I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 187 Chapter 41-43: Experts were shocked, 'Han' let a car define an era! (three chapters in total)

Speaking of last time, Dean Meng and Bu Liu were ready to test drive the 'Han' model.

The two big guys are here, and the order of driving is naturally not to give in.

Dean Meng had quick hands and quick eyes, and he took the key on the roof of the car in his hand.

He pressed the key and found that the rearview mirror opened directly from the folded state, and then two yellow lights flashed.

The car is now in a semi-started state!
"This feeling... is very intelligent! It doesn't feel like a car, but like an airplane!" Dean Meng whispered and communicated with Bu Liu who was standing aside. Liu Bu was also stunned and gently said He nodded.

Then he slipped away and climbed into the main driver's seat.

Naturally, Bu Liu sat in the passenger seat.

When Dean Meng stepped on the brake, he pressed the electric switch under the guidance of the tester on the side.

softly.

Light a fire!
Then, the dashboard in front of them didn't light up immediately.

But gradually, all the lights gradually brightened.

Here comes the highlight!

The matepad in the middle of the car starts and rotates unconsciously!

In a few crisp soft music, the car started completely.

Full of style!

The two of them saw this scene.

My eyes instantly straightened.

This car gave them a shock that was constantly refreshing!

Dean Meng touched the soft leather sofa behind him and leaned back hard. He couldn't believe his eyes.

this. . .Is it really the interior of a car?
The minimalist design style is full of science fiction, which is completely different from the old-fashioned interior that was full of gasoline smell in the 09 car.

A perfectly wide screen stands in the driver's line of sight.

The complicated gear lever in the middle of the car body disappeared, replaced by a delicate and compact automatic gear, as well as some basic buttons, such as air conditioning, electronic handbrake, etc.

This design is completely different from the original style of the automobile industry.

On the contrary, it has the texture of an airplane design.

"The dashboard of this car is an LCD instrument! Although they are not merged into one piece, the arrangement is very high-quality and sci-fi!"

"This kind of interior design is very risky! But it is indeed very beautiful!"

"Oh! There is also the feeling of this car on fire. The sound is lighter than that of ordinary oil trucks, and there is no shaking feeling like ordinary oil trucks!"

While Dean Meng and Bu Liu were discussing quietly.

The car was also crowded with people outside!
This kind of scene is rarely seen in the test field, unless it is Lamborghini or Ferrari coming to test.

Not to mention, it was tested by a small Chinese car company.

Have never seen!
A group of experts and professors gathered on the car glass and looked at the interior.

Then they all looked shocked.

"I never thought I would dare to do it like this, it's so awesome!"

"Sitting inside, you should feel like flying a plane, except for the instruments above your head. With these instruments, you can probably take off."

"From the inside out, this car has completely subverted all the rules of the automotive world!"

“It’s really courageous to dare to promote it to the world!”

Outside the car, they all started talking involuntarily.

Most of the local cars in China are knock-off cars like Porsche.

In fact, Porsche is considered a better car.

All kinds of copycats, tape measure, slip away quickly.

The three major items are basically purchased from foreign countries, and the cost is one meter.

Even the exterior and interior are not good.

The cost of a single vehicle is the most expensive, the price is the lowest, and the profit is the thinnest.

But for foreign brand cars, it’s just the opposite!

They are more expensive than in the beautiful country, and the cost is cheaper than the Chinese cars.

You're so arrogant, if you want a current car, you have to buy it at a higher price!
Without increasing the price, he also said, "I'm sorry, sir! If we don't increase the price, this Lexus will not be so cheap in the market! All 4S stores in the market will increase the price! By the way, sir. Our car , one-time payment is not accepted!”

You see!
So tough!

Will you buy it after you get tough?
You have to buy it!
Because Huaguo Automobile cannot help it!

You have no choice but to buy this expensive car.

As for Chinese-made cars?
Dogs are not bought!

The quality is terrible!
However, under such an environment, a domestic car, and a domestic car from a small car company, came out of nowhere.

Tell me, are these people excited?
"This is a car!" Dean Meng on the side sighed involuntarily.

Amid everyone's excited gazes, he gently drove the car, taking Liu Bu with him, toward the testing area.

"Look! This little taillight flashes so mischievously. It's so cool!"

"Driving looks good."

"Indeed, it's a very smooth ride."

Amid the discussion among the staff, they drove onto the runway.

Now Dean Meng felt that this car was like a tiger, jumping directly onto the runway.

Beneath him, there was a crisp sound from the motor.

"Hoho! This car is full of power! It's no less powerful than a sports car!" Dean Meng is also an experienced driver. He positioned the car and galloped on the track.

Liu Bu opened half of the car window and nodded slightly.

Soon, the speedometer reached 80km/h.

Then, it rushed to 100km/h!

The motor of 'Han' immediately erupted into a pleasant buzzing sound.

The extremely efficient power system transmits power to the wheel hub through the output shaft.

Pushing 'Han' forward like a black beast, he jumped out.

After they ran two laps in the test field, the speedometer slowly dropped to 60km/h, and finally Dean Meng firmly pressed the brakes.

There was no unnecessary shaking, and the car stopped steadily at the place where it originally started.

After briefly testing the acceleration and braking performance, Dean Meng conducted related tests on the car's steering.

The test results made him very satisfied!
This car, excluding other things, is not inferior to any B-class car in terms of power alone!

"The smoothness, operability, and push-back feel are all very good! It's no worse than those B-class cars on the market! It's just that compared to ordinary B-class cars, this car has undergone too many modifications. I don't know how much it costs. Can you accept it?" After the experience, Dean Meng frowned slightly and made a comprehensive evaluation.

"I've seen a lot of Handan toddler models! However, none of the B-class cars are successful! Maybe this car won't surprise us." Liu Bu, who was standing by, rolled up the window and answered slowly. road.

Dean Meng nodded thoughtfully, "I hope this car will lead a different path for us Chinese people!"

"I hope so! Huaguo Automobile Enterprises has gone through a detour. I hope that this enterprise can take a different path!" Liu Bu looked out the window and said calmly.

Dean Meng looked at Bu Liu in shock.

This involves the development route issue!

"Don't look at me! I didn't say anything, just pretend you don't know!" Liu Bu smiled mysteriously.

【Chapter 42】

Gao Huaijun and the Lingxiao Technology team did not know what was happening in the Imperial Capital.

After getting the vehicle certificate from the Vehicle Review Committee.

They are busy preparing non-stop for the launch of the 'Han' model.

It is indeed what Dean Meng considered.

In 09, the main consumers of B-class cars were mainly those born in the 50s to the 70s, especially those born in the 50s and 60s.

There are not many B-class cars among domestic independent brands. Traditional car brands have basically launched their own B-class cars. The reason why we think there are few is because the sales volume of domestic B-class cars is very small and they are rarely seen on the streets. See, in addition, car companies do not promote B-class cars very much, resulting in few opportunities for them to appear. Therefore, many people do not know it, and even if they know it, they do not understand it. As a result, the popularity If it is not enough, there will be very few opportunities for exposure. As time goes by without anyone paying attention, it will gradually be forgotten in the corner.The sales of domestically produced cars are mainly concentrated in entry-level small cars, compact cars, and SUV models. These are also the models with the greatest market demand. Therefore, car companies are more willing to invest their energy in market demand. After all, the money they make is real money. Silver, and naturally it is not so active in developing B-class cars.

Therefore, his worries are justified.

Time has quickly arrived in May, when spring comes to an end and summer comes.

The impact of the financial crisis is slowly fading, and economic life is slowly becoming more active.

['Han' is the only one - let a car define an era! 】

Such a domineering slogan is paired with a picture of a Han Benz on the road near the sea.

It quickly appeared in all the first- and second-tier cities across the country, as well as some important sub-provincial cities, in urban core big-name advertisements, and on the front page of newspaper advertisements on May 5.

For this big deal, the advertising fee alone exceeded 500 million Chinese yuan!
Such arrogant advertising is in an era when the new Advertising Law has not yet been born, and in an era when Douyin has not yet become the mainstream of life.

It quickly occupied the front pages of all media!

At the same time, it also triggered heated discussions among people all over China!

Lingxiao Technology, as the vest of Hillhouse Technology, was quickly known to some people in China after the hatchback "Xia" was launched.

'Xia' is a car that is cheap, compact, and good-looking. It is loved by many female customers in small cities.

If they continue to expand into this small and micro car field, they should be able to gradually gain a foothold in such a narrow market.

But now, they suddenly entered the B-class car, the high-end car market.

This gives people the feeling that Coca-Cola suddenly said that it can not only sell sugary drinks, but also high-end Starbucks!

This feels very inappropriate!

What is the concept of B-class car?
It is the crown of the automobile industry!
It is a battleground for all large car companies.

Now it is no longer described as the Red Sea, it can even be said that this is a sea of ​​blood!
If Hillhouse Technology ends up playing small and micro cars.

People can understand it.

After all, this field is basically played by Huaguo Automobile Company.

Low profit, low threshold, low sales volume, three low industries.

However, you are so bold now that you want to enter the most difficult B-segment car market.

What's the matter?
This kind of cross-border crossing is very difficult. Automobiles can be said to be one of the pillar industries of the national economy.

The automobile industry has a long industrial chain and a wide range of radiation. There are many upstream and downstream industries related to it, involving hundreds of industries such as steel, machinery, rubber, petrochemicals, electronics, and textiles. This type of ultra-heavy industry is not a mobile phone company. Enterprises can play well!

Hillhouse wants to participate in two highly competitive industries.

OK?
It can be said that most people in the industry are not optimistic about Hillhouse and are aggressively attacking the B-class car market.

Some mobile phone manufacturers in the mobile phone industry are even looking forward to the demise of Hillhouse Technology!
You have just started to make progress in the mobile phone industry, so you dare to play with cars?
Was your brain caught in the door?
Such a highly controversial company released another explosive news two days later!

[National superstar Zhou Tianhuang will endorse Lingxiao Technology's first B-level model - 'Han'! 】

You know, even in 09, an era with many great gods.

Emperor Zhou can also be said to be the most shining star in the entire Chinese music scene!
His representative works: "Qili Xiang", "Blue and White Porcelain", "East Wind Breaks" and "Nunchaku" can be said to be very popular among the people.

Moreover, it caters to all ages and has even entered the middle-aged and elderly market. It can be said that he is a superstar among all the people!

Lingxiao Technology signed such a super giant as soon as it came up, and together with Zhou Xingxing, the spokesperson of Hillhouse Technology, it became a dual endorsement model for Hillhouse Technology.

This tune is very high!
Some automotive media who are afraid of chaos in the world even said that Lingxiao Technology has signed such a superstar as its image ambassador before it has even built a running car. Should we worry about whether Lingxiao Technology has a reliable car? The car endorses him!

Such a highly topical star, together with a highly topical B-class model from Huaguo, has brought the popularity of this 'Han' product launch to the peak!
This is also rare in the entire history of Chinese automobiles, not to mention that Lingxiao Technology, so far, has only built an ordinary hatchback.

It can be said that the launch of the 'Han' model has been unprecedentedly popular!

[This company feels like it is seeking death, but its rhythm is very strong. I suddenly want to go to their product launch conference! 】

[You must be thinking too much upstairs!Where in China can any car company make a high-end B-class car?Can they figure it out?I can’t do it!Do you know they don't have this ability?have no idea?Hi!If these crazy car companies can build good cars, then we won’t spend 20 yuan on a Jetta! 】

[It’s true. China is such a poor country, but cars are so expensive!I really can’t understand how these car companies have the nerve to think that a hot car costs 20 or [-] yuan! 】

[It is true that Chinese auto companies are still far away from major foreign brands. I don’t think Chinese auto companies will be able to produce such good cars in 50 years!I think within 50 years, Chinese car companies will not be able to catch up.This will ultimately be just a show]

[Let a car define an era? ? ?Fortunately they dared to say it!Currently, only one of the top twenty companies in the B-class car market is a Chinese company. Why do they dare to say this? 】

【This is really a good guy!I am suddenly looking forward to the products of this company. Let’s see how they do things? 】

【seek death?You guys underestimate this Hillhouse company too much. The mate1 to mate4 they created are so awesome!How can those scumbag companies in China compete with Hillhouse! 】

[That is, I feel that this is their routine, which is to show arrogance first, and then instantly surrender to everyone in the world. 】

【I also like routines!The little movies I’ve watched from Land of the Sun all have the same formula, but I still enjoy watching them! ! ! 】

[The lustful man upstairs thinks the same thing! 】

【Chapter 43】

Just when people are looking forward to what kind of products Lingxiao Technology will make, Lingxiao Technology finally released the latest information!

There are still many media who want to dig out more information about this model and reveal some of its elements to the public in advance. However, Lingxiao Technology has done a very good job of keeping secrets. Except for the beautiful picture on the poster, everyone is talking about it. Despite all my brains, I only know that Lingxiao Technology is going to release this model this time.

It's a B-class car, and I don't know anything about the others!
In this way, many people are waiting for Lingxiao Technology's new car launch conference with anticipation and curiosity.

[At 5:20 on the evening of May 20, 00 Imperial Art Center, 798F, Building 12, Lingxiao Technology's 'Han' product launch conference, let us let a car define an era! 】

again!

Is it serious that a car defines an era?

Too embarrassing!

Too embarrassing!

You, a small sampan, want to enter such a field!
Make no mistake!

Don’t you know how to be humble and low-key?

This is really not seeking death, or on the road to death!

If Lingxiao Technology cannot give people an unexpected and stunning work this time, it will definitely be choked to death by the people watching the fun.

Now all Lezi people are intrigued by Lingxiao Technology's 'Han', and want to know what kind of car they have mass-produced before they have the courage to say such a sentence!

Now, it's time for real action!

. . . . . .

The waiting time passed very long.

A few days later, I finally waited until 5:20 on the evening of May 20th!

The 798 Art Zone where this press conference is located is also known as the "Dashanzi Art Zone".Going back more than 60 years ago, its predecessor was the 1957 North China Radio Joint Equipment Factory built in 718. It was designed by the former Minde and built with the aid of the former Russia. It was the first electronic component production base in New China.

Since 2001, Tokyo Gallery has settled in 798 to hold the "Imperial Capital Ukiyo-e" exhibition, which is a landmark event in the formation of the 798 Art District.There are many artists in the suburbs of the imperial capital, and they often go to 798 to see exhibitions together. At the same time, they took a fancy to the suitable space and low prices here, so they stayed.

Gao Huaijun did not choose Xicheng, but chose this place with a strong cultural atmosphere to become the launch place for Lingxiao Technology's 'Han' car, because this is the place where Xiaomi boss Rebus started his career!

Hillhouse Group, as a company, has the same growth path as Xiaomi.

Gao Huaijun also wanted to take this opportunity to steal Rebus' luck!

Now, the interior of the first floor of this building has been completed. This scale is much larger than the mate1 press conference at that time. There are audience areas on the left and right sides, and there is a media reporter area in the middle, with more than 1000 people. seats.

"Is it necessary to have so many seats? This is like a small basketball game!" Gao Huaijun frowned, glanced at the empty hall, and said to Wang Fengying standing aside.

This is indeed a bit exaggerated!
Let’s not talk about how many security personnel are needed to recruit so many people. Even if we have to recruit so many people, it is still very laborious!

Lingxiao Technology has a weak foundation. It is still the second car. Are there so many people coming?
Even if Hillhouse Technology launches Mate5, he is not confident that there are so many people coming!
"President Gao, you underestimate the power of the announcement before this press conference, and you underestimate the appeal of Emperor Zhou among young people in China! As long as we spread the word, Emperor Zhou will come to the press conference, not to mention 1000 people. Even 10000 people can easily fill this venue! It’s just that most of those people are born in the 80s and are not yet part of our consumer group!”

“However, this time we have published the invitation information for this conference on the websites of Hillhouse Technology and Lingxiao Technology. As long as the original consumers of our products, especially those of Mate series mobile phones, will have the opportunity to attend. Our press conference!”

"Don't tell me, more than 3000 users of the mate series alone have signed up! But our staff are extremely busy!"

"The Imperial Capital doesn't know what's going on with this press conference. A bunch of people from government agencies want tickets for our press conference. Now I don't know how to refuse these tickets!"

"Now a bunch of scalpers want to buy tickets from me, priced at 500 yuan each. I heard that they have already been sold for 1000 yuan each outside. It's too exaggerated!"

"Right now, I still think the place is too small."

Wang Fengfang said with sigh.

Gao Huaijun stared at Wang Fengfang dumbfounded, completely unaware of what was happening.

More than 3000 users of the mate series have signed up?

People from government agencies want tickets?
Even scalpers are joining in the fun. Someone wants to pay 1000 yuan to get in?
Spend this money to watch a product launch?Is it because their brains were kicked by donkeys, or they underestimated the product appeal of the 'Han' car!

This is really crazy!
Everything is ready, only owes Dongfeng!

All the preparations are waiting for Gao Huaijun to cheer for the 'Han' model at the press conference!
(End of this chapter)