I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 307 Chapter 173-174: 2012 Annual Review! (Two chapters in total)
Time passed quickly, and soon it was January 2013.

Now, it is the ninth year that Gao Huaijun has traveled to this time. It is also the most critical year for the development of Hillhouse Group to the present.

During the year-end inventory before the team year, Gao Huaijun and the senior executives of Hillhouse Group conducted Hillhouse's annual inventory at the R&D sub-center in Shanghai for the first time.

Since last year, Hillhouse Group has gradually relocated more than half of Hillhouse’s vehicles and about one-third of Hillhouse Technology’s team here.

Although Xicheng also expressed dissatisfaction, as Hillhouse's core talent strategy, Gao Huaijun cannot compromise in this place.

As a medium-sized city in southern Jiangsu, Xicheng has given birth to a Fortune 500 company in China, so there is no big problem.

However, in order to nurture a larger-scale multinational enterprise, the city's ability to attract talents is limited and cannot attract a large-scale talent echelon.

So when Gao Huaijun made the promise not to move the headquarters out of Xicheng and to keep a certain scale of R&D personnel in Xicheng, the leaders of Xicheng had no choice but to agree to his needs.

In China, especially in the Evergreen Triangle area, the energy level of the magic city is very high, and it is also very conducive to attracting a corresponding level of talent echelon.

At the same time, the construction of the second phase of the Modu R&D sub-center has also begun.

Hillhouse technology sector.

In the second year after Hillhouse was launched, although the unit price was low, the overall sales directly surpassed the sales of Honor Magic, which has been a product for seven generations. This also shows that female consumers, in this era of 2012, the consumption chain is in Absolute economic strength at the highest level.

As for Hillhouse nova products, after a period of sales climax, sales naturally declined in 2012. Compared with the super BUG-level sales of 2011 million units in two months in 142, it was somewhat lower, but with its beautiful appearance , as well as the implantation of beauty artifacts, as well as the very clear research and development concept of female-oriented mobile phones, in 2012, it still achieved an astonishing result of 163 million units!
Overall sales reached 35 billion.

At this point in 2012, WiFi has begun to slowly become popular. Products like pads have larger screens than mobile phones and are more enjoyable and comfortable to play in bed. With the addition of domestic manufacturers and companies such as Pingguo Following up, the overall APP ecosystem is much better than a few years ago, including early childhood education classes, handheld games, language learning, etc. This also gives this product a better foundation to perform.

And sales have suddenly stretched from 2011 billion in 25 to an astonishing 42 billion!

Although this number does not seem high, these are two high-end mobile phone products after all, and the X1 is even a Puhao-level ultra-high-end mobile phone with a unit price of more than yuan.

From the bottom to the top, everyone discovered in ignorance that China's electronic technology industry suddenly became successful?
This is really exciting.

As for Sansang, although it is a Fortune 500 company, it only has a lonely headquarters building in Hancheng, which is far behind the grandeur of Hillhouse Group.

It is said that when Li Yinxin saw the first phase of the Hillhouse Magic City R&D Sub-center for the first time, she was deeply shocked!

However, the theme of this issue is no longer the aesthetics of the Song Dynasty in the first issue, but the style of the Tang Dynasty. The overall appearance will use a lot of Tang Dynasty architectural techniques, such as white wall red couplets and gray tiles, and the overall appearance will feel more grand. The construction aesthetics of this issue will be deeply imprinted by Gao Huaijun.

As for matepad, an old product of Hillhouse Technology, it launched a micro-innovative seventh-generation product, matepad7, and mini tablet computer minipad2. The two products worked together and sold a total of more than 2012 million units in 210. The number of pad products has almost doubled from 2011 million units in 108.

This scene, let alone ordinary enterprises in China, even some large enterprises, does not have such a scene.

Honor magic has launched its sixth generation product, Honor magic 6. Although the overall quality of this product is very mediocre, it also means that this product basically does not have many core shortcomings. In addition, the old products of the previous five generations Customer introductions and repurchases from old customers, plus in 2012, the new Honor magic 6 was also equipped with a beauty tool.

Hillhouse Technology launched the ultra-high-end luxury product X2012 in 1. So far, in the remaining two months of 2012, it has directly sold 15 units!
This means that the results in these two months alone exceeded 18 billion.

After all, the sales volume of 132 million units also has an output value of nearly 33 billion.

The Mate series, as Hillhouse's business model, has now firmly established itself in the ecosystem of mid-to-high-end mobile phones priced at 3000-6000 yuan.

In the annual summary of Hillhouse Group's sales in 2012, the performance of Hillhouse Technology and Hillhouse Vehicles was a big step forward compared to 2011.

The most high-end Hillhouse X1 and Officials are all looking at him!

With the launch of X1, Hillhouse Technology’s true ecological matrix has been constructed!
From the lowest-end Honor magic phone to Hillhouse nova, a universal version and a female-oriented phone have become the lowest level of the Hillhouse mobile phone ecosystem.

Although it is not yet possible to compete with Sansang and the rising star Pingguo on a global scale, this is indeed a landmark event in the rise of China's electronic technology industry.

Therefore, the overall sales volume has increased significantly to 2011 million units compared to 103 million units in 132. Although the report card is not as eye-catching as pad products, it is still very good.

Finally, among mobile phone products, the most important mate7, although it is somewhat eclipsed by the starry star of the X1, this product, which has just experienced its first launch, is still sold together with the mate6, which is still in the sales period. There are 330 million Mate series machines, and the phenomenon of direct sales inversion between high-end and low-end models that is rare in the market can be said to be unique to Hillhouse!

The sales of these 330 million Mate series machines also reached a terrifying 139 billion.

With such excellent results, Hillhouse's Mate series mobile phones have reached the top five of China's high-end mobile phone rankings for the first time!
This success has also allowed Hillhouse Technology to truly shake up China's electronic technology industry and financial industry.

You know, before 2012, although the four companies of China Cool Company were already very popular, when it came to the research and development of high-end products, they were naturally far inferior to such big-name mobile phone manufacturers. Therefore, there has always been no one from China. Enterprises can enter the top ten of high-end mobile phone rankings.

Basically, they are always hovering after the tenth place. Occasionally they will enter between the fifth and the tenth place, but basically they don't do it for a short time.

This is definitely an unprecedented victory for Chinese mobile phones.

In the 1+N system, other auxiliary product lines have also achieved good results.

Like the third generation of Hillhouse Smart Screen, although this product has changed from its initial core traffic status to its current auxiliary status, in 2012, when smartphones had just begun to become popular, as China has gradually With the rapid urbanization process, every newly renovated house needs a TV to decorate the facade. Therefore, the sales of Hillhouse smart screens have also shown steady growth. Compared with the TV sales of 2011 units in 48, in 2012, there was a steady increase, growing to 59 units, achieving sales of 30 billion.

Although the current 30 billion doesn’t look like much compared to the mate series’ 139 billion, it is 30 billion after all!

This sales value can rank in the second tier even among TV manufacturers.

In other words, Hillhouse Technology, the founding company of Hillhouse Group, has achieved an astonishing sales of 12 billion yuan within 302 months!

This achievement not only directly exceeded the 260 billion overall plan task set by Gao Huaijun at the beginning of the year, but also directly broke the 300 billion integer barrier. Compared with 2011 billion in 227, it increased by 33%.

And it wasn't just sales that hit new highs.

Compared with the profit margin of 15% last year, the profit is relatively more generous. In 2012, due to the hot sales of Hillhouse X1 and the continued sales of mate7, the overall profit margin also continued to rise.

The overall profit margin of 18% is also a new high since the establishment of Hillhouse Technology!
Compared with the profit of 2011 billion yuan in 24, the profit of Hillhouse Technology increased to an astonishing 2012 billion yuan in 54.

It's a completely doubled performance.

This is definitely an amazing result.

In China, most county-level cities in the central and western regions had an average annual fiscal revenue of 2012-3 million yuan in 6, which was basically enough to support civil servants and teachers in their own counties.

This profit level ranks among the top among electronic technology-related companies.

You know, although traditional Chinese technology companies like Lianxiang have high sales, the profit margin of the PC business has been declining year after year. Although there is official centralized procurement, this part of the business is extremely profitable, but individual consumers The profit margins of these products have been declining year after year. By 2012, despite the support of small loan financial business, the profits of the core business were only less than 7%!

This paper-thin profit is much lower than Gao Ling's.

The gradually rising profit margin is actually one of Hillhouse Technology’s moats!

In the later stage, whether it is to reduce product prices to gain competitiveness, or to continuously increase employee wages and increase product research and development capabilities, there will be more room.

After having sales of 300 billion yuan, Hillhouse Technology has gradually got rid of the shackles of small and medium-sized electronic technology companies and is slowly sliding towards the direction of mid-to-high-end companies.

Gao Huaijun also made the third organizational structure adjustment to Hillhouse Technology after its IPO.

This matter is expected to be carried out between 2014 and 2016.

And the other side.

Hillhouse vehicles, excluding the Dolphin model under development, basically have four models: the hatchback Hillhouse Xia, the A-class car Hillhouse Song, the B-class car Hillhouse Han, the SUV Hillhouse Qin, and the high-end sports car Hillhouse Ming. Most market segments have been occupied.

Although the current sales of Hillhouse Xia are not good, the flaws are not concealed. Throughout 2012, Hillhouse Song achieved very good results due to its strong outbreak.

Throughout 2012, the Hillhouse Xia model had not been revised in consecutive years, so the sales volume dropped to less than 8 units, and the sales volume was only about 40 billion. After the Dolphin model was launched, this Hillhouse vehicle The first model will enter the final stage of product sales and gradually withdraw from the hatchback market in China.

The Hillhouse Han model underwent a minor facelift in 2012. Based on the original product, the appearance and interior were fine-tuned, as well as the core implantation of Hillhouse Map, and targeted at lidar and other Some users of the software often have negative feedback problems in the maintenance center and carry out targeted BUG improvements.

Gao Huaijun requires all Hillhouse Vehicle models to undergo minor facelifts once a year and major facelifts once every three years. This kind of research and development is as compact as that of ordinary car companies, which have minor facelifts every three years and major facelifts every nine to ten years. In comparison, it is very lively.

Therefore, although the Hillhouse Han model has not undergone a major facelift, at the same time, after the Hillhouse Song came out, it has also been imitated by many domestic and foreign automobile manufacturers.

However, Hillhouse's sales still increased steadily in 2012, from 6 units to 7 units. The annual sales also reached an astonishing 168 billion yuan!

This result also directly ranks 13th among the sales of B-class models in China!
Achieving such results in the third year also shows the maturity of Hillhouse's model.

This product of Hillhouse Qin has stronger consumption potential than Gaolhouse Han in the urban improvement-level SUV market.

In 2012, compared with B-segment cars, which are just more luxurious in interior and appearance than A-segment cars, urban SUV sales were significantly better.

For a family of four or three generations living together, owning an SUV for outings is a better and wiser choice than a B-class car.

Therefore, the Hillhouse Qin model continued its hot sales momentum in 2011. Throughout 2012, the number increased to 2011 units compared with 8 units in 10.

This sales volume also ranked among the top ten in China's 2012 SUV segment rankings!
This is also Hillhouse’s first model to enter the top ten in the year!

You know, throughout China, even the big local car companies, such as Changchun, Modu Automobile, Changan Automobile, etc., are generally strong in one field and unknown in other subsidiary fields.

For example, long-range SUVs, Changan's Eado, Wuling Automobile, Wuling Hongguang, etc., such as Hillhouse Vehicles, which has only been established for five years, can rank in the top ten in several different fields.

Very few!

(End of this chapter)