I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 279 Chapter 117-118: Market’s reaction! (Two chapters in total)

After the product launch.

All colleagues in the industry present were stunned when they saw the price proposed by Hillhouse.

this. . .

So exciting!

Although Hillhouse has established a firm foothold in B-class cars and SUVs, the price of bicycles is relatively high. From a positioning perspective, it is simply unable to produce large volumes!

In Hillhouse Song, this model is relatively easier to produce.

According to the materials released by Hillhouse, everyone actually believes that a price of around 15 to close to 16 is more reasonable.

The pricing echelon and price difference between this price and the B-class car are also relatively reasonable.

And as the first A-class car, you haven't gotten along well with the channel dealers, and you don't know what customers think, so you simply can't sell it in large quantities.

Therefore, it is a relatively safe marketing method to set a slightly higher price, first quantitatively determine the impression, and then slowly reduce the price to highlight the cost-effectiveness.

An A-class car will not have a lifespan of only a year or even a few months like a mobile phone.

After a frame is finalized, it can definitely be repaired and used for decades!
However, I don’t know if it was because of the rumored listing of Hillhouse Technology. This time they took a serious step and directly reduced the price to a starting price of 13!
This is too exaggerated!

This means, plus top-tier and sub-top-tier products.

The average selling price of this model is only 14!
Not much different from Sylphy and New Bora!
This really shocked everyone in the industry!
Don't look at Hillhouse's average price, which is more than 10,000 more than Sylphy and New Bora.

But how much do Sylphy and Bora sell for a year?

Amount of 30+!

Moreover, the models are from more than ten years ago, and the depreciation of research and development costs, diluted until 2012, is almost very small.

More importantly, they have a huge number of regular customers!
At first glance, this group of old customers has almost no possibility of repurchasing. Even if they do repurchase, they are buying products of a higher level.

For example, when you want to buy a B-segment car or SUV, you will consider models of the same brand.

But these old car owners have friends and relatives, and these relatives and friends will refer to their opinions when they want to buy a car.

This article introduces one by one, and you can have a great time without developing new users.

After cutting off a large amount of publicity expenses and on the premise that production costs have been declining year after year, this will only sell for 13.

But now, Hillhouse Song is still in the early stage of publicity, and you still have to spend a lot of marketing expenses.

At this price, how much do you need to sell to break even?

This is the rhythm of wanting to lose money for three years first, right?

"Gao Huaijun is going to make big news! This is a bit interesting." After the show, Lao Wei said to Mr. Zhang next to him in a good mood.

"Hillhouse Vehicles dares to be the first in the world. It seems that it is about to start sprinting towards the No. 1 Huaguo Automobile Group." Mr. Zhang replied with a smile.

"The First Huaguo Automobile Group? Huh! Who is Yi's generation." Old Wei snorted and said with a sneer.

12 Automobile, Modu Automobile, and Didu Automobile are all automobile companies that cooperate with large automobile manufacturers such as Fengtian, Bentian, Dazhong, and Mazda. With the profits from the joint venture brands, they can produce some still-operated automobiles without any worries. Local brand cars that can be sold.

Not to mention such a huge group, even the second-rate players Changcheng, Qirui, Geely and other automobile companies, which one has not been making cars for decades?

Which one has produced millions and tens of millions of cars?

After-sales service alone is not comparable to Hillhouse.

So, you said you would start sprinting towards the First China Automobile Group.

It's easier said than done!

"Their company has only been established for 8 years and has developed to this point. This is really not something that an ordinary company can achieve. Maybe some miracles can happen." Mr. Zhang frowned and whispered.

"Hmph! How can miracles be created casually like cabbage? There are no such good things in this world." Old Wei waved his hand and walked forward.

And the other side.

"Uncle Cui, what do you think of this Hillhouse company?" Zheng Zhenxi, the eldest princess of Linedai Company, asked Cui Yongze, the president of Linedai Auto China, sitting in the car.

"Miss, this is just a new automobile force!"

"I estimate that they will be like a shooting star, disappearing from people's eyes in an instant, just sensationalizing."

"Why I say this, a very important reason is that in this era, car companies have maintained stability for decades!"

"Linedai, Dazhong, Shuangtian, BBA, Mazda, Fiat, Volt, and Chrysler, these companies basically control more than 80% of the world's automobile production."

"In other words, the automobile market has become an oligopoly!"

"If it weren't for the market barriers in the Chinese market and some remaining local car companies eating some of the scraps left by other companies to survive in the low-end market, they would have been doomed long ago!"

"But even so, their failure will happen sooner or later."

"None of them can compare with our major automobile brand companies in terms of cost, channels, brand, quality control, and experience. Why should they fight with us?"

Cui Yongze, President of Linedai Auto China Region, smiled and spoke carefully to the eldest princess beside him.

The eldest princess Zheng Zhenxi suddenly changed her mind and switched from studying at Harvard University in the beautiful country to studying at Jiaotong University in the magical city.

This incident shocked everyone inside Hyundai Motor.

Because for the past ten years, Line Generation Automobile has been trying to publicize the North American market, taking the North American market as the most critical link.

The passage of the eldest princess is also a key step in this link.

Now that he suddenly came to China without any news, he couldn't help but feel a little like Alexander!
"Uncle Cui, what you said makes sense." After being stunned for a long time and not knowing how to answer, Zheng Zhenxi replied with a smile.

. . . . . .

And when Hillhouse Song's price was announced immediately along with the product launch information.

Massive live videos and pictures were spread to all parts of the country along with reporters on the scene.

Many online and offline audiences are shocked by Hillhouse Song's good looks and Hillhouse Song's price.

[This car is okay and beautiful! This blue color does look pretty! 】

[This blue color is so stunning, it feels a bit like a luxury car, but this is an A-class car! 】

[A bit awesome! The intelligent system of this car is so awesome, it is actually an A-class car. 】

[I like the dashboard of this car very much, and I also like the interior. I prefer this minimalist modern style. I don’t particularly like Han’s slightly luxurious calfskin. 】

【Oh my god! This car is only 1 yuan more expensive than the Sylphy. Now I want to go to a physical store to experience it. 】【When will this car be sold? My big ax is horny! 】

【Chapter 118】

Wang Duoyu is a white-collar worker working in Yuzhou, China.

He is mainly engaged in real estate second-hand house sales.

At 10:30 in the evening, he had just finished the party and dragged his exhausted body slowly to the changing room.

These second-hand housing agents are required to wear cheap suits to receive customers, so when they go home at night, they usually take off their clothes and put on casual clothes again.

"Xiao Wang, you got off work a long time ago! For the second show in the evening, go and have fun with the camellias!" A colleague next to him said with a smile while changing clothes.

"Camellia, you are so rich, how can you afford Camellia if you are so young? The girls over there cost thousands to touch! I'm afraid that the men who go there will not have to pay the IQ tax. If I want to go there, I have to go to Ye Shuigou or... For the better ones, go to Hongding International. The girls over there are all of good quality. They provide full service and no rush. After you finish cooking, they can sometimes cook a bowl of noodles for you. Wang Duoyu replied while changing clothes.

The colleague next to him entered the current real estate agency with him.

It has been more than three years now.

But he is a very pure man.

Ye Shuigou, Wu Community, and Hongding International were all just heard about, and he had never been there.

The mouth flowers bloom for a while.

After all, he is a family man.

You still have to save money and spend it at home!
"Hey! I brag every day, but I don't see you taking me to a happy party. You're so honest!" the colleague next to me said with a sneer.

"Another day, another day! As you know, my mother-in-law wears a cloak every day, but she can't do it. I can only change my ways." Wang Duoyu shrugged and said helplessly.

. . . .

"The devil knows who you are! I don't know which of your words are true and which are false! And your son should buy a car as soon as possible. Now the real estate around us is far away. If you don't drive to take guests, It’s not convenient at all.” The colleague next to him laughed and cursed, then left and went home.

Wang Duoyu was stunned for a moment, thinking about it.

Now in China, real estate is at its peak, and customers from all over the country are coming in droves.

He only worked in this industry for just over three years and achieved the triple success of buying a house, marrying a wife and having children, which can be regarded as a solid profit from this industry.

However, getting a wife and having children costs money, and monthly payments cost even more money, so he has never considered buying a car.

It's not that he doesn't want to, but it's true that Huaguo's cars are still a bit expensive.

"How about gritting your teeth and taking out a loan to buy a hatchback or a second-hand car? It's just a means of transportation anyway. In this era, it's impossible to live without a car." This idea flashed through Wang Duoyu's mind instantly.

But then he rejected his idea.

The properties he sells are basically mid-to-high-end properties. It's a bit outrageous to drive a shabby car to receive customers!

It was in this mood that he returned home.

"Old Wang, it's almost the end of this month. How many houses have you sold?" Wang Duoyu's wife Ma Li said to him as she warmed some leftovers and brought them up.

"I just sold one set, and the income is not much, just over 6000 yuan in commission!" Wang Duoyu said somewhat gloomily.

"A commission of more than 6000 yuan? Too little, Lao Wang! Our monthly payment is more than 2000 yuan. My monthly salary, which is only about 2000 yuan, is just enough for the monthly payment. You have to work hard. , Lao Wang!" Ma Li said earnestly.

Most ordinary people's homes are not warm, and they only have firewood, rice, oil, salt, sauce, vinegar and tea.

Wang Duoyu also knew that Ma Li was telling the truth.

But he still felt a little uncomfortable in his heart.

At this moment he knew that this was reality and there was nothing he could do about it.

After a night of silence, he prepared to run to the city center early in the morning to buy a car!

During this time, he had vaguely heard in the news that Hillhouse, a company like this, was selling an extended-range car called Hillhouse Song.

There was only one advantage that attracted him: low fuel consumption and low price!

However, when he walked to Hillhouse's flagship store on Yuzhou Beicheng Tianjie, he saw a large number of people queuing outside the door!

Next to the flagship store is a huge colorful painting of Hillhouse Song Dynasty.

"This car is a bit fierce. It has just been launched and so many people are looking at it."

"This car looks so good. Compared with cars like Sylphy and Bora, it is more beautiful."

"I heard it's only 13?"

"It's so cheap! I thought it would cost more than 20!"

"You still think 13 yuan is cheap! In Yuzhou, you can buy a house with 10 yuan as a down payment."

"Generally speaking, Huaguo's cars are relatively expensive. 13 yuan is really not expensive. You want to buy a good car for tens of thousands of yuan! There are not many manual cars for you to choose from!"

Wang Duoyu was at the back of the queue, listening to the comments from surrounding customers.

Here he got more information.

There is an artifact called Hillhouse Map that can help him find some unfamiliar properties.

What’s more, this car is very good-looking, and it will be very respectable for him to take clients to see houses!
More importantly, the range extender system used in this car is more fuel-efficient than ordinary fuel vehicles!

Hearing this, his eyes became brighter and brighter!
Real estate is a good industry. If you work here comfortably for more than ten years, you can probably retire early. Now, if you invest in yourself and buy a car, it doesn't matter.

Today's scene was even more exciting than he imagined.

The queue he was in grew longer and longer within half an hour, and soon reached the edge of the business district.

This scene also shocked the police station in the business district!

The police station affiliated with Guanyin Commercial District immediately dispatched 5 police officers to support the security of the commercial district and maintain the order of the scene!
This kind of crowded battle and bustling scene is even more exaggerated than the popular scene of Nova!

In China, in the era of incremental market development in 2012, the flow of people was basically equal to the flow of money.

Hillhouse's hot sales scene also shocked other merchants in the Guanyin business district!

This is the first company to drive cars to business districts and sell them, and it can also produce sales results. This is Hillhouse.

What makes them even more jealous is that their location is only a sub-main force in the business district, which is not very good.

In this way, it can also attract such a flow of people.

It can only be said that the product power of this company is indeed very strong!
(End of this chapter)