I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 225 Chapter 146-148: Hot! Hot! Hot! (three chapters in total)

"Of course! This kind of black technology, let alone China, has widened a certain technological gap all over the world. It's just because their brand name is not obvious now and the price of their mobile phones is also expensive, so they do it. A lot of people don’t know that!”

"But... Mrs. Wang, do you also want to buy one?" Gao Shu seemed to realize something at this moment, and looked at Mrs. Wang with a hint of surprise in his eyes.

"Absolutely! This mobile phone looks very trendy. Please help me give advice." Mrs. Wang took Gao Shu's arm, shook it, and said with a smile.

The beauty of Mrs. Wang as a person lies in her charm and tenderness, just like the little lamb that everyone loves, just like her eyes, which are understated, calm and profound, but when they flash, they are dreamlike, confusing and exciting.

Gao Shu couldn't help but feel a little nervous, and the desire in his heart was completely ignited!

There seemed to be a fire rushing inside his body, like a blazing fire, burning him up. . .

Wow!

"Ahem... I'll show it to you right away." As he spoke, Gao Shu moved his eyes with difficulty, and then looked at the computer in front of him.

I don’t know if it was due to Hillhouse Technology’s purchase restrictions, but the low-end version of the Mate5 phone was sold out quickly.

However, since it is the first day of sales in Hillhouse Technology’s online mall, there are still a lot of sub-top and top-tier phones.

There are five colors in total, including cherry pink gold, sapphire blue, emerald green, aurora and bright black. Only the low-end bright black is no longer available because it is sold out.

Under Mrs. Wang's selection, he helped her find a very gorgeous cherry pink gold machine as her new love machine.

However, he encountered difficulties when helping to pay.

After all, he had just graduated and did not have the extra 5000 yuan to help Mrs. Wang pay.

Mrs. Wang saw that he was in trouble, but she smiled knowingly and handed over a card casually, "No, please swipe this card. The password is 211314."

"Oh, okay!" Gao Shu thought Mrs. Wang was quite nice.

However, after he entered the card number and other information, the system showed that the purchase failed!

A big red cross made him feel strange.

"Huh? This is a sub-top model, how could it be sold out?" Both he and Mrs. Wang were a little confused.

According to common sense, such an expensive mobile phone, and it is not a well-known brand, will not have such a situation.

This somewhat subverted his imagination!

He and Mrs. Wang looked at each other.

A 5000 yuan mobile phone.

If we talk about the low-end version, there is still some room for speculation.

As for the high-end version, it is only purchased by high-end buyers, and scalpers will definitely not speculate on it!

I can only say that there are so many rich people in China!

So, under Mrs. Wang’s suggestion.

He chose a top-quality jadeite jade when he was about to place an order.

Mrs. Wang stopped him.

When Gao Shu looked at her doubtfully, Mrs. Wang said, "You choose two of these!"

It is indeed Mrs. Wang!

atmosphere!

This time his payment went very smoothly, and he paid out almost 12000 yuan in a short time.

"Choose two? Mrs. Wang, do you want to give it away?" Gao Shu said tentatively and doubtfully.

After saying that, he felt a little sour in his heart for some unknown reason.

Gao Shu's high school grades were not ideal, but he was eventually admitted to a junior college near Shanghai.

Although junior colleges are bad in later generations, they are still very valuable in 2010!

However, he still couldn't help but have random thoughts in his heart!

Mrs. Wang has a beautiful face, is single, and has strong emotional and financial value.

What fresh meat can resist?

What's more, he is still a relatively poor guy!

But Mrs. Wang's actions were beyond his expectation.

"Guess!" She smiled and put Gaoshu's hand. . .

. . . . . .

At Hillhouse Technology, it was the first time in history that electronic technology products were sold online.

At this moment, their third-level dealers rarely hesitated about the mate5 product.

There are many points of hesitation.

Very important.

Now Pingguo's iPhone4 sales are at a peak.

Not to mention medium-sized brands like Hillhouse, even Nokia, Sansang, and Motorola must avoid three points!

Although the product strength of mate5 seems to be pretty good.

Although the mate5 product has a certain base of die-hard fans.

Although the mate5 product has a certain degree of popularity among consumers.

but. . .

But you are a little too confident~

Who gave the courage?

The price is actually hundreds of dollars higher than iPhone4!

This is not a frontal attack, it can definitely be said to be a face-mounted output.

Therefore, most dealers rarely hesitated.

Although Hillhouse Technology has formulated good policies for these dealers.

For all dealers and for each grade, they have formulated ABC, the price of three grades of stocking up (distributors stocking up before sales is an important means for brands to quickly collect money).

Each level has 2 points more profit than the previous level!

Compared to the original 1 point, there is exactly 1 more point.

This policy is not less generous than the original dealer policy.

But even so, most dealers only took A-grade goods, B-grade goods only had less than 10%, and C-grade goods were not available at all!

There is no way, dealers are also human beings, and making Hillhouse products is all about profits. No one will be in trouble with profits!

During this time, Marketing Director Jiang Yun was so busy that blisters appeared on his mouth.

However, all the dealers were busy dealing with him.

"Lao Jiang, it's not that I don't want to help! It's because my strength doesn't allow it! You said I only have a few stores in Xijiang Province? You asked me to get tens of thousands of mate5s! Do you think I can advance the money? Your company The requirements for advance payment are so strict. Other companies only need an advance payment of 30% to get the goods, but you are better off asking for more than 50%! You can't handle it!"

"Brother Jiang, hello, hello! I'm sorry, I'm sorry, I've been busy lately! If you come to Yuzhou, I'll invite you to visit Camellia! The girls here are so good. A batch of new goods have arrived recently. , both are highly sophisticated. Ulan who is 18-20 years old, and Dayangma from White Rosa Country! I’m sorry, I’m really sorry!”

"Mr. Jiang! Your goods are good, but you also know that my mother and I recently got divorced. Qian'er is waiting for me. I have worked hard to get the A-grade goods!"

【Chapter 147】

However, after the mate5 was launched, dealers felt something was wrong.

In their store, there were many customers who came to buy Mate5.

The core reason is that Hillhouse Technology's self-operated online mall uses the method of out-of-stock supply, which makes many people who want to go there just go to take a look at this self-operated website that other people say is very good-looking.

But when I saw the mate5, they were sold out in a row, sold out, sold out!

They all couldn't help but open their eyes wide!

A mobile phone costing 5000 yuan was sold out?

This posture is even more surprising than the iPhone 4 of Pingguo, a big brand in the beautiful country!

You know, in many people's impressions.

The brand of Hillhouse Technology is just an emerging electronic technology brand, nothing special.

But now, you can actually buy iPhone4 directly and still sell it out?

Consumers who had not gone through the various marketing methods in the later period were instantly excited and published their opinions on forums such as Weibo and Tianya.

Not long after, a short news item appeared on Weibo.

#高瓓科技Why is Pingguo on the same level? ——Mate5 Standard Edition [Independent Evaluation]! #

In this short news, we give a brief overview of the advantages and disadvantages of the mate5, a super large cup model, oh no, a medium cup model.

This video is relatively plain, but the content it talks about is relatively objective.

The highlight is the comparison PK between the mate5 phone and Pingguo’s iPhone4!

Under such a headline, it is easy to stir up feelings about family and country.

Many people were instantly ignited!

Some were the first to buy Mate5 and published their own experiences.

[I just got the mate5 this morning. Personally, I think the shortcoming is the motor (it doesn’t work as well as the N78 motor I had before), and it is a little hot. The advantage is that it is very silky. It is really not ordinary silky, but smooth. It's as silky and silky as ever, personally I think it's smoother than Pingguo (my mother and sister are both Apple fans, one has an iPhone 4 and one has an iPhone 3, yes, that's right, my sister always picks up my mom's to use, and I usually use their phones. Experienced) [laughing and crying], and the problem is that although it heats up quickly, the heat dissipation is not bad. My previous N78 could not dissipate for a long time after being heated up, but the heat dissipation of the mate5 suddenly dropped. And in terms of width, it is indeed very wide, but my hands are relatively large, so I can hold it tightly and it is more comfortable when swinging up and down. I went to the physical store and looked at the basic model, and it seemed like it was just right for me. 】

[My God, upstairs, you know how to describe it. 】

[I can understand that different users have different needs, but to be honest, as a person who doesn’t take pictures, only has no computer environment to play mobile games, doesn’t care about the appearance and feel of the phone, only cares about the resistance to falling, and cares more about cost-effectiveness, Pingguo’s cost-effectiveness is the first in my mind. , other manufacturers are far inferior to this one, but when the Mate5 from Hillhouse Technology came out, it was far more stunning than I imagined! 】

[The camera modules of the mate series are amazing! I have never used a mobile phone with such a great camera. Compared to the iPhone 4, the design is very balanced and beautiful! 】

[No one praises that super black technology that is similar to SIRI but stronger than SIRI? It looks so chewy! I have never seen a Chinese company that has made a breakthrough in this field. It is really strong! 】

[This mobile phone was put on sale directly under the pressure of iPhone 4, and it was actually sold out on the official website! not easy! It’s really ‘way ahead’! 】

【right! Far ahead! 】

【right! Far ahead! 】

【right! Keep up the good formation downstairs and be far ahead! 】

[You guys above are all right, there is just no place to buy the goods! 】

As Hillhouse Technology's mate5 product became more and more popular online, it soon had an impact from online to offline.   Hillhouse Technology’s self-operated stores, as well as many channel operators.

On the first day of the launch of mate5, it was still the same as usual, with only three or two kittens looking at it here and there.

The number of visitors began to increase!

In the end, basically every self-operated store and channel store of Hillhouse Technology was packed with people!

In the next period of time, offline channels began to show their power.

Such large traffic access can completely allow these channel operators to have a great year before the Chinese New Year!

Don’t think that when channel vendors sell Mate5, they only have Mate5 sales and profits.

This level of traffic can easily divert customers to products in other fields.

For example, traffic can be directed to the Hillhouse smart screen and matepad3 tablet next to it. Even those who come to watch a movie can take a look at the Three Dynasties products of Hillhouse Vehicles!

In fact, this is what Gao Huaijun said about the advantages of the product matrix.

in this era.

Times have changed, and so has the logic of business.

20 years ago, what consumers recognized was the product. Your product was good, and the aroma of the wine was not afraid of the depth of the alley.

And now it's completely different.

In 2010 this era began.

Consumers recognize brands and companies more!

Products cannot have intimate interactions with users, but users will become emotionally dependent on the company.

Because companies can use various means to enhance your company's favorability!

This is the same as Emmaus in luxury goods.

Do you buy their products because of their quality?

Actually not!

What is it?

If Maslow's needs theory, counting from bottom to top, the fourth level is respect. How can you gain the respect of others?

You have to be able to give others something that they don't have themselves, in order to gain that person's respect!

This is the so-called pretense ratio!

This is the so-called brand premium value.

Nowadays, the most popular product on the Internet and in life circles is Hillhouse Technology’s mate5.

The price is a bit expensive.

But the product quality is good!

Still a domestic product!

It feels and looks better than iPhone4!

The atmosphere is here.

What should I do?

Buy and buy!

At this time, what can I do? If everyone buys it, I will buy it too!

At this time, the paradoxical thing is.

The channel dealers who initially tried to deal with Hillhouse Technology's Jiang Yun were immediately dumbfounded.

The channel dealers who only ordered B-grade quantities at the beginning were even more stunned!

Great wealth and traffic are slipping away from them. Why doesn't this make their hearts burn?

Looking at the large waves of customers, after arriving, they asked whether there was a mate5 phone, and then looked at it casually a few times, or simply checked in and left. It was impossible to form an effective concentration of people, which had to let everyone The channel dealers couldn't help but feel sad.

The flow of people must stay and stop to increase the conversion rate. Only when the conversion rate is high, the sales of your store will increase.

Just like many milk tea shops opening, why do they offer big opening bonuses and buy one get one free activities?

Just to increase the stopping rate of people!

It's good now, there are abortions.

no stock!

【Chapter 148】

All channel dealers who were originally not optimistic about this product were called by Jiang Yun, the marketing director of Hillhouse Technology.

【Old Jiang! Are you free tonight? I’ll treat you to a meal! People are like iron rice and steel. If you don't eat one meal, you will feel hungry! Pay attention to the balance between work and rest! 】

[Brother Jiang, Father Jiang! You don't answer my calls anymore! Ouch, brother! I am Liu Hua, and I am currently in Xicheng! Are you free tonight? I know there is a very good perimeter in the Magic City. I heard that there are some starlets who are very good. They don’t need to wear T-shirts. They are very safe. They have physical examination reports every week. Their dragon tendon grasping technique and QLX massage technique are so comfortable and refreshing. I'll take you to experience it! 】

【Mr. Jiang! You really answered the phone! Now my store in Jiangsu and Zhejiang provinces has no stock of mate5. When can I order it? I want C grade goods! I don’t want any extra price concessions! The goods are gone? Depends on the situation? Teacher Jiang, don’t do this, Teacher Jiang! 】

[Mr. Jiang, I am here at the headquarters of Hillhouse Technology now. Do you have time? I'd like to pay you a visit! Yes, yes, I am Lao Zhou from Nanhe Province! Yeah! Oh, thank you, thank you! Can't meet again until 5 hours later? no problem! no problem! no problem! I'll be waiting for you here at Hillhouse Technology's headquarters. You'll be busy first! You'll be busy first! 】

[Mr. Jiang, I am XXX from Xicheng City! Someone please ask me now. . . 】

Respectful before and after.

This word is very accurate to describe the changes in responses of channel dealers.

There is no other reason than profit!

Mate5 is now at its peak sales period, and having it in stock means having cash!

Now, scalpers outside have raised the price of Mate 5 because Hillhouse Technology is out of stock.

Basically, the price of each mate5 is 500 yuan more than the price in self-operated stores!

You know, when it first became popular.

The price increase for scalpers is only 400 yuan!

And looking at this trend, prices are going to increase!

This was the first time Jiang Yun had seen this scene.

If he used to beg these channel dealers to get goods, he could reduce the group's current liquidity by opening up the artificial intelligence track and maintaining the chip track and the automobile track, three money-burning behemoths.

So now it's the other way around. Channel dealers come collectively, and directly to the headquarters of Hillhouse Technology, to ask for support.

To describe it in one word, it is dreamy!

Absolutely dreamy!

He had to lament that the boss at the time, Gao Huaijun, was really too calm.

As the saying goes: immerse yourself, accumulate strength, and kill with one blow!

Either don't do it or eradicate it. It's not like the goose war that Gao Huaijun experienced in his previous life, which was smelly and long!

"Sun Tzu's Art of War: Combat Chapter" says: "It is said that a soldier is clumsy and quick, but a skill is not used for a long time. There is no such thing as a soldier who can benefit the country for a long time." In actual combat, I have only heard that although a commander is clumsy, he needs speed. The situation of victory has never been seen, and the phenomenon of pursuing a protracted period for the sake of skillful command has never been seen.

However, Gao Huaijun's operation this time, directly benchmarking Pingguo iPhone4 for such a long time, and his accuracy in controlling the situation was really far beyond his imagination!

Shino: In the silent place, only the thunder is heard!

For channel dealers, channel dealers and brand owners are a process of mutual game.

Channel is king, channel is king!

In the different time and space of later generations, Blue and Green Factory can successfully defeat its opponents, successfully advance to the final TOP5, and become a goat-level existence, relying on large and small channel dealers scattered in every corner of China.

It can even be said that channel dealers are god-level existences in the eyes of brands!

Is this phenomenon unique to the electronics technology industry?

not really!

In the real estate industry, if an intermediary leads a customer to a real estate company to view a house, such as a traditional large company, a certain house or a certain company, after the transaction is completed, you can get a high commission!

This commission, in many places, even exceeds 8%!

why?

Because the proportion of intermediaries leading customers to close transactions even exceeds 70%! Channel dealers have a firm grip on the brand.

Because intermediaries can also use rebates to keep customers firmly in their hands.

What is this concept?

Basically, it is equivalent to developers helping channel dealers work!

Such a booming channel provider.

Can their rules be challenged?

Yes, as long as you are strong enough.

Just like Douyin, a powerful brand owner and a powerful channel provider, it can be decentralized. Because Douyin has 1.5 million daily active users, it fully has this strength, so it can achieve this without relying on any diversion method. , regardless of which team. . .

This is what Hillhouse Technology is going to do now!

And its goal is not just Douyin in future generations!

. . . . . .

Hillhouse Technology's mate5 mobile phone is facing one wave of hot sales after another.

Gao Huaijun is busy inspecting offline channel brand stores everywhere to see if there are any violations in these offline channel brand stores.

Now that it is in hot demand, scalpers, the group of people with the most sensitive sense of smell, have begun a rush to buy.

After all, this is a domestic product, and due to Hillhouse Technology’s conservative stocking, it is still out of stock.

However, Hillhouse Technology's offline channel brand stores cannot blatantly increase prices for this reason.

Because this kind of behavior will seriously affect the brand value of Hillhouse Technology.

After a tour of Hua Kingdom.

He began to go to OEM mobile phone manufacturers that Hillhouse Technology has long-term cooperation with to check the production capacity of the Mate5 mobile phone.

From the very beginning it was not favored, to now it is not sold enough.

Gao Huaijun's mood also fluctuated greatly.

Although Gao Huaijun appeared to be just like Jiang Yun thought: lurking deep and gathering strength to kill with one blow!

But in fact, whenever people are quiet at night, he is like Milu who advocates happy football, unable to help but suffer from insomnia and random thoughts!

Really, the pressure is too much!

In order to give your information a golden finger advantage, try to give full play to your advantages.

I have participated in several tracks such as automobiles, chips, artificial intelligence, electronic technology, and batteries.

Nowadays, apart from electronic technology, which makes money, everything else requires money!

The existing funds in the company's account are only 50 billion.

This money may seem like a lot, but once the company encounters some setbacks, it is really not enough!

These industries are all owners who burn money faster than they actually burn it.

However, when the Mate 5 mobile phone really started to sell out, he finally felt relieved.

Another important level has been passed!

By the time he finished his work and returned to the headquarters office of Hillhouse Technology, it was already a month later.

On this day, he met Jiang Yun and the Hillhouse Technology executive team in the office and listened to their special report on the sales of the Mate5 mobile phone.

(End of this chapter)