I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 213 Chapter 111-113: This sales volume is really explosive! (three chapters in total)

The executives present here became serious instantly when they heard Gao Huaijun's question.

Gao Huaijun set the task of exceeding 1 units in the first month and exceeding 3 units in the year.

After receiving various doubts, whether the sales of the 'Qin' car can be recognized by the public is not only a question of the performance of this group of people, but also a question of whether Hillhouse Vehicles can survive!

Although now on the books, Hillhouse Vehicles is already profitable.

However, a large amount of money was invested in the early stage for the infrastructure construction of Hillhouse vehicles and personnel research and development.

Such a large amount of money has not yet been depreciated.

This is actually not an example.

For example, in the later generations of Gao Huaijun.

NIO, which is relatively well developed in NIO, currently has two mass-produced cars. Although the products are continuing to be produced, on the sales side, in the first 2023 months of 10, NIO delivered a total of 12.61 vehicles, a year-on-year increase of 36.30 %, the performance is not bad.

However, on the performance side, from 2018 to the first half of 2023, NIO's net profit attributable to its parent company has accumulated a loss of 764 billion yuan in the past five and a half years, and the company's profit prospects are not optimistic.

The core reason is that the gross profit margin of complete vehicles has dropped significantly and expenses have increased significantly.

Weilai is at the battery swap station, the research and development of Orin chips, the research and development of complete vehicles, and the research and development of smart driving, all of which require money!

They have 2 employees.

The same is true for Hillhouse Vehicles now, with nearly 30 billion yuan that has not been allocated, so in a sense, it is now losing money.

If 'Qin' doesn't sell well.

In fact, they know it clearly in their hearts.

With Gao Huaijun's character, Hillhouse's vehicle will definitely need to be adjusted, and it will be very large.

"Ahem! Let me talk about the situation now, and everyone will discuss what I said later!... So far, for the 'Qin' model, including the number of offline orders, we have to pay a large amount in a single month. The number is 1.5 vehicles, exceeding the original target of 1 vehicles. Within one month, we completed 50% of this year's 'Qin' sales task!"

"Of these 1.5 Qin vehicles, nearly 1 are in stock and another 0.5 are on pre-order."

Zhou Zhou read out loud the data that had been repeatedly confirmed.

All the executives present immediately clapped their hands vigorously!

Sales in the first month reached 1.5 units, which was far beyond their expectations!

Although the popularity of 'Qin' in the market has increased during this period, it still gave them a big surprise by performing so well!
The 'Qin' model is an SUV!

The most competitive product in the market, especially in the Chinese market.

Most of the products in this category are purchased by married people.

For young people, after one or two years of marriage, most couples will prepare to have a child. Then they will encounter situations such as going out with a stroller, getting in and out of the car with a sleeping child, and the child moving left and right in the back seat. At this time, The advantage of SUV's rear space is clearly demonstrated.

And older people, like He Qiang, who have no sexual life, can put fishing gear, bicycles, and camping equipment in the trunk.

Generally speaking, such people are older and more conservative.

So everyone actually has no idea at all.

When I heard the sales number of 1.5 units.

Gao Huaijun was also overjoyed!
You know, the CR-V, which sells for about 19 yuan, sells for about 1.2 yuan a month. This sales volume is already a monthly sales champion.

The Highlander, which ranks at the bottom, sells for around RMB 23, with sales of more than 5000 units a month.

The car 'Qin' had a sales volume of 1.5 in the first month after its debut!
Directly crushing Highlander, reaching the sales volume of Highlander in 3 months!
Don't feel less.

Heavy-duty SUVs are a very unfamiliar field for Chinese automobile brands.

This price exceeds that of Highlander.

Sales have now reached this level.

Even Gao Huaijun had to say "dick!"

You know, the products are similar. NIO, which has two cars, will only deliver 2023 yuan in 12.

This result can be said to be a blast.

This means that the crisis of Hillhouse vehicle engine supply interruption has really been overcome.

Consumers have also initially recognized the new domestic range extender of Hillhouse Vehicles.

At this time, Zhou Zhou continued, "The sales volume of these 1.5 Qin's is 35 billion. Based on this sales volume, we are very confident that we can increase our sales to 4 units, reaching a level close to Highlander." The annual sales volume barely ranks among the top ten in the sales list!”

"At this level, our sales of a single model can reach nearly [-] billion!"

The executives present applauded again!
The sales volume of 'Han' has already exceeded [-] billion. Now, 'Qin', which uses a domestically produced range extender, has been hit by a supply cutoff, and can still earn close to [-] billion in annual revenue, approaching the sales level of Highlander. This is a very remarkable thing.

“Not only that, because our range extender and some parts are localized, which reduces the ROM of the bicycle, our net profit for each vehicle can reach 16%, a record high! Sales revenue of 35 billion , you can get a profit of 5.6 million yuan!"

Zhou Zhou said proudly.

Although a domestic range extender is used, the unit price is affordable.

The price has not been reduced to 20, which is below the level of this luxury car!
Before it went on the market, many marketers had no idea, but now they have raised the price abruptly.

not easy!
It's really not easy!

At this time, the executives below couldn't help but feel happy.

Now not only the bet of the R&D center has been successful, but other departments will also receive a good bonus.

How could they not be happy!
At this time, Zhou Zhou continued, "According to the information we received, to our surprise, the proportion of single young men and women who bought our SUV was as high as over 30%! This proportion far exceeded the 20% for ordinary SUVs. %, this shows that SUVs are not only purchased by married families as we originally thought, but ordinary single men and women also have corresponding purchasing needs, but this purchasing intensity was far from enough before!"

After hearing what Zhou Zhou said, the audience couldn't help but exclaimed.

It’s as if they can’t believe their ears!

The 'Qin' of Hillhouse Vehicles actually directly transcended the basic boundaries of SUVs, rushed into another world, and captured some potential users.

This is really awesome!
【Chapter 112】

"Damn it! This marketing is so awesome!"

"SUVs are basically equivalent to small nanny cars, but they actually allow young people to buy cars. This is really cool!"

"Opening up new market increments is naturally extremely difficult. This is really amazing."

"The key is not to market beef, but that this is a blue ocean! A blue ocean that other companies cannot enter! If we seriously expand into this market, we may be able to bring very different surprises!"

"Yes! Why didn't I think of that?"

Everyone in the audience was talking about it, but Gao Huaijun smiled and said nothing.

In fact, the popularity of 'Qin' is not only that, but more importantly.

In terms of influence.

This car allows Hillhouse Vehicles to completely get rid of the embarrassing situation of having to rely on the B-class car "Han" to drive sales.

It has established a firm foothold in China's extremely fiercely competitive automobile market.

Which car company would use B-segment cars as its core sales force?

Just like threading a needle, the thread is soft and it is extremely difficult to thread the thread through the needle. But if you use your saliva to straighten the thread, then you have the initiative and can do whatever you want without any effort.

Gao Huaijun nodded and said seriously, "Now Hillhouse Vehicles has stabilized its development momentum. We should be able to achieve positive cash flow for all investments within 2 years. Thank you to all colleagues for your strong support!"

All the executives present clapped their hands with joy.

Gao Huaijun rarely praised others.

This time it showed that he was indeed very satisfied.

"The second one is! The annual mission needs to be increased! 4 units is too few, we need 5 units!"

The executives below were all shocked when they heard this number.

5 units!

It is completely comparable to Highlander in terms of sales volume and price.

You know, the sales price of Haval H5 is only over 10 yuan.

'Qin' is a car that has doubled its price.

Boss Gao, you are too confident!
Doubling the task is not just a matter of a sentence.

More importantly, it is included in the KPI assessment.

"This...Okay, Mr. Gao." After Zhou Zhou was shocked, he couldn't help but agree.

"I think you are not happy about the change of mission of Hillhouse Group. Of course, this is indeed not a very happy thing." After Zhou Zhou finished speaking, Gao Huaijun said slowly, "However, I am prepared to invest in the company's equity , make certain reforms!”

"Reform? What reform? Does it have anything to do with us executives?" Wang Fengying and others looked at him curiously.

"I'm going to transfer part of the equity to the employees below." Gao Huaijun said calmly.

Now, the executives were not calm.The expression that was relaxed and happy just now because of the sales of 'Qin' slowly turned serious.

Gao Huaijun didn't say a word, and the smiles on the faces of these executives disappeared.

Especially when Gao Huaijun finally said that he would transfer part of the equity and distribute it to the employees below, the smiles on their faces disappeared without a trace.

What Gao Huaijun said completely subverted their understanding!

There was a hint of expectation on their faces.

Although their brother company, Hillhouse Technology, has issued some technology stocks, these are in the early stages of entrepreneurship and are hard to come by.

Even so, Gao Huaijun only released a few thousandths of his shares.

For the overall shareholding structure, it can be considered to be minimal.

How should this transfer of part of the equity be done?

They only know about technology investment or capital investment.

How should Gao Huaijun play like this?
Give them shares for no reason?

This is impossible!

Gao Huaijun couldn't be such an idiot to reach this point.

However, they have never heard of other methods.

After seeing that all the senior executives were excited, Gao Huaijun said with a smile, "After Hillhouse raised two rounds of capital, my equity accounts for more than 80% of the total equity! So I have absolute control over the company. .”

"So I decided to take out 15% of my own equity as virtual equity. I will design an employee stock ownership system to stimulate employee enthusiasm and unite employees through benefit sharing!"

"The virtual equity held by each employee is not fixed. Every year, employees with outstanding performance are called to the office by their corresponding supervisors. They usually get a contract telling them how many company stocks they can subscribe for this year. .”

"This contract cannot be taken out of the office. After it is signed, it must be returned to the company for safekeeping. There will be no copy and no shareholding certificate, but employees can check their shareholding amount through an internal account. At the same time, these Employees will not appear on the industrial and commercial registration, and all their equity interests will be held by Hillhouse Vehicle’s labor union on behalf of them.”

"Essentially, this is just an employee equity unilaterally recognized by Hillhouse. It is not an equity legally owned by employees, but a virtual equity agreed between Hillhouse and employees through a contract!"

"Employees who own virtual shares can receive a certain proportion of dividends and the increase in the company's net assets corresponding to the virtual shares, but they have no ownership or voting rights, and cannot be transferred or sold. When an employee leaves the company, the virtual shares belonging to the employee will be Automatically disappear and return to the virtual stock pool!"

When Gao Huaijun finished speaking, all the executives took a breath of cold air.

Regardless of whether this so-called virtual stock pool is trying to draw a big pie, it can indeed be a very good incentive for employees.

Take this mission for example.

The senior executives below will no longer regard the task as a task, but as a kind of guarantee.

The existing options and employee stock ownership systems in China are highly regulated in many aspects. Under the background of implementing the statutory capital system, adhering to the same rights for the same shares, and lacking a hierarchical equity market, the rights and interests of employee option stock holders are Without protection, there will be no long-term incentive effect.

On the contrary, this kind of "virtual equity" alternative incentive is more feasible.

That is, the company's management specially allocates a certain proportion of income and distributes it to the management or employees in the form of dividends.

Not only the later generations of Zhongwei, but also the "Pang Donglai" of Nanhe Province have achieved very good results.

Because they can obtain strong goal guidance through virtual equity and solidify this guidance!
The senior executives below are all fine people, and they are all experienced.

They understood the profoundness behind Gao Huaijun's generous actions.

There is only one word in my heart, 'cow'!
but.

This so-called virtual equity setup, this exquisite and ingenious top-level design, they have never heard of!
Gao Huaijun also came up with this?
Then he can only be said to be a genius among geniuses!

【Chapter 113】

"Damn it! Mr. Gao is so serious. He uses 15% of the equity to make us risk our lives!"

"That's not just risking one's life. Everyone will run, not just run, but run with all their strength!"

"Two peaches kill three people. This is the best plan in the world! With 15% of the equity, Mr. Gao is estimated to be able to achieve more than 50% of the effect."

Gao Huaijun smiled and looked at the group of executives below who had solemn expressions and were whispering.

He knew that what he said just now had an effect!

Hillhouse Group now has five subsidiaries. In any case, his energy is that of an ordinary person, and it is impossible to manage the chores of each company 5 hours a day.

Therefore, transferring some of the benefits and letting the employees below share their functions in depth is a core issue that makes him think deeply.

And now this virtual equity is compared to the version in China.

Gao Huaijun made a simplified version.

However, some adjustments have been made.

One is that employees will not be allowed to repurchase after they leave, which will increase the turnover costs of core employees.

When you left, all the virtual equity was gone, and there was no talk of repurchase. Did you think clearly about it when you left?
The second is to link virtual equity and responsibilities. If you have high authority, you will have more equity. The more you work, the more you get, and you don’t eat from the same pot.

Three of them will change every year, not once they are done once, they will remain unchanged in the future.

If it doesn’t change, wouldn’t it be like sitting back and enjoying the benefits?

Virtual equity is linked to the KPI of each shareholding employee. If you have eaten meat this year, will you eat it next year?

If you switch to the first gear, not only will you eat less meat, but the pressure will also be very strong.

In such an atmosphere, it is definitely possible to deepen the involution just like Zhongwei did in later generations.

If you want to eat meat, do you have to go to great lengths?
This is the core thing of motivation, so that employees must have continuous momentum to move forward!

Gao Huaijun watched the discussion among the executives below with a smile. When they were almost done, he smiled and said, "I'm not the type of boss who works hard this year and tries to help me buy a Lamborghini next year. This 15% The virtual equity award is a very large long-term incentive plan. If the effect is good, I may continue to add virtual equity awards. I want all employees to feel that the money I give is too much and they are not worth it!"

One stone stirs up thousands of waves!

Everyone looked at Gao Huaijun with horror!
What is generosity?

that's!
What is rich and powerful?

that's!
Boss Gao is too generous. How can the employees below be willing to change jobs?
"Mr. Hou, for this big project, your Human Resources Center will take the lead in this matter and communicate clearly with each department on how to play the rules of this game! What are the variables? I have only one request. These variables must be consistent with ours. The employee assessment KPIs are closely linked, so as to facilitate the later assessment and the distribution of equity profits! I don’t want to release the equity, and the core effect will not be achieved!” Gao Huaijun finally warned Hou Guifen, director of the human resources center who was sitting aside. .

"Okay, boss!" Hou Guifen nodded quickly.

"With a talented boss like Mr. Gao who is far-sighted and far-sighted in controlling the future of our company, we will definitely do our best to help Mr. Gao achieve each of his goals." After digesting this huge news, Wang Fengying He patted the horses calmly.

Gao Huaijun also lamented that this dimensionality-reducing strike style was really awesome!

Even strong women like Shi Wang Fengying couldn't help but please him.

"Don't be like this, everyone, just do your work seriously. What I like most is that you conscientiously complete the corresponding tasks and achievements." Gao Huaijun couldn't help but said with a smile.

Sure enough, money and power transform people. Today, Gao Huaijun is the first to see things.

But he was also feeling emotional.

This most dangerous moment is already over.

If a domestically produced range extender is not good enough, Hillhouse's brand can tear it down and start over.

This is thanks to the fact that Hillhouse has always attached great importance to the accumulation of R&D strength and insisted on controllability of the entire chain.

Otherwise, any ordinary company, Hillhouse, might fail directly.

That's really too dangerous.

Sure enough, if the rich second generation does not start a business, it will be the biggest savings!

For a star investor like Gao Huaijun, if he makes a mistake, he may lose everything, or even lose his money directly!
Not to mention other rich second generations with mediocre qualifications.

The business world is not a cradle; on the contrary, it is very dangerous.

. . . . . .

"Dad, please forgive me for being reckless! I didn't expect this move to fail." Zheng Yixuan, wearing a crisp suit, bowed 90 degrees to Zheng Mengjiu.

"Hey! I don't even know what to say to you!" Zheng Mengjiu shook his head helplessly.

He did not raise his head, but wrote the Chinese characters carefully there. At the end, he just left a deep sigh!
When Zheng Yixuan saw this, he was even more frightened. He knelt down and made a big gift to apologize!
The Zheng family is a family that has high requirements for heirs.

His father is not a friendly character. He is worried about his future and destiny.

"I tell you again and again, don't take this company lightly! They have strong R&D potential, and you don't know if they can take over. You must kill with one move! But! It would be better for you to rely on your huge power and want to directly push and crush them. Is there anything in the world that can be done so easily?"

"Do you know that with your random move of replacing cars with automobiles, you have lost at least 3 million U.S. dollars (almost more than 20 billion U.S. dollars)!" At the end of the sentence, Zheng Mengjiu no longer wrote the calligraphy of self-cultivation, but instead Almost roared.

"Dad! I'm extremely sorry for the Hillhouse Technology incident. I was responsible for planning this matter, so let me bear the corresponding responsibility!" Zheng Yixuan directly admitted his mistake to the end.

Although he has many shortcomings, one good thing is that he still listens to advice.

However, after hearing what he said, Zheng Mengjiu became less angry.

The core ability of a company's heir is not blind confidence.

The most important thing is to dare to do it!
(End of this chapter)