I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 260 Chapter 079-080: Hillhouse Nova’s new move! (Two chapters in total)
When Hillhouse's nova mobile phone sales are gradually subsided, Hillhouse Technology's production capacity is gradually increasing.

The officials of Hillhouse Technology suddenly announced a piece of news on their official website and official Weibo account:
The beauty tool of Hillhouse nova mobile phone will be upgraded with new functions after the year. After filling in some basic information, customers can get version 2.0 of the beauty tool.

In this new version of the beauty tool, some specific personalized information such as personalized microdermabrasion and facial makeup suggestions will be unlocked. The beauty tool will charge 10 yuan/year and 20 yuan/3 years. Extremely discounted membership fees!
At the same time, in response to the requests of Hillhouse fans, all old Hillhouse mobile phones can download the latest version of the beauty tool on the Hillhouse Fan Forum of Hillhouse Technology.

Although this ordinary version of the beauty tool is not as powerful as Nova's in cooperating with the camera, it is definitely a good choice for the many hungry old owners who have accumulated millions of copies. It's rain after long drought!
However, Hillhouse announced that the beauty tool of Hillhouse nova product will actually charge a fee!
Even charging a price of 10 yuan/year or 20 yuan/3 years is outrageous.

In this era where we are used to free prostitution and using any online electronic products for free, if you actually charge a fee, even though it is only a meager fee of 10 yuan/year or 20 yuan/3 years, it will still attract a lot of criticism. Sound.

Soon, some little fairies rushed to the announcement made by Hillhouse Technology under its meager official account.

[Make no mistake, you sold me a mobile phone and still want to charge me a second fee. This is completely unreasonable and is like cutting leeks! 】

[Hillhouse Technology is really going too far. They think we, the bottom workers, can earn a lot of money, right? This is not a one-time payment of 10 yuan, this is a collection of 10 yuan every year! Is there any mistake? 】

【Yes! Although my boyfriend provided the money, I still feel that it is too much for Hillhouse Technology. 】

However, some people also raised objections.

[It seems that this APP has basic functions. It doesn’t necessarily need to be upgraded. It’s not like having sex for free. 】

[Do you need your boyfriend to pay 10 yuan? This is so outrageous. 】

[Girl: If you are not willing to give me 10 yuan, how dare you say you love me? 】

[It’s only 10 yuan. A bowl of noodles or a bowl of noodles doesn’t necessarily cost more than 10 yuan. Are you really that stingy? 】

[I can’t help but think of these women. They can spend hundreds or even thousands of dollars on bags, but they are not willing to pay for a ten-dollar membership. It’s really outrageous to let their mother open the door. It’s so outrageous! 】

【Good guy! I call him good guy! These girls upstairs are amazing. 】

When I heard the news that this beauty tool would charge an extremely favorable membership fee of 10 yuan/year or 20 yuan/3 years, the public opinion on the Internet was divided.

On the one hand, it supports Hillhouse charging such a fee.

Because it charges such a fee, Hillhouse has the responsibility and obligation to continuously optimize and upgrade this software to make it become more and more complete and better!
You must know that Hillhouse Nova has sold more than 100 million orders so far. If about 20% of the customer group chooses to pay, nearly 30 people will pay. Calculated at ten yuan per person, the actual payment for a year The cost reached 300 million!
If nova mobile phones are sold for one year, the number will reach 900 million!
This is just a mobile phone. Later, Honor magic and mate series will introduce this APP, so the actual annual fee of this APP will reach more than 1000 million.

Don’t underestimate the more than 1000 million. In China in 2011, among the angel investment teams, the amount of more than 1000 and close to 2000 million a year was already a very good investment amount.

To cope with the cost of this beauty tool APP, it is more than enough.

Others think that although 10 yuan is not much, it is just an act of cutting leeks.

Well this is a huge short-sighted move.

If users' favorability towards Hillhouse drops, the brand's reputation will definitely drop as well. So how will you sell products in the future?
But having said that, Gao Huaijun didn't pay too much attention to the objections.

Nowadays, the stalls are so big, they are engaged in automobiles, electronic technology, and also get involved in the software field. If you don’t do this or that in order to save your reputation, and the company is not a charity, it will just go bankrupt!

Since you are doing business, your biggest pursuit must be to make money.

Any product, company, or even industry that cannot make money but only generates electricity for love is nonsense.

Just like Chinese football, why is it so bad?

The core reason is actually not those messy things, but the football club doesn't make money!

Is it possible for so many children to play football for love without making money?

In Gao Huaijun's previous life before time travel, a Chinese Super League football club had only a few million in dividends for the 2023 season. Adding in match day income and some miscellaneous income, the total income after one year was only 2000-3000 million!
And how much does it cost for a Chinese Super League team to avoid relegation?
More than 5000 million!
The championship team is higher!

More than 2 million!

Under such circumstances, it is impossible for investors to generate electricity for love every year.

If the main business is healthy, it's okay, but if something goes wrong, like Evergrande, it's basically game over.

Therefore, Gao Huaijun is very pragmatic about this matter. After all, I still earn my money.

However, Gao Huaijun’s greater hope in building such an APP is to use this beauty tool to accelerate the incubation of artificial intelligence BU!

Because the number of users is now very large, but Hillhouse cannot distinguish the accuracy of the customers used, this requires further purification of users.

But now with this small 100 yuan as a distinction, the customer threshold has been raised, and at the same time, customer positioning will be more accurate.

And such a price is still very attractive to most users.

[Chapter 80] However, in the current electronic technology market, whether you sell mobile phones or computers, you are basically doing a one-time deal, but like Hillhouse, it is a second-time customer expansion, which is an alternative among alternatives. !
Developing a software and combining it with its own advantageous hardware has become the core selling point of this phone.

This method is unheard of in foreign countries, not to mention China!

Big companies in the industry are studying the model of beauty artifacts. After repeated studies, no one has discovered the real value of this thing. Even Ren Fei, the boss of Zhongwei Company, said this when chatting with Yu Dong. He wondered, "Isn't Gao Huaijun of Hillhouse Technology making this beauty tool APP just to sell mobile phone services? Why did he come up with a charging model? There are so many fish to eat, and the food looks too ugly. In comparison, there are What’s the point?”

Yu Dong also shrugged, "Gao Huaijun became famous at a young age. It's hard for us to guess his thoughts. Now Hillhouse nova mobile phone is a very successful mid-to-low-end mobile phone, but he doesn't seem to pay special attention to it now." From the hardware aspect of the mobile phone, more emphasis is placed on the software aspect. From this point of view, I think it is quite strange. Now they have made a charging action. It seems that they want to run this APP seriously and want to become independent. But The display was too long! We don’t dare to do this, but their company is so small, yet they dare to do this.”

Ren Fei sat aside and nodded, and after pondering for a moment, "With core mobile phone business income, will it be available soon? Now relying on mobile phones, their company is already on the fast track of development, and there is no need to turn to this laborious business." This flattering APP, what kind of beauty tool, how much money can you make? Tens of millions a year is incredible!"

Yu Dong sighed and said, "Mr. Ren, let's not talk about Hillhouse Technology for now. I think they went astray with this so-called APP. That's not how software works. The key software, It still depends on the research and development of the chip. I don’t think it makes much sense for them to play like this.”

Ren Fei sighed, "But I can imagine that this thing he built is pure profit compared to the fixed cost of mobile phones! The annual profit is tens of millions, if converted into the sales of hardware products , no matter what, it costs several hundred million!”

"A few hundred million is nothing to a company like ours, but the profits of an ordinary listed company like Big A are more than enough, so we are the only ones not envious."

"No!" Yu Dong said with a smile, "The profit potential of this thing is unlimited. Anyway, Gao Huaijun's research on the female customer group is very good. Once this APP starts charging, it will definitely be affected by some Pursued by powerful consumers.”

"For the sake of beauty, girls will do anything. Now it's just 10 yuan."

"And they are now running a campaign to recommend a customer to buy a Hillhouse nova mobile phone and be exempted from membership fees for three years. This is simply a waste of money and a huge profit!"

"He is simply a marketing genius!"

"With this combination of punches, their profitability is definitely extraordinary."

Speaking of this, Yu Dongdu couldn't help but be secretly shocked and admired.

This kind of ingenious use of tools and extreme use of means is really not something that an ordinary person can come up with casually.

He has been engaged in marketing for so many years, but he never thought that marketing could be so fun!

Mr. Ren frowned and continued, "Then Gao Huaijun sells mobile phones so well. Is he preparing to go public? Why haven't I heard anything?"

Electronic technology and even the Internet industry have a long history of bragging.

Before Zhongwei got up, there were two aspects that everyone liked to brag about the most. The first was the company's flow rate, and the second was the company's valuation and financing.

If an Internet company publishes news on online media and venture capital platforms, claiming that it has raised tens of millions and is valued at hundreds of millions, then both amounts must be discounted by 20% or even 10%.

After emerging companies like Zhongwei and Hillhouse emerged, they liked to boast of their far-leading technologies.

They don't need to use false things to attract the attention of investors and the market, especially Zhongwei. They don't even plan to go public. They will only issue some domestic debt every year, and that's it.

And Gao Huaijun's trading ideas are a little different.

In order to realize the golden fingers in his hands as quickly as possible, he will not refuse the hot money in the capital market, even if it is worth sacrificing a little equity on hand.

Because for him, the golden finger is like a cheating device. He can use the advantages he has at hand and add leverage to accelerate the realization with a success rate of close to 100%.

Under such circumstances, his company will inevitably be enthusiastically sought after by the capital market.

This pursuit doesn't matter, the competitors are nervous!
Now Hillhouse Technology, after the wonderful debut of two powerful mobile phones, Mate5 and Hillhouse Nova, has become a force that cannot be ignored in China. No company dares to ignore their competitiveness, including Zhongwei! !

As for Ren Fei, he was curious and a little afraid.

The current Zhongwei is not yet the super enterprise that will be able to challenge heaven and earth and directly challenge the world's hegemon in future generations.

They have just started to gain momentum in the mobile phone business. Now seeing the hot sales of these two mobile phones from Hillhouse Technology in China, as well as such high premiums and profit margins, they can't help but feel a little envious.

This feeling that is almost impossible to describe in words, the step he thought he was going to take, actually had such a highly overlapping competitor.

Yu Dong's mentality is more positive. He has the kind of temperament that is not afraid of any difficulties. As he said, "Hillhouse Technology actually met the listing requirements of the Hong Kong Stock Exchange a few years ago, but they have always been There is no preparation for pre-IPO, perhaps because their boss Gao Huaijun is greedy and feels that the current valuation is too low. Such a listing will not be able to release the highest premium of Hillhouse Technology!"

Ren Fei nodded and agreed with his statement.

He actually secretly observed this person for a long time.

It took seven years to create such a company, which is beyond the reach of ordinary people!

At the same time, he was also shocked by the accuracy of this person's steps and stepping movements.

He has been in business for more than ten years, and every year he is on thin ice. Every time he returns to the market, there is something unsatisfactory. How can he be like this Gao Huaijun, who is almost as wise as a demon? It is really scary!
He said, "You should seriously study Gao Huaijun's mobile phone operation techniques and visit their headquarters! I think their strategy is very forward-looking!"

Yu Dong couldn't help but be shocked when he heard what Ren Fei said!
In his impression, Ren Feike had never paid so much attention to any domestic entrepreneur, let alone a young man!
(End of this chapter)