I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 239 Chapter 025-027: The shocking release of ‘Ming’! (three chapters in total)

June 2011, 6, was an extremely ordinary Children’s Day.

At this point in time, most people have relatively relaxed and comfortable expressions on their faces.

In this era, three years have passed since the opening of the Olympic Games.

It can be said that this is the best era for China!

GDP is soaring at a rate of about 10% every year, the unemployment rate has dropped to its lowest point, and the urbanization process is accelerating rapidly!

The entire society is actually in a state of positive-sum game!

People's living standards are actually in the process of rapid improvement.

In fact, people could achieve freedom from pork and fruits, which roughly started from this year.

As long as you work hard enough, you can have the opportunity to work your way up from the bottom to at least the middle class.

He has a car, a house, and a lovely wife who fills the bed.

It is not an unattainable state.

It is against this background that China's luxury car market, especially the top luxury car market, is in a state of surging growth.

Take the classic luxury car brand Porsche as an example. Since it was introduced to China in 2001, the sales volume in the first year was only 40 units. By 2010, it sold 2.4 units. Sales volume increased 10 times in 600 years!

The sales of other luxury cars also surged in China in 2010. Due to its optimism about the Chinese market, the top luxury car brand Bentley even decided to establish a regional president in China for the first time.

It’s not just the salespeople at this luxury car brand who are selling like crazy.

By the way, the cars are also selling like crazy!

This is not what their 170cm tall, long-legged, beautiful saleswoman wearing black stockings said casually, but a real scene.

Not only Porsche, but other luxury car brands are also showing explosive growth.

According to reports from Gasgoo.com, the year-on-year growth in sales of luxury cars in China in 2010 was generally astonishing.

The sales of top luxury cars such as Rolls-Royce increased by more than 2010% year-on-year. Rolls-Royce's cumulative sales in 1000 exceeded units.

Maserati sales reached 3780 units, a year-on-year increase of 95%, making China the second largest market for Maserati in the world.

Cumulative sales of Ferrari brand cars in China reached 2777 units, a year-on-year increase of 62.6%.

Lamborghini brand sales reached 2342 vehicles, a year-on-year increase of 70%.

But even so, this market is still different from the B-segment car market.

In the B-segment car market, there are still a small number of Chinese cars.

As for the top luxury cars, they are all foreign brands!

There isn’t even a single Hua Guo brand car!

It was against this background that Hillhouse Vehicles suddenly released a huge advertisement on this day in the urban centers of four first-tier cities in China, as well as six cities in the top ten GDP rankings.

Hillhouse has redefined luxury cars, and this is just the beginning!

In this huge advertisement, Emperor Zhou, who is still in his prime, is wearing a pair of cool sunglasses, with his hands in his pockets, leaning on an ice orange luxury car, as if he does not know what his opponent is.

In the upper left corner of this huge advertising painting is the company's logo - Hillhouse Vehicles.

This ad goes without saying.

In a word: So cool!

The bold contrasting colors, the outrageous slogan, and the endorsement of the ever-popular Emperor Zhou made this advertisement a core topic of heated discussion in these cities as soon as it was unveiled!

Hillhouse, in the impression of many passers-by, is still stuck in the last battle between Mate5 and iPhone4.

The company's automotive department is not as eye-catching as its mobile phone department.

However, Hillhouse Vehicles’ luxury cars are now making a high-profile appearance.

It quickly refreshed the impression of this company in the top ten cities in China.

A company that makes mobile phones actually started making cars?

And it’s also a luxury sports car? !

The key is, has any car company in China made a luxury sports car?

This isn't a fake, silver-like wax gun tip!

Soon, at the beginning of the year, there was gossip that Hillhouse Vehicles would launch a luxury car. This news soon complemented the current news and quickly brought the topic and popularity of Hillhouse Vehicles’ luxury car to the forefront. Climb up.

Rumors just say that you buy luxury cars.

As a new car company that has only been established for two or three years, don’t you know what to expect?

This is really something, you are really good at it!

During this period, the public opinion that Hillhouse wanted to build a sports car, which had gradually subsided, was reignited again.

However, how could the Hillhouse ‘Ming’ model, which was built with a lot of money by Hillhouse Vehicles and can basically be said to be the brand’s benchmark product, only have one action?

Any number of days.

Hillhouse Vehicle released a promotional video on its official website and official accounts such as Weibo and its blog.

This is the inspiration that Gao Huaijun found from the classic shot of flying over skyscrapers in the later "Fast and Furious 8" after looking at the current car of this sports car.

A huge amount of money was spent to shoot a movie-level promotional video with high style and precision!

In this promotional video, the protagonist played by Zhou Tianhuang, in order to achieve his goal, drove this cool sports car through two super high-rise buildings in Dubai, and finally reached the third building, using a heart of the ocean. style pendant and this 'Ming', the story of proposing to the woman he loves.

Although the story is ridiculous, the video is quite popular!

In order to pursue the most realistic visual experience, Hillhouse even invited Weta Digital, the world's best film and television post-production special effects company, as the main rendering company for this advertisement.

This video alone was shot in Dubai. The cost of shooting and post-rendering was nearly 10 million yuan!

In China, it is even possible to shoot a small to medium-budget film.

And this is just the cost of a promotional video that lasts less than 2 minutes!

Gao Huaijun really spent a lot of money.

In this era, the idea of ​​admiring foreign things is still very serious.

Therefore, the space occupied by this car must be strong against foreign brands, otherwise who will pay for it?

Do you have to run away as a poor person?

However, Gao Huaijun still underestimated the popularity of this kind of high-end Haolaiwu-style explosive blockbusters in this era.

In 2011, foreign-funded movies, especially those produced by Haolaiwu, can be described as crushing beatings.

Chinese movies can’t even compete with Ho Lai Wu’s approved films, let alone A-level blockbusters.

Therefore, Hillhouse’s advertisement was ranked in the top ten of the meager hot search list as soon as it was launched, and then three days later, the advertisement directly shot to the first place!

This ad has received more than 400 million clicks, more than 50 forwards, and more than 7 comments!

It’s another hot news topic!

【Chapter 26】

In this case, these melon-eating people started heated discussions one after another.

[Is this video a promotional video for a blockbuster film? After watching it, I felt so good and excited, but not satisfied. I wanted to go to the cinema to see it. 】

[What promotional video? This is Hillhouse Technology’s product promotional video! 】

【Fuck! The visual effects are so awesome. If you tell me which blockbuster movie this is, I will definitely believe it. 】

[This is not just a Haolaiwu blockbuster, this is definitely a promotional video for an S-class blockbuster on par with Avengers. Is this made by a professional film company? Do you know which company from China you have joined forces with? 】

[How can any film company in China have such a standard? How can the word "submit" be so great! 】

[This Hillhouse company is definitely not in the wrong industry. Is it the legendary film company that is not doing its job properly? This promotional video is indeed awesome! 】

[The creativity is very good, the special effects are not 50 cents special effects, the story is also expected and reasonable, it looks like the same server! 】

However, with more than 7 comments, a lot of people have noticed the extremely stunning appearance of this sports car, but there are unexpectedly many customers among them.

[The appearance of this car is awesome! It looks very high-end and can't be compared to most sports cars in China. 】

【What is high-end? This car looks very cheap. After all, it is a car produced by Chinese people. It has a weak foundation and poor technology. It is estimated that even the shell that supports the appearance is a cheap product. The poor people in China should run away! If this car costs over 40, I lose. 】

[Indeed, this car is too mediocre! It looks a little too ugly! 】

[Originally I was quite interested in knowing about it, but when I saw that it was a car produced by a Chinese company, I lost interest! 】

[Huaguo car? Or a luxury sports car? The dogs don’t even look! 】

However, this era is no longer the era of 2004 when cars were everywhere. Many people still hope that China can produce a car that can truly stand up in the world.

So they all expressed their support.

[People who can’t get up after kneeling for a long time really feel like they have a headache! 】

[Those of you who have been kneeling for a long time, you lick the foreign brands when you see them, right? Your favorite Daben introduced the car logo, the interior lights, the door closing sound, and the electric car equipped with mechanical three locks (this Not tight)! Only the technology is not introduced. I think it is not as good-looking as this car! 】

[It’s enough to introduce Biao clearly, he told us so much. He really made me cry to death. 】

[Benchi, G series, that’s it. What else do you want? Don’t the people who buy it need this? 】

[Haha, foreign cars are sold with car labels. 】

[Foreign cars are originally sold with car labels. Their cars have not changed for a long time, that is, domestic cars are different, so they are sold at high prices in China, hey! Just thinking about it makes me mad! 】

The marketing department staff of Hillhouse Vehicle did not expect that this sports car would be so popular in the market.

It was just a pre-heating promotional video, and it directly reached the top of the meager hot search list!

In fact, the internal condition of this car is very relaxed.

In fact, they don't expect too high sales. Even Gao Huaijun rarely issued any excessive marketing targets to Hillhouse Vehicle's marketing department.

This car is designed to enhance Hillhouse's brand image and increase Hillhouse's brand positioning! Under this premise, the sales volume of this car is actually not important.

In fact, everyone understands.

High-end cars like these are just for show but not useful.

All actions are foreshadowing to occupy a certain advantageous position in the future, in the price range of 10-25, which has the largest shipment volume.

Hillhouse Vehicles has launched the B-class car 'Han', but due to limited brand power, even if the product power of this car is sufficient, the sales volume cannot increase.

As for the lower-end A-class cars, this grade is more attractive, but Hillhouse has now restrained the urge to enter. It just wants to wait until Ming's car is launched and takes up a high position, so that it can directly move the brand down. , the main sales of A-class cars!

after all.

It is very difficult to sell products at higher prices. A typical example is Xiaomi.

It is very easy for the price to extend downward!

Like Zhongwei in later generations, after the success of Kirin chips, they bullied the mid-range and low-end mobile phone markets!

Hillhouse, from a strategic perspective, is actually following the same path.

To put it bluntly, selling cars is a business.

Doing business means mastering one of the most critical degrees!

However, even so, they still followed their own steps and continued to advance their actions.

Three days later, Hillhouse Vehicle released its second promotional video!

This promotional video does not have any gimmicks, it just briefly introduces the information and materials of Hillhouse’s ‘Ming’, the first high-end sports car in the history of Hillhouse and the history of China.

Although this promotional video is unremarkable, there is not much gimmicky content.

But relying on the popularity of the first promotional video, this second promotional video quickly reached the eighth place on the meager hot search list!

This shocked almost everyone within Hillhouse Vehicle Marketing!

this. . .

Isn’t the heat a little too high?

However, correspondingly, the useful information in this promotional video also shocked the people who watched it.

In the promotional video, the specific advantages of this car are clearly explained concisely and clearly.

In fact, it is also a secret response.

Hillhouse, why do you dare to build top luxury models?

Top luxury models are indeed not something that cats and dogs can design and develop!

In the promotional video, the three specific advantages of the Ming model are highlighted.

Each of them is a gimmick, and each of them can be used as a promotional point for powerful marketing.

This car has three big keywords.

Keyword 2011: Appearance. The appearance of this car is a high-profile appearance that has been implemented with the perspective of future generations. It spans ten years. This is definitely not comparable to the Porsche or Ferrari of . This appearance can be said to be science fiction, or even dreamy!

Keyword two: intelligence. The intelligent direction that has been slowly figured out among the three models of 'Xia', 'Han' and 'Qin' has begun to be implemented faster. Multi-linked large screens, self-heating cockpits, further formed Hillhouse maps, and the most advanced research and development technology of Hillhouse vehicles will all be piled on this vehicle.

Even, this car will have 2 radars and 2 cameras placed on the car, although this is just a simple use of radar and cameras. But this kind of application of 360-degree imaging has never been heard of, let alone Chinese car companies, even major foreign car companies have it!

【Chapter 27】

Keyword three: motivation. The super powerful power system is the cornerstone of purchasing this model.

This model can accelerate to 2.9 kilometers in only seconds!

This acceleration is completely achieved by the linkage of four motors, which is forcibly pulled up!

Moreover, the acceleration of this car is faster than Ferrari!

Although, this Yunchao power system is still far, far away from being complete.

It is just a pure kinetic energy output system that cannot achieve the function of maintaining straight driving even if a tire blows out by controlling the torque distribution of the motor.

It is also impossible to adjust the motor and tires to achieve unconscious cornering of the vehicle.

It is still impossible to adjust the motor, tires, and suspension to achieve the effect of the car not feeling the pit.

What's more, when the car's computing power is reached, you only need to set a goal, and the car will reach the destination on its own, and you will not be able to sense the driving of your own vehicle at all. Because electronic control helps you block all bumps and turning changes on the road, this super black technology!

However, in this era, the Yunzhan power system that unlocked primary skills still directly shocked the public!

If we say, the people on the car judging panel know more about cars.

But the masses don’t understand.

They only know a little bit.

That is - this car's acceleration time from 100 kilometers to 100 kilometers actually exceeds that of Ferrari!

Ferrari's powerful kinetic energy system actually exploded!

This suddenly stirred up a hornet's nest and caused a lot of controversy!

In an instant, Hillhouse Vehicle's "brightness" became a hot topic.

Everyone is curious about what this car actually looks like.

What will be the sales volume of their car?

Will you be slapped in the face?

Seeing that the atmosphere is almost perfect.

The marketing center of Hillhouse Vehicles sent the third step.

That is, the price of this sports car was announced on its official website - the million-level ultra-fast super luxury sports car will officially start test driving and sales starting from June 6th!

One stone caused a thousand waves!

How dare you sell this car at such an expensive price.

Although this price is a full 90 less than the price of the Ferrari Portofino, this is still a million-level supercar after all!

In China's automobile industry, let alone cars selling at this price, there are not even cars next to them!

Hillhouse Vehicles, so brave!

This directly pushed this textbook-level marketing case of Hillhouse Vehicles to a climax!

This high-looking, high-performance, eye-catching sports car focused on online promotion and output of product information. It made the loudest noise with a high-profile attitude online. Finally, before it was put on the market, it was manufactured The loudest voice that belongs to you alone.

Such marketing actions are very common among major Internet companies in later generations.

But in this era of very traditional marketing actions, it is a good lesson for all Chinese automobile companies, large and small, and even foreign-funded companies!

At the same time, it also triggered heated discussions among the masses.

【Fuck! This car is made of real cowhide! This high technology is amazing! Four electric motors directly replacing the engine? Why did I suddenly see the hope of overtaking in the Chinese automobile industry! 】

[Thanks to Hillhouse Vehicles, now I have no interest in watching BBA, Porsche, etc. 】

[It’s really not as good as this ‘Ming’ from Hillhouse Vehicles. 】

[Appearance, performance, technology, and power, this car can be described in one word, that is - full of sincerity! 】

[The key is that now I feel that BBA series cars and other luxury cars have no eye-catching features at all. Using backward technology and selling it at a much higher price than Chinese cars, this luxury car from Hillhouse Vehicles really won me over! 】

【I can’t accept it! I wonder if it can be said to be the advent of the new energy vehicle era? 】

[The era of new energy vehicles will not come so easily! Even this car does not use pure battery technology, but uses a transitional range extender. Now in China, whether it is charging piles, battery life, or people's In fact, people are not mentally prepared for range anxiety. Even this Hillhouse vehicle is just testing the water on a low-end model. It still uses lead-acid batteries. Real new energy vehicles are still far away! 】

[Now it takes 5 minutes to fill up with gasoline, and it takes a day and a night to charge. How to charge this? No need to think about it! It would be great if Hillhouse can do this now. 】

[This is uncertain. Whether electric vehicles can replace fuel vehicles is not decided by you, but by the market. I am still very optimistic about Hillhouse! 】

After the release information of this car was announced, everyone was looking forward to the launch of this car.

Wang Cong is a small second-generation rich man whose family is engaged in commercial real estate. He has developed several real estate projects in a small prefecture-level city.

Although his father had several concubines, he had never obtained a male.

It wasn't until he was 37 years old that he had a son in middle age, and his mother was pregnant with him!

Naturally, he was extremely proud of him.

However, even such a small public figure has some regrets about what he has done.

That is, I bought several luxury sports cars, but I got tired of playing with each one.

And he is a little pink person.

Therefore, it is a bit regretful that China does not have its own luxury sports car.

"Hey! The car companies in China are really weak now! They don't even have a better car, let alone a super sports car! If there is a sports car, I can drive it out and buy PLMM. It's time to pretend to compete!" Wang Cong thought while lying on his 6-meter-wide super large bed, scrolling through a tablet computer boredly.

However, when he was bored and scrolling through his account and saw the hot news about Hillhouse Vehicles, he couldn't help but click in curiously.

"Holy shit! This sports car is made of cowhide! It can accelerate to 2.9 miles in seconds, even better than a Ferrari! It also has cabin heating, frameless glass, carbon fiber shell, pure glass top and other black technologies, cowhide and cowhide! The key is that it is made in China! I have to go and see this." Wang Cong said to himself extremely excitedly.

Why did he drive several luxury cars interchangeably? Apart from the fact that the luxury cars were mainly for the sake of comparison, another core reason was that the cars were really uncomfortable to drive.

And now Hillhouse’s ‘Ming’ looks more comfortable than foreign luxury cars, and it’s still a domestic car.

No matter how much I say, I have to support you!

Even if you are not satisfied, you can still touch your hands to warm them up!

Just as he said, he quickly put on his clothes, picked up the phone, and called the nearest Hillhouse vehicle test drive reservation center. . .

(End of this chapter)