because they didn't know what to say.

Will our own "Xia", an origin-class new energy electric vehicle that is very different from a gasoline vehicle, be successful this time?

Can Lingxiao Technology be recognized and supported by the public like its brother company Hillhouse Technology?

This is something no one knows!

the next morning.

All the staff of major car companies participating in the auto show got up early.

All senior executives of Hillhouse, including Gao Huaijun, got up early!

Gao Huaijun himself was very nervous today.

He tossed and turned last night, and at 4 o'clock in the morning, he squinted for a while and didn't even sleep soundly.

After all, don't underestimate the fact that this is a hatchback, including staff wages, facilities and equipment, and money to buy a license plate.

Hillhouse spent at least 5 million on this car.

5 billion!

Even Hillhouse Technology has never been so generous.

It can be seen from this that Gao Huaijun attaches great importance to the vehicle track!
In the morning, the hotel and the exhibition hall will open.

The first day is the media tour day, which is also the most important day.

Therefore, many car companies, on the day of the auto show, will spend money to hire a lot of media to come in-house to make videos and short essays about their models to attract traffic.

Of course, Wang Fengying also hired some media.

but. . .

Big media are all about face, how can they help you report on a small, unknown car company?
Therefore, only three or two kittens can come.

The day before the auto show started, Wang Fengying also apologized to Gao Huaijun for this matter.

After all, she knew how much Gao Huaijun valued 'Xia'.

Today's self-media is not the future. Douyin and Kuaishou can basically monopolize the traffic of self-media platforms. Many Internet celebrities who have never engaged in car reviews can enter this industry by relying on gimmicks.

Design the script on the platform and post some explanation videos of the car models.

Sometimes, an accidental video can ignite the audience's emotions and make you famous overnight!
For example, the classic 'Ice Cream Incident' at the Shanghai Auto Show!
In 08, these media were mainly official media, and their online traffic was stable.

The Internet, which occupies the secondary stream, is basically composed of very professional automotive writers.

Therefore, manufacturers can only cooperate with these platforms, and the degree of freedom is actually not high.

At 9:30, the leader of the venue announced the opening of the auto show.

In order to thank Chen Hailong, Wang Fengying personally accompanied him to see this new car from Lingxiao Technology.

"I said Yingzi!"

"Your car is so mysterious! It's also sensational!"

"There are rumors about you in the car company circles!"

After saying that, he glanced at Wang Fengying slightly meaningfully.

"Haha!" Wang Fengying sneered, but didn't answer.

She was actually very optimistic about Lingxiao Technology's 'Xia', but the reaction from her friends was so intense that she was a little unsure.

But now it’s reached a point where I just have to do it no matter what.

Anyway, there is Gao Huaijun behind!

At this time, a staff member suddenly ran towards Wang Fengying in a hurry, "Mr. Wang, our booth is surrounded by people!"

Ok?
Wang Fengying and Chen Hailong looked at each other and couldn't help but be stunned.

The car show has just begun, why are people surrounding it?

Logically speaking, if they want to be surrounded, it should be the top three Germans and the top three Japanese!

They are the protagonists of the Shanghai Auto Show today!
Thinking of this, Wang Fengying felt a little uncertain and a little bitter.

If the media really surrounded our 'Xia' and rushed to report on the 'Xia' car, then this dream would be so wonderful!

However, she quickly calmed down and asked, "What's going on?"

"It was the people from Changchun next door who did it. They invited many people from the media to come over today. The launch of Changchun's Haval series of new cars is still in an hour."

"But they leaked the news to these media, saying that our Lingxiao cars are industrial waste and are not qualified to stand at the Shanghai Auto Show, the highest auto show stage in China!"

"Now these media are intensively watching our cars!"

This subordinate obviously came here at a trot.

The Shanghai Automobile Exhibition Center was very large, and it took him 5 minutes to get there.

Wang Fengying was quite angry after hearing this.

She knew as soon as she heard it that this was Lao Wei's handiwork.

Old Wei, Old Wei, you are adding new hatred to old hatred!

These people in Changcheng are simply disgusting and opening the door to disgusting people. They are so disgusting!
"There is also such a thing. There is no end to your love and hatred between Lao Wei and Yingzi!" Looking at the scene in front of him, Chen Hailong clicked his tongue.

"Let's go! Let's go take a look!" Wang Fengying said and led a group of people to Lingxiao Technology's booth along with Chen Hailong.

Arriving at the booth, Gao Huaijun was already standing quietly beside him.

After Wang Fengying signaled to the overly young boss, Chen Hailong also looked curious.

He has long heard that the boss of Hillhouse Technology is a handsome guy.

I didn’t expect that I was really that young!

Gao Huaijun stopped Wang Fengying's next move and said, "This may not be a good thing. Let's wait and see first!"

A large number of people were seen, crowding around Lingxiao Technology's booth, whispering to each other, as if waiting for Lingxiao Technology to prepare to lift the hood of the 'Xia' car.

These people are all heavyweight media people hired by COC.

Even many media from the higher level came over!
This guy!

Counting at random, there are probably dozens or even hundreds of people!

"So many people! Are they all invited by COC?" Gao Huaijun heard the media next to him pointing fingers. Obviously these were not good words, but he was not in a hurry at all.

"They should be, many of these are my old acquaintances!" Wang Fengying couldn't help but smile bitterly.

A few days ago, she refused to come after all kinds of invitations, and even promised to give her a red envelope twice as big.

That's good, the long-distance bus will come over as soon as you invite me!

She now has some doubts. Is it a platform problem or a problem with her ability that she is doing so well in the long distance?

"What are you doing? When will you lift the hood of the car?"

"That's it! We've been waiting for a long time and it hasn't been revealed yet! If you reveal it, we can go to the other side to watch their press conference!"

"I also want to see what this so-called 'Xia' from Lingxiao Technology looks like!"

After waiting for another 5 minutes, he felt that the heat was almost enough. Then Gao Huaijun nodded to Wang Fengying and asked her to lift the car hood!

Let 'Xia', a car that was supposed to be unveiled ten years later, be shown in front of people's eyes!

(End of this chapter)