I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 199 Chapter 77-78: Hillhouse Smart Screen is on the market! (three chapters in total)

PS: I have something to do today, so I can only have two. There will be three later.

The period from one month before the Spring Festival to the fifteenth day of the first lunar month is a very special time for Chinese people.

At this point in time, Chinese people who have been busy all year round will return to their hometowns one after another to enjoy this rare holiday.

In other words, nearly 2.5 million migrant workers and 2.8 million students enjoyed great freedom in time for a little more than a month.

And when it arrives a few days before New Year’s Eve, it will be a nationwide holiday!
Almost everyone has nothing to do during this most idle time of the year.

They need to chat, play games, go on blind dates, and kill boring time at the intelligence center at the head of the village.

And most importantly, you need to watch TV!

For major TV manufacturers, the most critical thing during this period is marketing and promotion in the lower market!

Basically, during this period, the TV market in the third and fourth tiers and unknown small counties will attract a wave of buying peaks!
At this sensitive time, Hillhouse Technology suddenly released a new product.

There is no doubt that Hillhouse Technology, a company that attaches great importance to research and development, suddenly has a horizontal layout in the field of home appliances. This can definitely be said to be blockbuster news.

When other companies release new products, they won’t attract much attention in the industry.

After all, most companies in China have no R&D capabilities, and the new products they produce are basically knockoffs or high imitations.

However, Hillhouse Technology is completely different. This company has thousands of R&D personnel alone!

Which black and white electrical appliance company has so many R&D personnel!

The salaries of R&D personnel alone are hundreds of millions higher. How can ordinary companies afford this?
Naturally, this also attracted the attention of a large number of TV bosses!
Changhong, TCL, Kangjia, etc., these white goods giants are shocked that Hillhouse Technology, a traditional electronic technology manufacturer and automobile manufacturer, suddenly intervenes in the TV field.

However, it is also unnatural to have a slight contempt for it.

In the field of black and white electronics in China, Chinese companies are very large, and they are basically the dominant players.

How can you, an electronic technology company, come in casually and compare?

If it's a dragon, you have to coil up, if it's a tiger, you have to lie down!

"Mobile phone manufacturers like Hillhouse Technology also dare to play with TVs? Don't they know that TVs are something that novices can afford?"

"TV seems to have a low threshold, but in fact the threshold is very high. As the only major appliance in many families, no one would dare to buy a new brand!"

"Do they think they are invincible because they can play with mobile phones and cars? Now they dare to come to the most competitive TV track to compete! Entering so many tracks at the same time, let's see if they will suffer from indigestion !”

"Hey! A company with such great ambitions has actually appeared in China? I'm afraid I'm going to choke! It's ridiculous!"

Just as black and white electronics companies are talking about this, the reputation of Hillhouse Technology’s smart screen is also fermenting from the inside out.

Hillhouse Technology chose to remain silent in response to the doubts from the outside world.

It hopes to use action to fight back against everything!
. . . . . .

Gao Huaijun also learned that both consumers and business partners had doubts about this product.

Hillhouse Technology, in any case, is a relatively high-profile company.

Gao Huaijun doesn't like the kind of "good for me, good for everyone" and high emotional intelligence.

Shopping malls are like battlefields, and now Hillhouse Technology has come to take a bite of the richest piece of the high-end TV market.

Still playing the trick of being gentle, courteous, thrifty and giving way.

is it possible?
In this case, it is the same as the men of the Kingdom of the Sun dealing with the female spring.

Let's have a fair showdown between samurai!
Just do it!

Gao Huaijun personally wrote a concise announcement and handed it to Lin Yunshen, asking him to hand the announcement to influential reporters who were good friends with Hillhouse Technology and ask them to communicate with Hillhouse Technology’s official Weibo and official website. The website will make a unified statement before going public!

The content of the utterance means:
Hillhouse Technology takes high-quality product research and development as its unswerving corporate development direction.

The company's products are absolutely striving for excellence and will not be shoddy, with the core purpose of making money on the market.

Hillhouse Technology will launch a completely unique TV on January 2010, 1 - Hillhouse Smart Screen!

In order to thank old customers, all customers who have purchased Hillhouse Technology or Lingxiao Technology products will be given a small ecological content built into Hillhouse Smart Screen - Hillhouse Entertainment, worth 598 yuan for a total of two years of membership service!

Even new customers have a one-year membership service period worth 299 yuan.

The unified selling price of Hillhouse smart screen is - starting from 5999 yuan!

This product will be sold through authorized distribution partners and project authorization. Other unauthorized sales channels are informal channels.

This can be regarded as one stone that caused thousands of waves, directly blowing up the two circles of mobile phones and televisions!

Companies that were originally suspicious of Hillhouse Technology are now bursting into laughter!

What?

Starting from 5999 yuan?

Did you make a mistake!
As a mobile phone maker who is new to the TV industry, you should first keep a low profile and establish your feet firmly.

Well now.

Starting from 5999 yuan, this is simply off the charts!

You know, Sony KLV-32U200A, the flagship product of this big brother in the TV industry, although it only has 42-inch specifications, it sells for 5890 yuan, which is the same price!

Hillhouse Smart Screen 45-inch PK Sony KLV-32U200A 42-inch.

Although it is one size larger, your brand cannot be compared with Sony!
In the past 90 years from the 2015s to 20, Sunland's electrical appliances have a reputation for high prices and high quality.

Even around 2015, there were even outrageous incidents of people from Hangzhou going to Sunland to buy high-priced rice cookers and returning home.

This kind of brand value implantation can be said to be deeply rooted in the hearts of the people.

Generally speaking, Sony's products are notoriously expensive in the market.

With the same specifications, he sells it for 5000 yuan, while domestic brands have to sell it for more than 3000 yuan, or even 3000 yuan to maintain stable sales.This is the core reason why developed countries can earn high profits by working only 3 hours a day or 4 days a week and still earn high wages.

They sell it more expensively than you, and they sell it better than you.

You are not angry!

However, among the crowd of jeers, there are still sporadic voices who admire Hillhouse Technology very much!
Most electrical appliance companies can basically just sit still, sell products at low prices, and fight price wars based on cost-effectiveness.

Now there are actually companies that dare to compete with foreign and big brands on product quality.

No matter whether they win or lose, everyone hopes that this pioneering company can successfully attack under this great market consolidation!
This represents the future hope of China’s black and white home appliances!

【Chapter 78】

The announcement of the price starting from 5999 yuan triggered a completely different reaction within Hillhouse Technology!

The Hillhouse Smart Screen product has been tested internally several times within Hillhouse Technology. All employees involved in the internal testing are the first batch of customers for this product, and they are all hooked on it without exception. A TV that looks a bit trendy but is completely different from the TVs on the market!

Most of these employees are between 25 and 40 years old, which is the core group of TV buyers.

This TV seems to have magic power. It is unimaginable that a group of hard-core men with strong resistance will become addicted to an electronic product!

In this era, TV is a one-way output product.

The TV receives the signal sent by Radio and Television, and then the customer receives TV station content that is almost homogeneous in content.

Either it sells medicine, it plays old videos, or it’s local news that no one has watched for thousands of years.

At this time, if you don’t want to watch this, I can only let you watch this!
Basically, when you turn on a TV station, you can tell in a few seconds what shit it will push to you next!
But now, Hillhouse Entertainment TV version, this magical built-in APP, with its extremely rich stock content, has exceeded the imagination of this group of employees!
All kinds of trendy movies, all kinds of latest domestic and foreign variety shows, all kinds of news and consultation you want to get, only you can't think of it, you can't do it without it!
Here, there is actually a review of this kind of news and in-depth commentary program. You know, many big men do not hesitate to stay up until ten o'clock in the evening in order to stay in the military logistics room of the Phoenix TV Chinese station. Finished watching the show!

Here, there are actually all kinds of TV stations that are not available on the market, so you can watch them all in one sitting. There is also a playback function, so you can watch back the programs you missed.

This TV, like a treasure box, has opened the eyes of these employees.

It turns out that TV can still be played like this!

In short, no matter what the outside world thinks, many employees are very optimistic about this TV. In Lin Yunshen's words, "This TV is extremely addictive!"

The employees of Hillhouse Technology also firmly believe that this TV will definitely gain a firm foothold in the market.

To change Hillhouse Technology, it only focuses on the electronic technology industry. The industrial line is thin and the embarrassing situation of fighting separately is to use a Hillhouse smart screen to connect all these products.

Form an organic whole and form a huge matrix group for individual users and home users!
Moreover, the real goal behind it is much grander.

Gao Huaijun wants to use it to establish a basic viscosity customer fan system in the domestic electronic technology field.

Once this goal is achieved, Hillhouse Technology will not only be an electronic technology company, but a high-tech company with the best user closed-loop soil!

. . . . . .

Yangcheng, Zhujiang New Town, Hillhouse Technology Authorized Experience Store.

At this time, the employees of the Yangcheng authorized experience store truly received two customers leisurely.

It is said to be leisurely, because it is a smart screen product recently launched by Hillhouse Technology, which has a certain degree of controversy in the market.

Other products are in the flat sales period and cannot attract more people.

"Boy, this is our Hillhouse Group's latest car Han, which is the best-selling B-class car in China. And over there is our latest Hillhouse smart screen product, which can display all kinds of trendy products. Movies, all kinds of latest domestic and foreign variety shows, all kinds of news and consultation you want to get, only you can’t think of it, you can’t do it without it! Our latest Hillhouse smart screen is priced from only 5999 yuan..." Service With a faint smile, the staff introduced the two customers who finally entered the experience store.

She roughly introduced the advantages of the product to customers.

It is very difficult to convert strangers.

At the same time, it is very difficult for each group of strangers to enter the store.

Therefore, she must do her best to receive this group of customers who finally come to her door.

After listening to the service staff's words, the pair of customers couldn't help but look at each other and the Hillhouse smart screen in front of them.

A little excited, but also a little hesitant.

What was exciting was that they happened to buy a new house in Tianhe District. They really needed a TV, and this TV seemed to be very versatile and very good-looking.

This TV adopts a minimalist style, with smooth lines and very narrow screen borders. It looks very fashionable.

Compared with big foreign brands, not only is it not at a disadvantage, but it also has a slight advantage!

But what I hesitate is that the price is too expensive!

Starting at 5999 yuan.

What concept?
This means that the price of this TV has exceeded their budget by 2000 yuan!
They originally planned to spend more than 3000 yuan to buy a new type of TV.

After a while, one of the young men couldn't help but ask, "Boss, are there any cheaper TVs? This TV is too expensive! I only want to buy a TV that costs about 3000 yuan. This TV What Hillhouse smart screen are you talking about? If the price was only 3000 yuan, I would buy it right away!"

He is very excited about this TV.

However, there is no action in the heartbeat!
The brand of Hillhouse Technology did not allow him to directly raise the price by 2000 yuan, so he bought this Hillhouse smart screen without hesitation!

After listening to the young man's words, the service staff couldn't help but sigh, "Another one!"

Recently, after the exit of Hillhouse Smart Screen, it was well received but not popular.

This made her secretly anxious!
What about the rumored Hillhouse Technology that will be a hit upon launch?

Why didn't she encounter such a good thing when she just joined the job?
So, the service staff refused expressionlessly, "Sir, this is really indispensable. How expensive is this smart screen? Hillhouse Technology has always had this pricing model for so many years. We are definitely high-priced and high-quality." Representative, it is very difficult for domestic brands! Please support domestic brands!”

Hearing the service staff's words, the young man couldn't help but shook his head and said, "Forget it, I'll think about it first. Although I want to support domestic products within my ability, domestic products themselves have to live up to their expectations! This is obvious If the price is much higher, we can’t support it!”

Seeing this, the service staff could only say helplessly, "Then you should seriously consider it. This product is definitely a treasure-level product, and it will definitely be better than you expected!"

The two customers originally wanted to say a few perfunctory words and leave directly.

But they didn't expect to see it. . .

(End of this chapter)