I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 189 Chapter 47-49: The price of 'Han' is so exciting! (three chapters in total)

The oil consumption of ordinary oil vehicles is less than half!
Subversive interior upgrade plan!
As soon as these two sentences appeared, they hit the ears of all the listeners at the scene!

A B-class car can actually achieve less than half the oil consumption of an ordinary car with the same fuel consumption. How is this possible!
You know, a B-class car has a comprehensive fuel consumption of between 7 and 8 mpg.

As Gao Huaijun said, the comprehensive fuel consumption of this Han can even reach 4 points.

This is simply incredible!

"Good guy! This is impossible! Looking at the description of this car, the weight seems to be 2.2 tons or 1.9 tons. It is quite big. This car is a B-class car, it can also be said to be a C-class car. A C-class car is about 4 o'clock Damn it, this is too outrageous!"

"This car can actually be used purely on electric power within 50 kilometers. That is to say, if I have a parking space at home, it will not be troublesome to go to ordinary urban areas every day. I can use only electricity without using oil every day!"

"Hey! Who buys a B-class car and considers fuel consumption? The key to buying this car is to be good-looking, comfortable, and decent! Let's take a look!"

The audience present couldn't help but talk about it.

Otherwise, this kind of low fuel consumption is indeed exaggerated. You must know that people who drive this kind of car generally run more frequently. Basically, any car can save 1000 yuan a month.

“This car is not just a piece of junk that’s just a piece of cake. It will profoundly change the consumption habits of those who use cars intensively!”

"I chose this car's advertising slogan as "Let a car define an era. This is not because I want to brag, but it is really awesome!"

"Just now, why did I lay the groundwork for so long and talk about the concept of 'Internet of Everything'? I didn't extend the duration of a press conference to two hours just to waste time."

The audience present were all happy when they heard Gao Huaijun's words.

In this era, there are even fewer bosses who are so individual and dare to boldly promote their company's products!

"But the core thing, I think cars should also be the core part of the 'Internet of Everything'! So, I proposed a concept of car +!"

The big characters "car +" appeared on the PPT screen that was switched afterwards!
"We will start with large-screen interaction in the interior. We will introduce the concept of "car-mounted large screen" in the cockpit, which can also change the car.Based on mutual inductance technology, the car has changed from "delivery is the end point" to realize the link with the wireless phone port in the car, to a "delivery is the starting point" full life cycle service form! "

"Currently, the automobile industry is at an inflection point. The industry is upgrading. It is the eve of change and it is also a great time to seize opportunities!"

"This turning point is the intelligentization of automobiles! We, Hillhouse Technology, are a technology R&D company with R&D experience in the ICT industry. As a company with a special background, we see the automobile industry in a completely different light! We believe that smart cars The imagination space is so big that it can subvert the entire industry!"

“In our eyes, cars are the next generation of smart terminals after PCs and smartphones!”

"This is also the core reason why we ended up building such a machine, removing 90% of the mechanical equipment and replacing it with electronic equipment!"

“It can be said that we are definitely far ahead in the design and R&D direction of interior technology!”

As he spoke, Gao Huaijun opened the car door.

The two photographers on the side also followed Gao Huaijun's movements and showed some equipment in the car!
What?

Car+?

Intelligent Terminal?

Mutual induction technology?
"Woo~~~", cheers rang out, and the audience below was silent at first, and then cheered together!
These refined concepts are really shocking!
Although they knew each of these words, they couldn't understand any of them together!
However, it makes people feel powerful.

This era is no better than the era of information explosion in later generations.

In the concept of people in this era.

Chrysanthemum is a kind of flower, fungus is just food on the table, but cucumber is not for use, cavalry is just a type of military, 1024 is just a set of numbers, Teacher Chen is just an ordinary actor, and Tokyo is not that Hot, Heaven and Earth is just a TV series.

It was such a simple era.

You actually told me that cars are the next generation of smart terminals after PCs and smartphones?
The imagination of smart cars is so big that it can subvert the entire industry?
How is this possible!
This concept is so big that it feels like complete bragging.

But when Gao Huaijun said it so calmly, it gave people an illusion.

Perhaps this man who has created countless miracles can really create another miracle?
However, even those large foreign companies dare not say this.

Isn’t a car just for driving?

Those big foreign companies just buy big cars that can drive around!
Everyone feels like they are witnessing history, because if Gao Huaijun's car can really lead the market trend, perhaps it can really be recorded in the history of automobile development!
At the same time, it is very likely to appear in typical cases in business schools!
Then, Gao Huaijun turned on the 'Han' switch.

That kind of sci-fi lighting atmosphere makes the whole car appear in a sci-fi atmosphere.

The sensible photographer followed Gao Huaijun's movements and captured those unique points.

Those viewers who saw the operation clearly exclaimed "Wow".

When Gao Huaijun walked back to the front desk and closed the car door again with a "pop", there were sighs of "Hey" below, as if he hadn't seen enough.

Indeed, the interior of this car is very advantageous in terms of intelligence, concept, and even appearance.

The reporters below were snapping photos.

Today's product launch conference, even now, still has many highlights.

It's not as scripted and lengthy as those foreign brand conferences.

Now they can be said to have gained a lot!
Some veteran media reporters in the automobile industry have already predicted it.

Such a car, not to mention much else, is likely to impact the certain market share of foreign brands in China, and truly embark on the path of confrontation with the foreign automobile industry.

【Chapter 48】

Gao Huaijun clicked on the PPT and continued.

"We just talked about the visible parts of this car. Now, I want to talk about the advantages of this car in the invisible parts, and the three major pain points that this car solves!"

"The core safety of a car is to protect people's safety."

"Our car is not like the paper cars made by some friends. With just a slight touch, the front half of the car is completely dented!"

"Where is the car here?"

"How can this customer's life safety be guaranteed?"

"So, we used a high-strength body design that is only used in high-end models above C-class cars, hot-formed steel!"

"From this point of view, we design the car very carefully."

With that said, Gao Huaijun continued to click on the next page of PPT.

Above, there is actually a performance comparison chart between the Han model and some luxury cars!
"If a car, especially a B-class car, cannot travel faster than before, then this car will definitely become one of the four aunts on the road."

The audience present couldn't help laughing!

There is a myth in the Chinese automobile industry. According to the Internet, they are Ralink, Corolla, and Sylphy.In fact, Ralink and Corolla are the same car, just with a different shell.

These three super-high-selling Japanese compact cars often drive at a slow speed in cities and around 90Km/h on highways. Many friends think that they are "vehicles with moving obstacles."Moreover, all three models use CVT gearboxes, which can accelerate to 12 kilometers in less than [-] seconds, which has nothing to do with passion.

Generally speaking, when it comes to urban traffic jams, if you look for the cause of the traffic jam at the source, you can often find them at the source.

Therefore, this was also criticized by many netizens.

So why does it have the best sales?Because it saves fuel, the whole journey is at 6.5 fuel.

"For our large luxury car, we only need 0S from 100 to 4.7km/h. This speed is comparable to the 4.1S of the Porsche Panamera, the 4.7S of the Maserati Ghibli, and the 3.8S of the Mercedes-Benz AMG. It can be said that It is completely uncompromising, and it can be said that it is on the same level as these ultra-luxury models!"

The audience present was silent for a moment, and then burst into warm applause!
The applause is getting louder and louder!

This is indeed a bunker!
You know, these three cars are not ordinary B-class cars. They are already in the super coupe level, and their prices are in the millions.

The most expensive Porsche Panamera is more than 180 million.

At Porsche, I was still measuring the Porsche Cayenne with a tape measure.

This Gao Huaijun man has already begun to compete with the Porsche Panamera, Porsche's most high-end pick-up car!
To a certain extent, it is incredible for a B-class car to be compared with a million-class coupe!
"Achieving such ultra-high performance is the core advantage of our extended-range models. However, from the matrix of product strength, relying solely on the range-extending device cannot effectively guarantee the effectiveness of the car during long-term use. "

"This car uses the nickel-cobalt-manganese ternary lithium battery independently developed by Hillhouse Battery, a branch of our Hillhouse Group! This NCM ternary lithium battery is the first generation of high-end lithium batteries of our company. A product of science and technology. The cathode material is nickel cobalt manganese oxide, and the energy density of the battery is higher. Moreover, NCM batteries have the characteristics of high capacity, high voltage, and no obvious charge and discharge voltage platform during the cycle!"

"Although, due to the limited capacity of the car body, this kind of battery is only placed in a small part of the vehicle, but it can also have a cruising range of 50KM. If the customer has a parking space at home, this kind of battery can even be used for a long time. Come on, use only electricity to achieve full traffic!"

"Many people are reluctant to drive to work in order to save a little money on gas?"

"I was thinking, what the hell! Aren't cars just for driving? How can I become an experienced driver if I don't drive more?"

Although many people know that the battery of this car is good this time.

But I didn’t expect that the battery of this car was actually developed by Hillhouse Technology itself!
"Hahaha······"

This time everyone understood the homophone and couldn't help it anymore, and started laughing in the exhibition hall.

This Gao Huaijun is really too witty and humorous.

Sitting under the stage were not only the audience, but also senior executives of Hillhouse Technology and Lingxiao Technology.

At this time, unexpectedly, Tang Ying sighed at the side, "Gao Huaijun is so awesome! How many times have I participated in IPO roadshows of investment banks, let alone such a big scene with thousands of people, even with dozens of people The small scenes are extremely tense. The audience must not have much participation in the feeling of giving a serious report or speech. How can there be such a lively atmosphere?"

Shang Yayan on the side nodded with a smile.

Here, only she can truly understand how great Gao Huaijun has changed.

The innocent boy who used to be young and carefree has grown into a humorous, professional and interesting company president.

Gao Huaijun is probably a "performance-oriented" player. The bigger the scene, the better he can perform, and the words "worry and fear" will not appear in his mentality at all.

"If President Gao doesn't create Hillhouse and goes to Deyun Club to give cross talk talks, I will buy a ticket." Lin Yunshen said with a smile.

"Open up the situation a little. When you have more money, you can buy Deyun Club." Min Weiguo, who was standing aside, replied abruptly.

The executives below couldn't help but smile.

However, their hearts tightened.Now, both Hillhouse Technology and Lingxiao Technology are developing very rapidly.

Hillhouse Technology has even met the IPO standards, but Gao Huaijun is not listed at the moment in order to maximize market value.

Maybe, is it really possible?

At this time, Gao Huaijun turned a page.

A triangular model with three major core advantages: super safety, Chinese luxury, and ultimate performance.

And one sentence: How much should we sell such a cost-effective product?

"The last question is! How much is the price!" Gao Huaijun took the microphone and looked around at the expectant eyes below!

Finally the most critical moment has come!

You know, the current pricing of B-class cars in domestic and foreign markets is in the range of 20-40, which is also the most competitive range in the market!

Although the bicycle price in this price range is not the most expensive, it is the most profitable area.

In this era of low consumption power, only those with financial strength will choose B-class cars. The age spectrum of car owners is generally middle-aged men over 35 years old, that is, the age range from the 50s to the 70s.

Many features of B-class cars in this era are designed based on the preferences of these middle-aged consumers. Most models tend to be stable and conservative.

Therefore, when it comes to B-class cars, everyone thinks of them as cars driven by middle-aged people.

More than that.

Most of the consumers in this age range have a certain degree of admiration for foreigners.

Even if your product power is strong enough, that group of people will still be stubborn and think that the moon in foreign countries will be rounder.

Don’t those who buy entry-level vehicles from foreign brands all think this way to some extent?

Even if your product has certain product competitiveness.

But are you sure you can win?
With so many challenges, price becomes very critical!
It is a price strategy of starting low and moving high, using cost-effectiveness to capture some price-sensitive customers first.

Or is it the price strategy of high opening and low price, which forms an end-to-end closed loop through the high occupancy of the brand and the granular demand of opinion leaders, and finally penetrates the user's mind?
Product strength is where it is now.

How would Gao Huaijun choose?
At this time, a high-pitched voice suddenly came out from the silent air in the audience: 100 million!
Gao Huaijun and the audience laughed involuntarily.

"I have such a high-tech configuration, and to put it bluntly, all the friends and businessmen here are all idiots!"

"It's the same thing!!! After listening to my press conference, do you think our products are inferior?"

"Dick no dick!"

The audience below was excited. They all stood up and shouted, "Dick!!!"

"is not it!"

"Yes!!!"

"How much? How much? How much?!" Gao Huaijun shouted excitedly, holding a PPT control pen in his hand.

Various voices spoke below.

Some say 10.

Some say 20.

Some say 30.

Some say 50.

It doesn't matter.

"You don't need to guess, I'll tell you directly!" When he said this, Gao Huaijun paused deliberately, and the exhibition hall became quiet, as if all the air had been sucked out in an instant, and the tension was spreading faintly.

Many people were moved after watching the press conference!

However, if the price is too expensive, no matter how good the car is, they can't afford it at the same price as the Panamera. What a pity!

【Chapter 49】

"Before you say anything, you still need to take a look."

"These data are all selected from the sales prices of competing products in all 4S stores in Imperial City five days ago! Our staff also got the cheapest price after visiting these brands and all 4S stores. Price! Let’s take a look!”

At this point, everyone in the audience stood up with excitement and used their mobile phones to take pictures of this historic moment.

"The price of Magotan is around 20!"

"The price of Passat is around 21!"

"The price of Camry is around 22!"

"In 2008, the Accord with the highest sales volume was sold for around 19!"

The audience present all booed and applauded!
Gao Huaijun, some bullshit!

These products are not ordinary competitive products.

This is the best-selling B-class car in China, and its base price is basically above 20.

Now, what does it mean for Han's car to benchmark against them?
This means that Hillhouse Technology is going to fight hard!
"Then how much is the price of our car?"

"I won't tell you yet!"

Gao Huaijun grinned and pretended.

"Ugh!!!" The audience below let out a burst of boos!Teacher Gao, can you please stop doing this!
"Nah! I'm not holding a cross talk show, do you need to cooperate like this?" Gao Huaijun smiled bitterly, with a cold sweat on his face!
He continued 'kindly'.

"Everyone can tell by looking at our extremely dazzling appearance and sci-fi dreamy interior. Look at how we press our friends to the ground and rub them!"

"You just saw it, the table I listed shows the strength of our friends and businessmen."

"The cars sold by friends are now sold! How can I put it! The brands of friends are very famous, but I think they are exaggerated. They are all typical high prices and low configuration!"

"I think this may be the reason why Chinese people have become richer!"

After hearing this, the audience below did not think it was a big deal and became more interested!
With such an interesting boss and such an interesting car, they don’t want this car to go silent!

The reporters, on the other hand, hurriedly took photos.

Other press conferences are all so scripted that you feel like dozing off after listening to them.

How can it be as interesting as now!
"To be honest, when my colleagues released these products for benchmarking, I was not particularly willing."

"My product is like my child, I want it to be better!"

"But when I looked up for competing products, those so-called high-end cars were nothing more than that!"

"Whether it's a stable official car with a simple interior, noisy braking at low speeds, non-linear acceleration, or a little bit of road noise."

“It’s still a so-called elegant knight that often leaks oil like it’s been serviced at a gas station, has worn camshaft adjusters, often blows out cylinders, and has accessories that are so expensive that it bites people’s tongue and has a luxurious interior that requires you to pay an IQ tax.”

"In the end, civilian cars are like sailing ships. Even the anti-roll bars have to be reduced. The DCT of the soul on the M3/4 has been changed to 8at. The transmission shaft has been reduced from carbon fiber to iron. Finally, I dare to say that the interior is simple. Because it’s purely a sports brand whose steering wheel is as heavy as a tractor!”

"Every one counts. I can only say that with five golden words, my friend is a fool!" Gao Huaijun paused here and smiled provocatively at the camera in front of him.

"Mr. Gao is so full of firepower, is there any problem? We have just started and we are surrounded by enemies!" Wang Fengying, who was below, had a headache and was dumbfounded to see Gao Huaijun modifying the words of the PPT without authorization, and said with some worry.

It's too late to stop it now!

We can only let him go!

"Damn it! This is so exciting!!! You should just apply for BBA's ID card!" The audience below listened to his complaints with great interest.

The world has been suffering from BBA for a long time!

Each of these three brands is high-priced and low-priced.

Let’s not talk about such trivial matters as engine oil leaking and Muyang delivering ice cream.

Their cars are actually more expensive in China than in this beautiful country!

This was 2000 when most urban residents’ wages were no more than 09 yuan!
unacceptable!

This is what Gao Huaijun has thought about.

The price cannot be set casually.

There must be foil and foreshadowing.

If you leave it casually, consumers will definitely think your price is high!

Consumers are emotional animals. They don’t want the cheapest price, but they do want the best value for money!

After comparing traditional B-class cars, and then comparing BBA, it became the supporter of cost-effectiveness!
The reporters can say that they have definitely gained a lot today, and it was well worth it even without the big red envelope today!

Today’s trip was fresh, beautiful, novel, and worth it!

"Of course, the price-performance ratio has nothing to do with our competitors, but it has to do with the quality of our products!" Gao Huaijun's press conference was full of golden words. The reporters couldn't record it fast enough. He fired off the cannons in different positions. It was very exciting!
"So, how much is the price of our car?" Gao Huaijun paused again!
Just when everyone thought he would continue to divert the topic, he tapped the remote control pen!
"From 25.98 million!"

The people below looked at the price in shock, and they all took a breath!
What the hell!

It’s more expensive than the Camry, the most expensive B-class car on the market!
(End of this chapter)