I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 340 Chapter 235-236: Sales volume in Brussels! (Two chapters in total)

Hillhouse’s first shot in Brussels went viral beyond everyone’s expectation!
Not only are the two cars of Hillhouse Vehicles popular, but together with the products of Hillhouse Technology, they are also popular in Brussels!

Almost instantly, people all over Brussels were discussing this amazing company and the amazing products it brought.

Hillhouse occupies a high ground, takes advantage of the success of "The Great Journey", and uses extreme marketing gimmicks, which can be said to have achieved miraculous results.

Brussels is the central fulcrum of old Europe, and countless Louises are using their influence to promote Hillhouse's products as quickly as possible!
This is the core of Gao Huaijun's other idea of ​​going overseas.

Compared with China where you advertise more, in Europe you pay more attention to the connection between people.

You boast that your product is good, I don’t feel it, but our friends and relatives say that this product is good, which is very important for a new brand like Hillhouse that has just entered Europe!
Hillhouse's automobiles and electronic products, through these opinion leaders, are like viruses, slowly spreading from Brussels to the entire Europe.

Brussels is a relatively independent location, but the most special thing about this place is that it is one of the few logistics and transportation hubs in Europe.

Under such conditions, there would be very eye-catching news.

Although it does not appear to be rough on the surface, it is well known to passers-by throughout Europe.

. . . . . . .

This has also caused burnout among many product manufacturers.

The reason why a classic product is a classic is because so many people like it, so much that it has been solidified into a certain fixed image.

Therefore, under this situation, over time, most users of automobiles and electronic technology products have developed some aesthetic fatigue towards the automobiles and electronic technology products produced at the current slow pace.

Pride and prejudice harmed these businesses in Europe.

But now, Gao Huaijun, who has given opportunities to established companies in Europe and the United States, knows it.

"How many orders were issued?" Gao Huaijun was not surprised by this result.

At present, under the influence of the Schengen Treaty, the whole world is like a hodgepodge, with me in you and you in me.

In this case, minor repairs will become the norm!
The overall layout of a car has not changed for hundreds of years!
This kind of aesthetic fatigue that even the users themselves are not aware of requires a truly powerful product to teach these arrogant Baiyi men to start a new life.

This kind of aesthetic fatigue is not involved in all manufacturers and brands. They are all under the premise of scratching the surface and have not been shown. It is just because there is no new product that can truly upgrade their consumption!

With the right time, right place and right people, it is natural to achieve some results.

A lot of energy and money was invested.

This point is still completely different from Hillhouse Technology's shabby overseas expansion.

Now with the endorsement of "The Great Journey", coupled with Hillhouse's correct marketing strategy and excellent product strength.

Just like smartphones, it has a similar impact on ordinary feature phones in terms of dimensionality reduction!
The famous mountaineer Mr. Zhang Dongsheng once said: When a person asks you if you can give him another chance, he is not just asking for a chance, he is also giving you a chance.

So Ning Yuan came to Gao Huaijun's office excitedly.

Under such circumstances, once a new product comes out, it will not only be recognized by the old Europeans whose stereotypes are severely solidified, but it can even generate a fanatical following in a short period of time and generate a strong brand identity. feel.

But it will be very easy for people in the entire logistics chain and industrial sales chain to know about it, allowing Hillhouse's products to spread more quickly.

Their bodies are so big that it is difficult to turn around!

This chain-type influence diffusion method from opinion leaders to key people in the chain, and then gradually spreads, is the core rule for Hillhouse to survive before the anti-globalization wave arrives!

"Mr. Gao, the first month's sales data of the joint self-operated store in Brussels has come out, and many people have already submitted orders." Because Gao Huaijun specifically explained that after the sales of this self-operated store are available, the first month's sales data will be released. Tell him immediately.

"Mr. Gao, in addition to the ten cars that are on special offer and need to be drawn by lottery, we sold a total of 300 cars in Brussels in one month!" Ning Yuan looked a little excited when he talked about this news.

Gao Huaijun couldn't help but feel happy when he heard the news!
China's automobile industry generally exports to Europe, and most of them are owned by automobile companies. After a year, the volume is only a few hundred vehicles.

The core reason is that most of China's cars are imitations and copycats.

Are there any people who are serious about R&D?

Have!
But rarely.

Even if they are serious about R&D, they still can’t afford too little R&D investment due to too few product sales and too low unit prices.

They are not like Hillhouse, which has Hillhouse Technology's cold profits of billions per year as a basis, and can invest heavily in research and development without any scruples.

Although they followed suit and saw the benefits of Hillhouse's extended-range cars and smartphones, they only learned a shell. The artificial intelligence and mechanical mutual induction functions inside cannot be imitated casually!

"Look, it's only a few hundred vehicles that makes you excited. Our Hillhouse vehicle sales volume is hundreds of thousands of vehicles a year. In the future, we will exceed the annual sales of one million vehicles. Wouldn't it make you crazy with joy? ?" Gao Huaijun couldn't help but joked.

This sales volume is too small for the entire Hillhouse.

300 cars, sales of less than million.

You know, Volkswagen, which ranks first in sales in Europe, not only ranks first in China, but also ranks first in Europe.

Moreover, the sales volume in both regions has been maintained at the same sales volume.

Hillhouse still has a long way to go before reaching this level.

"How can my layout compare with that of Mr. Gao!" Ning Yuan couldn't help but flatter Gao Huaijun a little. He could also see that Gao Huaijun was in a really good mood today.

It is true that Hillhouse has been trying to expand its business in Europe for many years, but the probability of other Chinese companies running into obstacles has always been high. This has led to Gao Huaijun not being too concerned about going overseas to Europe.

It is particularly convincing that Hillhouse can achieve such results today.

"What about the sales volume of Hillhouse's technology sector? How many are there?" Gao Huaijun continued to ask directly.

"Because Hillhouse Technology entered Europe too late, the sales of Hillhouse's mobile phone products have not increased significantly. However, this month due to the diversion effect of Hillhouse vehicles, Hillhouse Technology can also sell for about 5000 million yuan. The sales volume looks pretty good!" Ning Yuan blurted out, knowing the data by heart.

Gao Huaijun couldn't help but nodded.

Now that Hillhouse has just entered this market, it is not bad to achieve such results!
You know, this is just Brussels, just a point.

With this good start, and Gao Huaijun's willingness to share the profits of his products, he is willing to make greater concessions to European channel dealers.

If it is rolled out across Europe, the effects will slowly show up. When the time comes and we are prepared, Hillhouse will not be as embarrassed as he will be in later generations!
“You must carefully control your cooperation with European distributors.”

“It’s hard to make money and hard to eat shit.”

"We don't want to let these channel dealers, who are both good and bad, ruin Hillhouse's reputation without making any money."

“One of my requirements is that when cooperating with channel partners, you must conduct sufficient background checks!”

"I will definitely not use any channel company that has a history of bad cooperation! No matter how much money I pay, no matter how much benefit it gets!"

“I need a company that regards its reputation as the life of the company!”

"If it is an uncertain company, I would rather not do this business than be in a hurry to expand too quickly."

"You have to carefully monitor the detours Hillhouse Technology has taken and the failures of its partners."

"You are my other hand. You must clearly understand your role."

Gao Huaijun stood up, flicked the cigar ashes in his hand, and said seriously.

You know, these places are all in the corners of Europe, and they are completely different, or even dozens of countries.

The laws and regulations of each country may be different.

Under this premise, even if you want to do business properly, the channel partners you cooperate with may not necessarily think so.

Therefore, Gao Huaijun would rather expand at a slower pace than make it a mess, causing Hillhouse's brand reputation to be damaged in Europe!
Automobile and electronic technology sales companies, for the sake of sales performance and pressure, if they dare to think about anything, they dare to do anything!
"Yes! Mr. Gao!" Ning Yuan immediately put away his smile and said seriously.

Gao Huaijun nodded secretly.

In the process of starting a business, being hands-on is very important and critical.

Otherwise, you have no idea how the people below you will do tricks and waste your money!
In later generations, Musk chose to sink directly to the automobile factory and live there for several months.

Moreover, when he joined X, he lived and ate together with the company's engineers, thinking about how to better lay off employees while maintaining the company's original framework.

In the end, he successfully laid off more than 80% of the ineffective employees of Company X.

Gao Huaijun's choice was not so extreme.

Hillhouse’s current layout is already very complicated.

There are two independent subsidiaries of large-scale groups, Hillhouse Technology and Hillhouse Vehicles.

Moreover, there are four completely different subsidiaries under the jurisdiction of Hillhouse, including Hillhouse Chip, Hillhouse Battery, Hillhouse Artificial Intelligence, and Hillhouse Derivatives.

After all, a person's energy is limited.

If he manages more than 50 people, his management energy will actually plummet.

So this time.

Gao Huaijun will make good use of Ning Yuan and Shang Yayan, two important starting points, to indirectly control Hillhouse!

So this is also the core reason why he likes to use Ningyuan and uses Ningyuan well.

At the execution level of some details, loyalty is far more important than talent.

Hillhouse cannot have another center that opposes him!
. . . . .

Although Gao Huaijun was mentally prepared, the popularity of Hillhouse's products in Europe far exceeded his expectations.

Many European channel dealers will make a special trip to Hillhouse's direct store in Brussels to visit and experience it.

This kind of experience store model and product creation capabilities are not something that can be found in old Europe today.

They had finally seen the world.

You know, although many European companies have branches in China, after all, Europe is so far away from China. Things that happen in China are screened by the Chinese branches and then passed on to Europe. Naturally, a lot of interesting things are missing. .

Hillhouse Vehicle's minimalist car layout, powerful power system, and incredible intelligent facilities are eye-opening for Europeans!

This kind of thing is not a product that European engineers who only work four hours a day, including three hours of fishing, can make it by resting on their laurels!

Similarly, Hillhouse Technology's different types of segmented mobile phones and electronic products have also been welcomed by old Europeans due to their powerful performance and strong product supply chain.

At this time, Heizmann, the group president of Dazhong, also secretly visited Hillhouse's self-operated store with several subordinates of Volkswagen. After experiencing the two models of Hillhouse, he was also deeply attracted by these two models. attracted.

He was almost obsessed, diving in as if he was completely obsessed, trying and studying every detail of the two cars very carefully.

This research is incredible!
He even forgot the passage of time and his identity as the president of Dazhong Group.

He is now just an ordinary consumer who is observing and researching a product that he can like and worship in his heart.

Dazhong R&D Director Zakdowski, who was standing aside, looked at Heizman, the president of Dazhong, driving around in front of the two cars for more than half an hour, and his face seemed a little overwhelmed.

He couldn't help but ask Heizman, "Heizman, do you like these two cars that much? Last time Ferrari launched a new car, I didn't see you feeling so excited."

After saying that, Zakdowski felt quite sad.

Because Heizman has always shown a lack of interest in the products he developed.

It’s just that you like world-famous cars like Ferrari, but now you’re looking at Hillhouse, a car company that’s not ranked high in the world, where do you want to put his face?
At this time, Heizman finally reacted.

It turns out that the purpose of my coming here today was to take a look at the brands of vehicles that executives in the company occasionally mentioned during this period.

It is said that this car has entered a new track and has received initial recognition from European consumers.

I was on a business trip to Brussels and stopped by to take a look.

No matter how I thought of it, I was a little obsessed with it!

(End of this chapter)