I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 33 Chapter 033: Cool!
After the price is set, the next step is the most critical product promotion.

This is also the key to whether this MP3 can explode!
This is 2004, not 2023, the era of online Internet multi-matrix communication.

In this era, when new products are launched, newspaper media has the best dissemination effect, followed by traditional television media, especially the comprehensive news inserted in the middle of CCTV’s evening news and weather forecast, which almost crushes everything.

However, Gao Huaijun now has empty pockets, and most of the funds are spent on R&D expenditures and product production.

If he followed the traditional approach, he probably wouldn't even have the money to buy a few newspaper front pages, let alone support the saturation bombing until new products are launched.

Therefore, he took a different approach and did not pay attention to technology forums for hardcore enthusiasts. Instead, he set his sights on regional online forums with very high customer recognition, such as the Suzhou Forum in Suzhou and Xici Hu in Jiankang.

Then, Ningyuan hired more than a dozen college students with their own personal computers to work part-time as trolls, and carried out saturated information bombing in these forums, focusing on some hot information and outputting product information.

These information bombings will not be like the most basic cyber army, which carries out spam-like network bombing, which makes people feel fake at first sight.

Instead, Gao Huaijun personally took the initiative and wrote professional outlines for these Internet warriors, allowing them to play the pros and cons like a debate, and slowly began to control the popularity in these regional forums.

The focus and emotion of their quarrel mainly focused on one aspect - whether domestic brands can produce products of the same quality as foreign brands!

This kind of topic is not lacking in popularity at any time.

In China, who doesn’t know that domestic brands can’t hold up the wall?

Talking about cars, cars are not good.

Talking about mobile phones, mobile phones don’t work.

Talking about ships, ships cannot.

Talk about football. . . , forget it, let alone this.

Many melon-eating people have never seen this battle in this early Internet era, and they have joined the melon-eating industry.

When this reaches a certain level of popularity on these regional forums.

Gao Huaijun started the most critical step - product hype!
He first launched a wave of online advertising.

This kind of local and online forums were basically operating at a loss in 04, and their awareness of traffic was very low. Therefore, the cost of online advertising was relatively cheap.

This wave of concentrated bombing advertisements is an advertising picture - a black silhouette of an S-shaped beauty, behind it is a colorful pink picture, and finally there is a high-character ancient seal script logo and a very stylish sentence Advertising slogan: M1, the most beautiful MP3 player in the world.

This advertisement screen was placed in the most eye-catching position on these websites, and soon afterwards, it directly detonated these regional forums!
Many people were stunned when they saw this slogan.

The most beautiful MP3 in the world?

This company is a bit embarrassing. A Chinese company dares to say such a thing, and it is still in this era when public funding is prevalent. Isn't it afraid of a run on the public funding group and the strange atmosphere?
Aren't you afraid of being ridiculed by the audience?
Then when they saw the advertisement screen, they were all stunned.

This picture is so cool!

People in 04 couldn't help but be shocked when they saw this kind of scene.

People can't see any information about the MP3 product from the advertisement - not even price, parameters, or even real pictures of the product.

But it can greatly attract the attention of young people.

Against the colorful background, a black figure with unclear facial features is twisting to the music.This kind of design not only gives viewers a stronger sense of immersion.

This also reminds people of the recently released movie-"The Matrix 3: Matrix Revolutions".

"cool"!
This company has something!
Some people clicked on this picture out of curiosity, and then saw a promotional picture of M1.Wow!
Very pretty!

In this environment where MP3 players generally have rough workmanship, this MP3 simply stands out from the crowd, carrying out a dimensionality reduction attack on the MP3 players of this era.

Immediately afterwards, the joint action of Hillhouse Technology and the websites caused the melon-eaters who were watching the show to instantly become commotion!

Merchant linkage: Free lottery for Hillhouse M1199-MP1 worth 3 yuan. Everyone is welcome to participate. Log in and voluntarily enter your mobile phone number, name, and pass the SMS verification code to get a free draw and the chance to get an M1-MP3!
People who eat melons have never seen such a battle before.

Get a free MP3, it’s a gift, worth 1200 yuan!
Where can there be such good things in this world?

Almost instantly, these local forums exploded with topics!
[Real or fake, is it really a gift? 】

[Some merchants give away one or two units, but this brand called Hillhouse gives away 100 units. Are you sure this is true? 】

[You can get it just by entering your mobile phone number, so don’t I belong to a lot of phone numbers and can participate in the lottery? 】

【snort!If you need a mobile phone to confirm the verification code, you think you can just search online! 】

[This MP3 is really cute and looks so beautiful. I like it very much. I probably won’t be able to get it in this lottery, but I still want to buy one! 】

[Yes, where can I buy it? 】

[It’s just a bit too expensive, 1200 yuan. 】

[1200 yuan is indeed quite expensive. The domestic brand Patriot only costs 800 yuan. It is just a small brand. Why is it so expensive? 】

This method of conducting free lottery draws online is full of gimmicks!
Many people who eat melon are very poor, and many are even college students.

However, those who can access the Internet basically have mobile phones. This gameplay is completely different from the mobile voting gameplay in the recently popular "Super Girl". It is very novel. Try your luck. If you get lucky, you can successfully draw a value. What about the 1200 yuan MP3?
Isn’t it a huge profit!

Therefore, in less than a week, the cumulative number of participants in this small event exceeded 100 million!

It can be said that this is far beyond Gao Huaijun's imagination!

This result was far beyond the expectations of Ning Yuan and other executives. Knowing the number of participants, they couldn't help but be extremely shocked.

What is the concept of 100 million people?
The population of a large city in China.

This kind of method, let alone talk about it, is simply unheard of if you know how to play it.

The speed of online propagation, and the speed of online propagation without interference from other fragmented information, is extremely fast.

Although 100 million people participated.

But how could Gao Huaijun randomly distribute these 100 precious MP3s?
100 MP3s retail for 12 yuan!

He distributed these 100 MP3s to several key cities in Changjiang Triangle, and 90 of them were women!
The lucky ones with 100 MP3s never thought that Gao Huaijun would do such tricks!

They are scattered in the corners of major cities in the Changjiang Delta. It can be said that in a short period of time, they have produced a word-of-mouth effect.

With the help of this lottery and the 100 lucky MP3 winners drawn through this event.

This little MP3.

In the Changjiang area, it is completely popular!

(End of this chapter)