I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 289 Chapter 137-138: Hillhouse’s market share of folding screens! (Two chapters in total)
At this point in mid-2012, the market share of smartphones was expanding rapidly, while the market for feature phones continued to shrink.

For Gao Huaijun, Pingguo Company is still the biggest opponent in this era!

Now Pingguo Company, after several years of iteration, all its product capabilities are no less than that of mate6!

Large-screen machines, ecological closed loop, they have a large base advantage in the European and American markets, and they can play better than you.

What’s so great about being one step ahead of the game with creativity?

Being able to sustain large-scale production and maintain high prices and profits is the key to the development of an electronic technology company!
Therefore, if Hillhouse wants to be a giant now, it must be determined to kill all potential competitors.

Let consumers all over the world become prey in their own free hunting ground.

It is actually difficult to achieve this goal!

The capital game is played by Zheng Zhi until the end.

The beautiful country behind Pingguo, the cold country behind Sansang, these core mainstream players will not sit still and wait for death.

Based on the current market size of smartphones, Hillhouse Technology’s marketing department has conducted an evaluation during this period.

In other words, the market has accelerated its development towards the oligarchy!

That is around 2017!
This time point, compared to the previous life, is greatly advanced!

In the field of electronic technology, Gao Huaijun's goal is to dominate one company, or at worst, to become the same overlord as China.

Therefore, what Hillhouse needs to do now is to strengthen the concept of smartphones and completely eliminate feature phones!

Min Weiguo became curious and asked, "Mr. Gao, what are the advantages?"

But given the chance, it still didn’t work!
Now these companies have not survived until 2013, and now there is a trend of discontinuation.

This unoccupied ecological niche will be occupied by Zhongwei in later generations, and now Hillhouse Technology indeed has such an opportunity.

Although Gao Huaijun's early arrival has given other mobile phone manufacturers certain opportunities, such as HTC, Sony, Ericsson, Nokia, Motorola, etc.

“But this product has an advantage that other brands don’t have!”

When Gao Huaijun said this, Min Weiguo nodded.

A whale falls and everything comes into being.

If you want to play liberalism, then I will play market barriers!

Therefore, user stickiness is not high, and the user group should not be too large.

This whale fell directly from the sea level to the bottom of the sea!
This makes Pingguo and Sansang, a new type of smartphone manufacturer, completely unable to predict what is happening now.

"The second thing is that the large screen of our mobile phone is completely twice as big as that of Mate6."

Just like the famous Chanel.

This income is not even as high as Hillhouse!
Unexpectedly!

Under the premise that the consumer base is not feasible in the first place.

According to ChanelSA's audited performance data for fiscal year 2011, the country's luxury fashion house's revenue in fiscal year 2011 reached 63 billion U.S. dollars, which is more than 300 billion U.S. dollars!

In this industry, it is an era where big fish eat small fish, and small fish have no meat to eat.

Sure enough, the world is a huge grass-roots team.

Therefore, before going on the market, Hillhouse’s technological content and folding screen technology must be laid!

This shows that in this world, poor people still make up the majority, and those with money who can buy good things are very limited.

In this regard, the reason given by the marketing department is: the current ultra-high-end customers do not have specific demand for brands, and they have an indispensable attitude towards brand viscosity and loyalty.

"One is that the popularity of smartphones is now high, but the core high-end advantage brands are not completely determined. Now Nokia has dropped, but neither Pingguo nor Sansang can completely occupy it 100% Such a position is very advantageous for us. If we come up with such a product, it can definitely be said to be the best!"

Not only smartphones are the core track of Hillhouse Technology, the 1 in 1+N. More importantly, folding screen mobile phones have to solve a core problem, which is Hillhouse Technology’s space occupation problem. Use this Arm yourself with new products from the product matrix.

Gao Huaijun estimates that there are less than 10 mainstream players left in the market, and it is estimated that it will take less than 5 years.

The market space cannot be considered very large.

Some still use Nokia's N series, some use Sansan's E series, some use Apple's high-end models, and only a few use Hillhouse's mate series for early adopters.

The so-called godhead drop refers to the fact that Nokia is declining too fast.

This conclusion also put Gao Huaijun in great crisis!

This is the unique advantage of the high brand premium brought by the high-end market.

Therefore, even if this folding screen mobile phone is launched, there is a risk of losing money.

Nowadays, the mobile phones made by Zhongwei have begun to show their prowess, and Mijia and Blue and Green Factory, like their previous lives, have begun to get involved in the R&D and production of electronic technology.

However, Gao Huaijun is very optimistic about the arrival of this folding screen mobile phone. When communicating with Min Weiguo on the R&D node, he said, "This product may not be able to raise Hillhouse's brand loyalty to the level of home in a short time." National sentiment, or to the extent that it is necessary for him.”

Hillhouse must also be strong!

Now Nokia has been accelerating its decline, and its entire market share has declined from more than 40% to less than 20%.

The ecological niche that Nokia lost, Sansang and Pingguo, has not yet been fully occupied.

Hillhouse Folding Screen, this heavyweight product of Hillhouse, after its launch, its sales customer base can only be those small and medium-sized business owners and a small number of people who install it. The sales volume is difficult to exceed 10 units. !

However, you must develop in such a direction to achieve your set goals.

"The current era is completely different from the past. It is an era where fragmented time occupies a very high proportion!"

Does the fragmentation time occupy a high proportion?

Shang Yayan and Min Weiguo who were present couldn't help but feel their hearts skip a beat after hearing this.

It seems that they have never heard of this term!
Gao Huaijun is inventing a new marketing word, right?

“The high share of fragmented time actually means that we do not want to spend a lot of time immersed in it every day, just like watching TV, reading books, or watching movies, but we want to be able to occupy users’ fragmented time by taking advantage of the flexible advantages of smartphones that can be used at any time. "I'm tired from work. If I want to fish, I can play. When I'm in a meeting, I can read the PPT and read the words more clearly. When I'm on an autumn outing, I can read the news. When I wait for my friends to go to KTV to sing, But my friends haven’t come yet, let’s play a few games of minesweeper and so on.”

"These are the occupations of fragmented time!"

【Chapter 138】

After hearing Gao Huaijun's explanation.

A trace of surprise first flashed across Min Weiguo's face, and then he nodded with deep understanding.

Gao Huaijun can definitely be said to be a marketing master.

Nowadays, although smartphones occupy more and more of the so-called fragmented time, because the so-called 4G has not yet arrived, 3G networks are generally not particularly smooth to use, which makes the so-called smartphones fragmented and used. Not as strong as imagined.

However, Hillhouse's current folding screen technology directly integrates matepad, a product from another industry, into mobile phones.

The chemical reaction produced by this can bring about more diversified changes in the way customers use it.

From a product perspective, the change in screen width of Hillhouse’s folding screen makes it a truly large-screen mobile phone in terms of user experience!

Such a mobile phone not only retains the advantages of the large screen of the matepad, but also retains the advantages of communication signals and the ability to use data when going out.

It is convenient for users to perform any operations they want on the large screen under any circumstances, such as chatting on QQ, reading web news, watching videos, listening to various songs, etc.

This does not require customers to use other products at the same time under specific conditions, such as connecting to WIFI.

This makes it very efficient to use, and the behavioral cost is very low, so it is more suitable for filling the so-called fragmented time of users.

However, among the current practitioners in the electronic technology industry, and even those in the Internet industry who are more flexible in thinking, no one is aware of the concept and importance of fragmented time.

Even giants like Pingguo and Sansang do not possess such an attribute.

In this way, they target this field without strong core products as support.

A single product line does not release this corresponding part of the demand!

If you want to seize users’ fragmented time, the product itself must be minimalist, simpler, and simpler.

I want to integrate more product advantages without making customers feel that the operation is too complicated.

This is equivalent to carving a dojo inside a conch!
Thinking of this, Min Weiguo's eyes changed when he looked at Gao Huaijun.

It’s simply awesome!

It’s really awesome!

He originally thought that Gao Huaijun was pursuing black technology for the sake of black technology and would not think too much about market-related things.

All of this is just to serve as a stepping stone for the listing of Hillhouse Technology.

Who would have thought that there is such detailed market analysis and truth in it!

Moreover, a product that can firmly occupy the fragmented time of users, especially the fragmented time of high-end customers, is very remarkable.

Because the viscosity accumulated through fragmentation time reaches a certain level, it will become even higher!

what does this mean?
This means that mobile phone users may uninstall a mobile game or APP because they are tired of it.

However, when mobile phone users get used to this kind of large screen, especially the operation method of Hillhouse's UI design, the vast majority of users will directly settle down and continue to spend a lot of time on their mobile phones every day, and Use it sporadically several times a day, and the more you use it, the more faithful it becomes.

Gao Huaijun’s biggest hope for this mobile phone is to firmly occupy the fragmented time of high-end users, so that the brand of Hillhouse Technology can be qualitatively improved!
At the same time, far away in the imperial capital, Lianxiang Company was busy working hard.

Although Lianxiang Company used to be a member of Zhonghua Kulian, in recent years, their mobile phone sales have been declining year by year, and have dropped to a very dangerous level!

Because, as long as their sales volume drops by another 10%, they may be ranked as "other" in last year's Chinese mobile phone sales list!

You know, Lianxiang is the strongest company in China Kulian!

Now, they actually want to become the other. How can the gap between them be tolerated?
At this time, Lian Xiang had entered regular overtime work for a long time.

Since mate5 became popular, and then mate6 continued to gain momentum and launched a fierce attack on Pingguo Company, other local mobile phone brands in China were reduced to spectators.

But how could they be willing to do so?

Therefore, all technical staff have started working overtime in the 996 style, that is, starting work at a.m. and getting off work at p.m., working six days a week.

Lianxiang's R&D staff of only about 1000 people also knew that this was a critical moment for Lianxiang's survival.

As the saying goes, the one who defeats you may not be your peers.

Now the PC business, under the impact of the combination of smartphones, tablets, and laptops, has gradually shown its decline. Although it relies on IBM's technical foundation and the channels that Lianxiang has supported in China for many years, it is struggling to support With.

However, its PC business is getting smaller and smaller, and its mobile phone business is also expanding very sharply.

What else do you rely on to make money now?
Just rely on the financial services industry?
Don't be too funny!
We are a technology company, not a small loan company!
At this time, all hopes will be pinned on the research and development of new products.

"How is the development of our new X series mobile phones based on mate6 mobile phones now?" Liu Zhi asked Yang Qing with a low face.

"The difficulty... is a little bit high. We don't have enough foundation. Compared with developed countries in Europe and the United States, we still have a long way to go in terms of technology accumulation!" Yang Qing said with some guilt.

Liu Zhi was in a bad mood today. Hearing Yang Qing's irresponsible words, he almost lost his breath, "What are you talking nonsense! Although Lianxiang's foundation is relatively weak, we can build on the foundation of the Institute of Electronics of the Chinese Academy of Sciences A large technology company founded on the Internet! Our technical foundation is much bigger than Gao Ling’s!”

"Under this premise, do you have the nerve to say that our foundation is insufficient?"

"After so many years and so much research and development expenses, what have you done!"

Speaking of the latter part, Liu Zhi clenched his fists and roared angrily.

Yang Qing didn't know how to reply at the moment. He even thought that he had always followed Liu Zhi's idea and followed the path of technology, industry and trade.

Originally, the R&D capabilities were relatively weak.

Better now!

It's his fault!
However, Yang Qing, although his body is soft, can sit in this position and sit for a long time. He naturally knows what to take the blame and what not to do.

(End of this chapter)