I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 296 Chapter 151-152: Hillhouse folding screen makes a shocking debut! (Two chapters in total)
Finally, the Hillhouse folding screen product will be transferred from the R&D department of Hillhouse Technology to the marketing department of Hillhouse Technology.

Jiang Yun and others, who had been monitoring public opinion, were furious when they saw the article written by Cai Kun.

His grandma’s!

No matter how you say it, Hillhouse is a local electronic technology company in China. In China, it has recruited tens of thousands of R&D personnel alone.

Coupled with marketing, finance, administration, logistics, etc., Hillhouse Technology alone has nearly 3 employees!
Even a company like this is actually treated with hostility.

This is simply an incredible thing.

The Internet environment in China is so bad, so terrifying!
"Damn it, these self-media media are so bad that they are bad to the core. They are making such big news in this difficult situation!"

"Lao Li, have you ever gone to see this Cai Kun? Can you PR and ask him to withdraw the article?"

"I've been looking for him for a long time! This guy probably took the public relations money from other competing products. He always tries to slander us. It can be said that he is out of luck. It won't help to sue him."

"How evil is the human heart!"

At this time, the sixth princess of Yangma is also quietly expressing her concern in her own way - "Saving Private Ryan" will be broadcast on the prime channel tonight!
The mother-in-law has come out to stand up!
The atmosphere has been heightened to this point, and it’s impossible not to have a more exciting time!
However, this atmosphere is also part of the praise. People who eat melons have already raised their expectations very high. If you don't do it well, the newly developed products will be ordinary folding products like those of Sansang. The machine is the same, changing the soup does not change the medicine.

On the same day, Hillhouse released a folding screen-specific advertisement on its official website and all Internet platforms.

This time, due to Cai Kun’s passive guidance, Hillhouse Technology’s Hillhouse folding screen became popular before it was even launched on the market.

The influence is so great that even the news channel of the Central Committee of the Communist Party of China has a commentary program on how much impact the European debt crisis will have on Chinese companies.

Hillhouse chose November 2012, 11, to launch its folding screen, Singles’ Day.

The strong public attention currently taking place in Hillhouse is indeed a huge opportunity for help for Hillhouse’s folding screen product.

And this is not over yet!

They first bought a large number of homepage advertisements on online websites such as Tianya, Weibo, Sina, and NetEase, and embedded dynamic online advertisements on Hillhouse folding screens.

Start the first launch!
It is completely different from the previous days when I liked to bombard large-scale outdoor areas such as LEDs in the city center, airports, subway stations, etc.

If we continue to engage in large-scale opening and closing, the cost-effectiveness ratio of marketing expenses will appear very unreasonable.

If you counterattack in time and beautifully, then the dark clouds in front of you will be swept away!

Cai Kun’s article now can be regarded as a showdown between the public-funded faction and the patriotic faction.

Therefore, Hillhouse's marketing department chose the action to be mainly online, and carried out targeted blasts around Cai Kun's articles!

Rather than Hillhouse nova, mate series are broad-spectrum products that require large-scale distribution.

"The Hillhouse that Mr. Gao often mentioned is no longer the little Karami it used to be. We should adapt to such emergencies and not just passively defend ourselves when encountering them. Normally, everyone should be fully prepared. "After hearing their discussion, Jiang Yun reacted and said in a deep voice.

Because the first wave of people who can accept this novelty must be those who dare to challenge and take risks.

Hahaha, then you must be finished!
Right under the spotlight.

Originally, this product was positioned as a niche product.

This dynamic online advertisement directly reveals the final forms of Hillhouse’s two folding screen products, the vertical folding screen and the horizontal folding screen.

The theme of the new promotional video "Unfold the wonder" released by Hillhouse is that when you unfold Hillhouse mateX1 (horizontal version), please be prepared for strange things to happen.

Below is a domineering slogan - Hillhouse mateX1&X2: Get ready to show your world.

The context of the video is not difficult to understand. With the unique attributes of the folding screen, the brand uses it as an eye-catching point - when you unfold and use your mobile phone, you can always attract the envy of others.

When taking a break on the platform, you take out your mobile phone to perform split-screen multitasking, which virtually improves usage efficiency. However, at the moment when it is unfolded, the surrounding people and time seem to have been pressed on the pause button, and are all folded into one. attracted by the screen. It wasn't until she closed the phone that the heroine discovered that opening and closing it was a switch that stopped time.

The unsatisfied heroine decided to try it again in the coffee shop. What was displayed at this time was the notebook-like function in the hover state. The combination of a stylus made it seem that there were no boundaries between mobile phones, tablets, and computers.

It wasn't until the waiter's coffee overflowed that the heroine hurriedly closed her phone to stop the time. At this time, the heroine no longer dared to open and use the phone, but coincidentally, another person was also using the horizontally foldable Hillhouse mateX1!

To a certain extent, the "Unfold the Wonder" advertising film is actually the brand's intention to show the unique form of the folding screen, de-exaggerate, present the plot with imagination, and make the product an eye-catching weapon, so as to intersperse the folding screen in it. Its functional advantages and selling points deepen public memory.

but!

All the viewers who watched this promotional video were all shocked and surprised by this advertisement, or this legendary folding screen mobile phone, Hillhouse X1!
this. . . It is the legendary folding screen mobile phone.

It’s really a bit too sci-fi!
【Fuck! The feeling when the heroine folds up the foldable screen phone and puts it in her pocket is so cool! 】

[It’s hard to imagine that this is a novelty created by the Chinese. This is definitely another time that it has subverted the boundaries of my imagination about technology! 】

[Those who said that Hillhouse is going to be finished, that Hillhouse can’t do it, that Hillhouse can no longer produce anything, where are they! ! ! 】

[If I were to find a high-tech company in China that could represent China, I would only choose Hillhouse. 】

[Split screen is really attractive, suitable for people like me who watch videos and read comments at the same time. 】

[I’m very curious, how much will such a product cost? It’s really interesting! 】

【Chapter 152】

This time, Hillhouse seems to have given up on the previous idea of ​​​​showing off marketing skills, but is actually putting the display and advantageous output of products first.

There is no way, this kind of product can be described as unrivaled in the market.

This is definitely a dimensionality reduction blow in the true sense!

Soon, within three days, Hillhouse announced the official price of the X1 product - 11999 yuan, on top of its official meager price. Make a friend!

At the same time, they also announced the official price of the X2 auxiliary product - 7899 yuan!
The number 11999 yuan is marked in an oversized font.

What? ? ?

11999 yuan to make a friend?

This price not only breaks the price ceiling of domestic mobile phones in China, but also breaks the price ceiling of the entire Chinese mobile phone industry!

In China, mobile phones priced at this level, which cost tens of thousands of dollars, are basically concept phones. Basically, they are in a state of price and no market.

Less than ten units are sold every month.

This kind of sporadic selling is basically a form of pressure to allow channel dealers to stockpile goods.

But this Hillhouse is different!

Now this mobile phone belongs to this industry and is even the focus of many people.

If pricing is imposed and sales are few, it will make everyone laugh to death.

It is absolutely impossible for Hillhouse Technology, a company that has been established for eight years, to do such a stupid thing.

However, even if your product quality seems to be good, is it really good to price it this way?

If you make a mistake while playing, the consequences will definitely be disastrous!
"Fuck! This Hillhouse Technology is so bold to play like this. There are no such bold electronic technology manufacturers in the entire country of China."

"11999 yuan to make a friend? Aren't they afraid that the sales of their mobile phones will be zero?"

"It shouldn't be possible to hang zero. At most, I will force the channel to get a batch of goods at first, but after suppressing it, I guess I won't be able to move in the future."

"It's really arrogance that makes people crazy and perish!"

However, there is a reason why Gao Huaijun dared to set such a price.

"Mr. Gao, is this price really too high?" After Jiang Yun said this, he felt that his feet were shaking!
11999 yuan is really not affordable for his friends.

"Too high?"

"No!"

“Our core need is to screen customer groups!”

"This product is really expensive. If you don't meet the demand, there is no need to buy it."

“It is aimed at customer groups. One is those who are tired of candy bars and want a large screen but don’t want to take a mobile phone and a tablet out at the same time. If financial conditions allow, they can start playing. They are more rigid and only watch videos and play some simple games. These rich otakus in the game! Although these otakus are rich, they are still otakus!"

"The second one is business, social and show-off needs!"

"Giving an X1 is called a gift. Because of the popularity of the Hillhouse X1, everyone knows that this phone is worth more than 1 yuan!"

"It is false to say that office work is convenient. How can it be more convenient than a laptop? Opening and folding actually reduces the privacy of the mobile phone. If you don't want others to see the contents of your screen, the holding angle will actually appear deliberate. In fact, it’s not the main highlight, it’s just a high-end product, and its social value must be higher than its office value. Of course, it’s also true that the larger screen makes the user experience better.”

"You have to get the core of the gift, that is, a "high-ranking official"! Many bosses and bosses cannot use QQ mobile phones, but they love to play with Pingguo and our Mate mobile phones, and they have to hold them in their hands and put them on the table when talking? Are you pretending! "

"So, this is actually very critical in the field of luxury goods! I don't think it matters how much this is worth. How much everyone thinks this is worth is very important! Don't think this is an ordinary electronic product, this is a real For luxury goods in the sense of the word, you have to use the same techniques as luxury goods to operate such a luxury product.”

"You, when you work in Hillhouse, your horizons must be broader and you must know better what marketing is!"

With that said, Gao Huaijun patted Jiang Yun's shoulder sincerely.

Jiang Yun nodded thoughtfully and looked at Gao Huaijun with some excitement.

This person is really awesome!
This good guy.

Electronic products are sold as luxury goods.

Isn’t this the legendary electronic Maotai?
It is very convenient to use this X1 to discuss business and read contract documents. The small screen looks small and the layout is messy. It is impossible to carry a computer tablet with you at all times. At this time, the folding screen is very convenient and can be said to be a must-have for business trips.

And the most important thing is that this folding screen is exclusive in the world, the price is so expensive, and the combined posture is so handsome, it must be very impressive to use.

Nowadays, among social elites in their 40s, after the release of X1, if a trend develops and it would be shameful for you not to have a foldable screen mobile phone at the wine table, and nothing else will do, then the sales potential of Hillhouse X1 will be considered Can really be dug out!

high!
It’s really high!

In Jiang Yun's heart, he couldn't help but give Gao Huaijun's position as a big thumbs up.

. . . . . . .

"Why haven't you called me yet?"

"How long has it been!"

"How could it be so?"

"How long do you want me to wait?"

At this moment, Wang Defa, who was rich but not handsome, was standing in his living room, walking around, seemingly worried.

When Hillhouse sells this Hillhouse X1, it does not directly sell it like ordinary mobile phones, but directly starts pre-sales.

Moreover, for this pre-sale, you still need to make a reservation directly online, and then go online to pick up the phone.

Wang Defa himself is a Hillhouse fan. He started using Hillhouse products from mate3 to mate6, and he has used every mobile phone.

Now this X1, he has money and leisure, and thinks the product is very good, so naturally he can't miss it.

However, this product is a little too difficult to grab.

For this reservation, he mobilized relatives and friends. A total of more than 30 people came to Hillhouse's online mall to grab the products for this reservation. As a result, most people were spinning in circles!
What do you mean?
The system was immediately stuck!
Most of them started at 9 o'clock last night and waited until : to get in. They kept spinning in circles, almost doubting life.

This is something that has never happened to Hillhouse Online Mall since its establishment.

Good guy!
I bought a few mobile phones, and they were high-end folding screen phones, costing tens of thousands of dollars, and they actually crashed a system.

This is really shocking!

Sell ​​more mobile phones to these emperors who want to buy mobile phones, oh no, can't they be loyal customers?

Is it that difficult for such a big company like Hillhouse Technology to sell just one mobile phone?

Really dying!
(End of this chapter)