I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 184 Chapter 32-34: 'Han' is about to be released globally! (three chapters in total)

For Gao Huaijun, the 'Han' model has two missions, one is to make money, and the other is to become the base point of the ecological matrix!

Now though 'Xia' has made some money.

However, Ling Xiao's efforts to build this platform have cost more than 30 billion yuan in total.

Such a sum of money, if it were in 2023, would be worth more than 100 billion!

In 09, the price in the outer ring of Shanghai Magic City, near Hongqiao and Zhenru Sub-center, was only about 1.

What is the price in 23 years?
Without the extra money from the financial crisis, Gao Huaijun would have gone bankrupt.

Buying a car is really too expensive!

Now, after the 'Xia' model has completed the initial mission of Lingxiao Technology, the second 'Han' must be able to stand up in both product strength and brand strength.

on China's automobile market.

In 09, the top three were occupied by three models: Accord, Camry, and Lingyu.

The best-selling Camry sold only 21 units a year, and the No. 3 Lingyu sold 11 units.

The No. 4 Nissan Teana has sold only 9 units.

Among the top ten, there is only one BYD F6, with sales of 7 units.

It is the only domestic car brand among the top ten.

Even among the top 6, BYD F[-] is still the only model to enter the list.

The second domestic corporate brand model has to wait until the Roewe 22, which ranks 750nd.

And how many sales did this car have?
There are only [-] vehicles a year!

In one month, not even 1000 cars can be sold!

Make some money!

At the core price of RMB 20 to RMB 30, even No. 3’s sales volume does not exceed an average of [-] units per month.

Therefore, the 'Han' car is actually somewhat controversial within Lingxiao.

Don’t go too far!
Not selling for money!
No matter how good the product is, if it continues to be delayed, it will be equal to zero!

In such a field with high total price, low sales volume, and Huaguo Automobile’s brand power is extremely weak.

Can the 'Han' car directly open up the situation?

Whether it’s people from Hillhouse Technology or people from Lingxiao Technology.

In fact, I am not very confident at all!
Therefore, even if Gao Huaijun brags in front of Leader Lu, saying that his future goal is the stars and the sea.

The pressure on Gao Huaijun is still very high!
He's even been tossing and turning lately!

The automotive field was his second entrepreneurial venture, but this time he spent a lot of energy without much foundation.

Mobile phones are produced by OEMs like Foxconn, and production capacity is adjusted based on output.

If sales are not good, just cut production capacity.

This automobile is an asset-heavy industry. Now in Xicheng alone, he has two factories, one of which is under construction.

And there is a third factory in Magic City!
With so much production capacity, if it fails, it will be completely destroyed!

Production lines, workers, hoarded materials.

It can definitely make a car factory lose its pants!

So now that 'Han' is about to come out, he has set a hard goal for himself, which is not to be slower than three years at the latest.

Lingxiao Technology must achieve positive cash flow (the company's income can fully cover its expenses and can continue to be positive)!
So this 'Han' is an important weight for him to achieve this goal.

. . .

In the imperial capital, Lao Wei sat in front of Zheng Yixuan, and the two of them drank coffee leisurely together.

People from the cold country are accustomed to and envious of the life of the beautiful people in the country. They like to drink coffee, especially ice water, and they must also drink iced American style.

However, Lao Wei didn't have such a hobby and asked the waiter to make a cup of tea.

"Mr. Zheng, I have always regarded you as our friend, but judging from the current situation, you don't seem to treat us in the same way. I can't feel your sincerity."

"Perhaps, some modifications need to be made to the previously agreed upon agreement we had previously reached."

After hearing what he said, Zheng Yixuan thought this was just a normal means of pulling and playing games in negotiations, so he put on a gentle smile and replied, "Mr. Wei, my friendship with you is like the Great Cold Country." Just like China, be tenacious and never rush!"

"You also know that for decades, Hanguo Automobile Company has focused on providing components for assembling cars from foreign partners. And our products, especially engine sets, have always been the most cost-effective in the world! Whether it is Smartstream FR G2.5 .2.5 T-GDI and Smartstream G[-] are both very popular in the market, and I think your company will also taste the benefits!"

"But you also know that our current engine production capacity has been in a tight state."

"We are currently maintaining the supply chain for long-distance vehicles, and we are also facing a lot of risks."

Zheng Yixuan said with a smile.

Zheng Yixuan is the ninth son of Zheng Mengba. He served as the president of Chia from 2005 to 2009 and served as the vice chairman of Line Generation Automobile after 2009.

Therefore, whether from a personal or operational level, he needs to secure the long-range automobile customer.

Old Wei shook his head and asked, "Isn't the high price we paid not enough to cover your so-called risks? You actually have to increase the price! This matter is really too much! I The profit from the car is only about 1 yuan, and now I am forcing you to eat another 5000 yuan!"

"Mr. Zheng, you need to know that Sun Kingdom and Germany also provide engines!"

"Whether it is Smartstream FR G2.5 T-GDI or Smartstream G2.5, these two engines are not as advanced as you said!"

Old Wei gritted his teeth and said.

China's automobile companies are far behind in the three major aspects.

There is no strength at all to bargain with advanced foreign engine manufacturers!
If one employee is on strike or another factory is on fire, they can eat you to death!
Zheng Yixuan put away his smile and looked slightly unhappy. He looked directly at Old Wei with a sharp look.

Are you kidding me?
The products from the Great Cold Country, whether they are cars, semiconductors, pickles or watermelons, are the best and highest quality in the world!
This guy actually dared to threaten him?

The people of the beautiful country can say that these two engines are not advanced, the people of the Germans can also say that, and the people of the sun country have no problem saying that.

However, Chinese people are not qualified!
Because you are at the bottom of the industry chain!
【Chapter 33】

Han people always have an arrogant attitude toward Chinese people.

Korean style has been popular in China for some time. Even foreigners got off the plane in the imperial capital and saw taxis everywhere and thought they took the wrong plane to the cold country.

In 09, it was basically the highlight moment of Hanguo Automobile.

The hot-selling joint venture entry-level mid-level sedans: line-generation Sonata, Chia K5, Chevrolet Malibu - known as the "Three Treasures of Diaosi", two of which are exclusive to the Han series.

From its initial hot sales to its glory days, the Han series has always "remained true to its original intention" - to be a cost-effective joint venture car that is, to put it bluntly, cheap and plentiful, and it is the same in overseas markets.

It is because Han series cars sell so well that some Han series brands attach too much importance to the Chinese market.

For example, the new Chia K5 has not yet been launched. This is a key model designated by Chia for the Chinese market.

In order to take care of Chinese consumers, the overseas version of the 8AT gearbox was specially upgraded to the super bad 7DCT gearbox specially supplied to China.

Think about it, what kind of spirit is this? Upgrading the 8-speed automatic transmission that has been used successfully abroad to a crappy 7-speed dual-clutch transmission!

Isn't this bullying someone's head?

And they treated Lao Wei the same way.

Chinese people are not qualified to be picky!
What qualifications do they have to comment that Smartstream FR G2.5 T-GDI and Smartstream G2.5 are not advanced enough from a usage perspective?
Shouldn't this group of bumpkins be filled with gratitude towards the Great Cold Country? Isn't that the attitude that lower-ranking people should have?
In such a transaction, the Chinese should be the inferior ones!

This is not happening now, it is the destined ending since 1840!

Moreover, in the next 50 years, this status will not change!
Many thoughts flashed through Zheng Yixuan's mind, but facing Old Wei across from him, he was not affected by him at all. Twenty shook his head indifferently and said, "Our products are the best in the world." Advanced! The increase of several thousand yuan will not affect the cooperation between the two parties! Because this is a compensatory price increase. Our products from the Great Cold Country should be at the same price as those from Germany and the Sun Country! "

“It’s not excessive at all, it’s a very reasonable thing to do!”

A trace of anger flashed across Old Wei's face.

What is lost on the battlefield cannot be gained at the negotiating table.

For long-distance vehicles, engines that are replaced by wires are already used smoothly.

It cannot be replaced at any time!

This is not a fixedly assembled battery. If the battery is out of power, it can be removed and replaced with a new one.

This engine replacement not only involves the re-development of the vehicle, but also involves a series of problems in later maintenance.

Engine, if you don't have R&D capabilities, you really can't change it if you want!

"With such a powerful and invincible engine from the previous generation, it is matched with the extremely cost-effective model design capabilities of the Great Han Country. How come models such as the Huanchi, Chia K Sportage, Sorento, and Chia KX Smart Sport cannot compare to a new model from China?" A small car company established, Lingxiao Technology’s ‘Xia’ hatchback?”

"Is it because you don't have enough ability, or do you have reservations?"

After hearing this, Old Wei gradually became a little irritated. He remembered what Ji Boli said and thought, with 5000 million yuan, maybe he could develop his own engine for Changchun?
If so, he threw out his trump card straightforwardly.

"What?" Zheng Yixuan was stunned for a moment subconsciously.Then his face turned a little livid!
He looked at the other party with disbelief, unable to imagine why the other party would use such provocative language.

Although he was transferred from Chia to Line Generation as Vice President this year, Chia's hatchback lost to a small car company in terms of sales volume and momentum, which was a shame in his heart!

Now this old Wei, who doesn’t want to pick up the pot?

In fact, in his head, he couldn't figure out how this small car company could sell such high sales volume with just a small electric car!
This is just a little toy car!

The history of fuel vehicles has lasted for hundreds of years, and it is not something that a bunch of people like them can defeat!
The most reasonable explanation can only be that these Chinese people, relying on their bold ideas, want to play some tricks, but they are just ordinary people in their own country.

If they really do this.

So, this so-called small electric car is nothing more than a shooting star that flashes across the starry sky in an instant.

Nothing to worry about!

After being silent for half a minute, Zheng Yixuan finally sighed and said, "This kind of little scumbag company is worth mentioning!"

"In fact, Chia is planning to introduce all the latest hatchback models to China."

"If you crush them instantly, they will all die!"

"It's impossible for you to crush them. Their cars only cost 5 yuan each! The average price of your cars is more than 6 to 7 yuan. Why are you selling them? Are you a coward? Even if our long-range car doesn't win , but Lingxiao Technology can also beat you comfortably, and it seems that it will keep winning!" Old Wei shook his head decisively.

"Hmph! You Chinese people just like taking risks! I haven't left yet! I want to see how Lingxiao Technology keeps winning! I haven't resigned from Qia yet!" Zheng Yixuan remembered What he saw and heard at the Shanghai Auto Show, there was a hint of sternness in his eyes.

"I want to take a closer look at what kind of performance your company is doing! You can defeat Lingxiao Technology head-on and spend an extra 5000 yuan, so I will spend an extra 5000 yuan!" Old Wei was moved in his heart and said excitedly.

"Humph!" Zheng Yixuan looked serious and said nothing.

He also knew that these Chinese car companies were a little restless after seeing Chia's poor performance.

Now, we really need a goal to scare the monkeys!

. . . . . .

Sure enough, Qiya led by Zheng Yixuan moved very quickly.

After all, he is Zheng Mengba's son. In the Han Kingdom, where blood relations are important, it is easy to mobilize the resources of the Chinese Kingdom.

That day, Gao Huaijun was at Hillhouse Technology, having a monthly meeting with Ning Yuan and the others. Wang Fengying hurriedly called, "Boss, things seem to be a bit troublesome."

Gao Huaijun asked him, "Don't worry, what happened?"

"Several things! The first thing is that Chia Motors, very unusually at this point in time, carried out intensive publicity on major platforms, and also implemented a lot of targeted subsidy policies, and launched 90 The monthly interest-free installment policy, looking at this situation, is going to go head-to-head with our 'Xia'!"

This had to make her panic.
Although the sales volume of 'Xia' is only a few thousand vehicles now, it is the core cash flow entrance of Lingxiao Technology after all. If it is killed, Lingxiao Technology will really be very passive.

'Han' really made a mistake, she couldn't even think about it!
But she was also shocked by Chia's generosity.

Is this a desperate act?
【Chapter 34】

Although models such as Huancchi, Chia K Sportage, Sorento, and Chia KX Smart Sport are not very good, they are after all an important part of Chia's product matrix.

Aren't you afraid that Chia's other popular models will suffer damage to its brand power?
However, she also admired Chia's generosity, Zhang Yang's attitude, just a marketing campaign, even if it was not the main product, it would cost millions.

Look at other big companies.

They are all mine, what do you use to fight with me?

Now Lingxiao Technology spends too much money on research and development. Even if it wants to keep up, it can't keep up!

Although Gao Huaijun's heart skipped a beat, he hummed and said, "Don't worry! This is a very normal behavior. Originally, small and micro cars are a narrow market. After Lingxiao comes in, some manufacturers will inevitably be crowded and uncomfortable. , they issued certain corresponding policies, which is very normal!”

"Now there are competitors, and they have begun to control resources that we are not yet involved in. There is nothing we can do. This kind of thing is not supported by laws and industry standards. It all depends on money."

Wang Fengying has been on the battlefield for a long time, doesn't she know the joints involved?

She couldn't help but sigh.

When she came over, she was well prepared. Who would have thought that it would be so difficult after entering the deep water area!

"Mr. Gao, one more thing is that they have launched an unprecedented price reduction strategy. Their vehicle prices have dropped to the range of 5 to 6, which already overlaps with our price range!"

"Not only that, Qia also cooperated with some troll companies in the market, poured water on some popular BBS and forums, and jointly hyped up such an incident."

"With 5 yuan, you can buy a joint-venture brand car. This is a very tempting thing among our overlapping customer groups!"

After Wang Fengying thought for a moment, she revealed this incident that had never happened in Gao Huaijun's previous life!

Combination boxing attack small and micro market?
Are the Han people crazy?

Gao Huaijun was really shocked this time!
Is his butterfly effect really exaggerated to this extent?

Chia is not a small business. It can be considered a medium-sized enterprise in the automotive kingdom.

Why did such a medium-sized enterprise suddenly go crazy and make efforts in the small and micro market?
unreasonable!
This is very unreasonable!

You know, until 2015, the cold country's automobile industry was a very important part of China.

Low price, big foreign brand, cheap to repair, durable.

The advantages are many.

However, such a company bullies a first-year player like Lingxiao Technology.

Bully the small with the big.

Is there still king law?
Is there any law!
"Mr. Wang! Please calm down! In mature markets, it is normal for mature companies to attack new companies. If we can withstand it, we will rise to the top of the phoenix. If we cannot withstand it, we will." It's a normal thing to turn into ashes." Gao Huaijun tightened his coat tightly in the corridor and said calmly.

It was still a little cold in Xicheng this early in the morning.

At this time, a female employee from Hillhouse Technology approached Gao Huaijun, but Shang Yayan reached out to stop her, gave her a look, grabbed her hand and walked out.

This sudden movement of Chia made him feel that building a car was not that simple!
Such a fierce business war almost forced Lingxiao Technology into a dead end.

In the short term, Hanguo Qiya's actions will have very good results.

This is not the era of infinite involution in later generations.

Automobile manufacturers in this era have relatively good profits.

With Chia's move, they won't even lose much profit as long as they downgrade their products.

It's just that in the past, no leader dared to do such an action in the comfort zone.

This time, the attack is fierce and looks like it will kill Lingxiao Technology.

Lingxiao Technology is not Hillhouse Technology, but it does not have that many product matrixes as a moat, so it is still in a very fragile state.

Gao Huaijun ignored Wang Fengying and continued, "Our 'Han' has almost reached the point of debut. Get ready for a new car launch conference! Just now, our friends and businessmen wanted us, the juniors of Lingxiao Technology, to show off our muscles. They are not Don’t you take us seriously? Then let’s show them what the product strength of our Lingxiao Technology is like!”

Domineering!

This is the first comment that flashes in Wang Fengying's mind!

In her opinion, the already crisis-ridden situation was nothing in Gao Huaijun's eyes.

Gao Huaijun asked Wang Fengying to prepare in advance, contact online and offline resources, and formulate all the information and materials needed for Lingxiao Technology's high-end brand - 'Han'. After the R&D center determines the final node for product launch, There will be a round of explosive publicity!
At the same time, he contacted Iger and asked him to switch to marketing as the leading role and cooperate with the publicity of the new product after the research and development of 'Han' was completed!

. . . . . .

Although Chia is a junior in the Chinese automotive industry, it is insignificant compared to the top three German and Japanese brands.

But his big move quickly spread to various fields.

First, some small Chinese auto brands that suffered head-on collisions passively entered the price reduction sequence and also extended the interest-free loan policy.

Followed by some A-class cars from major Chinese automobile brands.Don't think that hatchbacks and A-class cars have nothing to do with each other. In fact, there is actually a connection between Xiaowei and A-class cars, and between A-class and B-class cars.

There are many customers who sit on the fence.

Therefore, some A-class cars have received targeted policy treatments, but the response has not been particularly large.

However, all the storms only focused on the collision between small and micro car companies!

After all, the total price of this model is low and the profit is thin. It is basically a small and medium-sized brand competing, so it will not cause any big waves.

However, it is normal for a group of car companies to die here.

After all, big foreign brands are already harvesting the market.

In everyone's mind, even the most optimistic media analysts believe that the dividend period for China's small and medium-sized car companies is coming to an end.

Companies like Lingxiao Technology will basically disappear within half a year to a year.

There is no way, in the adult world, there is only screening, no education; only choice, no change.

The release date of the new model 'Han' is slowly approaching.

Everyone doesn’t know what kind of changes this model will bring to the world’s automobile industry!

(End of this chapter)