I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 246 Chapter 046-048: Hillhouse Technology’s new product development! (three chapters in total)

"but."

Gao Huaijun looked around.

“I think these are not enough for Hillhouse Technology!”

"Hillhouse Technology needs more diversified products to meet the future development of Hillhouse Technology."

"The current product matrix only has four series: high-end flagship mobile phone mate series, low-end flagship mobile phone Honor magic series, tablets, and TVs. For Hillhouse Technology, it is too little!"

“On Hillhouse’s online mall, the product range appears to be empty.”

When the executives around him heard this, they immediately looked at him in surprise!

Boss Gao, are you going to focus on research and development of new products?

I originally thought this was just a regular monthly meeting.

After all, Boss Gao had just been interviewed by Yang Ma and became a popular idol throughout China, and he was also a positive idol.

For a while, if you are a little erratic, you should not pay too much attention to too many things at the corporate level.

Now, apart from the research and development of some key products, he basically does not deal with too many daily affairs and tries to downplay his role as the founder.

The core reason why Gao Huaijun did this was to downplay his personal color and strengthen the industry and capital market's sense of identification with the Hillhouse team.

According to the public's impression, only by doing good business and making high profits can you make more money.

right?

But wrong!

That's not how he plays!

In the first step when Gao Huaijun established Hillhouse, he never thought of completely taking the route of Zhongwei. Instead, he went public and took the dual route of Zhongwei in parallel.

What is the purpose of listing?

Essentially, the company needs to raise large-scale financing quickly.

Pay attention to the two important points of speed and scale.

Behind this demand, it usually means that the company has a special product or business method and needs to quickly expand its scale and seize the market.

And Gao Huaijun valued these very much.

Completely different from Zhongwei, Hillhouse's core competitiveness is actually not just the super R&D team with a headcount of nearly 5 people.

What's more important is that Gao Huaijun's information is a golden finger!

In order to maximize the use of golden fingers, Gao Huaijun can sacrifice part of his equity interests.

This shows the benefits of going public.

Going public has its own advantages and disadvantages. Listed companies gain a lot of financing opportunities but also lose a lot of development space.

In contrast, Zhongwei adopts the opposite strategy, relying on its own abundant cash flow and rejecting external capital, thereby gaining more flexible strategic space.

Gao Huaijun takes the middle road. As long as he obtains 2/3, or 67%, of the equity in two companies, he can speak out on the board of directors!

Ordinary people rely on wages and selling their labor power.

The growth of capitalist wealth depends on the rules of the capital market.

The core component of the capital market is the stock price.

The financial derivatives market, which centers on stock prices, are all leveraged instruments.

The rise and fall of stock prices depends on profits and valuation.

The core determinant of valuation is the PE value (price-to-earnings ratio, which refers to the ratio of the stock price divided by earnings per share (EPS, EPS).), which is an estimate of how much money you will earn in the future.

This is often called the story of painting and capital.

This place is different from real profits, and it is also a place where it is easier to make big money.

If in the future, Gao Huaijun's golden finger ability disappears, but relying on Hillhouse's forward momentum and future grasp of smart technology, the PE value can still be pushed up and the future rapid growth of this huge company can be maintained!

This also shows the importance of selecting a track to Hillhouse Group.

For example, later generations of Tesla and General Motors both look similar and both make cars.

However, Tesla's P/E ratio TTM has reached an astonishing 75 times, while General Motors, which builds traditional cars without smart ecological empowerment, is not favored. The company's P/E ratio TTM is only a pitiful 5 times!

The difference is more than ten times worse.

And which is the richest company in the world and the most favored by capital?

In the original time and space from 2011 to 2020, there was Pingguo Company, which was a hardware and software company!

Therefore, Gao Huaijun's current core actions will be fully biased towards the direction that represents the future and is recognized by everyone, focusing on core attacks!

At the same time, if cross-border capabilities are developed in this direction, the capital market will increase valuations.

This is an exponential increase!

This is how the capital market works!

Therefore, when speculating in stocks, unless you are a big A who is cutting leeks, you do not look at the K-line. Those eggs are useless. The core is to focus on the development direction of the industry and analyze the dynamic changes in the company's moat technology.

This is what Gao Huaijun needs to do urgently now!

As for going to Yangma for exclusive interviews and so on, they are all based on his strength and will not affect his normal judgment.

Now, it’s not time for Hillhouse Group to take a break.

Seeing the curious looks on the faces of the senior executives, Gao Huaijun did not continue to play tricks, but made some requests to the senior executives below, and continued, "The artificial intelligence BU and the chip BU must participate."

"First of all, the overall performance of Honor Magic is mediocre. Honor Magic 4 is also a fully downclocked and downgraded version of Mate 5. Now in the field of low-end mobile phones, our approach is too simple."

Min Weiguo and others nodded.

However, in China, although many current mobile phone manufacturers have organic sea tactics, they are basically pure organic sea tactics. The distinction between each product, especially the differentiation of products of the same grade, can be said to be That's enough.

Generally speaking, just replace the shell and that's it.

What we are pursuing is a sea of ​​machines that allows you to choose the same product among countless products of the same quality.

Hillhouse Technology has been doing this for so long and still only has two mobile phones, one high and one low, which is more or less an outlier in this market.

Therefore, they are still confused as to how Gao Huaijun is going to play.

"High-end mobile phones are responsible for increasing the brand's position, while low-end mobile phones are the source of profit for our company! We need to launch a feminine mobile phone on the low-end mobile phone matrix. This mobile phone needs to be targeted at the age group of 16-35 years old. segment, especially unmarried girls in the core age group of 20-30 years old, to carry out targeted product value output.”

"So, I'm going to name this cute phone - Hillhouse nova!"

As he said that, on the projector that had been turned on, everyone saw the product Gao Huaijun was talking about.

【Chapter 47】

"Hillhouse nova!" The executives' eyes lit up when they saw the appearance of this new low-end mobile phone.

I saw that the rear camera of this phone is no longer the one-camera model of Honor Magic. Instead, there are three cameras on the back, arranged like a rectangular chocolate. The two small lenses below are like hazelnuts on the chocolate. Look. It makes people look forward to it a little bit.

So cute!

What's particularly interesting about its camera design is the way the three lenses are arranged in a trajectory around the phone. The middle lens is also designed with a circular frame of the same color, giving the phone a stylish and unique appearance. All of this is set against a black background, making the camera lens the focal point of the design, which is very recognizable and really makes people feel the care in the design.

It can be seen that Gao Huaijun’s core focus on this phone is the camera!

"You have to remember, don't always do things according to your own ideas."

"For women, compared to men's mobile phones, they actually focus more on performance. The functions of women's mobile phones are generally different from communication and playing simple games. Women's mobile phones are probably used more for taking pictures and music, so the focus of choice is naturally to bring them. There are mobile phones with high pixels, good sound quality, fashionable and good-looking appearance. So for women, the first choice of suitable mobile phone is definitely a mobile phone that focuses on music and photography, and has a stylish and elegant appearance. In addition, if financial conditions permit, they will directly consider it. A mobile phone in the Mate series or Pingguo’s flagship model.”

"At this time, they won't even look at this nova phone!"

"So for this phone, we only need to work on the two key areas of music and photography, and the other areas only need to be passable!"

As Gao Huaijun spoke, he explained the images to the executives below.

Although they have been studying customer groups at Hillhouse Technology and studying mobile phones for so long, Gao Huaijun's extreme R&D theory is still refreshing.

They couldn't help but look at the mobile phone in front of them in shock.

Gao Huaijun's idea makes this low-end mobile phone, which has been replaced by Honor Magic's status as an average pentagonal warrior with shortcomings everywhere, become more exciting!

Two extremely powerful features, plus a few that are just passable.

This kind of cost control idea is actually possible!

"This kind of thinking... means that memory, communication, games and other functions will only be qualified! After all, where the price is, the cost will also be there." Min Weiguo couldn't help but said after seeing the picture and listening to Gao Huaijun's explanation. .

He was a little worried that the phone would fall directly into the pit.

Gao Huaijun is so courageous!

"This phone is not good for just two parts: music and shooting." Gao Huaijun shook his head at this moment and continued to add quite confidently, "Comprehensive downgrades and extreme product distribution will make users hesitate and lose. We Other product features are needed to empower it!”

Empowerment, closed loop, iteration, alignment, link, gripper, flow. . .

What is the underlying logic behind what you say? What is the final value delivered? Where is the starting point of the process? How to ensure closed-loop results?

Gao Huaijun basically instilled these words into the following group of executives, and then instilled them into the following employees.

Then, these employees will be taken to other major Chinese brand companies after they leave.

They, this group of people, call these slangs Gaolian dialect!

Therefore, they could understand the words Gao Huaijun said from time to time.

Other product features?

All the executives were even more puzzled at this moment!

This product is a low-end product. If any black technology is installed on it, it is actually not suitable.

Because black technology often means a lot of research and development expenses.

More importantly, black technology means higher costs!

For example, Gao Huaijun requires a higher screen-to-body ratio in Mate5, such as fingerprint memes, such as Xiao Ling classmates, etc., each of which occupies the cost of the mobile phone. Which one does not cost more than 200 yuan per unit? Even higher!

Generally speaking, new technologies developed for top-tier mobile phones will be used for a period of time, and then reduced to mid-range or low-end mobile phones in an orderly manner.

This is called sequential reduction.

The same technology is mature and the same technology is decentralized. Achieve product premiums and maintain product quality.

However, now you have to develop new technology on a low-end mobile phone, which is a bit out of line!

Is this appropriate?

How high must the price of Nova mobile phones be to make money?

Low-end mobile phones are just for making money, is this necessary?

A little too risky!

In fact, if the first half of what Gao Huaijun just said is further refined and implemented, they also think it will be a very good result.

Product cost control should be good too!

"You! You! You are no longer the same people you were when Hillhouse Technology was first founded!" Gao Huaijun saw their expressions and didn't know what they were thinking.

He couldn't help but sneered.

"Hillhouse's mid-to-low-end mobile phones are not making enough money now, their product lines are not enough, and their product highlights are not enough. This is a problem!"

"This new technology I'm talking about is actually not difficult. This time, Hillhouse Technology BG will lead the research and development!"

As he spoke, Gao Huaijun continued to scroll down the information and saw the next picture.

When they saw the drawings of the next chapter, everyone couldn't help but take a breath.

This product seems to be designed completely beyond their expectations!

This is not a hardware design, but a software!

Written on it are four big characters—beauty camera!

"This is a mobile phone built-in APP system called Beauty Camera."

"My idea is that this camera should be tied to our camera to maximize the functionality of this camera."

"Let some women who want to create beautiful pictures, but do not have the skills to use Photoshop software, be able to unlock the photo editing function!"

"This software and PS target completely different groups of people. This software mainly targets non-professional people; while photoshop targets professional photo retouchers, such as graphic designers, UI designers, and post-production digital engineers in photo studios (retouchers). Graphic artist), commercial films, Taobao artists, etc.”

"So, simple, quick, stupid, is what we need to do."

"This software only requires simple operations, such as cutting, simple puzzles, ten levels of skin resurfacing, and inserting simple templates and micro-emoticons, etc."

"We can even enable online photo editing and upgrade the software every once in a while!"

"Mr. Min, can you estimate how much it will cost to build such a software?"

After Gao Huaijun finished speaking, he took a sip of water and asked Min Weiguo on the side.

【Chapter 48】

"This software is actually very simple."

"We only need to get part of the source code of Photoshop, and then make magical modifications to this part of the source code, delete functions and reset the UI. We only need to leave cutting, collaging, skin grinding, inserting micro-expressions and A few functions such as templates are enough.”

"If we want to do a better job, we can create some cute micro-expressions."

"I estimate that a maximum of 30 R&D personnel will be enough, which will be 300 million a year, about the same."

As he spoke, he exchanged opinions with the director of the R&D center of Hillhouse Technology.

The R&D director on the side nodded and approved what he said.

300 million for a piece of software!

Coupled with the ultimate camera configuration!

And the cute appearance!

Together with the other three accessories, it forms a low-end version of nova mobile phone.

This phone looks pretty good to the executives.

"This phone is very good, and the configuration seems to be okay!"

"That's right! A small piece of software priced at 300 million yuan, plus some camera configurations, can make this phone very nice."

"President Gao has given us a prototype of the mobile phone's appearance. If we make it more attractive to girls, many girls will definitely want it."

"More than that! I'm going to go crazy!"

"Hahaha! It won't be a big deal if you go crazy, but it should be no problem to become another Honor Magic. The marketing side is still very confident."

During the intermission, when everyone was having afternoon tea, various executives couldn't help but discuss the Hillhouse nova mobile phone just mentioned.

Randomly combining a limited number of unrelated elements, coupled with Gao Huaijun's in-depth understanding of female customers.

You can actually come up with such a phone that looks very capable of making calls.

Moreover, this was obtained after Gao Huaijun’s interview at Yangma.

His calmness and wisdom.

The executives were really shocked!

This kind of ability is really not something ordinary people can have!

They were really impressed with their admiration.

Gao Huaijun's idea is different from other mobile phone manufacturers.

Stack the outer shell, stack the inner materials, and stack the channel fees.

This is a clever way to make a built-in APP!

When everyone saw this beauty camera, their first reaction was that it was so unreliable!

However, when they tasted it carefully, they couldn't help but feel shocked.

Boss Gao is really awesome!

Such ideas can actually be thought of!

He is truly a god-level product manager!

In view of the characteristics of women who like to take pictures, he piled materials on the camera, so that the camera level of this nova is not lower than that of the mate5.

In conjunction with the use of mate5, the term "beauty camera" was creatively proposed.

It would be no exaggeration to say that it is a new camera for women in this area!

You know, the consumption power of women is really not comparable to that of men.

In the 3B theory of consumer behavior, the first B is beauty.

Women in China basically don’t have much consumption burden before getting married. They don’t need to buy a house or a car. They just need to be responsible for being beautiful and beautiful.

The popular incident of Southern Little Potato in Erbin happened after Gao Huaijun traveled through it. Why are all the people who travel to Erbin women and almost no men?

Do male potatoes not like traveling?

Not also!

They are the ones who have to collect money to buy a house and a car. To the extreme, there are the old men in Xijiang Province, and there are the girls who have collected 38.88 in gift money to protect Xijiang Province.

Where do they have enough money to buy a good mobile phone?

More than 60% of Hillhouse’s customer base is female, which is not just a lie.

It’s not just a matter of poverty!

After seeing the prototype of Gao Huaijun's nova phone, Min Weiguo said at the side, "Mr. Gao, you are really amazing. If I can learn half of your skills, that would be amazing."

"Hahaha! Stop talking nonsense and go to research and development, especially that APP. You mobilize the team of Hillhouse Mall to integrate it together. I want to see a satisfactory answer in half a year." Gao Huaijun laughed and scolded, and talked to Shang Yayan left this high-end private club together.

. . . . . .

The people at Hillhouse Technology also move very quickly.

The drawings given by Gao Huaijun in the afternoon.

The next morning, the middle-level backbones of various R&D departments gathered together to conduct a joint review of this drawing.

When they first heard that they wanted to make a purely female-oriented mobile phone, they showed a look of disapproval.

Because there is no company in China that can completely create a purely feminine product in this segment.

Most of the company's mobile phones are designed to be both feminine and masculine.

However, when they saw the prototype of the nova drawing given by Gao Huaijun, they were all shocked and their expressions became solemn.

This kind of thinking is indeed refreshing to them.

So cool!

"This APP is a genius. I broke my head and never thought about creating a female-only photo editing software. The idea is so amazing!"

"Although others can copy this APP, we can continue to optimize it. When the time comes, as long as we bind this APP so that others cannot download it from other channels, we will be in a leading position."

"It's not easy for others to copy it. It takes at least a year for such an APP from project establishment to development and deployment. That is to say, our company's resource mobilization ability is shocking, so we can respond so quickly."

"Yes! I'm so annoyed. Although this mobile phone is a low-end mobile phone, the requirements will be much higher, the cost control will be very strict, and the requirements are very high." So, after receiving Gao Huaijun's instructions, Min Weiguo He started his staff recruitment plan without stopping.

Building such an APP is not something that only the operators of Hillhouse Mall can handle.

Although Hillhouse Technology has some duplicate engineers.

However, front-end and back-end engineers, software engineers, UI engineers, etc. all need to be recruited.

Therefore, Hillhouse Technology launched a rare social recruitment for the software sector this summer.

Hillhouse Group has always been known for its high salary and high work intensity.

Although I have walked a lot, I want to come even more.

Therefore, after a moment of astonishment, potential applicants from the society, a few days later, resumes were sent in like snowflakes from all over the country.

The human resources department's mailbox is overflowing with opportunities!

In the off-season for human recruitment like summer, although Hillhouse only recruited a newly formed team of about 100 people, it received more than 3 social recruitment resumes!

The ratio of resumes to job offers of 300:1 can be described as brutal.

After Gao Huaijun’s exclusive interview on Yangma, they intuitively felt the horror of Yangma’s platform for the first time.

(End of this chapter)