I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 258 Chapter 075-076: Hillhouse Nova sales are out! (Two chapters in total)
"Oh? How do you say it? How was the sales volume in the first month?" Gao Huaijun looked at Min Weiguo standing in front with interest.

When Min Weiguo came here, he was just the vice president of research and development of a third-rate company. When he came to Hillhouse, he was basically in a state of semi-retirement.

But because Hillhouse Technology continues to shine brilliantly, his status within Hillhouse is also constantly rising, and finally reached the position of CEO of Hillhouse Technology, the parent company where Hillhouse started.

This is not his luck!
More than 90% of the hundreds of people who entered Hillhouse together with Min Weiguo have left one after another, and now only a few people remain.

Some of these people were actively eliminated, and some resigned directly because they could not stand the high pressure of Hillhouse.

And Min Weiguo stayed!

Not only did he get the job ceiling position that workers dream of, he also won the first prize in one fell swoop and became one of the few high-quality partners with fixed options in Hillhouse.

This is all won by his hard work!

Min Weiguo also regained his excitement and replied, "We did very well this time. In the first month, we completed sales of 108 million units, which is considered a new sales record for our group! "

Gao Huaijun couldn't help but feel happy after hearing this!
108 million units is really a very good sales performance!

You know, in 2010, China's smartphone market shipments reached 5210 million units, and global smartphone shipments accounted for 21.4% of the overall mobile phone shipments.

If we simply estimate the first-month sales of 108 million units, the sales volume of this mobile phone in a natural year can reach about 350 million units!
What kind of concept is this? It accounted for 2010% of China’s smartphone market shipments in 2!

Don’t underestimate this small 2%!

Throughout China, every company does not just produce a single product. For example, Hillhouse also has mate5, Honor magic4, and the off-the-shelf Honor magic3 and mate4 that have not yet been sold out.

This is Hillhouse with relatively small sales volume. For companies like Nokia, Motorola, and Sansang, it is even more impressive, with the volume of dozens of models.

And it's not just that.

Compared with this achievement, the original Honor Magic mobile phone only had 10 units in stock, and the sales volume in the first month was only 30 units, but it has more than tripled!
"Compared to the ultra-low profit margin of Honor Magic, it was only less than 10% at that time! What is the profit margin of this Hillhouse Nova now?" Gao Huaijun nodded with satisfaction and continued to ask.

"The sales volume of these 108 million units has reached 23 billion yuan, and the profit margin has exceeded 20%! The total profit has reached nearly 5 million yuan! The dynamic profit for the whole year can even reach more than 15 billion yuan. This product has perfectly fulfilled the group's goal of providing excess profits!" Min Weiguo said happily.

One product can provide annual dynamic profits of 15 billion.

This is not the high-selling Mate series, but a mid-range phone!

what does this mean?
This means that Hillhouse Technology has established a firm foothold in the high-end mobile phone market, and now it has begun to make efforts in the mid-to-low-end market. This area is the area where China’s mobile phone industry can easily make money!
And, more importantly.

In 2011, the proportion of attention paid to smartphones in China's mobile phone market showed a clear upward trend, and its average market price also showed an upward trend. The average smartphone market price reached a low of 2 yuan in February, when the Spring Festival was held, and then continued to rise. In October, a month when new products are released frequently, it reached the highest value of 2160 yuan for the whole year. At the end of the year, it dropped slightly due to price reduction promotions.

Throughout the year, the average price of the smartphone market was 2321 yuan.

This price is the average price of high-end flagship phones that cost tens of thousands of yuan, and low-end smartphones that cost less than 1000 yuan.

Hillhouse's mid-range mobile phone is already in balance with the national average price of 2321 yuan for the year.

2011年华国手机市场最受消费者关注的产品价位段为1000-2000元，关注比例为38.5%，较2010年下降了10.6%之多。

The second-ranked one is 2000-3000 yuan. In this price range, the attention ratio exceeds 25.9%.

As the development of smartphones continues to accelerate, more consumers are willing to choose mid-to-high-end smartphone products. The proportion of attention paid to mid-to-high-end mobile phones above 2000 yuan has increased significantly compared with 2010.

This is actually an opportunity for Hillhouse Technology to sink into Hillhouse Nova.

Mid-range products can still generate a strong premium space, which is also the core secret of why Hillhouse can achieve such high profits!
If Hillhouse's sales were higher.

Can the production cost be lowered a little more?
Can the sales volume be reduced a little to increase the volume in the middle and later stages of the sale?
Is it possible to use Hillhouse Beauty, a beauty app like this, to collect some fixed annual value-added profits?
For a mobile phone like Hillhouse Nova alone, the playing methods are very diverse.

"What's the current inventory situation?" Gao Huaijun asked with concern.

"The inventory has been sold out, and the waiting period for customers is now about a month. Now we have just reached an important strategic cooperation with Foxconn, a large manufacturer. They will help us manufacture mobile phones, and our sales will be guaranteed to a certain extent in the future! "Min Weiguo replied.

"One month is still a bit too long! Speed ​​up product production! I need to earn this wave of hot money in a down-to-earth manner, and don't engage in such a long front like before!" Gao Huaijun replied directly.

Now Hillhouse no longer cooperates with those second- and third-rate mobile phone foundries, but has fully turned to Foxconn, a major manufacturing company.

Except for some high-end flagship phones of the Mate series, which are produced by its own Hillhouse factory, all other mobile phone production will be directly outsourced.

This is actually to reduce expenses and reduce the environment of the industrial chain.

More importantly, Hillhouse’s core usage area is in southern Guangdong!
As the core town of Foxconn, it is very convenient and convenient for the Huanan Okura there to receive it.

First, stabilize Hillhouse's fundamentals, and then attack the city, defeat each competitor, and sell the products further afield!

He continued to listen to the report. When Gao Huaijun heard that the sales of Nokia mobile phones were losing ground, he couldn't help but feel shocked!
What was supposed to come has finally come!
"This Nokia is a bit interesting." He took a sip of tea and said leisurely.

Min Weiguo, who was on the sidelines, didn't know the meaning of Gao Huaijun's words. He also sighed at the sidelines, "The empire seemed fine for the first two years, but it collapsed immediately because of this accident!"

Nokia had been successful for so long that it never imagined that someone would come in and change the rules of the game.

【Chapter 76】

Nokia attaches great importance to listening to consumers' opinions and actively conducts research and development of new products, hoping to provide consumers with more and better products, but in the end it lost its position as a market leader.

The iPhone released by Pingguo, as well as Hillhouse's Mate series, have large touch screens and application-based operating systems, redefining the definition of smartphones.

And obviously, Nokia is lagging behind!

Nokia did not respond effectively to the new changes, and also ignored the higher demand generated by consumers under the impact of the iPhone. As time went by, the Symbian system gradually aged, becoming even more outdated compared with IOS and Android. At the same time, the smartphone market is exploding, with more and more consumers tending to buy smartphones known as pocket computers instead of old-fashioned phones with boring WAP functions.

"The times have made us, not us, the times! Now that you have achieved certain results, I feel very good! But don't be complacent. The second half has just begun, and the game is far from over!" Gao Huaijun said lightly.

Min Weiguo and other senior executives on the sidelines were shocked!
The second half has just begun?
The game is far from over?
this. . .

Suddenly, Min Weiguo seemed to have thought of something.

Gao Huaijun once predicted that Nokia would fall directly in a short period of time!

At that time, he, Lin Yunshen and others still felt that Boss Gao was joking.

Thinking back on it now, it’s almost terrifying to think about it, and everything he said came true!

This is Nokia. . . He really died so quickly!

Could it be. . . Boss Gao is the legendary wizard?
Otherwise, why can we grasp the market so accurately every time and come up with hit products every time?
The more he thought about it, the more wrong he became. Although he was an atheist, he raised his head and looked at Gao Huaijun who was smiling slightly. This seemed to be nothing!

Gao Huaijun naturally didn't know what Min Weiguo and others were thinking about.

He touched the rather hot tea cup with his hand and said in a deep voice, "In this market now, the atmosphere of winner-take-all will become more and more intense! Don't look at Sansang, Motorola, Nokia, HTC and other mobile phones. There are many manufacturers, but in fact, there will be only a few that can truly become core players in ten years."

"My prediction is that in ten years, there will be no more than ten core players in the entire world! And in China, this number will be no more than five!"

"Winter is coming!"

"So... do you know what to do?"

After speaking, Gao Huaijun looked at them seriously.

Min Weiguo was furious and replied seriously, "We will definitely complete the upgrading of Hillhouse Technology's various product lines according to quality and quantity, and contribute all our strength to the development of Hillhouse!"

Gao Huaijun smiled and nodded.

Now the string on Hillhouse Technology must not be loosened!
On the surface, the old king in the electronic technology market is leaving and a new king is about to take over.

But in fact, China's major counterattack will come in a few years!
Now that Zhongwei has begun to produce smartphones, and the HiSilicon they have has been completed, based on their size, they will definitely be a formidable opponent to Hillhouse.

In another section, Blue and Green Factory has also begun research and development of mobile phones, and compared to the previous life, they have their own smartphones 2 years ahead of schedule.

And these are not the most important!
The most important thing is, will the big collision in 2019 come as expected?

And whether Hillhouse, the core participant in this feast, can survive this big collision.

This is what Gao Huaijun is most worried about!
. . . . . .

The imperial capital, Sanlitun SOHO.

"This Nova from Hillhouse is really good. This phone is really great to play with! How did you come up with the idea of ​​a beauty camera, such a genius idea? You really understand women so well!" he said. , Tang Ying, who was sitting aside, took a selfie with her mobile phone, and then made a scissor hand with her hands that has become very popular recently.

"Isn't it because I understand you that I understand women?" Gao Huaijun laughed.

"Hmph! I don't know which vixen of yours gave you the inspiration! It's impossible to develop such a product unless you are very familiar with women's living habits." Tang Ying snorted and said softly. said.

Gao Huaijun couldn't help but look embarrassed.

Products like beauty tools are not something you can just play around with.

The control of women's psychology, the understanding of admiration for beauty, and the balance between technology and operation are simply unimaginable for ordinary straight-male technology companies.

The only thing that can become a breakthrough is Gao Huaijun's brain!

In Tang Ying's heart, only Gao Huaijun has this kind of unbridled imagination!

"What do you think about using it?" Although Gao Huaijun knew that this mobile phone was selling well, he couldn't help but asked curiously.

"It's really great to use! I can use it to make simple repairs and then post on QQ. It's perfect! The best thing is, I can actually use it to take my work photos! This is great, you know we are in investment banking They are very interested in good looks." Tang Ying couldn't help but sigh.

This product has exploded in investment banking circles!
Most of the men and women in investment banks are handsome men and beautiful women, and they have very high requirements for photos.

However, they are busy at work and cannot spare a lot of time to use PS to edit their photos.

Now that this beauty tool is released, it is completely revolutionary.

They, especially the women in investment banking, love it!

"You don't know! Many female investment bank employees, in order to use your beauty tool, have bought two mobile phones, one is Hillhouse Nova and the other is their main mobile phone. It is very inconvenient. Why do you Why don't you upgrade your Mate 5? It will be more comfortable to use the two together." Tang Ying asked puzzledly.

"Don't you understand? This Nova is currently our most popular product. It has extremely strong potential. Everyone who grabs it feels that it is worth the money and will definitely not be able to help showing it off to others. This It’s great to show off, and it will naturally attract a lot of passers-by to buy our products.”

"If other products bloom on all sides, then this potential cannot be maintained. When the popularity decreases, the sales of all products will decline."

"So you'd better learn a little bit!"

Gao Huaijun took a sip of coffee and said with a smile.

(End of this chapter)