I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 323 Chapter 201-202: The menacing line generation KONA! (Two chapters in total)
After the price of line generation KONA is decided.

The staff of the Huaguo branch of Linedai Automobile Group also began to seize the time to write a press release for this new car.

During this period, the performance of line-generation automobile companies in the Chinese market was very poor.

Sales have declined for two consecutive years, and the sales of main models have declined, putting the entire Huaguo branch under tremendous pressure.

The emergence of several new cars from Hillhouse Vehicles has given China's local automobile industry hope to surpass advanced foreign automobile brands.

Therefore, compared with the slow decline in Gao Huaijun's previous life, the sales decline of line-generation cars in this era is much steeper and the time is much earlier.

Against this background.

The line-generation KONA model is relatively more important.

Finally, one week after receiving the certification, the press release from line agent KONA was released.

As soon as it was released, it attracted the attention of automotive media people.

At this time, Zheng Yixuan, who always had a gloomy face, was also full of smiles, "The first-generation KONA is our core strategic model for entering new energy vehicles."

It directly stunned the car media people.

The crux of the problem is not limited to this.

My previous approach was that although the product was several generations behind, I kept the price down and directly competed with you on price.

Viewed from the side, the new car has a powerful line design and is equipped with low-wind resistance rims. The body length, width and height are 4055/1725/1575mm respectively, and the wheelbase is 2260mm. At the rear of the car, the new car adopts a similar design style to the front, equipped with through-type light strips, split taillights, etc.

Ever since the sales of first-generation cars continued to decline, he hadn't felt so comfortable for a long time.

"This 12 yuan is really sincere! Can they make money on first-generation cars at this price?"

This car has a very avant-garde exterior design and good aerodynamics. The through-type light strip and split headlight design are very recognizable. In addition, it is also equipped with an active air intake grille, which can help reduce wind resistance or dissipate heat from the battery.

This line-generation KONA can be said to be full of sincerity in terms of price, configuration, and product strength!
"The international giants from Hanguo are making a strong move into the range-extended vehicle field."

"It is paired with our latest understanding of technology and Hyundai's most high-end fuel engine."

"I can't say it's not difficult. What's difficult is that the appearance, interior, and the concept of technology and intelligence in the interior have all changed a lot. From this point of view, the sticks are still very sincere."

And now, he finally has the opportunity to show his merit to the headquarters!
In fact, the Han people and the Chinese people are pretty much the same.

"There is also a newly designed A-segment compact car."

"Oh my god! This car looks great, and it's not expensive. It looks like this generation of cars is coming in a big way!"

In terms of interior, the new car is equipped with integrated dual 12.3-inch panoramic displays and updated Bose Premium audio system.

Zheng Zhi has a strong atmosphere in the office.

"It can make money, it's just that it's a little less. Their current car is a gas-to-electric vehicle, and the platform hasn't changed much. It's not difficult to replace it with this fake electric, real gas-powered car!"

"According to the Chinese people, we are coming in a big way this time. It seems that our line-generation KONA is going to be really popular!"

"The first-generation KONA will definitely become a blockbuster in China's A-class car market."

At this time, the person in charge of Huaguo Automobile Promotion said excitedly in Zheng Yixuan's office.

Finally, in terms of power, the new car will be equipped with a single motor, with a maximum power of 135 horsepower and a peak torque of 255 Nm. Coupled with the unique advantages of the first-generation fuel engine.

After this period of self-media reports, we also know that the first-generation KONA can be said to be the well-deserved king among new energy vehicles of the same level.

In the face of this product with the strongest product power, can other Chinese companies, including Hillhouse, withstand this impact?

The product strength of this car is no worse than Hillhouse Song.

"After the entry of major international manufacturers, what will be left in China's automobile industry?"

It is reported that the wind resistance coefficient of the new car is only 0.27Cd.

"Extended range vehicles have begun to enter a new era of Red Sea gaming."

The current gameplay is that if I switch to a new product, not only will the product strength keep up, but the price will also maintain a small profit margin. Let’s see how you fight with me!
This is the second general attack of Line Generation Automobile Company on the automobile industry in China!
Moreover, this attack is even more fierce than the last time!

Whether it's Autohome or Messrs., there are a lot of commentators paying attention to the release of this model.

"Your Excellency, President, have you seen the Chinese market's evaluation of the line-generation KONA product?"

Now the line generation attaches great importance to the Chinese market this time!

It looks very high-end and grand!

. . . .

Many people, especially those who work in the automobile industry, are worried that China's automobile industry, which has just gained new momentum, will be directly suppressed by major foreign forces and capital.

Under the same circumstances, nothing is more important than your own development!

In the Chinese and cold markets, the first-generation KONA car debuted at the same time!
The first-line generation is no longer the stupid strategy it used to be. The so-called best generation is launched in cold countries and European and American countries, while the next generation or even the next two generations are launched in China.

"This is a great performance car at a great price."

"Guys, if you get serious, it's really hard to predict the outcome!"

The first-generation cars have no moral ethics at all. Once on stage, they are like kings.

What is said is often much more important than what is done.

It’s so difficult for China’s local cars and capital!
This product of the current generation car is not only accurately positioned as an A-class car, but more importantly, whether it is the degree of care of the product or the price of the product, it directly cuts into the Sylphy some time ago. Core areas of price reduction!

"Don't talk about China, even the whole world, there is no problem at all if it is called a high-performance car."

"This time, our line-generation cars must fight a beautiful battle!"

"Be ruthless and find back the lost ground that was lost before."

Think of the situation where the sales of line-generation cars are rising steadily thanks to the popular product of line-generation KONA.

Zheng Xuanyi suddenly felt unusually excited.

【Chapter 202】

“Intensify your publicity efforts immediately and don’t save money this time!”

"You always emphasize KPIs, emphasize KPIs on everything, always dig a little bit of this, and never make any big money out of that. This time, we are going to have a large-scale and explosive publicity to replace KONA, this product , from the cost-effective products mentioned by self-media practitioners to real word-of-mouth among consumers.”

"This time, we must fight a great comeback!"

Zheng Yixuan said to the publicity staff on the side with high spirits.

His current position as an online generation car has become increasingly unstable.

Now the board of directors is quite critical of his work.

so now!

Line generation KONA is his best chance to make a comeback!
"Understood! I'll do it right away!" The head of the publicity department immediately nodded in agreement and immediately got into a busy working state.

The Huaguo branch of the entire Xiandai Group also invested all the company's resources into the Xiandai KONA car.

They immediately purchased the meager amount of hot searches and wanted to make huge waves on the Internet!
#LINEgenerationAuto creates a new generation of new energy vehicles, a big brand, and a big strategy that will subvert your perception! #
As soon as this news was released, it was ranked as the seventh most popular search topic for a small amount of money.

Then, instead of quietly going offline after the spending period, he rushed directly to the top three.

This also makes this A-class car from the cold country a popular model in recent times!

This is a hotly debated topic for two reasons.

One is that the range extender model is an original model created by the Chinese company Hillhouse Vehicles. Only local Chinese car companies have followed, and no foreign car companies have followed up. Therefore, the line-generation KONA model can It is common to say that one stands out from the crowd.

The second is that as the first foreign big-name company to enter the field of extended-range vehicles, the performance of this car is exciting. If this car can also sell well, does it mean that the era of extended-range vehicles is coming? !
"First-generation cars, big foreign brands, I want them!"

"This car is so handsome. It looks as sharp as an electric car, but also has the sophistication and elegance of a fuel car."

"I will definitely buy a car if it goes on the market."

Netizens who saw a series of parameters of the line generation KONA.

This time, I felt that this model is really powerful.

Big brand plus high-performance configuration plus super cost-effective price.

It's hard to imagine how much sales this model can sell.

This first-generation KONA must be a big indicator. If the sales of this car in China are confirmed, then large car companies like Dazhong, which are extremely biased towards the Chinese market, will definitely come in and test the waters. of!

And in this situation, compared with the market where Gao Huaijun is located, the competition for range-extended vehicles is more than five years ahead of schedule!

. . . . . .

"Boss, the KONA that we are planning to build now looks very similar to our products!"

"Now that they are so vocal, will they have a big impact on our product sales?"

Shang Yayan saw the online promotional videos and press releases for online brand KONA and felt a lot of pressure.

After all, this is the first time that Hillhouse is going head-to-head with Line Generation Auto, a world-class automobile company.

Going up and down Gao Lian, it is normal to feel that Yali Mountain is huge.

Hillhouse Vehicles has always been developing relatively smoothly. Although there are some minor obstacles, they have not affected the core development of Hillhouse Vehicles too much.

However, this time, line-generation vehicles are coming in force.

Naturally, it is inevitable that Hillhouse Group will attract great attention.

Gao Huaijun knows the future development destiny of line-generation cars and knows that Hanguo cars will be the first cars to be squeezed out of the Chinese market.

And ten years later, in 2023, the long-term market share will only be about 1%.

However, in 2013, when Han Guoqi was still at its peak, he naturally would not take it lightly.

However, he still said with a smile, "We are a big brand company, and now we want to regain the lost market share in China. We have concentrated the resources of several cars on one body. It will naturally be aggressive and it looks powerful." "It's absolutely normal."

Li Yinxin, who was listening on the sidelines, couldn't help but smile bitterly after hearing what Gao Huaijun said.

She stood up and seemed to want to withdraw.

She really didn't dare to listen to such highly sensitive company secrets.

Gao Huaijun waved his hand and asked her to stand aside.

Although the Xiandai Group is flourishing in Han Country, it is a T0-level chaebol.

But in China, he is not afraid of Gao Huaijun!
Isn’t it just a line-generation car?

Let’s fight!

This is a conspiracy strategy that cannot be avoided!
Therefore, he was not afraid of Li Yinxin eavesdropping on the side.

Shang Yayan naturally heard the joy and pleasure in Gao Huaijun's voice.

She secretly admired her boss.

He started from scratch and reached his current position, and then faced such a powerful opponent and still remained unmoved.

There is thunder in the chest and the face is like a flat lake.

This strength and structure are really not something ordinary entrepreneurs can achieve!
Gao Huaijun stood up with a smile, "Don't worry."

"The development of China's automobile industry has reached a core critical point."

“And this key critical point is the breakthrough of smart cars!”

"And what does the breakthrough of smart cars rely on?"

"Is it relying on the strong accumulation of the modern automobile industry?"

"Not really!"

"It relies on China's huge engineer cluster of hundreds of thousands!"

"This huge engineering cluster is determined by China's strong and large number of mathematics, physics and chemistry graduates."

"This amount is not available in the cold country, not even the island country or even the beautiful country!"

"So, you don't have to worry!"

"Even if we fail once, I'm not afraid because China's powerful industrial clusters are here."

"The advantage is mine!"

Gao Huaijun said with confidence.

Li Yinxin looked at Gao Huaijun in shock.

She had never thought of the angle Gao Huaijun just mentioned!

You must know that Han Guo’s self-proclaimed strategy of becoming a technologically powerful country relies on the high-density and high-intensity investment of the chaebol itself.

And Sansang Company is the leader among them!
Under such circumstances, Gao Huaijun talked about future development and relied on the human sea tactics of Chinese engineers, which somewhat subverted her values.

Gao Huaijun smiled and glanced at the shocked Li Yinxin, not surprised.

You know, the later development of science and technology will not be about hard aspects, but more about soft aspects!

In the large software field of AI, only two companies, Hua Guo and Mei Guo, are eligible to participate.

The core reason is that the number of engineers in only two countries is enough to support the changes and evolution of the third technological revolution.

(End of this chapter)